15 Best Social Media Engagement Tools For All Businesses

Mar 17, 2022 10 min read

We emphasize the importance of social media engagement and responding to each & every query from your customers.

But what if you're getting thousands of comments & hundereds of DMs across social every day?

This type of engagement is what many of our customers get daily!

If you try to manage all of this manually, you're going to need a team of 5 people working right through the clock. It seems inefficient, right?

Thankfully, there are a few social media engagement tools available in the market that'll help you take care of all this without spending a lot of time & efforts.

In this blog, we'll take a look at the best social media engagement tools. For better segmentation, we've broken down our list in two categories i.e.

  • Best social media engagement tools for small & medium businesses
  • Best social media engagement tools for enterprise businesses

Table of contents

Best Social Media Engagement Tools For Small & Medium Businesses

Take a look at some of the best social media engagement tools for Individual entrepreneurs and small & medium businesses. Social media engagement softwares are necessary for modern-day marketers & social media managers. Several tools in this list have enterprise plans as well.

  1. Statusbrew
  2. Hootsuite
  3. Socialbakers
  4. Zoho Social
  5. Sprout Social
  6. Brand 24
  7. Sendible
  8. Napoleon Cat
  9. Agorapulse
  10. Semrush
  11. TweetDeck
  12. Facebook Creator Studio

If you're looking for a analytics tool, you can check out our list of top Social Media Analytics tools as well.

1. Statusbrew

Statusbrew is a full fledged social media engagement tool that supports Instagram, Facebook, Twitter, YouTube, LinkedIn, and even Google My Business! It is one of the best social media platform for engagement.

Social Media Engagement Tool Statusbrew's Engage Inbox

It empowers you to make each customer feel valued and ensures long-term loyalty by responding quickly to customer queries across social with Statusbrew's unified Engage inbox.

One Inbox For All Your Messages

Get real time updates about all your conversations and messages from Facebook, Twitter, Instagram, LinkedIn into a single stream.

Automated Workflows

Automatically hide, delete, reply & assign conversations to your team based on their status, type, and social channel. Statusbrew's notification system notifies you instantly on the most convenient channel (for real-time responses) be it Slack, Mobile, Desktop, & Email.

Actionable Insights

Understand which days and hours your team is busiest in a day, measure their performance by analyzing their response time, conversation volume, and conversations closed.

and much more!

Take a look at Statusbrew's engagement features & claim your free 14 day trial for Statusbrew when you sign up.

2. Hootsuite

Hootsuite help you provide efficient & personalized customer service on social media. Hootsuite’s social inbox helps you monitor & respond to messages from different networks.

You can set permission levels for team members, quickly create and assign tasks. Through a single dashboard, any team member can respond to messages, comments, and mentions promptly.

Summing Up: Hootsuite is one of the best & most used social media engagement tool in the market right now. But this social media engagement software does have a couple of issues, such as the dated interface and a steep learning curve.

Capterra Rating


3. Socialbakers

Socialbakers is another social media engagement software that uses AI (artificial intellgence) for its inbox automation features.

Social Media Engagement Tool Social Bakers Inbox

Socialbakers has a suite of engagement features such as conversion tracking, contact management, sentiment analysis, multi-account management, and much more.

Summing Up: Socialbakers does have a lot of features that'll help you manage your social media efficiently, but they all come with a hefty price tag. This social media engagement software is quite expensive for small and medium businesses, which hinders the use of it for them.

Capterra Rating


4. Zoho Social

Zoho Social is the next social media engagement tool on our list. This social media engagement software is a real-time social media monitoring tool for your business.

Social Media Engagement Tool Zoho Social Inbox

Zoho social lets you monitor hashtags and keywords, find new leads, and listen to what customers say about your brand on social media.

Summing Up: Zoho Social offers a lot of features for its pricing. But does not provide enough bells & whistles if you're managing social as a team. This social media engagement app also lacks YouTube & Pinterest integration, which can be off-putting for many.

