It's critical for enterprises with multiple business units and cross-regional teams to streamline their digital care workflows and visualize a centralized view of the buyer's journey on social.
Enterprise social media management tools empower teams with complete accessibility to all social media marketing activities and solve the issue of password sharing to ensure compliance.
If you're planning to adopt a platform, we've compiled a list of 10 best enterprise social media management tools that'll enable your business to deliver the best omnichannel experience.
Insight On Social Media Tools For Enterprises
Enterprise social media management tools should have essential features around the customer journey, running marketing campaigns, all-around social engagement, scheduling & publishing content across different social profiles from one unified dashboard.
These features empower brands & businesses in market research, reputation management, customer service, collecting feedback and employee advocacy programs. The use cases of enterprise social media management tools usually encompass advanced analytics & reporting with API integration for building data dashboards.
Furthermore, the enterprise's best social media tools provide more crucial features such as scalability, governance, role-based permissions, team collaboration & asset libraries.
10 Enterprise Social Media Management Tools
Keeping the use cases in mind, we have compiled a list of top social media management tools for enterprises in 2024. Have a look:
Statusbrew is an easy-to-use platform that is built for scale and supports organic and paid programs for a holistic social media management experience.
Statusbrew's robust analytics and reporting features help you dig deep into audience behavior, content effectiveness, and campaign success. Our intuitive dashboards make data-driven decision-making a breeze and allow you to refine your strategies for maximum results. Report feature provides you with all-encompassing reports for your team, including Brand Overview Reports, Team SLA reports, and Brand Sentiment analysis with support for report white labeling.
Statusbrew integrates with a plethora of platforms, from CRM systems to your favorite marketing tools such as Slack, HubSpot, Bitly, Shopify, MailChimp, Zapier, Box, and Zendesk, to create a unified ecosystem for your team.
You can set up approval workflows, manage user permissions, and track your team’s social media activity to shine on social media in a compliant and secure manner.
Statusbrew's CRM functionalities help you nurture leads and build relationships with customers on social media. You can track customer interactions, manage social media leads, and convert social interactions into lasting customer loyalty.
With its advanced & automated comment management tools, you can hide, delete unwanted comments, or mark imposters instantly.
Enterprises get custom pricing packages depending on requirements, with facilities such as separate client logins, dedicated account manager, custom integrations, 1:1 team training, etc.
2. Sprout Social
Sprout Social is an end-to-end social solution for enterprises as users can manage all social channels in a single cohesive & solid dashboard.
Such social media tools for business ensure to propel enterprises' online growth with its features such as monitoring, scheduling posts, location monitoring, analytics, and team management with approval workflows.
Sprout is one of the finest business social media management tools to choose if your corporation is planning for an employee advocacy program. Its well-grounded reporting capabilities and solid social CRM & help desk features make this enterprise social media software instrumental for large organizations.
Sych enterprise social networking tools interface is user-friendly, and you can request customization features as per your requirement, such as asking for individual statistics for each of your posts. Its roles-based administration permission settings adhere to an organized team working process.
Furthermore, its social inbox feature is an excellent way to establish a credible communication process to enrich engagement. Sprout also offers social monitoring, keyword search, and influencer identification features & it has a customer relationship management (CRM) functionality.
Sprout has added the LinkedIn Sent Messages Report, Scheduled Report Delivery, Facebook Competitors Report, Instagram Competitors Report, Advocacy Report, and Report Builder. Its Group Report breaks down the data by profiles/pages attached, enabling you to get insight of total followers, messages sent, and link clicks.
Its intuitive UI & authentic, powerful analytics feature place this enterprise social media marketing software among the top social media management for business platform in the market. Its standard plan price starts at $99 per user per month & allows you to add five social profiles.
Professional plan starts at $149 per user per month, and you can add ten social profiles. The advanced plan starts at $249 per user per month & it allows you to add ten profiles. The advanced plan empowers users with chatbot integration and digital assets, automated link tracking, etc.
You can avail a 30-day trial without plunking down an amount. Sprout Social's listening & keyword monitoring is limited to basics & incorporating multiple users is expensive for small & medium enterprises.
If you are concerned with the pricing, you can research Sprout Social alternatives.
Hootsuite is another top business social media management platform for enterprises using which you can manage multiple social media platforms from a maiden centralized interface. Hootsuite's key features include content creation, advertising, monitoring & analysis.
