26 Social Media Marketing Tools & Software For 2024

Mar 31, 2023 20 min read

So, you are business-savvy, have your finger on the pulse of the latest trends, and are ready to boost your social media marketing efforts. Great!

But without the proper social media marketing tools in your tool bag, your efforts can feel and look sporadic and disorganized, leading to a lack of engagement and trust from your intended audience.

Social media marketing tools have the power to revolutionize the marketing world by providing business owners with more creative control, broader reach, and a larger bang for the dollar spent.

That's why we have put together this list of the top 25 social media marketing tools that will help you become a pro.

These tools will not just help you to create social media content but also provide you with a one-stop solution for content scheduling, monitoring, and comparing analytics to become more dynamic and adaptable in the marketplace.

Table Of Contents:

You can directly jump to a section of your choice or keep scrolling.

What Is A Social Media Marketing Tool?

Social media marketing tools are software applications or platforms that help businesses manage and optimize their social media marketing activities.

These tools can help automate social media posting, track and analyze social media metrics, manage social media accounts, monitor brand mentions, and perform other tasks that are important for a successful social media marketing strategy.

Here is how social media marketing tools can help you optimize your social marketing efforts:

  • Increase your brand awareness
  • Improve search engine rankings
  • Achieve higher conversion rates
  • Gain marketplace insights
  • Establish your brand as a thought leader
  • Elevate your brand loyalty and brand authority
  • Increase website traffic and generate leads
  • Access instant feedback

25 Best Social Media Marketing Tools For Social Media Teams

1. Statusbrew

Statusbrew

Statusbrew is a powerhouse social media management software designed to help businesses of all sizes to boost their social presence, streamline their content management workflows, connect with their audiences, and precisely measure their campaign results. With a range of cutting-edge features and intuitive functionality, Statusbrew is the ultimate solution for anyone looking to supercharge their social media marketing efforts.

Features

  • Manage multiple social media accounts from a single platform
  • Ensure the security of your data with enterprise-grade security & GDPR compliance
  • Keep control of your comments under your social posts and ads using comment moderation
  • Analyze the sentiment of your social media interactions to better understand your audience
  • Use social listening to monitor social media channels and discover mentions of your brand or industry
  • Establish custom workflows to streamline the approval process for your social media content
  • Gain insights into your social media performance with detailed analytics and reporting
  • Share dynamic links of reports with stakeholders outside of the platform
  • Schedule social media reports to be sent to your team or stakeholders on time
  • Save time with pre-written responses to common social media inquiries
  • Organize social media content and conversations with custom tags
  • Receive notifications on desktop, email, Slack, and Microsoft Teams to stay up-to-date about major activities on your profiles
  • Create and schedule content for your favorite social media platforms simultaneously
  • Schedule multiple social media posts at once using bulk schedule
  • Communicate with team members directly within the platform using internal notes
  • View and manage conversations from multiple social media platforms in a unified dashboard
  • Maintain different spaces for each client where the activities of one space remain confined to it

Social Media Platforms Supported

  • Facebook
  • Instagram
  • YouTube
  • Pinterest
  • LinkedIn
  • Twitter
  • WhatsApp
  • Google My Business

Customer Reviews

It's a complete solution. I've done a lot of social media marketing, and this tool covers all the big bases: schedule and analyze. Also, good for LinkedIn targeting.

Its ease of use is something really impressive, the fact that it allows me to plan and create content for my digital marketing campaigns in a fairly simple, fast, and practical way, the fact that it allows me to easily integrate with my social networks is of It really helps when I have to plan my content in a much simpler way, I especially like the fact that it can leave the publications previously programmed from its calendar option in a very simple way, another great point in its favor turns out to be the fact That allows me to have at my disposal a large number of reports that allow me to see the results of my campaigns and the growth in my social networks is perfect for me to verify that everything is working properly and without any type of problem or inconvenience.

Customer Ratings

G2 Capterra
4.7/5 4.8/5

Pricing

Plan Pricing
Lite $69/month
Standard $129/month/license
Premium $229/month/license
Enterprise Custom pricing

Try out Statusbrew today and see the results for yourself!!

Try Statusbrew

2. Planable

Planable

Planable is a social media marketing platform designed for small social media teams. Its features, such as tagging and real-time content feedback, make it easy to move conversations from email threads to the platform. Planable also offers localized workspaces and excellent team collaboration tools.

