Top 20 Enterprise Social Media Management Tools

Top 20 Enterprise Social Media Management Tools

Jul 27, 2021 20 min read

Enterprise businesses are aggressively repositioning their focus on social strategies to invigorate conversion funnels.

71% small & medium enterprises are using social channels to market their products, & 52% of them share at least one post on social regularly.

Managing enterprise social media profiles is a lofty task. To alleviate social management in 2021, 81% of corporations use social media management tools.

Enterprise social media management tools accredit corporations to enhance brand visibility & to be omnipresent across social.

With the added variables such as marketing automation, social listening, streamlining workflows, team management, KPIs report & analytics, the best social management tools enable your business to stay relevant into the cut-edge competition.

Are you planning to adopt a social managing tool for your business?

Scroll through our list of 20 best enterprise social media management tools to enhance marketing ROI—recon on the competency of the SMM tools & pivot the wagon of your social profiles.

You can directly jump to a section of your choice or keep scrolling.

Insight On Social Management Tools For Enterprises

To run an enterprise is like going on a long journey; you'll have many questions, challenges & surprises.

But irrespective of the fact on which point you are on your venture, social media management tools for enterprises are a suite of tools designed for analyzing & managing online social interactions efficiently.

SMM tools have the essential features around customer profiling, running marketing campaigns, measuring social engagement, tracking social campaign features, scheduling & publishing content on multiple profiles from one unified dashboard.

These features empower brands & businesses in market research, reputation management, customer service, collecting feedback, employee advocacy, and customer advocacy programs. The use cases of SMM for enterprises usually encompass advanced analytics & reporting; also, they offer APIs for integration with third-party software.

Furthermore, enterprises' best social media tools provide more crucial features such as scalability, governance, role-based permissions, team collaboration & shared asset libraries.

Top 20 Enterprise Social Media Management Tools

Keeping the social media scheduling benefits in mind, we have compiled a list of top social media management tools for enterprises 2021. Have a look:

1. Statusbrew

Statusbrew is one of the top SMM platforms that enables enterprises to mitigate the gap between customer & the business making it convenient to regulate all the social profiles from a single dashboard. With its easy-to-use publish feature, you can create, plan, bulk schedule & manage ad campaigns in real-time & post them on your multiple social profiles.

Statusbrew

Content approval workflows streamline team workflows & collaboration by crafting multi-step workflows such as submit, review, approve, or reject posts, which also shield your brand standard & reputation.

You can easily classify & group social profiles of different enterprises using Profile Groups & perform batch operations easily.

Statusbrew Engage helps enterprises deliver all your social conversations in real time so your team can respond to each customer query faster. With its advanced & automated comment management tools, you can hide, delete unwanted comments or mark spam comments instantly.

With Sentiment Analysis feature, Statusbrew marks each conversation as positive, negative, or neutral, helping you understand how your prospects perceive your brand.

The built-in CRM helps you segment inbound leads. Report feature provides you all-encompassing reports, including keyword reports, hashtag insights, tag insights, Facebook & Instagram paid performance reports; it also offers report customization.

  • Team Engagement and Leaderboard Report allow you to set up office hours for each social profile in different time zones. Statusbrew also enables role-based access depending upon your subscription plan.

  • Statusbrew seamlessly integrates Slack, Hubspot, Bitly, Shopify, MailChimp, Zapier, Box, Zendesk etc.

  • Its standard plan starts from $129 with a trial period; up to ten social accounts can be added. The premium plan starts at $229.00 monthly and you can add up to fifteen social profiles.

  • For enterprises, it offers custom pricing depending on your requirements, including facilities such as separate client logins, dedicated account manager, custom integrations, etc.

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2. Sprout Social

Sprout Social is an end-to-end social solution for enterprises as users can manage all social channels in a single cohesive & solid dashboard.

Sprout Social SMM platform ensures to propel enterprises' online growth with its features such as monitoring, scheduling posts, location monitoring, analytics, and team management with approval workflows.