Such enterprise tools cater to individuals, teams, and large enterprises with social management solutions. Enterprise can leverage the platform’s collaborative insight ecosystems.
However, beginners may find the interface glitchy & also sometimes may find it challenging to cope with the steep learning curve in such social media tools for business.
If you are looking for a solid Instagram presence, then it is not the social media management for businesses, as Hootsuite lacks a strong connection with Instagram. But if your objective is to post a significant amount of content on social media, you can go with Hootsuite. Otherwise, there are Hootsuite alternatives to watch out for!
The key benefit of using Hootsuite SMM is that it is effective for brand advertising; its automated ad solution helps to design & launch an ad campaign on social media swiftly. Besides, it allows your team to collaborate on the ad campaign from Hootsuite Ads.
Hootsuite also accredits brands to share content, ensuring improved social reach securely. It offers scalable advocacy solutions & boosts employee management.
Hootsuite's customized dashboard benefits enterprises by driving leads & conversion to the sales funnels; also, you can connect it with Adobe Analytics and other enterprise social media platforms. If you are looking for an augmented market understanding, use Hootsuite to get critical insight into real-time social analytics.
You can get ideas about competitors, track risks and opportunities, or observe unprecedented spikes in volume or brand sentiment by setting up alarms. Along with easy accessibility irrespective of the device, Hootsuite also processes integration with third-party tools such as Salesforce, Adobe, Brandwatch, Zendesk, Canva, Panoramic Multiview, and Talkwalker for enriching brand management.
Hootsuite price starts from $17, where it offers a 30-day trial period & one single user can manage up to 10 social profiles.
Its custom pricing core features include unlimited users, 50 social accounts, unlimited scheduling posts, and 24/7 priority support for enterprises.
Sprinklr social cloud is a part of the Sprinklr customer experience management (CMX) platform. Such social media tools for business offer features like social listening, scheduling, and data analysis.
It is a wholesome online experience for enterprises & helps top brands with their social efforts, such as marketing, advertising, customer care, sales, research, and commerce on 21 online channels, including Facebook, Twitter, and LinkedIn.
Sprinklr increases the effectiveness of an advertising campaign to deliver consistent and relevant customer experiences. It allows marketing tool integration, such as Marketo, Salesforce, Nexgate, and more.
It beholds a uniquely flexible architecture that supports thousands of users and numerous complex social channels. It also offers an external API to its prospects and developers to build applications.
Its key features are Planning, Publishing, Asset Management, Campaign Management, Audience Management, Case Management, Engagement, Automation, Governance, Distributed User Management, Reporting, Social Data Visualization, Content Marketing, Advertising & Benchmarking. For pricing, it offers quote-based plans without a trial period.
Marketo Engage is a cloud-based social media marketing automation tool that empowers enterprises in managing & tracking customer relationships. Marketo’s integrated modules encompass social marketing, email marketing, lead nurturing, marketing automation, budget management, sales insight, and website personalization.
Along with these features, Marketo's key features are Search Engine Optimization, CRM Integration, Lead Scoring, Digital Ad Campaigns, Mobile Marketing, Analytics, and Reporting.
Marketo CRM furnishes native integrations for Salesforce and Microsoft Dynamics 365 applications. In this way, the platform provides an auto-updated bi-directional data sync. Marketo also facilitates custom integrations for diverse CRM platforms like SAP Sales Cloud, SugarCRM, NetSuite, and Oracle.
Such enterprise tools' AI-powered content suggestions automatically present relevant content across multiple channels and identify top-performing content. Its built-in audience hub tool assists in automated audiences based on followers' behaviors or demographics.
You can plan, coordinate, and share marketing deeds for your enterprise using a centralized calendar in these such social media tools for business. With its AI-powered account profiling, you can opt for predictive custom model tuning, customer profile models, and predictive scoring-based recommendations.
Marketo's pricing depends on the size of the database, starting at $895/month. However, its plan for enterprise offers high-quality scale and flexibility, placing a cohesive strategy maximizing the efficacy across globally distributed teams.
6. Zoho Social
You can use such enterprise tools to implement automated publishing, analytics, conversion tracking, and content management for your enterprise. Besides, you can choose Zoho Social for brand management and brand tracking globally.