Features

  • Customize your workflow to meet your unique needs
  • Avoid misunderstandings with a simple feedback and approval system that ensures everyone's input is heard
  • Maintain a seamless approval process
  • Get personalized support from an account manager who knows your business and understands your needs

Cons

  • Steep for small businesses
  • Weak analytics

Social Media Platforms Supported

  • Facebook
  • Instagram
  • Pinterest
  • LinkedIn
  • Twitter
  • TikTok
  • Google My Business
  • YouTube

Pricing

  • Free: $0 per user
  • Basic: $11 per user
  • Pro: $22 per user
  • Enterprise: Custom

3. Sprout Social

Sprout-Social

With Sprout Social, you can manage your social media presence in a number of ways. Sprout Social allows you to schedule posts, track your keywords, monitor competitors, discover your mentions, identify influencers, and analyze your stats, all in one place.

What sets Sprout Social apart from other tools is its advanced team collaboration features, detailed reporting capabilities, and multi-account management abilities. Sprout Social allows for multi-level access, enabling top-level control and access for lower-level team members to coordinate and delegate tasks effectively.

Features

  • Schedule posts across multiple social media platforms
  • Suitable for monitoring and engaging
  • Paid and organic metrics can be separated
  • Location-based hashtag searches
  • Demographic breakdown in reporting
  • Detailed analytics
  • Neat and clean UI
  • Easy to use

Cons

  • The mobile app lacks the full functionality of the browser version
  • Pretty expensive

Social Media Platforms Supported

  • Facebook
  • Instagram
  • TikTok
  • YouTube
  • Pinterest
  • LinkedIn
  • Twitter
  • Facebook Messenger
  • WhatsApp
  • Google's Business Messages

Pricing

  • Standard: $249 per month
  • Professional: $399 per month
  • Advanced: $499 per month
  • Enterprise: Custom

Best Read: Sprout Social Alternatives For SMBs & Agencies

4. Hootsuite

Hootsuite is a powerful social media marketing tool adopted by more than 10 million professionals. This platform is ideal for scheduling and analyzing social media marketing campaigns, making it easy to manage all your social media channels from one place. With Hootsuite, you can plan and schedule posts in advance on various social platforms and track analytics to gain insights into your content's performance.

Hootsuite provides the facility to track the competition and understand their engagement levels. With Hootsuite, you can monitor all your social performance from a single dashboard, including Google Analytics.

To explore more similar platforms, you can also check the top Hootsuite alternatives available in the market.

Features

  • Assists you in managing customer service on social media efficiently
  • Allows you to manage different social media networks in one place
  • Gives you an in-depth analytical view of your social media strategy
  • Provides you with real-time automated and weekly reports
  • Enables you to schedule your posts in advance
  • Lets you publish social media content in bulk

Cons

  • Limited metrics to measure social performance
  • Substandard UI
  • Pretty expensive
  • Hard to navigate

Social Media Platforms Supported

  • Facebook
  • Instagram
  • TikTok
  • YouTube
  • Pinterest
  • LinkedIn
  • Twitter

Pricing

  • Professional: $23.26 per month
  • Team: $91.56 per month
  • Advanced: $546.47 per month
  • Business: Custom

5. Buffer

Buffer

Buffer provides an all-in-one solution for businesses and marketing teams to effortlessly schedule posts, analyze performance, and manage multiple social media accounts. Initially designed for Twitter, Buffer has since expanded to include major social media platforms.

Buffer is geared toward helping users increase engagement, reach, clicks, and website traffic. With Buffer, you can schedule various types of social posts across your chosen social platforms, including scheduling patterns such as daily or weekdays. Additionally, Buffer offers post-follow-up analysis to evaluate the effectiveness of your posts and identify the reasons for their success.