Sprout is one of the finest SMM tools to choose if your corporation is planning for an employee advocacy program. Its well-grounded reporting capabilities and solid social CRM & help desk features make this platform instrumental for large organizations.

The platform interface is user-friendly, and you can request customization features as per your requirement, such as asking for individual statistics for each of your posts. Its roles-based administration permission settings adhere to an organized team working process.

Sprout Social

Image Source: Sprout Social

Furthermore, its social inbox feature is an excellent way to establish a credible communicating process to enrich engagement. Sprout also offers social monitoring, keyword search, influencer identification features & it has a customer relationship management (CRM) functionality.

  • Sprout has added the LinkedIn Sent Messages Report, Scheduled Report Delivery, Facebook Competitors Report, Instagram Competitors Report, Advocacy Report, and Report Builder. Its Group Report breaks down the data by profiles/pages attached, enabling you to get the insight of total followers, messages sent, and link clicks.

  • Its intuitive UI & authentic, powerful analytics feature placing this platform among the top SMM platform for enterprises in the market. Its standard plan price starts at $99 per user per month & allows you to add five social profiles.

  • Professional plan starts at $149 per user per month and you can add ten social profiles. Advanced plan starts at $249 per user per month & it allows you to add ten profiles. The advance plan empowers users with chatbot integration and digital assets, automated link tracking, etc.

  • You can avail 30 days trial without plunking down an amount. Sprout Social's listening & keyword monitoring are limited to basics & incorporating multiple users is expensive for small & medium enterprises.

3. Hootsuite

Hootsuite is another top SMM platform for enterprises using which you can manage multiple social media platforms from a maiden centralized interface. Hootsuite's key features include content creation, advertising, monitoring & analysis.

It caters to individuals, teams, and large enterprises with social management solutions. Enterprise can leverage the platform’s collaborative insight ecosystems.

Hootsuite

Image Source: Hootsuite

However, beginners may find the interface glitchy & also sometimes may find it challenging to cope with the steep learning curve. Apart from that, if you are looking for a solid Instagram presence, then it is not the SMM tool for you, as Hootsuite lacks a strong connection with Instagram. But if your objective is to post a significant amount of content on social media, you can go with Hootsuite.

The key benefits of using Hootsuite SMM is that it is effective for brand advertising; its automated ad solution helps to design & launch an ad campaign on social media swiftly. Besides, it allows your team to collaborate on the ad campaign from Hootsuite Ads.

Hootsuite also accredits brands to share content, ensuring improved social reach securely. It offers scalable advocacy solutions & boosts employee management.

  • Hootsuite's customized dashboard benefits enterprises to drive leads & conversion to the sales funnels; also, you can connect it with Adobe Analytics and other BI tools. If you are looking for an augment market understanding, use Hootsuite to get critical insight on real-time social analytics.

  • You can get ideas about competitors also can track risks and opportunities or can observe unprecedented spikes in volume or brand sentiment by setting up alarms. Along with easy accessibility irrespective of the device, Hootsuite also processes integration with third-party tools such as Salesforce, Adobe, Brandwatch, Zendesk, Canva, Panoramic Multiview, Talkwalker for enriching brand management.

  • Hootsuite price starts from $17, where it offers 30 days trial period & one single user can manage up to 10 social profiles.

  • Its custom pricing core features include unlimited users, 50 social accounts, unlimited scheduling posts, and 24/7 priority support for enterprises.

4. Sprinklr

Sprinklr social cloud is a part of the Sprinklr customer experience management (CMX) platform. It offers features like social listening, scheduling, and data analysis.

Sprinklr

Image Source: Sprinklr

  • It is a wholesome online experience for enterprises & helps top brands on their social efforts such as marketing, advertising, customer care, sales, research, and commerce on 21 online channels, including Facebook, Twitter, LinkedIn.

  • Sprinklr increases the effectiveness of an advertising campaign to deliver consistent and relevant customer experiences. It allows marketing tool integration such as Marketo, Salesforce, Nexgate, and more.

  • It beholds a uniquely flexible architecture that supports thousands of users and numerous complex social channels. It also offers an external API to its prospects and developers to build applications.

