10 Hootsuite Alternatives For SMBs & Agencies In 2023

Feb 15, 2023 23 min read

It's no secret that social media is one of the most effective marketing platforms today.

It's also no secret that Hootsuite is one of the most popular social media marketing tools out there in the market space.

Hootsuite stands as an industry leader in the domain of social media marketing. However, Hootsuite lacks a user-friendly interface, which is weak and not at all user intuitive.

With the increasing number of social activities, the breadth of multiple streams increases, making its dashboard perplexing, leaving you scratching your head.

Hootsuite now doesn't offer a free version and has multiple limitations, such as overpriced plans, scalability, and customer support.

If these shortcomings of the leading social media dashboard are bothering you, you better try out a Hootsuite alternative.

Hootsuite isn't a bad tool at all, but other tools also offer similar features (or even better than that) at much more affordable prices. We have got you covered in this article with the top 10 Hootsuite alternatives that will provide a much better experience at a justifiable cost.

Before we jump on to the 10 best Hootsuite alternatives, let's get a quick overview of the content of this blog.

Table Of Contents:

You can directly jump to a section of your choice or keep scrolling.

Why Consider Hootsuite Alternatives?

Hootsuite Is Good, BUT…

Despite being a forerunner of social media management tools, Hootsuite hasn’t quite kept up with the evolving needs and demanding user requirements. There are various advanced contemporary tools evolving every day and are slowly eating up Hootsuite’s market share.

After reviewing the tool on multiple review sites and learning about customers' experiences with Statusbrew, we’ve listed down some solid reasons why you should consider Hootsuite alternatives and competitors in 2023 if you want to maximize your social media ROI. However, if any of these reasons do not resonate with you, you may of course want to stick to Owly!

The Interface Is Old-Fashioned

When Hootsuite was first launched in 2008, it was the only player in the social media marketing sphere to have provided integration with Twitter.

A lot of new social channels have come out ever since and so did the way people used the internet and social media. And with the inception of newer tools, the expectations for an advanced look and feel of the Hootsuite dashboard rose as well.

But to their disappointment, Hootsuite’s interface hasn’t changed much over the years barring a minor color palette update to its dashboard.

The Pricing Is Ever-Increasing (...And Will Continue To Increase)

Hootsuite’s expensive plans are the main reason why most SMBs and agencies are switching to Statusbrew and other social media marketing tools. And it’s not only about the expensive plans. There are many other flaws in Hootsuite’s pricing that keep brands away from it.

Hootsuite’s pricing is clumsy and unclear. From a user standpoint, their pricing page doesn’t provide precise billing information to make an informed decision of which plan to purchase. Only the annual pricing is displayed on the pricing page and even that is exclusive of the taxes. Each plan’s pricing is marked with an asterisk and that makes the users anxious about the hidden charges the plans may come with.

Unless you sign up and proceed with the payment, there’s no way to find the monthly charges. As you absorb the monthly pricing, you’ll notice stark differences in the annual and monthly prices that you’ll hardly find on any SaaS. For instance, the Professional plan’s monthly billing fee is 100% higher than the annual billing price. And this implies that one has to pay a hefty price just to explore the tool.

Furthermore, Hootsuite has also withdrawn the free trial on all its plans. This has dented the users' desire to get a feel of managing their socials via Hootsuite without paying for it.

The Customer Support Is Questionable

Customer support is the bare essential any premium plan buyer would expect in a software. The lack of effective customer support is a common complaint among Hootsuite users. Some reasons for this include long wait times for support, and unhelpful or unresponsive support.

Long wait times: Many users have reported waiting for extended periods of time to receive a response from support, which can be frustrating and cause delays in resolving their issues.

Unhelpful or unresponsive support representatives: Some users have reported dissatisfaction with the level of assistance they received from Hootsuite's support team, saying that the representatives were unhelpful or unresponsive to their inquiries.

Limited self-help resources: Some users have expressed frustration with the lack of information or resources available on Hootsuite's website, which makes it difficult for them to resolve issues on their own.

Slow response times: Some users have reported that it takes Hootsuite's support team too long to respond to customer inquiries, which can be a major inconvenience for users who need immediate assistance.

Inconsistent support quality: Some users have reported that the quality of support they received from Hootsuite varied greatly, with some representatives being very helpful while others were less so.

However, it’s worth noting that these are just some of the common complaints about Hootsuite's customer support and that every customer's experience may be different. Additionally, Hootsuite may have taken steps to address these issues, so it's possible that the situation has improved.

