The Definitive Guide To Social Media Automation In 2023 [+Tools]

Dec 12, 2022 13 min read

Social media automation offloads time-consuming tasks, enriches team productivity & boosts the business's ability to work with fewer resources.

76% of marketers witnessed positive ROI within a year after implementing automation, and 80% of marketers reported a boost in lead generation due to automation. Marketing automation benefited businesses by enriching productivity by 20%. Data speaks for itself!

Social media automation has significantly helped brands by reducing time spent on repetitive tasks such as managing the brand account, responding to the audience, etc. It further assists the brands in reducing the team workload, automating publishing, social management, & provides insights to develop engaging content.

In this blog, we have discussed all the know-how of social media automation. Drill deep to understand how social automation is useful for your business and how to leverage social media automation tools to propel your brand growth.

Table Of Contents:

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What Is Social Media Automation?

Social media automation can be defined as the approach that helps businesses optimize the social interaction process & automate content publishing, schedule posts in advance, & manage engagement time efficiently.

By leveraging social media automation, you can allocate the saved hours & resources to meet the strategic goals. You can utilize your time to focus on your core marketing efforts to generate more leads & conversions.

It is also essential to track different metrics & constantly engage with your online audience. Executing all these activities on multiple platforms is tedious. This is where social media automation can be your marketing companion.

Social Media Processes To Automate

  • Posting content on social media
  • Hiding spam/bots comments under your social posts and ads
  • Scheduling of social media reports
  • Responding to customers using chatbots

The Benefits Of Automating Social Media: Why Every Business Should Consider It

Social media automation helps brands make the most of their social media campaigns & achieve organizational goals effectively. Here are the five reasons why brands should automate social media:

  • Save tons of time: With social media automation tools, you can schedule your posts & even respond to engagements automatically based on certain conditions. These automation tools help you to make the most of your valuable time. The time you can save by implementing social media automation can be used to find new growth opportunities, engage with your customers, & concentrate on your business growth.
  • Keep your audience engaged: Using social media automation tools will save you a lot of time, so you can use the newly found time to be more interactive & productive. With the time in hand, you can create tutorial videos & establish yourself as a thought leader in your industry. It will boost your brand value, & your audience will start trusting you. You can post quizzes & surveys to increase engagement with your customers. This will also help you to assess your customers' needs.
  • Maintain online presence: In today's time, online presence is critical for brands' success. The intense competition has made it even more difficult for marketing teams to thrive on different platforms at once. An effective way to solve this issue is through social media automation tools. It is challenging to schedule posts across all social platforms for specific times. But, with social media automation, you can easily carry out this task more effectively.
  • Keep up with consistency with minimal efforts: Social media automation tools will save a lot of effort that you put on to maintain consistency in your online presence. Consistency is the key to success in social media, and automation does the same for you. It helps you to be consistent across all your social platforms. It isn't easy to gain customers online if you are not consistent. The only way you can make your customers follow your brand online is by posting regularly.
  • Manage different marketing campaigns with ease: Social media marketing automation is the best way to manage different marketing campaigns. When things are organized, you can work on different areas, like finding new opportunities to increase your reach & connect with your audience. You might not work for the whole day, but an automation tool will work for you 24x7x365.

Top 8 Social Media Automation Tools

1. Statusbrew

Statusbrew can help you to be present consistently on several social platforms while you and your team members can work on essential business objectives. It enables you to achieve a significant social media impact by automating most of the routine social media tasks with minimal human intervention.

Statusbrew allows you to handle multiple social profiles on platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube & Google My Business from a single dashboard. Statusbrew helps you schedule bulk social media posts so you don't have to worry about posting them when you are busy.

Statusbrew Bulk Upload

With Statusbrew, you can even choose to get notifications for different social platforms in a single place. This makes things organized, and you can connect to your customers well on time to provide better customer service. So, you can post content on social media with precision and consistency and without missing any critical data, even if you are out of the office.

Statusbrew helps to automate not just content scheduling but social media engagement and much more. Let's uncover the top social media automation features of Statusbrew.

Automate Social Media Scheduling & Publishing

  • Statusbrew scheduling is an excellent way to schedule your content on different social media channels.

  • With Statusbrew Planner, you can streamline your social media publishing more manageably and faster.

  • Statusbrew's Planner helps you visualize a complete timeline of all your scheduled or published posts, and you can collaboratively manage individual posts and campaigns with your team.