  • Its key features are Planning, Publishing, Asset Management, Campaign Management, Audience Management, Case Management, Engagement, Automation, Governance, Distributed User Management, Reporting, Social Data Visualization, Content Marketing, Advertising & Benchmarking. For pricing, it offers quote-based plans without a trial period.

5. Marketo

Marketo Engage is a cloud-based social media marketing automation tool that empowers enterprises in managing & tracking customer relationships. Marketo’s integrated modules encompass social marketing, email marketing, lead nurturing, marketing automation, budget management, sales insight, and website personalization.

Marketo

Image Source: Marketo

Along with these features Marketo's key features are Search Engine Optimization, CRM Integration, Lead Scoring, Digital Ad Campaigns, Mobile Marketing, Analytics, and Reporting.

  • Marketo CRM furnishes native integrations for Salesforce and Microsoft Dynamics 365 applications. In this way, the platform provides an auto-updated bi-directional data sync. Marketo also facilitates custom integrations for diverse CRM platforms like SAP Sales Cloud, SugarCRM, NetSuite, and Oracle.

  • Its AI-powered content suggestions automatically present relevant content across multiple channels and identify top-performing content. Its built-in audience hub tool assists in automated audiences based on followers' behaviors or demographics.

  • You can plan, coordinate, and share marketing deeds for your enterprise using a centralized calendar. With its AI-powered account profiling, you can opt from predictive custom model tuning, customer profile models, and predictive scoring-based recommendations.

  • Marketo's pricing depends on the size of the database, starting at $895/month. However, its plan for enterprise offers high-quality scale and flexibility, placing a cohesive strategy maximizing the efficacy across globally distributed teams.

6. Zoho Social

Zoho Social is a social management tool with an organized interface encompassing features such as post scheduler, advanced analytics, and integrated message center.

You can use this tool to implement automated publishing, analytics, conversion tracking, content management for your enterprise. Besides, you can choose Zoho Social for brand management and brand tracking globally.

Zoho Social

Image Source: Zoho Social

Its content calendar provides the organization a mellifluous overview of scheduled social posts. If you are looking for a tool to manage your social media crisis, then Zoho Social is the perfect one, with the 'Pause Post' feature that plays the role of a panic button, you can pause all posts during a social crisis or emergency. Then, there's the vast potential of integration with various apps for SMB's to create a perfect portfolio of social media solutions.

  • As per customer overview, this social media management tool is fast, user-friendly, affordable & offers top-class engagement monitoring. However, its mobile app requires improvement & it lacks in providing you an accurate preview of how your posts will look on social media.

  • With Zoho lead integration, you can connect your enterprise Facebook & LinkedIn lead ads account & be able to track performance in real-time. With CRM integration, you can nurture leads from social and find out the channels that bring the maximum revenue to your brand.

  • Its desktop integration transforms social updates into tickets and enables your support team to reciprocate a message swiftly and at large helps you to deliver excellent customer service.

  • Pricing of the SMM platform starts from the standard plan of $15.00 per month with 15 days free trial. The professional plan costs $35/month or $25/month when billed annually, where it allows three team members to use seven channels & to manage social profiles.

7. Salesforce

Another top enterprise social media management tool, Salesforce, delivers end-to-end features for managing customer interactions. At each step of customer interaction, it provides advanced analytics, custom developments, and its key offerings are Sales Cloud, Marketing Cloud, Service Cloud, and Commerce Cloud.

Salesforce is highly customizable, and its marketing cloud includes key features such as Journey Builder, Email Studio, Data Studio, Social Studio, Datorama, Advertising Studio, Mobile Studio, Interaction Studio, Pardot, Google Marketing Platform, Salesforce CDP, Loyalty Management. Pardot empowers the sales team to craft value interaction & to close more deals.

Salesforce

Image Source: Salesforce

  • With its intuitive interface, enterprises can easily navigate the user-friendly UI, locate information, organize data, manage customers, stay on top of conversations, and email customers. It further allows you to integrate tools, and you can easily install required third-party apps from IT, Finance, Project management, and ERP.