Features

  • Provides advanced analytics to track social media performance
  • Automatically publishes social media posts at predetermined times
  • Comes with a minimal learning curve and a great UI/UX
  • Extensions are available for Chrome, Firefox, Safari, and Opera

Cons

  • Using all features together becomes expensive
  • Limited analytics for the free version
  • Poor workflow management

Social Media Platforms Supported

  • Facebook
  • Instagram
  • TikTok
  • Pinterest
  • LinkedIn
  • Twitter
  • Mastodon
  • Google Business Profile

Pricing

  • Free: $0 per month
  • Essential: $6 per month
  • Team: $12 per month
  • Agency: $120 per month

Best Read: Buffer Alternatives For SMBs & Agencies

6. Social Champ

SocialChamp

With the sleek and vibrant UI and easy-to-use user dashboard, Social Champ makes its way among the industry's leading social media management and automation tools. The platform allows you to create, schedule and analyze content on multiple social media platforms. Social Champ is a feature-rich tool with affordable pricing plans without any dip in performance.

Beyond its scheduling capabilities, now it supports AI suite on board as well. The tool allows you to analyze your top-performing posts using the Monitoring Analysis feature. You can evaluate your daily, weekly, and monthly white-labeled reports using platform-centric metrics. Moreover, you can download presentation-ready PDF/PPT reports with clear graphs that show platform analytics.

Features

  • The tool offers Champ AI Suite exclusively powered by ChatGPT with AI Imaginator, AI Content Wizard, and Sentiment Analysis.
  • Get a big picture of all your published, scheduled, and drafts all organized in a grid format with Social Media Calendar.
  • The Auto RSS feature lets you connect your favorite blogs and websites to your social accounts.
  • Schedule your Instagram Stories and Reels directly within the content dashboard, no more push notifications.
  • Offers a Free plan with UNLIMITED scheduling options

Cons

  • In-depth social media listening is not available.
  • Limited language support.

Social Media Platforms Supported

  • Facebook
  • Instagram
  • TikTok
  • YouTube
  • Pinterest
  • LinkedIn
  • Twitter
  • Google Business Profile
  • Mastodon

Pricing

  • Free: $0
  • Champion: $29 per month
  • Business: $99 per month
  • Agency: Custom

7. Sprinklr Social

Sprinklr-Social

Sprinklr is a social media tool that can help you improve your marketing efforts by analyzing data from over 30 channels. By collecting and analyzing data from both online and offline sources, this tool allows you to gain valuable insights for your entire team.

With Sprinklr's reporting features, you can identify opportunities for repurposing content and updating your strategy accordingly. This tool can help you generate more buzz for your brand or product, making it a valuable asset for optimizing your social media channels.

Features

  • Ability to analyze data from over 30 channels
  • Collect and analyze data from both online and offline sources
  • Reporting features for identifying opportunities for repurposing content and updating your strategy

Cons

  • Poor user interface
  • Slow speed of user interface
  • Lack of report templates for user's ease of use

Pricing

Customized pricing based on demo

8. Zoho Social

Zoho-Social-1

Zoho Social is a social media marketing solution that is packed with features and comes at an affordable price. One of its standout features is the Live Stream which allows users to monitor social media mentions for specific keywords. Additionally, Zoho Social provides various collaboration tools to help streamline your team efforts.

Features

  • Create listening columns to track brand reviews, mentions, and brand keywords, and participate in industry discussions to stay on top of new trends.
  • Use content curation tools like RSS and the zShare browser plugin that work seamlessly with your Zoho Social dashboard to create a streamlined publishing process.
  • Create a publishing schedule with custom time slots, or take advantage of the SmartQ feature to post content when your audience is most active.
  • View your planned content on a single screen and easily reschedule or manage your content pipeline using the drag-and-drop interface.

Cons

  • No hashtag suggestion
  • Cannot bulk-schedule videos
  • Must connect the personal LinkedIn profile to access a LinkedIn company page on Zoho Social

Social Media Platforms Supported

  • Facebook
  • LinkedIn
  • Twitter

Pricing

  • Standard: $9.71 per month
  • Professional: $16.99 per month
  • Enterprise: $29.12 per month
  • Ultimate: $31.55 per month

9. Hubspot Marketing Hub

HubSpot-Marketing-Hub

Hubspot Marketing Hub is an all-in-one marketing solution that provides a wide range of smart tools and features to help users enhance their growth chart. It allows users to publish blog posts, manage CRM, connect with the audience, create and organize teams, and improve their brand visibility online.