  • The Planner offers an intuitive view of your social media activities in one easy-to-read calendar.

  • You can plan content a week or month in advance and schedule them. The calendar feature offers three views: List, Week, and Month.

  • You can effortlessly filter the content in these views for better navigation.

  • Furthermore, you can better navigate in the Planner by applying multiple filters by profile, profile groups, tags, post type, post status, approved by, created, and more.

  • The filters help you track posts according to specific social media platforms as well.

  • You can filter posts by text, photo, GIF, link, video, etc.

  • The post filters allow you to monitor if any post needs approval.

  • You can also view posts by their status if they are published, scheduled, failed, need approval, or in drafts.

Statusbrew Planner

  • With Statusbrew, you can schedule content for different posting times, so when you are out, you can create a consistent pattern on social & schedule throughout the week without worrying about micromanaging posting times.

  • Statusbrew allows you to export the Planner List view. You can export the list as CSV or PDF so you can share your plan with your team or clients.

  • With Statusbrew, you can automate publishing workflows or create custom workflows according to your requirement.

  • Statusbrew allows you to streamline and manage your marketing campaign by visualizing an entire content timeline on different social platforms.

  • The Asset Manager gives your team access to a shared pool of assets.

  • Statusbrew's Saved Replies feature allows you to save canned replies for the quick response and to maintain brand voice and tone consistency when replying to common customer queries.

Statusbrew Saved Replies

Streamline Basic Social Media Engagement & Customer Service

With Statusbrew Engage, you can track social conversations across different social networks and respond to every query swiftly. You can get real-time updates about each social conversation in a single stream and automatically assign discussions and messages to your team members based on the type, status, and social channel.

Statusbrew's comment moderation allows you to hide and delete negative comments or mark spam comments, ensuring your or your client's online brand reputation remains intact.

Statusbrew's Team Engagement and Leaderboard Report help you assess how individually your team handles customer queries and set team goals to evaluate your team's reply times. It also combats the gap between the customer care executives working in different time zones by allowing you to set up Office Hours for each social profile in diverse time zones.

Statusbrew Slack integration allows you to get notified whenever a new conversation is received or replied to. Furthermore, Statusbrew makes social monitoring easy, as you can listen to popular keywords & competitors' brands.

Use Analytics To Track Success

  • Statusbrew Reports aids you in getting in-depth insights on audience engagements and demography and offers data about the impression generated by the social campaigns.

  • It allows users to craft custom reports based on your client's requirements and focus on the most critical metrics.

  • Statusbrew's Reports Lab offers 180+ metrics, one of a kind in the entire SMM industry, due to its wide range of metrics, customization, and sharing features. You can create, export, and share reports with highly customizable widgets.

  • Furthermore, the widgets on the Reports support different layers of dimensions such as social profile, sentiment, language, and more.

  • It works cross-network, allowing you to evaluate the performance of different social networks in the same widget.

  • All widgets can be resized, reordered, and repositioned simply by dragging and dropping.

  • You can schedule each report to appear in the email according to the time you choose.

  • The significant part is you can share real-time report links with no-Statusbrew users.

  • You can analyze brand performance on social media and help you to assess if your team efforts require any improvisation to enhance engagement to draw more clients.

  • Statusbrew team reports are a plus, as you can get the data when your clients' queries are at their peak. Accordingly, you can prepare a strategy to engage with your clients effectively and assess each team member's performance.

Statusbrew Team Engagement Report

  • Furthermore, you can keep your clients or teammates in the loop with report scheduling. You can send out scheduled reports through email through a specified time set.

Pricing

  • Lite: $69 per month
  • Standard: $129 per month
  • Premium: $229 per month
  • Enterprise: Custom pricing

Book a free demo to understand how we can help!

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2. CoSchedule

CoSchedule

CoSchedule is a social media automation tool for managing teams and social accounts. It is designed for in-house marketing teams, solopreneurs, agencies, and small businesses.

It works with every popular social network, including Facebook, LinkedIn, Instagram, Pinterest, and Twitter. CoSchedule provides written and video presentations of its app. So you can go through it before purchasing it. Another positive is that it provides a 14-day free trial without credit card details and cancellation at will.

This tool might fit your needs if you need a helping hand in organizing your team.