Owly Couldn’t Handle Scale

While Hootsuite is a popular social media management tool among agencies, it may not be suitable for all enterprises in terms of scalability and other factors. Here are some reasons why it might not be a good fit for some enterprise organizations:

Limited scalability: Some enterprises have reported that Hootsuite's capabilities can become limited as their needs grow, making it difficult for them to scale their operations effectively.

Lacks some advanced features: Some users have reported that Hootsuite lacks some of the advanced features they need to effectively manage their social media presence, such as more robust analytics and reporting capabilities or more flexible scheduling options.

Higher cost: For some enterprises, Hootsuite's pricing may be more expensive than other options, making it a less cost-effective solution for their needs. Tools like Statusbrew offer more or less the same features at a more much affordable price.

Complex user interface: Some users have reported on review sites that Hootsuite's user interface can be complex and difficult to navigate, which can make it challenging for enterprises to effectively manage their social media presence.

Limited customization options: Some enterprises have reported that Hootsuite's customization options are limited, making it difficult for them to fully integrate the platform into their existing workflows and processes.

It's important to keep in mind that these are just some of the potential drawbacks of Hootsuite for enterprises and that every enterprise's needs and requirements are different. Some enterprises may still find Hootsuite to be a good fit for their needs, and it's recommended to evaluate multiple tools to determine the best solution for your organization.

Top 10 Hootsuite Alternatives & Competitors

Following are the top 10 Hootsuite alternatives businesses should consider in 2023 to win at social.

  1. Statusbrew: Best Overall Hootsuite Alternative
  2. Buffer: Best Hootsuite Alternative For Ease-Of-Use
  3. Sprout Social: Best Hootsuite Alternative For Social CRM
  4. Later: Best Hootsuite Alternative For Visual Scheduling
  5. Sendible: Best Hootsuite Alternative For Analytics
  6. Agorapulse: Best Hootsuite Alternative For Agencies
  7. SocialPilot: Best Hootsuite Alternative For Audience Targeting
  8. Brandwatch: Best Hootsuite Alternative For Brand Monitoring
  9. CoSchedule: Best Hootsuite Alternatives For Small Teams
  10. Emplifi Social Marketing Cloud: Best Hootsuite Alternative For Customer Experiences

You can directly jump to a section of your choice or keep scrolling.

Note: We explored several social media management tools and compiled the list of the best 10 of them that match Hootsuite's services. All ratings of user experience have been derived from Capterra.

1. Statusbrew: Best Overall Hootsuite Alternative

Statusbrew is an all-in-one social media engagement tool that unifies your social inbox, helps you engage with customers on social at scale, creates automated workflows, and brings your team together.


Statusbrew Vs. Hootsuite: Features

Statusbrew consists of thoughtfully created UI elements that complement every social action you take for publishing, engaging & analyzing your social profiles, unlike Hootsuite's clunky streams.

Comments and messages get delivered straight into a unified inbox that syncs all your social networks. From here, you can reply to almost every social interaction that you receive within a few clicks and reach zero inbox easily. Integrating your inbox with Slack helps you get notified when social interactions are received or replied to by your teammates.

Statusbrew also provides a facility for automated inbox management using which you can create highly customized rules to easily manage engagements across different networks, profiles, and teams.

Statusbrew's comment management feature helps you dispose of unwanted comments from your posts and regular/dynamic ads. You can also set words and phrases to hide the comments automatically that contain such phrases by using auto-hide features.

Statusbrew enables you to visualize a complete timeline of all your scheduled or published posts that helps you manage individual posts of an entire campaign in a collaborative manner. It not only maintains a history of all the posts sent out via the platform but also fetches posts published outside of Statusbrew.

Statusbrew allows you to customize social post and publish it to multiple social media profiles. You can also schedule posts by custom time or use category queuing systems.

Statusbrew's reporting feature helps you get meaningful insights into your audience's perception, demography, understanding their patterns and sentiments to convert the audience into customers.