  • Salesforce users can get the 360-degree holistic view of standard and customized real-time performance reports. As an enterprise, you can also track each touchpoint & check out at what stage your prospects are in & accordingly can work upon improvisation of data visibility. It also reduces screen switching & enhances productivity by automating several tedious tasks.

  • Use Salesforce to stay organized, draw sales reports, check out customer tickets, monitor a lead’s progress through the pipeline. Salesforce price range can cost from $25 per user per month to over $300.

  • Enterprises can customize their price range; however, usually, the marketing cloud price for enterprises starts from $3,750 per month & the sales cloud price is $150.

8. Sendible

Sendible is among innovative social media management solutions providing a CRM solution & targeting digital agencies. Its centralized package offers bulk scheduling, quick reports, calendar view, RSS automation, queues, and email support.

This SaaS solution focuses on streamlining social media strategy planning & management. With an integrated, easy-to-use dashboard, Sendible provides solutions such as account publishing, social media interaction, and analytics.

Sendible

Image Source: Sendible

  • The SMM platform has a 'Smart Queue' with which users can repurpose content. Utilizing its social inbox feature and social listening tools, you can track keywords, observe competitors, and track mentions.

  • Its CRM allows users to communicate & interact with influencers in real-time.

  • Agency features such as team management and post-approval functions benefit enterprises looking for legacy workflows.

  • Suppose you are looking for an SMM tool to handle large-scale social media implementations. In that case, you can rely on Sendible as it can manage many social profiles. Its queuing feature is one of the crucial features of the tool. Sendible pricing ranges from $29-$399 per month with different plans, including 14 days trial period.

9. Agorapulse

Agorapulse is also one of the best enterprise social media tools with the key features of scheduling, visual calendar, social inbox, analytics, and team collaboration. This SMM tool provides users competitor analysis and allows boosted Facebook posts to capture the attention of your target audience.

Agorapulse

Image Source: Agorapulse

  • Its key features include Automated Publishing, Brand Tracking, Campaign Analytics & Management, Collaboration Tools, Competitive Analysis, Contact & Contents Management, Conversion & Engagement, Tracking, Customer Engagement & Segmentation, Employee Advocacy, Gamification, Influencer Tracking & many more.

  • However, the platform lacks the ability to publish multiple photos to Instagram in one post; also, you cannot respond to Instagram comments using this platform; it is sometimes glitchy to use social platforms & it does not have a draft feature on the calendar tool.

  • You can get started with the tool for free, where you can use three social profiles & only a single user is allowed. Agora’s price starts from $99 monthly for a pro subscription.

  • It allows 30 days of free trials & its premier features cost $199 monthly; enterprises can leverage the opportunity of custom pricing where it allows them to manage 40+ profiles by 8+ users.

10. Facelift

Leading social media management tool Facelift Cloud combines all components of social media management in a single dashboard. This cloud-based SMM tool is designed for all corporation size & with Facelift Cloud enterprises can efficiently manage all social activities on the relevant social channels.

You can advertise, manage, monitor, analyze & publish content across social media with just a few clicks.

Facelift

Image Source: Facelift

  • With its features like Multichannel Community Management, organizations can optimize customer engagement & can generate automatic reports. The SMM tool also offers single-click cross-channel publishing.

  • Facelift key features include AB Testing, Advertising Management, Artwork Management, Audience Targeting, Automated Publishing, Brand Management, Brand Tracking, Campaign Analytics, Campaign Management, Campaign Planning, Categorization/Grouping, Channel Management, Collaboration Tools, Competitive Analysis, Competitor Monitoring, etc.

  • Facelift Cloud consolidated inbox encompasses interactions recorded from diverse social media channels & users can get a quick overview of customer activities on websites.

  • The advertising module helps corporations to promote social campaigns on Facebook and Instagram, assuring enriched conversion rates. Its price quote is available on request.

11. Oktopost

Oktopost social media management offers social listening along with employee advocacy solutions to B2B organizations. Oktopost SMM tool empowers users to engage with prospects & helps to gather actionable insight to reach the desired ROI.