Key Features

✔️ ReQueue: Social Automation
✔️ Social media scheduling
✔️ Agile project management
✔️ Marketing campaigns
✔️ Marketing calendar
✔️ Team management
✔️ Email marketing
✔️ Integrations
✔️ Analytics

Pricing

  • Free: $0
  • Pro: $29 per user per month
  • Marketing Suite: Custom pricing

3. Agorapulse

Agorapulse

Agorapulse is a great social media automation tool for brands running their social media operations on a large scale. Agorapulse comes with some amazing features like shortcuts for the keyboard and saved replies to automate and fasten the management of social media campaigns efficiently.

Their social inbox works as an assistant and moderator, automating redirecting messages to the right team members. It is also capable of archiving spam messages and tweets.

This social media automation software also works as a social media monitoring tool, measuring the sentiment of your brand and keeping a record of what people are saying about your brand on social media. It can easily generate in-depth reports, helping social media managers to analyze their metrics and optimize their campaigns.

Bonus Content: 10 Agorapulse Alternatives For SMBs & Agencies & Agorapulse Vs Statusbrew

Key Features

✔️ Automated inbox assistant
✔️ Audience engagement
✔️ Social media publishing
✔️ Content queues
✔️ Social media inbox
✔️ Social media CRM
✔️ Social media listening
✔️ Analytics

Pricing

  • Free: $0
  • Pro: $79 per month
  • Premium: $199 per month
  • Enterprise: Custom plan

4. Buffer

Agorapulse

Buffer is a handy social media automation tool for social platforms like Facebook, LinkedIn, Instagram, and Twitter. Users are able to customize each of their posts depending on the social platform where the user will schedule their posts.

This social media automation software also has browser extensions for Chrome, Firefox, and Safari. Furthermore, Buffer has its own mobile application for both Android and iOS.

Buffer simplifies the process of managing and publishing your content on different social networks and offers various products, from publishing tools to analytics tools and team collaboration software.

Key Features

✔️ Schedule social posts
✔️ Create slots and add content
✔️ Calendar view
✔️ Pablo for image creation
✔️ Team management
✔️ In-depth analytics and reports
✔️ Clean interface
✔️ Integrations

Pricing

  • Free: $0. Manage up to three channels
  • Essentials: $5 per month per channel
  • Team: $10 per month per channel
  • Agency: $100 per month for 10 channels

Bonus Content: 10 Buffer Alternatives For SMBs & Agencies & Buffer Vs Statusbrew

5. ContentStudio

ContentStudio

ContentStudio is a collaborative social media automation tool with several features, including social inbox, content planning, content scheduling, and analytics. ContentStudio is an AI-based content marketing automation platform.

It also has a social media content calendar feature allowing users to view, edit, accept, or reject posts easily, reducing the chances of erroneous content getting published.

This social media marketing automation software helps businesses easily discover, plan, compose and share helpful content on several social media platforms and blog channels.

ContentStudio offers a suite of products for content discovery, scheduling, planning, and analytics to streamline content and social media workflows and allow teams to collaborate on their social media campaigns.

Businesses can create campaigns by combining articles, images, videos, GIFs, and other multimedia content to make their social accounts stand out and engage the audience.

Key Features

✔️ Automated publishing
✔️ Content personalization
✔️ Muli-channel composer
✔️ Calendar and Planner
✔️ Analytics and Reporting
✔️ Unified social inbox
✔️ Collaboration tools
✔️ Campaign management
✔️ Customer segmentation
✔️ Drag and drop post composer option
✔️ Automation recipes for saving time on repetitive tasks

Pricing

  • Starter: $20 per month billed yearly
  • Pro: $40 per month billed yearly
  • Agency: $80 per month billed yearly (small), $160 per month billed yearly (medium), and $240 per month billed yearly (large)

6. SocialBee

SocialBee

SocialBee is a first-class social media automation tool that can help you enhance your social media presence and maximize your online efforts. This social media automation software is an ideal social media automation tool for businesses and entrepreneurs who want to be as efficient as possible when automating their online presence.

This social media marketing automation software allows you to add, schedule, organize, and share content across several social channels, including Twitter, Pinterest, Instagram, Facebook, Google My Business, and TikTok.

You can create your own posting schedule according to best practices. You can even personalize your posts depending on each social platform's particularities. You can import and edit content in various formats to suit your needs.