You can measure and analyze your brand content by understanding its reach and performance to better optimize it and gain maximum engagement. Start measuring now! 👇

Try Statusbrew

Statusbrew Vs. Hootsuite: Summary

Feature Statusbrew Hootsuite
Customer support Priority customer support for every plan Only for select plans and inconsistent
Self-help resources Huge library of help center articles Limited
User interface Intuitive and user-friendly Clunky and old-fashioned
Competitive plan $229/mo $739/mo
Free trial 7-day/14-day (depending on the chosen plan) Not available

Statusbrew Premium Vs. Hootsuite Business Plan

Feature Statusbrew Premium Plan Hootsuite Hootsuite Plan
Pricing $229/mo $739/mo
Users 8 5
Social profiles 15 35
Social listening Add-on
Bulk schedule 400 posts 350 posts
Access to customer success team
Keyword/phrases ban
Collision detection
Brand keyword monitoring
Team & productivity reporting

Statusbrew Vs. Hootsuite: User Experience

User Experience Hootsuite Statusbrew
Ease of Use 4.3 4.6
Customer Service 4.2 4.8
Features 4.2 4.7

Statusbrew Vs. Hootsuite: Pricing

Statusbrew's pricing starts with the Lite plan at $69 per month when billed annually. It has all the essential tools to get you started with managing your socials.

Hootsuite's Professional plan starts at $99 per month when billed annually. The plan lacks many fundamental features like employee collaboration and draft post workflows.

Book a free demo now to understand how Statusbrew can help you scale your social media growth! 👇

2. Buffer: Best Hootsuite Alternative For Ease-Of-Use

Buffer is one of the closest and top competitors of Hootsuite. Buffer helps you manage all your social accounts from one dashboard and provide insights into your social accounts.


Image Source: Buffer

Buffer Vs. Hootsuite: Features

Buffer is a more focused solution that pays attention to one point of your social media presence: content publishing and scheduling. Buffer offers a more intuitive interface that makes it appealing if you're only focused on content publishing.

Buffer's strength is its innovative scheduling capability. It supports you to schedule your posts in various forms (videos, photos, articles, etc.) in a virtual queue. Buffer then works to figure out the best time to post according to your target audience.

The pro version of Buffer helps you to see a calendar view of your posts, thus making it more straightforward for you to schedule posts for the entire month or week. On the other hand, Hootsuite does not have one place where you can easily find and view all your scheduled posts.

Buffer platform is built particularly to be integration friendly. Buffer provides an arsenal of integrations through Zapier, Integromat, and IFTTT. With these tools, you can easily create workflows.

Beyond these three integrations, Buffer also includes Pablo, an image creation platform providing access to 500,000+ stock photos, editing tools, and filters. Pablo comes for free with all Buffer pricing tiers.

Buffer Vs. Hootsuite: User Experience

User Experience Hootsuite Buffer
Ease of Use 4.3 4.6
Customer Service 4.2 4.5
Features 4.2 4.3

Buffer Vs. Hootsuite: Pricing

Buffer's starting price is $5 per social channel per month, including publishing, analytics, & engagement tools for social media geeks.

Hootsuite's plans start at $99 per month for the "Professional" plan and go up to $739 per month for the "Business" plan.

While Hootsuite offers plans with more advanced features, Buffer's plans are generally more affordable.

3. Sprout Social: Best Hootsuite Alternative For Social CRM

Sprout Social is a unified social media management solution for businesses to unlock the full potential of social media. A notable feature of Sprout Social that makes it a better Hootsuite alternative is that it includes strategic decision-making using social media analytics that saves your time and speeds up the data collection process.

Sprout Social

Image Source: Sprout Social

Sprout Social Vs. Hootsuite: Features

In Hootsuite, you can customize different columns and tabs, each corresponding to a social profile. Whereas in Sprout, all posts from various social networks are integrated into one feed.

Sprout Social provides numerous customer support options that easily beats the satisfactory level of customer service provided by Hootsuite. Sprout offers phone support numbers, email queries, webinars, Q&A sessions, and a knowledge base platform. Hootsuite offers three distinct types of customer service, but none of them includes traditional phone support.

Sprout Social forgoes the multi-columnar dashboard approach that is included in Hootsuite. Instead, it aggregates all your social posts into a single feed. Information in your feed can be customized by using filters. You can shift to a network-specific view with one click.

Sprout Social offers extra features in the publishing space with an audience discovery function that highlights people and accounts you should follow. It also points to spam or bot accounts that you probably should not follow. This feature helps identify relevant influencers in your niche.

Sprout Social displays a brief history of your Twitter conversation with someone by pulling data from its CRM functionality.