Features

  • Blog post publishing tools
  • CRM management and integration with Salesforce and HubSpot CRM
  • Audience engagement tools
  • Team creation and organization tools
  • Brand visibility enhancement tools
  • Lead scoring and ROI tracking
  • Channel management
  • Campaign segmentation

Cons

Tedious migration process

Social Media Platforms Supported

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Pricing

  • Free: $0 per month
  • Starter: Starts at $18 per month
  • Professional: Starts at $800 per month
  • Enterprise: Starts at $3600 per month

10. Meltwater

Meltwater

Meltwater is an all-in-one marketing tool that enables you to listen to your target audience's conversations across multiple channels. This helps you create relevant content that drives engagement and responds quickly to untagged brand mentions. Additionally, Meltwater provides features to track untagged mentions for sourcing user-generated content, collaborating with the right influencers in your industry, and tracking results using the tool's advanced influencer analytics.

Features

  • Monitor and analyze conversations across multiple channels
  • Respond quickly to untagged brand mentions
  • Track user-generated content
  • Find and collaborate with the right influencers in your industry
  • Advanced influencer analytics to vet influencers, create strategies, and track results

Cons

  • Expensive for small businesses

Social Media Platforms Supported

  • TikTok
  • Instagram
  • Facebook
  • Twitter
  • YouTube
  • LinkedIn

Pricing

Custom price

11. Agorapulse

Agorapulse

Agorapulse is a comprehensive social media marketing software that supports popular social platforms. It offers a range of features for social media marketing, monitoring, and management, making it a user-friendly platform for businesses of all shapes and sizes.

Features

  • Planning and scheduling posts
  • Performance analysis
  • Social media team collaboration
  • Content automation
  • Real-time notifications for comments, tweets, and messages

Cons

  • The content calendar is not user friendly
  • Lack of enterprise-level features

Social Media Platforms Supported

  • Facebook
  • Instagram
  • TikTok
  • LinkedIn
  • Twitter
  • YouTube
  • Google My Business

Pricing

  • Standard: $49 per month
  • Professional: $79 per month
  • Advanced: $119 per month
  • Custom: Custom price

Best Read: Agorapulse Alternatives For SMBs & Agencies

12. Later

Later-1

Later is a social media scheduling tool specifically designed for Instagram. Later is also an official Instagram partner. It allows you to preview your Instagram grid, keep all content organized in one place, and provide basic analytics to improve the quality of your content.

Features

  • Scheduling
  • Instagram Analytics
  • Linkin.bio
  • User-Generated Content
  • Instagram Stories
  • Instagram Hashtags
  • Pinterest Scheduling
  • TikTok Scheduling
  • LinkedIn Scheduling

Cons

  • Primarily focused on Instagram
  • Lack of auto-resizing of media

Social Media Platforms Supported

  • Facebook
  • Instagram
  • TikTok
  • LinkedIn
  • Twitter
  • Pinterest

Pricing

  • Starter: $15 per month
  • Growth: $33.33 per month
  • Advanced: $66.67 per month

13. Semrush

Semrush

Semrush's Social Media toolkit is a comprehensive data set and creative tools designed to streamline your social media marketing. It provides a range of features to post, track, and manage social posts.

Features

  • Social Media Poster helps to create and schedule posts for multiple platforms
  • Edit images, create UTMs, or shorten links for more space
  • Social Media Tracker helps to track engagement and other social metrics
  • Competitor monitoring helps to track how often, when, and what they are posting
  • Data is presented in one dashboard for quick and easy reporting

Cons

  • Extra seats can be expensive
  • For a beginner, the platform can be overwhelming

Social Media Platforms Supported

  • Facebook
  • Instagram
  • Pinterest
  • LinkedIn
  • Twitter
  • Google My Business

Pricing

  • Pro: $119.95 per month
  • Guru: $229.95 per month
  • Business: $449.95 per month

14. Brandwatch

Brandwatch

Brandwatch is an enterprise-level media monitoring and analytics tool that helps businesses manage their online presence. It collects online mentions of your brand for brand management, content strategy, competitor analysis, customer experience, influencer marketing, and social media crisis management. Brandwatch also provides consumer research and audience understanding for various aspects of your business.