Capterra Rating


5. Sprout Social

Sprout Social is another popular social media engagement tool that helps brands build meaningful and lasting relationships with their customers on social.

Social Media Engagement Tool Sprout Social's Inbox

Sprout Social lets you easily collaborate with team members and manage social as a team. This social media engagement app also offers third-party integration with many apps such as Salesforce & Uservoice that lets you manage customer support & interactions through a single inbox.

Summing Up: One of the USPs of Sprout Social is the ability to manage social as a team. But if you decide to add 3-5 users to your Sprout Social plan, it's going to be expensive. Also, simple actions in the app, such as assigning a conversation to a team member, require too many clicks.

Capterra Rating


6. Brand 24

Brand24 is the next social media engagement tool on our list. Brand24 provides you with access to brand mentions across social, news, blogs, videos, forums, reviews and more.

Social Media Engagement Tool Brand 24 Inbox

Brand24 is focused on helping you manage your brand's reputation online. This social media engagement app is a great monitoring tool that comes with features like hashtag tracking, automated sentiment analysis & competitor tracking.

Summing Up: As its name suggests, Brand24 lets you be on top of every brand mention all the time. This social media engagement platform lets you go beyond your social feed to listen to what people are saying about your brand. There's a learning curve for this tool, and it can be a bit difficult to use compared to some other tools on this list.

Capterra Rating


7. Sendible

Sendible helps you stay on top of conversations on Instagram, Facebook, Twitter, YouTube and LinkedIn. You can respond to comments and messages in one place.

Social Media Engagement Tool Sendible's Inbox

Sendible's sentiment analysis helps prioritize your replies for an immediate response by highlighting whether messages and mentions are negative, positive, or just neutral.

Summing Up: Sendible is one of the leading social media engagement tools for agencies looking to manage social media engagement more effectively for their clients. However, this social media engagement app lacks a bit when it comes to reporting certain engagement metrics such as response time, etc.

Capterra Rating


8. NapoleonCat

NapoleonCat lets you manage social media interactions on Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business from one social media inbox. This social media engagement app helps you improve your response rates by monitoring all incoming messages in real-time and handling them swiftly.

Social Media Engagement Tool Napoleaoncat Inbox

NapoleonCat offers some pretty helpful features to help you track the performance of your social customer service team. Using these reports, you can grow your social media team's performance and get better results!

Summing Up: NapoleonCat's automation features give it an edge over some of the other tools in our list. This social media engagement platform also offers pretty decent team collaboration utilities and supports all the major social media networks.

Capterra Rating


9. Agorapulse

Agorapulse sync all your incoming conversations for all your profiles so you can review, assign, reply or label them. You can easily connect all your Facebook, Instagram, Twitter, LinkedIn, and YouTube profiles.

Social Media Engagement Tool Agorapulse Inbox

Agorapulse's social inbox comes with helpful features such as filters, bulk actions, saved replies, one-click translations, and team assignments.

Summing Up: Although Agorapulse offers a lot of features that'll help you respond to customers on social, it comes with a few shortcomings as well. There's no unified stream of engagement available for different social profiles on a single network. This social engagement platform also lacks when it comes to third-party integrations & timely notifications for team collaboration.

Capterra Rating


10. Semrush

Semrush enables businesses to schedule content and interact with audiences across multiple social networks. You can monitor the negative conversations and deliver quick real-time responses to maintain your brand reputation from its social inbox. You can also mark the conversations on a priority basis and label them to keep track of their status.


Summing Up: Although Semrush is a powerful tool for SEO, its social media platform is still in the development phase and is currently in beta mode. If you are not concerned with the scale currently, you can go for this tool.

Capterra Rating


11. Facebook Creator Studio

If Facebook & Instagram are your preffered channels for connecting with customers, Facebook Creator Studio can be a worthy option. You can manage all forms of engagement such as comments, mentions, messages, reviews, etc from Facebook Inbox.

