Social Media Automation: What It Is & Why Do You Need It

Aug 19, 2022 12 min read

Social media automation offloads time-consuming tasks, enriches team productivity & boosts the business's ability to work with fewer resources.

76% of marketers witnessed positive ROI within a year after implementing automation, and 80% of marketers reported a boost in lead generation due to automation. Marketing automation benefited businesses by enriching productivity by 20%. Data speaks for itself!

Social media automation has significantly aided the brands by reducing time spent on repetitive tasks such as managing the brand account, responding to the audience, etc. It further assists the brands in reducing the team workload, automating publishing, engagement, & social management, & provides insights to develop engaging content.

In this blog, we have discussed all the know-how of social media automation. Drill deep to get the tips to automate your social accounts, leverage the social media automation tools, & propel your brand growth.

What Is Social Media Automation?

Social media automation can be defined as the approach that helps businesses optimize the social interaction process & automate content publishing, schedule posts in advance, & manage engagement time-efficiently.

By leveraging social media automation, you can allocate the saved hours & resources to meet the strategic goals. You can utilize your time to focus on your core marketing efforts to generate more leads & conversions.

Automate Customer Service With Statusbrew

Automate Customer Service With Statusbrew

Almost 58.4% of the world’s population is on social media, and companies can reach them easily through various social platforms (the numbers are increasing every day.)

These ever-growing numbers show the potential of social media platforms. However, using such powerful social platforms to their full potential for your profits is not an easy task. You have to be consistent, relevant, & available on social media consistently.

It is also essential to track different metrics & constantly engage with your online audience. Executing all these activities on multiple platforms is tedious. This is where social media automation can be your marketing companion.

Why Automate Social Media?

Social media automation helps brands make the most of their social media campaigns & achieve organizational goals effectively. Here are the five reasons why brands should automate social media:

1. Save Tons Of Time

Managing social media campaigns requires a lot of time. You have to be consistent & active on social platforms to gain eyeballs for your brand. With social media automation, you schedule your posts & even respond to engagements automatically based on certain conditions. These automation tools help you to make the most of your valuable time.

The time you can save by implementing social media automation can be used to find new growth opportunities, engage with your customers, & concentrate on your business growth.

Moreover, social media automation helps your brand to be consistent & maintain brand identity across several social platforms in which your brand is present. Automation also ensures that your posts are continuously published on time; & that there are no delay.

Bulk Upload Content With Statusbrew

Bulk Upload Content With Statusbrew

2. Keep Your Audience Engaged

As social media automation will save you a lot of time; so you can use the newly found time to be more interactive & productive. This is how you can do it:

You can plan promotional activities or events to engage your audience more effectively. With social media automation, you can also provide tailored customer service to your audience, ask for reviews & seek feedback from your customers, & schedule your social activities in advance. You can also plan events & sales in advance.

With the time in hand, you can create tutorial videos & establish yourself as a thought leader in your industry. It will boost your brand value, & your audience will start trusting you. You can post quizzes & surveys to increase engagement with your customers. This will also help you to assess your customers needs.

3. Maintain Online Presence

In today's time, online presence is critical for brands' success. The intense competition has become more difficult for the marketing teams to thrive on different platforms at once. An effective way to solve this issue is through social media automation.

You can plan a calendar to post your content easily with social media automation. You can schedule different content in your social media calendar, such as ads, product promotional content, offers, company news, etc. You can then schedule your post to be published at the right time to get maximum engagement.

It is challenging to schedule posts across all social platforms for specific times. But, with social media automation, you can easily carry out this task more effectively.

Analyze Week View Of Social Content With Statusbrew

Analyze Week View Of Social Content With Statusbrew

4. Keep Up With Consistency With Minimal Efforts

Social media automation will save a lot of effort that you put on to maintain consistency in your online presence.

Instead of publishing your content every day manually, you can schedule your posts across all your social profiles and let the automation tool take care of publishing them on time.

In this way, there will be no mayhem, and you can run multiple social media campaigns more effectively. This will also reduce the probability of human errors.

Consistency is the key to success in social media, and automation does the same for you. It helps you to be consistent across all your social platforms. It isn't easy to gain customers online if you are not consistent. The only way you can make your customers follow your brand online is by posting regularly.