Features

  • Media monitoring and analytics for brand management
  • Content strategy planning
  • Competitor analysis
  • Customer experience management
  • Influencer marketing
  • Social media crisis management
  • Consumer research
  • Audience understanding

Cons

  • The price point is high
  • Not for smaller businesses
  • Insights and reporting are bare-bones

Social Media Platforms Supported

  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Twitter

Pricing

  • Consumer Intelligence: For researchers and analyst
  • Social Media Management: For social media managers
  • Full suite: For data driven teams

15. MeetEdgar

MeetEdgar-1

MeetEdgar is a social media scheduling tool that simplifies content reuse by allowing you to categorize and schedule your posts. Edgar will then cycle through your queue and post items from each category. Once it has gone through all of your scheduled posts, it will start recycling previous updates.

Features

  • Edgar creates a never-ending library of categorized evergreen updates, allowing you to choose which content should be posted and when.
  • Edgar automatically refreshes your social media profiles with content from your library, ensuring that your online presence is always up-to-date
  • Track all of your social media activity in one place.
  • A/B tests different versions of your updates to determine what performs best for you.

Cons

  • The user interface can be difficult to use
  • Lack of platform integration
  • No access to manage the real conversation

Social Media Platforms Supported

  • Facebook
  • Instagram
  • Pinterest
  • LinkedIn
  • Twitter

Pricing

  • Eddie Annual Plan: $24.91 per month
  • Edgar Annual Plan: $41.58 per month

16. Sked Social

Sked-Social

Sked Social is a trusted visual planning and scheduling tool that simplifies the process of planning and scheduling social posts, freeing up your time to focus on growing and engaging your social media audience.

Features

  • Instagram post and Story scheduling
  • Visual Instagram planner
  • Advanced Instagram auto-posting
  • Advanced analytics
  • Competitor tracking
  • Post approvals
  • Hashtag suggestions

Cons

  • Lots of steps involved in uploading graphics, photos, or videos from Canva
  • No simultaneous product tagging and profile tagging on IG

Social Media Platforms Supported

  • Facebook
  • Instagram
  • Pinterest
  • LinkedIn
  • Twitter
  • Google My Business

Pricing

  • Fundamentals: $21 per month
  • Essentials: $63 per month
  • Professional: $113 per month

17. SocialBee

SocialBee

SocialBee is an affordable and comprehensive social media marketing tool that simplifies content scheduling and customization across multiple platforms. Users appreciate the platform's personalized experience, constant innovation, and responsive customer service. SocialBee offers a range of features to help streamline social media management.

Features

  • Customizable post-scheduling and automation
  • Advanced post-categorization and recycling
  • Content curation and RSS feed integration
  • URL shortening and tracking
  • Analytics and reporting
  • White-label solutions for agencies
  • Prompt customer support

Cons

  • Slow loading speed
  • Poor UI/UX

Social Media Platforms Supported

  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Twitter
  • TikTok
  • Pinterest
  • Google My Business

Pricing

  • Bootstrap: $19 per month
  • Accelerate: $39 per month
  • Pro: $79 per month

18. TweetDeck

TwetDeck

Image Source: WebsitePlanet

TweetDeck is a social media marketing tool designed for Twitter. It allows Twitter users to queue tweets and publish them at optimal times. It provides an organized layout for managing Twitter accounts and offers real-time filtering and monitoring of multiple Twitter feeds. One of the best parts of TweetDeck is that it is free to use!

Features

  • Monitor multiple timelines with real-time streaming
  • Schedule tweets
  • Keyboard shortcuts
  • bit.ly integration for tracking clicks
  • View multiple columns at once

Cons

  • The interface can be a bit overwhelming, especially for starters
  • Lacks features found in other social media management tools, such as analytics and team
  • Lack of customization to the interface

Social Media Platforms Supported

  • Twitter

Pricing

Free forever

Interesting Read: 9 Leading Twitter Management Tools You Can't Skip

19. Sociality.io

Sociality.io

With Sociality.io’s social media competitor monitoring tool, you can analyze your competitors' page performance, evaluate their content, and monitor their brand position across various social media platforms.

Features

  • Competitor Analysis: Analyze the performance data, content initiatives, and advertising activities of your competitors on different social media platforms.
  • Engage: Manage all social media interactions from a single mailbox and engage with a large number of people.
  • Publish: Automate social media content distribution and plan and schedule updates as a team.
  • Analytics: Keep track of social media statistics easily and access advanced reports to help you plan your approach.