Its key features encompass Analytics/ROI Tracking, Audience Targeting, Automated, Publishing, Brand Management, Benchmarking, Brand Tracking, Campaign Analytics, Campaign Management, Categorization/Grouping, Channel Attribution, Collaboration Tools, Communication Management & Competitor Monitoring.

Oktopost

Image Source: Oktopost

  • With Oktopost SMM, you can integrate most of the top significant marketing automation and CRM platforms such as Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365.

  • If you are looking for a solution to leverage your enterprise customer service, Oktopost can be your tool. Besides, with pertinent social data, Oktopost ensures revenue growth.

  • As per customer review, Oktopost is comprehensive and provides detailed reporting on social conversion. Its auto-posting features and bulk upload options allow swift social message creation & scheduling across all social profiles time-efficiently.

  • Its Feedly integration enables easy content sharing & campaign segmentation is easy to use; scheduling and tracking are also user friendly. It offers a quoted-based plan & a free trial.

12. CoSchedule

CoSchedule Editorial & Marketing Solution integrates with WordPress, Social Media, Google Calendar, Analytics & can automate all your social profiles. This cloud-based management tool accredits individuals or enterprises with huge teams to schedule, coordinate, and manage online content, campaigns & promotions.

CoSchedule

Image Source: CoSchedule

  • CoSchedule Marketing Suite allows users to organize all marketing in a unified place & ensures projects on-time delivery. This fastest-growing SMM tool is a beneficial marketing solution for enterprises & companies.

  • Its key features encompass Agile Methodologies, Analytics/ROI Tracking, Asset Categorization, Asset Library, Asset Sharing, Automated Publishing, Backlog Management, Campaign Analytics, Campaign Management & Planning, Categorization, Client Portal, Collaboration Tools, Content Management & Customer Engagement.

  • CoSchedule price for marketing calendar starts from $39 monthly, or you can choose an annual plan that costs $29 per month.

  • You can talk to their customer service team about the pricing details for Marketing Suite, a part of Agile Marketing. It also offers a 14 days free trial period.

13. Tailwind

Tailwind marketing application primarily focuses on Pinterest and Instagram. It is a perfect social media marketing solution for online businesses and enterprises with online shops.

The tool allows users to access features such as content discovery, post scheduling, and conversation tracking. Also, you can measure results in real-time and accordingly can adjust your marketing strategies if required.

The standout features of Tailwind are that it is time-efficient and allows users to use hashtag lists, bulk image upload, drag-and-drop calendar, multi-board pinning within a short span.

Furthermore, you can engage your audience at the right time by automatically optimizing your Instagram and Pinterest scheduling. With its detailed analytics, you also can effectively measure your campaigns.

Tailwind

Image Source: Tailwind

  • Its automated Hashtag Finder suggests the best Instagram hashtags; it is cost-efficient & a good choice for businesses with a limited budget.

  • It also allows users to track activity and trends & can track KPIs by monitoring your Instagram and Pinterest profiles. Its key features are Pinterest Analytics & Reporting, Content Marketing & Optimization, Content Recommendations, Monitoring Trends & Schedule Pins on Pinterest.

  • On Instagram Management it offers Instagram Analytics & Reporting, Audience Management, Hashtag Monitoring, Instagram Listening, Scheduling & UGC Content Management.

  • Tailwind offers free trials & it has three subscription plans: Pro, Advanced & Max. Pro plan costs $14.99/account/month, Advanced plan costs $29.99/month, Max plan costs $59.99/month & for enterprise plan you can seek a quote.

14. Socialbakers

Socialbakers, a part of Emplifi, is an AI-powered social media marketing tool designed for all sizes of brands & agencies. This SMM tool empowers enterprises with industries largest dataset & advanced tools ensuring a successful top of the funnel marketing.

With its social listening features, organizations can swiftly get actionable insights for the best social experiences.

The content intelligence feature allows users to create engaging content assessing the most relevant content across social media. Its analytics & benchmarking allows you to track your enterprise paid and organic strategy.