Its content calendar provides the organization with a mellifluous overview of scheduled social posts. If you are looking for a tool to manage your social media crisis, then Zoho Social is the perfect one; with the 'Pause Post' feature that plays the role of a panic button, you can pause all posts during a social crisis or emergency. Then, there's the vast potential of integration with various apps for SMBs to create a perfect portfolio of social media solutions.
As per customer overview, this social media management tool is fast, user-friendly, affordable & offers top-class engagement monitoring. However, its mobile app requires improvement & it lacks in providing an accurate preview of how your posts will look on social media.
With Zoho lead integration, you can connect your enterprise Facebook & LinkedIn lead ads account & be able to track performance in real-time. With CRM integration, you can nurture leads from social and find out the channels that bring the maximum revenue to your brand.
Its desktop integration transforms social updates into tickets and enables your support team to reciprocate a message swiftly and at large, helping you to deliver excellent customer service.
Pricing of the business social media management platform starts from the standard plan of $15.00 per month with 15 15-day free trial. The professional plan costs $35/month or $25/month when billed annually, where it allows three team members to use seven channels & manage social profiles.
Another top enterprise social media management tool, Salesforce, delivers end-to-end features for managing customer interactions. At each step of customer interaction, it provides advanced analytics and custom developments, and its key offerings are Sales Cloud, Marketing Cloud, Service Cloud, and Commerce Cloud.
Salesforce is highly customizable, and its marketing cloud includes key features such as Journey Builder, Email Studio, Data Studio, Social Studio, Datorama, Advertising Studio, Mobile Studio, Interaction Studio, Pardot, Google Marketing Platform, Salesforce CDP, and Loyalty Management. Pardot empowers the sales team to craft value interaction & to close more deals.
With the intuitive interface of such enterprise tools, enterprises can easily navigate the user-friendly UI, locate information, organize data, manage customers, stay on top of conversations, and email customers. It further allows you to integrate tools, and you can easily install required third-party apps from IT, Finance, Project management, and ERP.
Salesforce users can get the 360-degree holistic view of standard and customized real-time performance reports. As an enterprise, you can also track each touchpoint & check out at what stage your prospects are in & accordingly can work upon improvisation of data visibility. It also reduces screen switching & enhances productivity by automating several tedious tasks.
Use Salesforce to stay organized, draw sales reports, check out customer tickets, and monitor a lead’s progress through the pipeline. Salesforce price range can cost from $25 per user per month to over $300.
Enterprises can customize their price range; however, usually, the marketing cloud price for enterprises starts from $3,750 per month & the sales cloud price is $150.
Sendible is among innovative social media management solutions providing a CRM solution & targeting digital agencies. Its centralized package offers bulk scheduling, quick reports, calendar view, RSS automation, queues, and email support.
This enterprise social media software focuses on streamlining social media strategy planning & management. With an integrated, easy-to-use dashboard, Sendible provides solutions such as account publishing, social media interaction, and analytics.
Such enterprise social networking tools have a 'Smart Queue' with which users can repurpose content. Utilizing its social inbox feature and social listening tools, you can track keywords, observe competitors, and track mentions.
Its CRM allows users to communicate & interact with influencers in real time.
Agency features such as team management and post-approval functions benefit enterprises looking for legacy workflows.
Suppose you are looking for a business social media management tool to handle large-scale social media implementations. In that case, you can rely on Sendible as it can manage many social profiles. Its queuing feature is one of the crucial features of the tool. Sendible pricing ranges from $29-$399 per month with different plans, including 14 days trial period.
Agorapulse is also one of the best social media tools for enterprises with the key features of scheduling, visual calendar, social inbox, analytics, and team collaboration. This enterprise social media software provides users with competitor analysis and allows boosted Facebook posts to capture the attention of your target audience.
Its key features include Automated Publishing, Brand Tracking, Campaign Analytics and management, Collaboration Tools, Competitive Analysis, Contact and content Management, Conversion and engagement, Tracking, Customer Engagement and segmentation, Employee Advocacy, Gamification, Influencer Tracking & many more.
However, such enterprise social networking tools lack the ability to publish multiple photos to Instagram in one post; also, you cannot respond to Instagram comments using this enterprise social media marketing software; it is sometimes glitchy to use social platforms & it does not have a draft feature on the calendar tool.