As a social media automation platform, SocialBee allows you to get more leads with less effort. SocialBee can assist you with Concierge Services (access to a dedicated social media specialist that can create tailored social media posts daily and automatically posts to all your social accounts) if you are not very familiar with social practices that will help you stay on top of your social media game.

Key Features

✔️ Set a posting schedule in a content calendar
✔️ Content curation through RSS feeds
✔️ Recycle evergreen posts
✔️ Expire time-sensitive content
✔️ Real-time preview
✔️ URL shorteners

Pricing

  • Bootstrap: $15 per month, billed yearly
  • Accelerate: $32 per month, billed yearly
  • Pro: $65 per month, billed yearly

7. Oktopost

Oktopost

As a B2B social media automation tool, Oktopost is designed to meet the needs of any enterprise.

While Oktopost has all the standard features, such as marketing reports and engagement metrics, its main benefit lies in helping businesses generate better leads. Most businesses build their presence on social media with one goal: to attract more leads.

Oktopost integrates with several social networks, including LinkedIn, Facebook, Instagram, and Twitter. This social media marketing automation software mainly offers three types of solutions:

  1. Social Employee Advocacy
  2. Social Media Management
  3. Social Media Promotions

Oktopost goes one step further in the automation process – it offers BI (business intelligence), CRM (customer relationship management) platform, and MA (marketing automation), which your team can connect with their social media data. All of this comes with an extensive knowledge base.

Oktopost will be the right social media automation tool if you are a B2B agency wanting to schedule content on multiple social networks.

Key Features

✔️ Content management
✔️ Automated publishing
✔️ Post scheduling
✔️ Social media management
✔️ Campaign management
✔️ Employee engagement
✔️ Social compliance
✔️ Reporting and analytics

Pricing

Provides custom pricing in a demo

8. CrowdFire

CrowdFire

To some people, it might seem like the focus of CrowdFire is only on Twitter, as the platform's initial focus was on Twitter. But now, this social media automation tool integrates with other social platforms as well, such as Facebook, LinkedIn, Pinterest, and Instagram.

CrowdFire allows you to discover content from your niche, pre-schedule, publish content and even modify your content for every social media channel. It's very easy to work with CrowdFire as it works mostly on autopilot. Their Help & Support page provides a detailed overview of the platform itself and answers all your questions.

Key Features

✔️ Scheduling social media posts
✔️ Automated publishing
✔️ Content curation
✔️ RSS feeds from other blogs and websites
✔️ Access social media analytics data
✔️ Tracking the social mentions
✔️ Content management
✔️ Multi-account management
✔️ Post scheduling
✔️ Brand tracking
✔️ Customer engagement
✔️ Multi-user collaboration
✔️ Reporting and analytics

Pricing

  • Free: $0
  • Plus: $7.48 per month
  • Premium: $37.48 per month
  • VIP: $74.98 per month

Ready To Pick Your Own Social Media Automation Tool?

There you have it! These are our hand-picked list of the eight best social media automation tools for businesses in 2022. Social media marketing automation solutions can help you save time, allowing you to focus better on other aspects of your business.

No matter your business requirement, there is a social media automation tool out there that can help you better manage your social media presence and save time. If you want to up your social media game in 2022, any of these eight tools are a great place to start.

Stausbrew offers you control over managing different social profiles from a single place.

Want to know more about Statusbrew? Start a free trial today!

Start A Free Trial

Statusbrew is a unified Social Media Management tool that supports Facebook, Instagram, Twitter, YouTube, LinkedIn, Google Business Profile, and Pinterest!

FAQs (Frequently Asked Questions)

Here are some commonly asked questions about social media automation:

How to automate social media posts?

Here’s how you should automate social media posts like a pro:

  • Plan content for different social networks. You can also repurpose the same content for different social networks.
  • Write content for social media posts and design creatives as required.
  • Create a posting schedule and schedule content using social scheduling tools like Statusbrew.

Which are the free social media automation tools?

The following social media automation tools offer a free plan:

  1. CrowdFire
  2. Buffer
  3. Agorapulse
  4. CoSchedule

Which is the best social media automation tool?

Statusbrew is one of the best social media automation tools. It offers several automation features all under one roof, such as bulk scheduling social posts, automating comment moderation under social posts and ads, in-depth analytics, team collaboration, creation of custom workflows, and much more.

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Among with Rushali Das

Rajashree is a content creator & researcher at Statusbrew. She loves to create content that is expressive & communicative.