Sprout Social Vs. Hootsuite: User Experience

User Experience Hootsuite Sprout Social
Ease of Use 4.3 4.4
Customer Service 4.2 4.3
Features 4.2 4.1

Sprout Social Vs. Hootsuite: Pricing

Hootsuite provides a broader range of pricing with its lowest plan starting from $99 per month compared to Sprout's $249 per month. Hootsuite's highest plan soars to $739 per month for the Busuness plan, which is higher than Sprout Social's $499 per month cost for the Advanced plan.

Hootsuite offers four pricing levels to help you choose the right option for your business. Sprout Social offers three pricing tiers with a custom plan for enterprises, but rather than including a certain number of users, they charge based on per user per month. For larger teams, this could get cost-prohibitive easily.

4. Later: Best Hootsuite Alternative For Visual Scheduling

Later's goal is to simplify your Instagram marketing effort by streamlining your social media strategy to gain more success and sales. Later's primary features include media management, visual scheduling, marketing, and analytics.


Image Source: Later

Later Vs. Hootsuite: Features

Later has a visually appealing and robust interface. It consists of straightforward features that are not at all confusing and artistically designed. The platform is known for being aesthetically simple in its design.

On the other hand, Hootsuite has a confusing interface (which is also reasonable given the various services it provides). With several accounts, the dashboard becomes a whirlwind, and since too many windows open up, you won't be able to easily find what you want.

Later helps you plan and schedule your Instagram posts and your Instagram stories right from your desktop.

One feature that neither any of the Hootsuite alternatives nor Hootsuite itself provides but Later provides is the Linkin.bio feature. It helps you target your followers to the links you want.

Linkin.bio turns your Instagram feed into an easily clickable and shoppable page for your followers. Later has included this feature in all of their plans, including the free ones.

Later Vs. Hootsuite: User Experience

User Experience Hootsuite Later
Ease of Use 4.3 4.5
Customer Service 4.2 4.3
Features 4.2 4.3

Later Vs. Hootsuite: Pricing

With Hootsuite offering just three pricing plans, you are paying for a bunch of hefty integrations that are neither popular, nor you probably won't use. Thus Hootsuite prices are not affordable for small businesses.

Later on, the other hand is almost free to use for a single user. Its lowest plan starts at $18 per month billed monthly while the highest plans goes up to $80 per month for 6 users and 6 social sets (each set consists of 6 profiles each for Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn).

Later then chargers for every additional social set and user, but the difference in prices is not too high. Thus, Later is a highly affordable option for small business owners as compared to Hootsuite.

5. Sendible: Best Hootsuite Alternative For Analytics

Sendible's dashboard is priced roughly the same as Hootsuite. It provides the cross-functionality of Sprout Social (single dashboard) and Hootsuite (multi-column dashboard). It consists of a one-priority inbox where you can add customized streams for different profiles.


Image Source: Sendible

Sendible Vs. Hootsuite: Features

Like Hootsuite, Sendible also provides you with the facility to view social media streams. In addition, Sendible's social media inbox collates all tweets, messages, and comments into a single feed. This feature will save a lot of your time.

Sendible allows you to build customized posts for each platform along with previewing them. You can edit and optimize the images with Sensible's dashboard itself using their in-built image editor.

Sendible provides sentiment data in a custom inbox and messaging in the same place. This helps you receive mention alters via Slack or email, and you can assign follow up to specific users.

Sendible provides a cross-posting feature with different scheduling options. It also includes smart queues, optimal posting time feature, chrome extension, automatic URL-shortening, and data tracking. The single dashboard feature of Sendible makes it very easy to use all features as everything is provided in a single console.

Sendible's social listening feature tracks keywords, hashtags, and brand mentions from across the web, including review monitoring on Glassdoor, Yelp, and Citysearch.

Hootsuite doesn't allow you to create white-label reports for your clients. Sendible makes it pretty easy to create your own white-labeled reports, which is a massive advantage for agencies.

Sendible Vs. Hootsuite: User Experience

User Experience Hootsuite Sendible
Ease of Use 4.3 4.5
Customer Service 4.2 4.5
Features 4.2 4.4

Sendible Vs. Hootsuite: Pricing

Hootsuite charges you based on per "social profile" and Sendible charges based on per "service."

If you see the business tier, Hootsuite costs a whopping $739 per month for 35 profiles, whereas Sendible provides the Creator. plan at $89 per month with 4 users and 24 social profiles and Traction plan at $199 per month with 7 users and 49 social profiles. The Creator plan is ideal for small businesses while agencies can go with the Traction plan as the feature-set is built toward their requirements.