Socialbakers

Image Source: Socialbakers

  • Socialbakers key features are Social Analytics, Social Publishing, Campaign Optimization, Social Engagement, Social Ads, Report Customizability, Report Exporting, Scalability, Social Analytics, Monitoring & Listening & Data Management & Analysis.

  • Users can also create tags for all content which helps to organize posts according to campaign. Also, you can slice your performance dashboard with flexible widgets & be able to compare performance by labels per campaign.

  • Socialbakers, community management features help retain the audience with quality social media customer care; it streamlines your team workflow & ensures to deliver the response to queries in real-time.

  • The AI-powered persona mapping helps to understand your target audience & empowers you to analyze their social behavior. You can request custom pricing depending on your requirements.

15. Eloqua

Oracle Eloqua is another best social media marketing tool that allows enterprises to reach out to the target audience with customized campaigns across multiple social channels. It equips corporations with campaign management, data management, apt lead generation, and astute sales enablement tools.

Eloqua enables enterprises to craft sophisticated lead nurturing journeys at scale; also, it allows users to target & segment audiences based on real-time data.

Eloqua

Image Source: Eloqua

  • You can connect data with an open & extensible framework; with the implementation of ABM strategies, you can engage & convert your target audience. It also offers seamless integration of third-party APIs, ensuring impactful social campaigns.

  • Key features of Eloqua encompass Online and Offline Data Aggregation, Campaign Management, Intuitive Digital Whiteboard, Native CRM Integrations, Email Marketing, A/B Testing, Lead Management, Segmentation, Lead Scoring and Grading, Lead Nurturing, Campaign Management, Reporting & Analytics.

  • As per audience review, Eloqua is an easy & intuitive tool for sophisticated email campaigns; it allows all assets such as emails, forms, landing pages, etc., into the campaign, assuring reporting easy and precise.

  • Its support comes in three tires, standard, marketing cloud member, and priority. Eloqua’s 'Basic' price starts from $2000/month; the 'Standard' price range is $4000/month & enterprises can request a customized price quote as per their requirements.

16. Falcon.io

Falcon.io is a social management platform designed to deliver social media monitoring, publishing, analytics, engagement, & customer experience management. Using its all-in-one campaign calendar, marketers and companies can create, manage, schedule, and publish content with more personalized brand experiences based on enriched customer profiles.

Falcon.io

Image Source: Falcon.io

  • Its content approval workflow empowers brands to preview and publish quality content across multiple social media channels.

  • This social tool also provides visual reports engagement by channel, ROI, & performance analytics compared with competitors.

  • Its key features include Activity/News Feed, Advertising Management, Audience Targeting, Automated Publishing, Brand Management, Brand Tracking, Campaign Analytics, Collaboration Tools, Communication Management, Community Management, Competitive Analysis & Competitor Monitoring.

  • It offers a free version, and the price range starts from $108 with a 14-days free trial; you can also request a customized quote.

17. ActiveCampaign

ActiveCampaign is a cloud-based marketing automation tool ideal for businesses of all sizes. Its features range from automation and reporting to lead scoring and contact segmentation.

  • This SMM tool offers a device-agnostic, flexible deployment model. Its pre-built automation comprises email marketing, marketing automation, and CRM that offers powerful segmentation and customization.

  • ActiveCampaign's key features include AB Testing, Analytics/ROI Tracking, Auto-Responders, Calendar/Reminder System, Campaign Analytics, Campaign Planning.

ActiveCampaign

Image Source: ActiveCampaign

  • The SMM tool also provides Contact Database, Content Management, Customizable CTAs, Drip Campaigns, Dynamic Content, Email Marketing, Event-Triggered Actions & Image Library.

  • Its enterprise price starts from $229/monthly & offers dedicated account, free design services, free social data & unlimited users accessibility; also you can request a custom price quote.

18. Bronto

Email marketing platform Bronto assists companies with customer engagement. It delivers a unified brand experience with a complete set of marketing capabilities such as message creation, segmentation, personalization, and automation.