Cons

Social Media Platforms Supported

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • TikTok
  • YouTube

Pricing

  • Pro: $99 per month
  • Business: $199 per month
  • Enterprise: Custom

20. Sendible

Sendible

Using visual calendars can enhance the collaborative efforts of your content creation team, while generating reports can help you achieve optimal marketing outcomes. Sendible is a tool that enables you to leverage visual calendars to streamline content creation collaboration. With Sendible, you can create reports for your clients to update them on the progress of your campaigns and respond to brand mentions.

Features

  • Visual calendars to manage content creation collaboration
  • Report creation to update clients on campaign progress
  • Brand mention monitoring and response
  • Preview feature to ensure posts look great across different platforms
  • Customizable formats and color schemes for brand consistency
  • Email notifications
  • Unified dashboard to manage multiple brand campaigns from a single location
  • Collaboration tools for team members to enhance marketing outcomes

Cons

  • The cost of premium services is higher than the average costs of alternatives

Social Media Platforms Supported

  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Twitter
  • Google My Business

Pricing

  • Creator: $25 per month
  • Traction: $76 per month
  • Scale: $170 per month

21. RecurPost

RecurPost

RecurPost is a social media scheduling app that enables one-click sharing across all major social platforms. It helps marketers plan, schedule, and manage social media posts efficiently.
RecurPost even allows you to publish posts at the best time to gain maximum engagement and create recurring schedules for blogs. The tool is ideal for small businesses, startups, and agencies.

Features

  • The Inbox feature enables easy replies to messages
  • The recurring schedules feature allows posting content monthly or weekly
  • The Library feature enables content management while creating recurring schedules
  • The Workspace feature is designed to help agencies manage multiple social media profiles
  • White-label reports

Cons

  • Lack of drag and drop option in the schedule view
  • Management of content is slow and a bit clunky

Social Media Platforms Supported

  • Facebook
  • Instagram
  • Pinterest
  • LinkedIn
  • Twitter
  • Google My Business

Pricing

  • Fledging: $150 per month
  • Professional: $390 per month
  • Business: $790 per month

22. Simplified

Simplified

The Simplified AI Writer is an innovative writing tool that uses artificial intelligence to enhance your writing skills. By analyzing your writing style and context, Simplified provides personalized recommendations to help you write better and more efficiently. With this AI Writer, you can continuously improve your writing skills and produce high-quality content.

Features

  • Uses AI to provide tailored recommendations to improve your writing
  • Analyzes your writing style and context
  • Offers suggestions on word choice, sentence structure, grammar, and more
  • Helps you learn from your mistakes and improve your writing skills over time

Cons

  • The Facebook App connection is difficult to navigate
  • The tool does not provide a credit warning for free accounts. You get to know only when all your credits are exhausted.

Social Media Platforms Supported

  • Facebook
  • Instagram
  • Pinterest
  • LinkedIn
  • Twitter
  • TikTok
  • YouTube
  • Google My Business

Pricing

  • Free Forever: Free
  • Small Team: $24 per month
  • Business: $40 per month
  • Growth: $100 per month

23. HeyOrca

HeyOrca

HeyOrca is a social media marketing tool providing a calendar-based platform for agencies and brands to schedule social media posts, partner with clients, request content approvals, and report results. It offers a user-friendly and collaborative visual interface and an innovative pricing model that includes unlimited users, media storage, support, and training for each brand you manage.

Features

  • The calendar-based platform for social media management
  • User-friendly and collaborative visual interface
  • Ability to schedule social media posts
  • Content approval and request feature for clients
  • Reporting and analytics on social media campaigns

Cons

  • No engagement-related features
  • Limited paid post tracking

Social Media Platforms Supported

  • Facebook
  • Instagram
  • Pinterest
  • LinkedIn
  • Twitter
  • Google My Business
  • TikTok

Pricing

  • Basic: $35 per month
  • Standard: $59 per month
  • Pro: $79 per month

24. Oktopost

Oktopost

Oktopost is a powerful social media marketing tool designed specifically for B2B companies. It allows marketing teams to easily manage, monitor, and measure all their social media activities. Oktopost's key feature is its strong integrations with other platforms such as Salesforce, Marketo, and Act-On. The platform enables businesses to listen to and engage with the social conversations that matter most and turn their employees into brand advocates and thought leaders.