Maintain A Pool Of Social Assets With Statusbrew's Asset Manager

Maintain A Pool Of Social Assets With Statusbrew's Asset Manager

5. Manage Different Marketing Campaigns With Ease

Social media automation is the best way to manage different marketing campaigns. It helps you take care of multiple campaigns effortlessly by presenting useful features you need in a single dashboard.

When things are organized, you can work on different areas, like finding new opportunities to increase your reach & connect with your audience. You might not work for the whole day, but an automation tool will work for you 24x7x365.

Try to find out when your audience is more active & then automate your posts for maximum reach & engagement. So, the new mantra for your online success is automating, engage & succeeding.

Manage Different Social Marketing Campaigns With Statusbrew

Manage Different Social Marketing Campaigns With Statusbrew

The 4 Step Process To Automate Social Media

No one wants to do more work while wearing a hat of several responsibilities. But letting your brand's social media pages go silent is not what you wish to do either. Social media platforms provides an excellent opportunity to connect with your existing customers & acquire new ones.

Social media automation is the one of the essential solutions to keep your social media pages running without a pause. Let's have a look on how you can automate your social media:

Step 1: Prepare A Content Plan

Finalizing what content to post when you automate your social media is one of the most important tasks. The first thing that you should do is answer these three questions:

  • Who is my prospect?
  • What type of content do my prospects enjoy?
  • What goals do I want to achieve?

Once you are ready with the answers, it would be a walk in the park to create your content.

How To View The Social Media Campaign Calendar

Here are a few tips that you can follow to create your content:

The 80/20 Rule

Make sure 80% of your content is fun, educational, or enjoyable. Most importantly, your content should not be intrusive. And in the remaining 20% of your content, you can directly promote your brand.

For the content that falls under 80%, you can share some educational tips or a favorite place to visit that are relevant to your nature of business.

For the outstanding 20%, you can share your special offers, listings, or pitch your service or product to your potential prospects.

Prefer Pictures

Social posts with images acquire 2.3X more engagement than textual or other posts.

Try to capture beautiful photos with beautiful moments that you can share with your audience. You can click some behind-the-scene pictures & share with your audience as well.

Mix It Up

Images are important, but try not to become monotonous. Mix up your content with links to your blog, videos, infographics, etc.

Step 2: Know When To Post

You have to put in a little bit effort to find the best time to post, but it is not that difficult. There are two things that you should be looking at. The first thing is that you should be aiming to be present on days with high traffic & second the time at which most of your audience is online.

For example, if you want to post a New Year's Eve's content, then it should be published in morning hours rather than evening when most people will be with their family & friends & are unlikely to be online & checking stuff.

The day and time you post have a great influence on the engagement that your published content receives. The best time to post varies from time to time & from industry to industry. The best time to post for someone else might not be the best time for you.

Try to find out the peak posting times for your location during the workdays. However, the same time may not apply for the work-off days. Schedule your posts differently for the off days when your audience is most active. With the help of a social media automation tool, you can easily schedule your posts & enjoy your time. The tool will take care of everything for you.

Know more about The Best Times To Post On Social Media

Manage Different Social Marketing Campaigns With Statusbrew

Generate Heat Maps As Per Your Requirement With Statusbrew

Step 3: Time To Automate

Once you have finalized your content and the timings to post it, it's time to automate your content. Social media automation tools like Statusbrew can help you to be present consistently on several social platforms while you and your team members can work on essential business objectives.

Statusbrew allows you to handle all your social profiles on different platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube & Google My Business from a single dashboard. Statusbrew helps you to utilize your time in scheduling your posts rather than worrying about posting them when you are busy.

Manage Different Social Marketing Campaigns With Statusbrew

Manage Different Social Marketing Campaigns With Statusbrew

Step 4: Add The Human Touch

Automating social media doesn't mean that you should forget about connecting to your online audience. Leave a human touch by connecting to your audience or interacting with them.

It is vital to monitor your audience engagements through comments or mentions. Don't miss out on connecting to your audience by replying to them to provide satisfactory customer service when they try to connect with you. Keep an eye on the notifications.

Add The Human Touch

Image Source: Walmart Instagram

With Statusbrew, you can get notifications for different social platforms in a single place. This makes everything organized, and you are able to connect to your customers well and ultimately provide better customer service.

Creating calendar reminders will help you recall incorporating real-time posts to your content plan and social media strategy. You can post a message to your audience with warm wishes or a video or photos of decorations and celebrations.

Automate Social Media Using Statusbrew

Social media automation tools such as Statusbrew help you achieve a significant social media impact.