The bottom line is that Sendible is a cheaper and cost-effective solution for agencies.

6. Agorapulse: Best Hootsuite Alternative For Agencies

Agorapulse, a social community and moderation tool, helps businesses manage all their social profiles. It's known for providing an intuitive interface for social media publishing and engagements.


Image Source: Agorapulse

Agorapulse Vs. Hootsuite: Features

Hootsuite dashboard offers a bird's eye view for each social media account. However, it does not allow the feasibility of proper arrangement with the dashboard.

This is where Agorapulse's interface seems neat, sorted, and presentable. Agorapulse's dashboard consists of several icons, each of which represents a social media account on which your campaign is running.

Agorapulse offers a shared calendar option using which you can easily get scheduled content feedback and approval from those team members who are not on your Agorapulse plan.

In Hootsuite, if you don't add a team member to your plan, you only have the option of downloading and manually emailing a static PDF to them for feedback.

Agorapulse consists of a queue editor using which you can streamline your posting schedule across campaigns. Agorapulse also imports conversations such as social comments and Twitter mentions which are not supported by Hootsuite. Agorapulse’s customer support has an average response time of 16 minutes.

Agorapulse consists of basic social CRM capabilities. However, if you wish to take advantage of the social CRM feature in Hootsuite, you will have to pay an additional $19 per user per month through Nimble.

Agorapulse Vs. Hootsuite: User Experience

User Experience Hootsuite Agorapulse
Ease of Use 4.3 4.6
Customer Service 4.2 4.8
Features 4.2 4.3

Agorapulse Vs. Hootsuite: Pricing

Agorapulse comes with a broad range of pricing starting at $49 per user per month and 10 social profiles and goes up to $119 per user per month. Hootsuite too provides flexible pricing options but are way more expensive than Agorapulse.

Although Hootsuite provides a ton of features, you need to pay additional charges for accessing most of the features, which makes the total plan amount very expensive, especially for small businesses and agencies.

7. SocialPilot: Best Hootsuite Alternative For Audience Targeting

If you are working deep into the field of social media marketing along with a group where you have a high content sharing demand, and branding need, SocialPilot is the tool for you. It has every feature that you will desire in your ideal SMM tool at an affordable price.


Image Source: SocialPilot

SocialPilot Vs. Hootsuite: Features

SocialPilot supports a variety of social platforms like Pinterest and TikTok. Hootsuite does not support integration with even one of them. In addition, Hootsuite uses Tailwind to make up for its Pinterest inability.

SocialPilot also includes support for images that Hootsuite doesn't support yet. SocialPilot allows you to save post drafts and then resume editing them. This content library feature is included in its plans, which start at $25 per month. In Hootsuite, a content library can be accessed with business plans only that start at $599.

SocialPilot allows you to share almost 500 posts a day from up to 200 social profiles. The cap for Hootsuite is 50 profiles per account. This can be a massive consideration for agencies, thus making SocialPilot a well-suited choice to agencies.

SocialPilot provides bulk scheduling with images. Hootsuite does provide bulk scheduling but not with images. SocialPilot easily integrates with the Canva browser extension, but Hootsuite doesn't. SocialPilot provides for custom Facebook branding, which is a lacking feature in Hootsuite.

SocialPilot Vs. Hootsuite: User Experience

User Experience Hootsuite SocialPilot
Ease of Use 4.3 4.4
Customer Service 4.2 4.5
Features 4.2 4.2

SocialPilot Vs. Hootsuite: Pricing

SocialPilot's lowest plan which starts at $25 per month supports 10 social profiles for 1 user and priority support. While Hootsuite's lowest plan comes at $99 per month and supports the same number of profiles and users and comes with standard support.

For the basic plan, SocialPilot provides a lot more features than Hootsuite including bulk scheduling, RSS automation and first comments. If you're tight on budget, SocialPilot is the right choice.

8. Brandwatch: Best Hootsuite Alternative For Brand Monitoring

Brandwatch, formerly Falcon, is a SaaS platform aimed at social media marketing and customer experience management. It enables social media marketers to deliver personalized brand experiences based on enriched custom profiles across all touchpoints. Brandwatch is highly intuitive and has a collaborative UI.


Image Source: Brandwatch

Brandwatch Vs. Hootsuite: Feature

Brandwatch's main features include a visual calendar and an auto-queue. Brandwatch's calendar is power-packed with several user-friendly options to create and schedule content.