Facebook Inbox

For businesses that have just started with providing customer service on social, Facebook Creator Studio can do the job just fine. All your engagement across Facebook & Instagram syncs up in one place. You also get the option to manage engagement as a team and assign different roles to team members.

Summing Up: Facebook Creator Studio is Facebook's own native dashboard that you can use to manage engagement across Instagram & Facebook. This social engagement platform is totally free and if you don't get a lot of engagement it can be a good choice. Once you start getting hundered & thousands of comments, you might want to move to a tool that'll help you easily manage everything.

Capterra Rating

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12. TweetDeck

If you prefer connecting with customers over Twitter, TweetDeck can be a worthy option. It lets you organize multiple twitter accounts and track and share searches with your team members while keeping control over who sees the important information.

Social Media Engagement Tool TweetDeck's

TweetDeck helps you categorize and collate conversations, topics, groups, and threads. You can split up the screen into multiple columns, which makes monitoring much more manageable.

Summing Up: TweetDeck can be a fantastic option if you're trying to focus your engagement efforts on Twitter. The platform is free to use and offers decent features as well.

Capterra Rating


These are some of the best social media engagement tools for small & medium businesses. If you are looking for social media engagement tools for enterprises, take a look at the tools mentioned below.

Best Social Media Engagement Tools For Enterprise

The tools mentioned above cater to entrepreneurs and SMBs. And while most of them offer enterprise plans (check out Statusbrew’s enterprise plans), there are tools that exist just for the enterprise segment of social media management. Let’s take a look at them.

  1. Sprakcentral
  2. Sprinklr
  3. Khoros

13. Sparkcentral

Sparkcentral helps you listen, support and engage with your customers on multiple social channels. This social media engagement platform primarily focuses on providing customer service on Whatsapp along with other channels such as Messenger, Viber, Instagram, etc.

Social Media Engagement Tool Sparkcentral's Inbox

Sparkcentral helps you create a Virtual Agent Framework that enables live agents to collaborate with AI-backed chatbots in a way that yields the highest agent productivity and best customer experience.

Summing Up: Sparkcentral offers a unique value proposition if you aim to use automated chatbots to provide customer service on platforms such as Whatsapp and other dedicated messaging platforms.

Capterra Rating


14. Sprinklr

Sprinklr is one of the leading customer experience management management platform. With this social media engagement platform, you can connect with your customers on various channels and deliver the best customer experience your brand has to offer.

Social Media Engagement Tool Sprinklr Inbox

Sprinklr lets you hear what your customers are saying across the Internet, including 23 social platforms & 11 messaging channels. You can then use this knowledge to provide personalized and instant engagement to your customers.

Summing Up: Sprinklr is one of the best social media engagement tools for enterprise businesses. However, this social engagement platform can very expensive, even on its lower-tier plans.

Capterra Rating


15. Khoros

Khoros is one of the top rated social media engagement tool for enterprise. This social engagement platform helps you monitor & respond at any volume to build customer satisfaction on social.


Khoros lets you easily engage with customers on mobile-based platforms such as Whatsapp, Apple Business Chat & more. Thanks to the added convenience of messaging platforms, you can serve more customers daily with this social media engagement platform.

Summing Up: Khoros enables you to handle & resolve more customer conversations with an easy to use, unified interface & smart AI-backed workflows.

Capterra Rating


If you're looking for an enterprise social media engagement tool, these would be our recommendations.


These are the top social media engagement tools that we recommend.

Most of these tools offer a free trial, so you can sign up to see if its the right fit for your business and then make an informed decision. Remember that free social media engagement tools either limited features, so that might not be the perfect solution for your brand.

Statusbrew offers engagement-focused plans. Take a look & claim your free 14-day trial (no credit card, no obligation) for Statusbrew when you sign up.

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If we have missed your favorite tool or if you have any queries regarding these tools, let us know via the comment section below.

Shivam Devgan

Shivam is a content and marketing strategist at Statusbrew and loves to write content that tells a story. When he's not on his laptop you can find him working out and jamming to pop music.

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