You can get started with this social media software tool for free, where you can use three social profiles & only a single user is allowed. Agora’s price starts from $99 monthly for a pro subscription.
It allows 30 days of free trials & its premier features cost $199 monthly; enterprises can leverage the opportunity of custom pricing, which it allows them to manage 40+ profiles by 8+ users.
Leading social media management tool Facelift Cloud combines all components of social media management in a single dashboard. This cloud-based enterprise social media software is designed for all corporation sizes & with Facelift Cloud, enterprises can efficiently manage all social activities on the relevant social channels.
You can advertise, manage, monitor, analyze & publish content across social media with just a few clicks.
With its features like Multichannel Community Management, organizations can optimize customer engagement & can generate automatic reports. Such enterprise social networking tools also offer single-click cross-channel publishing.
Facelift key features include AB Testing, Advertising Management, Artwork Management, Audience Targeting, Automated Publishing, Brand Management, Brand Tracking, Campaign Analytics, Campaign Management, Campaign Planning, Categorization/Grouping, Channel Management, Collaboration Tools, Competitive Analysis, Competitor Monitoring, etc.
Facelift Cloud consolidated inbox encompasses interactions recorded from diverse social media channels & users can get a quick overview of customer activities on websites.
The advertising module helps corporations promote social campaigns on Facebook and Instagram, assuring enriched conversion rates. Its price quote is available on request.
Qualities To Look In Enterprise Social Media Management Tools
Comprehensive Analytics & Reporting
Look for tools that provide in-depth analytics to measure the performance of your social media efforts. Analytics should cover audience demographics, conversion tracking, and internal team performance reports.
Ensure the social media tool integrates with other important business applications and softwares you have used for years. Integration with CRM, marketing automation, and analytics tools is crucial for a unified workflow.
Choose a tool that can scale with the growing needs of your enterprise. It should be able to handle multiple accounts, users, and social media platforms without lagging.
Opt for a tool that facilitates easy collaboration among multiple team members. Features like approval workflows, task assignments, and team communication will enhance your team's efficiency.
Security & Compliance
Search for tools that adhere to industry security standards and data protection regulations. Ensure the enterprise social media management tool provides role-based access and permission settings.
Social Listening & Monitoring
Ensure the tool offers social listening and monitoring capabilities to track your brand mentions, industry trends, and competitor activities.
AI-powered features will help you to automate tasks such as content creation, scheduling, and analytics. These will free up your time so that you can focus on more strategic initiatives.
Look for tools that offer sentiment analysis features to gauge the tone of conversations surrounding your brand. This will allow you to identify positive sentiments, address concerns, and manage reputational risks.
Enterprise SMM Tools Selection Best Practices
Before choosing an enterprise social media management tool, consider checking out the following points to get the most out of it:
Check the pricing models & consider if they fit into your marketing budget. Also, compare the budget allocation of different tools to clarify which pricing model works the best for you. It is a crucial step because, ultimately, your goal is to increase social ROI, so choose a tool that is worth your money.
Do in-depth research on your social profiles to know your brand's online status. Monitor followers, interaction & consistency of your post; discuss with your team & find out where there is room for improvement. Based on the summary of the discussion, prepare your objectives & accordingly, choose a tool wisely.
While looking for tools, figure out your channels of operation. Contemplating your marketing zone is indispensable to find out the best tool because social media management for business tools has operational channel specifications, and few of them function best only through a few channels.
Considering your team size before adopting a social media tool is a good practice. Decide how many people you want to engage in your campaigns, including drafting, scheduling & publishing; if you are going solo, opt for enterprise social networking platforms with minimum features.
Scroll through review & credentials to purchase the best enterprise social media marketing tool matching your requirements. All social networking tools for business have their specific pros & cons; analyze thoroughly to check what fits your needs & what does not. You can also request demos to make a logical decision.
Investing in the best enterprise social media management tools helps enterprises manage multiple social profiles, streamline team workflow, manage customer relationships, build editorial calendars, monitor social engagement, track social performance, & propel your social media game.
If you are confused about narrowing the tools, you can go ahead with Statusbrew for a seamless experience & you can try a free trial period or request a demo.
Statusbrew is a unified Social Media Management tool that supports Facebook, Instagram, Twitter, YouTube, Linkedin, and even Google My Business!