You can filter and group your content in Brandwatch by applying labels and notes to them.

Brandwatch provides a content pool from which you can access and reuse all your old content. All of your posts get added to this content pool as soon as they are published.

Brandwatch helps you manage your team's performance and evaluate your social media profile. You can analyze the impact of your content by viewing the number of likes, views, comments, and shares that it gains along with the follower growth and impressions of your profile.

Using Brandwatch, you can observe the best time to publish your posts. You can track your team's tasks and the time it takes for them to complete each task.

Brandwatch provides you with templates to build customized reports with added charts and demographics. These reports can then be exported in multiple formats like CSV, XLS, JPG, PDF, or PNG or received by the automatic email feature.

Brandwatch Vs. Hootsuite: User Experience

User Experience Hootsuite Brandwatch
Ease of Use 4.3 -
Customer Service 4.2 -
Features 4.2 -

Note: No ratings are available yet for Brandwatch on Capterra as the tool was earlier known as Falcon Social.

Brandwatch Vs. Hootsuite: Pricing

Brandwatch's essential plan gives you the facility to schedule content, engage with customers, and measure the impact at $108 per user per month. Brandwatch's pricing is provided without limiting the use of schedules, posts, reports, teams, and similar. Thus, their pricing strategy is ideal for small businesses.

9. CoSchedule: Best Hootsuite Alternatives For Small Teams

CoSchedule is a unique tool for marketing teams to organize all their marketing efforts at one centralized location, thus increasing the team's productivity, providing better project timelines, and motivating teams.


Image Source: CoSchedule

CoSchedule Vs. Hootsuite: Features

CoSchedule helps you to schedule your social media posts by suggesting peak time for publishing. It also provides other optimization tips that allow you to write better copy for your social content.

All your marketing campaigns and projects can be viewed in a single calendar. CoSchedule's single calendar view helps you get instant clarity into all your projects. You can create schedule templates for promoting recurring events on social media.

You can create read-only versions of your calendar to share with others. With such read-only views, you can also create custom and filtered views of your calendar. These calendars are interactive, updated in real-time, and give your stakeholders the details they would like to know (nothing more, nothing less).

Should you want to reschedule a task, you can simply do it by dragging and dropping projects right in the calendar. CoSchedule allows you to customize calendars for specific teams using personalized setup and filtering.

CoSchedule is suited when you have a small team consisting of less than 200 users.

CoSchedulevs Hootsuite: User Experience

User Experience Hootsuite CoSchedule
Ease of Use 4.3 4.2
Customer Service 4.2 4.3
Features 4.2 4.2

CoSchedule Vs. Hootsuite: Pricing

CoSchedule’s subscriptions start at $29 per user per month billed annually. Moreover, CoSchedule provides a lot more features in its starting plan as compared to Hootsuite. Hootsuite's basic plan is way more expensive that CoSchedule's Marketing Calendar.

Surprisingly, CoSchedule offers some of Hootusite's Business plan features in it's $29 plan with priority support. CoSchedule easily wins this by a fair margin.

10. Emplifi Social Marketing Cloud: Best Hootsuite Alternative For Customer Experiences

Emplifi is an AI-powered digital marketing and social media marketing solution to manage all marketing tasks in one place. It allows its users to boost social engagements and derive an effective content strategy based on marketing personas and driven by AI recommendations.


Image Source: Emplifi

Emplifi vs Hootsuite: Features

Tons of Emplifi features make it different from other Hootsuite alternatives. These features include performance prediction tools, social media analytics, contest inspiration, benchmarking tools, media stories, and content spotlight.

Emplifi provides an extensive library of content across social media to choose your posts for publishing. This library lets you search for your required content. It recommends posts based on your social media and web data and also suggests content according to your audience.

Furthermore, Emplifi helps you to understand your competition's performance as well. You can easily view their success graph and study the areas where they have been succeeding. Comparing your performance will provide significant insights into how you can improve your presence on social.

Emplifi lets you analyze your audience and know their interests and preferences using AI to avoid wasting time on manual audience research. You can follow how your audience and their preferences evolve with time and frame your content to match their interests.

By connecting all your web and social media data sources to Emplifi, you can access multi-channel intelligence. Emplifi AI algorithm creates accurate and up-to-date marketing personas using this data.

Emplifi aligns the entire process of influencer marketing from discovery to tracking to reporting. It provides one place for all your influencer marketing needs.