Statusbrew gives you more control over your social accounts. You can post content with precision and consistency without missing any critical data even if you are out of the office. Statusbrew helps to automate not just content scheduling but social media engagement and much more. Let's see how.

Automate Social Media Scheduling & Publishing

Statusbrew scheduling is an excellent way to schedule your content on different social media channels. With Statusbrew Planner, you can streamline your social media publishing more manageable and faster. Statusbrew's Planner helps you visualize a complete timeline of all your scheduled or published posts, and you can collaboratively manage individual posts and campaigns.

The Planner offers you an intuitive view of your social media activities in one easy-to-read calendar. You can plan content in a week or month in advance and schedule them. The calendar feature offers three views: List, Week, and Month.

You can effortlessly customize the date range and filter the content in these views for better navigation. Furthermore, you can better navigate the feature by applying multiple filters by profile, profile groups, tags, post type, post status, approved by and created.

The filters help you track posts according to specific social media platforms. You can filter posts by text, photo, GIF, link, video, etc. The post filters allow you to monitor if any post needs approval. You can also view post by their status if they are published, scheduled, failed, need approval or in drafts.

Average First Response Time

  • With Statusbrew, you can schedule content for different posting time, so when you are out, you can create a consistent pattern on social & schedule through the week without worrying about micro-managing posting times.

  • Statusbrew allows you to export the Planner List view. You can export the list as CSV or PDF so that you can share your plan with your team or clients as well.

  • With Statusbrew Publish, you can automate publishing workflows or even create custom workflows according to your requirement. It allows you to streamline and manage your marketing campaign by visualizing an entire timeline of content on different social platforms.

  • The Asset Manager gives your team access to a shared pool of assets.

Streamline Basic Social Media Engagement & Customer Service

With Statusbrew Engage, you can track social conversation of across different social networks and respond to each query swiftly. You can get real-time updates about each social conversation in a single stream and automatically assign discussions and messages to your team members based on the type, status, and social channel.

Statusbrew's comment moderation allows you to hide and delete negative comments or mark spam comments ensuring your or your client's brand reputation remains intact.

Statusbrew's Team Engagement and Leaderboard Report help you assess how individually your team handles customer queries and set team goals to evaluate your team's reply times. It also combats the gap between the customer care executives working in different time zones by allowing you to set up Office Hours for each social profile in diverse time zones.

Statusbrew Slack integration allows agencies to get notified every time a new conversation is received or replied to. Furthermore, Statusbrew makes social monitoring easy; you can listen to popular keywords & competitors' brands.

Use Analytics To Track Success

Statusbrew Reports aids you to get in-depth insights on audience engagements, audience demography and offers data about the impression generated by the social campaigns. It allows users to craft custom reports based on your client's requirements and focus on the most critical metrics.

Statusbrew's Reports Lab offers 180+ metrics, and it's one of a kind in the entire SMM industry due to its wide range of metrics, customization, and sharing features. With highly customizable widgets, you can create, export, and share reports as you want.

Furthermore, the widgets on the Reports Lab support layers of dimensions such as social profile, sentiment, language, and more. It works cross-network, allowing you to have performance of different social networks in the same widget.

All widgets can be resized, reordered, and repositioned simply by dragging and dropping. You can schedule each report to appear on email according to the time you choose, and the significant part is now you can share real-time report links with no-Statusbrew users.

Average First Response Time

It provides you with Engagement Metrics, Social Profile Metrics, Post Metrics, Facebook Page Metrics, Facebook Post Metrics, Instagram Metrics, LinkedIn Metrics, & Google Business Profile Metrics.

You can analyze how your brand performs on social media and help you to assess if your team efforts require any improvisation to enhance engagement to draw more clients.

Statusbrew team reports are a plus as you can get the data on when your clients' queries are at their peak. Accordingly, you can prepare a strategy to engage with your clients effectively and assess each team member's performance.

Furthermore, you can keep your clients or teammates in the loop with report scheduling. You can send out scheduled reports through email through specified time set.

Wrapping Up!

Ensure to be consistent in your social media efforts; otherwise, you will miss the opportunities to connect to your customers. By following the steps mentioned above, you can easily make the most of social media automation and bring peace of mind to yourself.

Stausbrew offers you controls over managing different social profiles from a single place.

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Rajashree is a content creator & researcher at Statusbrew. She loves to create content that is expressive & communicative.