Features

  • Strong integrations with other platforms
  • Social listening and engagement capabilities
  • Social Amplification feature to manage large social media teams
  • Robust reporting and analytics
  • Content curation and scheduling
  • Lead capture and attribution

Cons

  • Recurring posts need to be edited individually once they have been scheduled
  • Poor interface navigation

Social Media Platforms Supported

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Pricing

Offers custom pricing over a demo call

25. Swat.io

Swat.io

Swat.io is a powerful social media marketing tool that helps medium to large enterprises manage their social media workflows, conversations, customer relationships, and more. Its wide range of features enables businesses to manage their social media presence efficiently.

Its integrated customer relationship management module allows businesses to analyze customer information across social media platforms and track interactions with the brand. At the same time, its query builder capabilities make it easy to modify search results. Swat.io also offers integration with Ubermetrics for discovering recent trends and topics on the internet.

Features

  • Sentiment analysis
  • Editorial planning
  • Social media publishing
  • Task automation
  • Integration with Ubermetrics

Cons

  • No app
  • The accuracy of previews is not sufficient

Social Media Platforms Supported

  • Facebook
  • Instagram
  • Pinterest
  • LinkedIn
  • Twitter
  • TikTok
  • YouTube
  • Google My Business

Pricing

  • Basic: $60.29 per month
  • Per: $120.58 per month
  • Enterprise: Price on request

26. Social Status

Social-Status

Social Status is a popular social media analytics and reporting tool that allows marketers to track and analyze the performance of various social media platforms. The tool also offers Meta Ad Account tracking, influencer campaign tracking, and competitor benchmarking. With Social Status, agencies can create custom report templates and white-label reports for each client.

Features

  • Track and analyze the performance of various social media platforms
  • Meta Ad Account tracking
  • Influencer campaign tracking
  • Competitor benchmarking
  • Custom report templates
  • White-label reports

Cons

  • Hard to use the report for beginners
  • Limit in adding customized report

Social Media Platforms Supported

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Pricing

  • Free: $0
  • Starter: $22 per month
  • Pro: $37 per month
  • Business: $74 per month
  • Agency: $299 per month
  • Growth: $749 per month

Are You Using The Right Social Media Tools?

Choosing the right social media tool for your business requires you to have a good understanding of what your business goals are. Not every tool provides the functionality you need. The social media marketing tools listed here will help you take your social media results to the next level. While a lot of the platforms here may seem very fulfilling, you will not need all of them.

Social media marketers have different needs, and each tool has pros and cons, so it's up to you to determine which tool suits your needs best.

Transform the way you manage your social media content and engagement with Statusbrew – the ultimate social media marketing tool. Book a free demo of Statusbrew today and experience the power of streamlining your social media marketing efforts!

Try Statusbrew

Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, WhatsApp, Twitter, LinkedIn, YouTube, and even Google My Business.

FAQs (Frequently Asked Questions)

Here are some commonly asked questions about social media marketing tools:

Which are the best social media marketing tools?

The three best social media marketing tools are:

  1. Statusbrew
  2. Sprout Social
  3. Hootsuite

Which are the free social media marketing tools?

TweetDeck is a free social media marketing tool. However, some social media marketing tools even offer a free trial to explore their premium features before committing to a paid subscription. Some popular social media marketing tools that offer free trials include Statusbrew, Hootsuite, Sprout Social, and Buffer.

Which social media marketing tools are for small businesses?

The top 3 social media marketing tools for small businesses are:

  1. Statusbrew
  2. Buffer
  3. Later

Which are the essential social media marketing tools?

The most essential social media marketing tools should include social media management, content creation and curation, analytics, influencer marketing, customer service, and reputation management. Some tools with most of these features are Statusbrew, Sprout Social, Hootsuite, Buffer, and HubSpot Marketing Hub.

Which is the best social media listening tool?

The best social media listening tools include:

  1. Statusbrew
  2. Brandwatch
  3. Mention
  4. Awario

How to choose the right social media marketing tool?

Choosing the right social media marketing tool depends on the following factors:

  1. Your budget
  2. Customer support
  3. Your most essential feature requirements
  4. Friendly user interface
  5. Scalability

Rushali Das

Rushali is a content writer at Statusbrew. She is fond of writing content that compels people to slow down and look more closely to discover the unknown stories.

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