Key features of Bronto include Automation, Segmentation, Product Recommendations, Integrations with AddShoppers, Annex Cloud, Barilliance, Chamaeleon, Custora and more, Coupon Generator, Email Analytics, and Reporting, Social Media Marketing & SMS.

Bronto

Image Source: Bronto

  • Bronto offers customer engagement with highly relevant messages at each step of the buying cycle.

  • User-friendly & data-based engagement is highly relevant to generate more conversions & also for a better customer experience.

  • Users can filter segments using subscriber profile data, purchase information, click and visit behavior, geolocation, demographic data, and offer uniqueness.

  • Also, it offers personalization on transactional emails, which leads to increased sales and revenue.

19. Audiense

Audiense, a social media management tool, offers three core features– social insights, social marketing, and social advertising. The platform helps businesses connect with their target audience and discover & understand audience needs to attract and encourage them to take action.

Audiense

Image Source: Audiense

  • This social media management tool helps brands optimize engagement according to customers using audience insights & it creates unique audience & tracks their ROI.

  • Key features of Audiense include Twitter follower key information, finding target specific users, identify Twitter influencers, competitive analysis, individual tweet analysis.

  • It also helps to discover the best time to tweet, provides accounts comparison tool, tag, and attach notes to followers.

  • With Audiense you can integrate Twitter into your email database, monitor hashtags, keywords, and URLs & automate DM campaigns.

20. Act-On

One of the world’s leading marketing automation platforms, Act-On offers adaptable, scalable, and evolving marketing automation for industries of all sizes.

It offers sophisticated email automation, analytics, automated campaigns, landing page construction, CRM integration & progressive profiling.

Act-On

Image Source: Act-On

  • Besides, the key features of Act-On comprise Building and Personalizing Emails, Automated Email Responses, Landing Pages and Forms, Dynamic Content, Marketing Lead Database, Data Quality Management, Segmentation, Lead Scoring and Grading, Online Behavior Tracking, Reporting & Analytics.

  • Act-On offers inbound marketing support allowing users to organically and dynamically draw leads across social media.

  • Its automated campaigns, lead scoring, and lead management supports conversion tracking and outbound marketing techniques. Act-on provides a sales-funnel overview and campaign attribution, making users capable of lead scoring and also streamline sales & marketing team workflow.

  • Act-on's ‘Professional’ plan costs $900/month & the enterprise plan costs $2000/month, where it offers account-based marketing, Data Studio, BI integration, and other features.

Enterprise SMM Tools Selection Best Practices

Before choosing an enterprise social media management tool, consider checking out the following points to get the most out of it:

  • Check the pricing models & consider if it fits into your marketing budget. Also, compare the budget allocation of different tools to clarify which pricing model works the best for you. It is a crucial step because, ultimately, your goal is to increase social ROI, so choose a tool that is worth to your money.

  • Do in-depth research of your social profiles to know your brand's online status. Monitor followers, interaction & consistency of your post; discuss with your team & find out where there is room for improvement. Based on the summary of the discussion, prepare your objectives & accordingly, choose a tool wisely.

  • While looking for tools, figure out your channels of operation. Contemplating your marketing zone is indispensable to find out the best tool; because SMM tools have operational channel specifications, few of them function best only through a few channels.

  • Considering your team size before adopting a social media tool is a good practice. Decide how many people you want to engage in your campaigns, including drafting, scheduling & publishing; if you are going solo, opt for tools with minimum features.

  • Scroll through review & credentials to purchase the best enterprise social media marketing tool matching your requirements. All tools have their specific pros & cons; analyze thoroughly to check what fits your need & what does not. You can also request demos to make a logical decision.

Wrapping up

Investing on the best enterprise social media management tools helps enterprises manage multiple social profiles, streamlining team workflow, manage customer relationships, helps to build editorial calendars, monitor social engagement, track social performance, & propel your social media game.

If you have confusion with narrowing the tools, you can go ahead with Statusbrew for a seamless experience & you can try a free trial period or can request a demo.

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Rajashree Goswami

Rajashree is a content creator & researcher at Statusbrew. She loves to create content that is expressive & communicative.