Emplifi Vs. Hootsuite: User Experience

User Experience Hootsuite Emplifi
Ease of Use 4.3 -
Customer Service 4.2 -
Features 4.2 -

Note: No ratings are available yet for Emplifi on Capterra as the tool was earlier known as Socialbakers.

Emplifi Vs. Hootsuite: Pricing

Hootsuite charges based on users, whereas Emplifi can also charge for unlimited users. Hootsuite requires additional charges and plan up-gradation for accessing analytical reports, but Emplifi provides in-depth insights and reports at no additional fees.

Emplifi offers various pricing plans that let users decide what kind of services they want. Emplifi plans require you to get in touch with their staff first which helps them decide the most suitable plan according to your needs.

On the other hand, you can't really enjoy Hootsuite unless you have a paid plan as its free version comes with limits. You can only use only 3 social channels with 1 user profile, and you will be able to schedule only 30 posts (not more than this) with your free account on Hootsuite.

How To Choose The Best Hootsuite Alternative For Your Needs?

Choosing the best alternative to Hootsuite can be tricky, given there are a lot of tools that claim to offer similar services as Hootsuite. However, as a social media manager, it's essential for you to evaluate what each contender brings to the table for your business's needs and carefully choose the one that caters to them.

Here are a few pro tips to consider when purchasing an alternative tool to Hootsuite.

Identify Your Social Media Goals

Start by identifying your specific goals and objectives for your social media marketing efforts. Consider your target audience, your content strategy, your desired outcomes, and any unique needs or requirements you may have.

You may start by performing a social media SWOT analysis.

Evaluate The Features

Look at the different features offered by each social media management tool and compare them to your goals and objectives. Consider features such as social listening, social scheduling, team collaboration, analytics, and reporting.

Compare Pricing

Consider the pricing plans and options for each tool, and evaluate how they fit into your budget. Look at the cost of different plans, the number of users or social media accounts supported, and any additional fees or charges.

Check For Integrations

Look at the integrations offered by each tool and check to see if they integrate with the other tools you use. This will ensure that your social media management tool fits seamlessly into your existing workflow. Furthermore, based on the SWOT analysis, rethink what other integrations you might need in your updated social media strategy and consider them while choosing the tool.

Customer Support

Customer support is often ignored when choosing a social media management tool. When you switch to a new tool, you are bound to encounter technical issues.

A dedicated customer support team can be the difference between a minor inconvenience and a major disruption to your workflow. Statusbrew offers customized onboarding with 1:1 training and round-the-clock on-demand email and live chat support to ensure you get the right help as needed.

Read Reviews

Last but not least, look for customer reviews and ratings of each tool to get an idea of how other users feel about them. Pay attention to reviews that highlight strengths and weaknesses in the areas that are most important to you. However, be smart enough to spot fake reviews.

Wrapping Up!

While Hootsuite is one of the oldest yet credible social media marketing tools, the Hootsuite alternatives stated above have their own unique selling points and features too at a very competitive price.

Using the right social media tool, you can create an efficient strategy that will allow you to make wiser decisions for your business and derive the maximum value for higher profits and better customer retention. A careful check for the features you need most in a Hootsuite alternative will help you make a suitable shortlist.

Ensure that you do your own research while choosing any Hootsuite alternatives available as per your business requirements.

Statusbrew is a social media management platform that integrates all your social media efforts to help you run seamless social media campaigns, track engagement, and derive analytical reports.

Try Statusbrew

Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, LinkedIn, YouTube, and even Google My Business.

Frequently Asked Questions

What features should I look for in a Hootsuite alternative?

When evaluating Hootsuite alternatives, look out for features such as social media scheduling and publishing, analytics, and reporting, team collaboration tools, customer relationship management (CRM) features, and integrations with other tools and platforms.

Is Statusbrew a good Hootsuite alternative and why?

Statusbrew is an excellent Hootsuite alternative because it offers a wider range of features, better customer support, and more affordable pricing plans.

What are the competitive advantages of Statusbrew over Hootsuite?

Statusbrew has a competitive edge over Hootsuite as it offers better customer support, has more affordable pricing plans, advanced analytics and reporting dashboards with over 200 metrics, and improved CRM integration to streamline your social media and customer support workflows.


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Rushali is a content writer at Statusbrew. She is fond of writing content that compels people to slow down and look more closely to discover the unknown stories.