10 Hootsuite Alternatives For SMBs & Agencies

10 Hootsuite Alternatives For SMBs & Agencies

Aug 16, 2021 16 min read

It's no secret that social media is one of the most effective marketing platforms today.

It's also no secret that Hootsuite is one of the most popular social media marketing tools out there in the market space.

Hootsuite stands as an industry leader in the domain of social media marketing. However, Hootsuite lacks a user-friendly interface, which is weak and not at all user intutive.

With the increasing number of social activities, the breadth of multiple streams increases, making its dashboard perplexing that leaves you scratching your head.

They offer a free version but it has multiple limitations. The reporting feature is also limited, and to get a full picture of social media performance, you will have to upgrade your plans.

If these shortcomings of the leading social media dashboard are bothering you, you better try out a Hootsuite alternative.

Hootsuite isn't a bad tool at all, but other tools also offer similar features (or even more than that) at much more affordable prices. We have got you covered in this article with the top 10 Hootsuite alternatives that will provide a much better experience at a justifiable cost.

Hootsuite Alternatives #1: Statusbrew
Hootsuite Alternatives #2: Buffer
Hootsuite Alternatives #3: Sprout Social
Hootsuite Alternatives #4: Later
Hootsuite Alternatives #5: Sendible
Hootsuite Alternatives #6: Agorapulse
Hootsuite Alternatives #7: SocialPilot
Hootsuite Alternatives #8: Falcon Social
Hootsuite Alternatives #9: CoSchedule
Hootsuite Alternatives #10: Socialbakers
Wrapping Up, I'm Almost Done!

You can directly jump to a section of your choice or keep scrolling.

All ratings of user experience have been derived from Capterra.

Hootsuite Alternatives #1: Statusbrew

Statusbrew is an all-in-one social media engagement tool that unifies your social inbox, helps you engage with customers on social at scale, creates automated workflows, and brings your team together.

Statusbrew

Statusbrew Vs. Hootsuite: Features

Statusbrew consists of thoughtfully created UI elements that complement every social action you take for publishing, engaging & analyzing your social profiles, unlike Hootsuite's clunky streams.

Comments and messages get delivered straight into a unified inbox that syncs all your social networks. From here, you can reply to almost every social interaction that you receive within a few clicks and reach zero inbox easily. Integrating your inbox with Slack helps you get notified when social interactions are received or replied to by your teammates.

Statusbrew also provides a facility for automated inbox management using which you can create highly customized rules to easily manage engagements across different networks, profiles and teams.

Statusbrew's comment management feature helps you dispose off the unwanted comments from your posts and regular/dynamic ads. You can also set words and phrases to hide the comments automatically that contain such phrases by using auto-hide features.

Statusbrew enables you to visualize a complete timeline of all your scheduled or published posts that helps you manage individual posts of an entire campaign in a collaborative manner. It not only maintains a history of all the posts sent out via the platform but also fetches posts published outside of Statusbrew.

Statusbrew allows you to customize social post and publish it to multiple social media profiles. You can also schedule posts by custom time or use category queuing systems.

Statusbrew's reporting feature helps you get meaningful insights into your audience's perception, demography, understanding their patterns and sentiments to convert the audience into customers.

You can measure and analyze your brand content by understanding its reach and performance to better optimize it and gain maximum engagement.

Statusbrew Vs. Hootsuite: User Experience

User Experience Hootsuite Statusbrew
Ease of Use 4.3 4.6
Customer Service 4.2 4.8
Features 4.2 4.7

Statusbrew Vs. Hootsuite: Pricing

Statusbrew's pricing starts at $129.00 per month that is billed annually. Apart from providing up to 10 social profiles for 5 users, Statusbrew includes almost all essential features in all three plans.

Hootsuite's basic plan charges less but consists of minimal features which need to be upgraded to make use of essential features of the platform.

Hootsuite Alternatives #2: Buffer

Buffer is one of the closest and top competitors of Hootsuite. Buffer helps you manage all your social accounts from one dashboard and provide insights on your social accounts.

Buffer

Image Source: Buffer

Buffer Vs. Hootsuite: Features

Buffer is a more focused solution that pays attention to one point of your social media presence: content publishing and scheduling. Buffer offers a more intuitive interface that makes it appealing if you're only focused on content publishing.

Buffer's strength is its innovative scheduling capability. It supports you to schedule your posts in various forms (videos, photos, articles, etc.) in a virtual queue. Buffer then works to figure out the best time to post according to your target audience.

The pro version of Buffer helps you to see a calendar view of your posts, thus making it more straightforward for you to schedule posts for the entire month or week. On the other hand, Hootsuite does not have one place where you can easily find and view all your scheduled posts.

Buffer platform is built particularly to be integration friendly. Buffer provides an arsenal of integrations through Zapier, Integromat, and IFTTT. With these tools, you can easily create workflows.

Beyond these three integrations, Buffer also includes Pablo, an image creation platform providing access to 500,000+ stock photos, editing tools, and filters. Pablo comes for free with all Buffer pricing tiers.

Buffer Vs. Hootsuite: User Experience

User Experience Hootsuite Buffer
Ease of Use 4.3 4.6
Customer Service 4.2 4.5
Features 4.2 4.3

Buffer Vs. Hootsuite: Pricing

Buffer's starting price is $5 per social channel per month, including publishing, analytics, & engagement tools for social media geeks. Hootsuite's starting price of $19 does not include the reporting and analytics feature. Thus, if you are tight on budget, Buffer is the option for you.

Hootsuite Alternatives #3: Sprout Social

Sprout Social is a unified social media management solution for businesses to unlock the full potential of social media. A notable feature of Sprout Social that makes it a better Hootsuite alternative is that it includes strategic decision-making using social media analytics that saves your time and speeds up the data collection process.

Sprout Social

Image Source: Sprout Social

Sprout Social Vs. Hootsuite: Features

In Hootsuite, you can customize different columns and tabs, each corresponding to a social profile. Whereas in Sprout, all posts from various social networks are integrated into one feed.

Sprout Social provides numerous customer support options that easily beats the satisfactory level of customer service provided by Hootsuite. Sprout offers phone support numbers, email queries, webinars, Q&A sessions, and a knowledge base platform. Hootsuite offers three distinct types of customer service, but none of them includes traditional phone support.

Sprout Social forgoes the multi-columnar dashboard approach that is included in Hootsuite. Instead, it aggregates all your social posts into a single feed. Information in your feed can be customized by using filters. You can shift to a network-specific view with one click.

Sprout Social offers extra features in the publishing space with an audience discovery function that highlights people and accounts you should follow. It also points to spam or bot accounts that you probably should not follow. This feature helps identify relevant influencers in your niche.

Sprout Social displays a brief history of your Twitter conversation with someone by pulling data from its CRM functionality.

Sprout Social Vs. Hootsuite: User Experience

User Experience Hootsuite Sprout Social
Ease of Use 4.3 4.4
Customer Service 4.2 4.3
Features 4.2 4.1

Sprout Social Vs. Hootsuite: Pricing

Hootsuite provides a broader range of pricing with its lowest plan starting from $19 per month compared to Sprout's $99 per month. Hootsuite's highest plan soars to $599 per month, which is far higher than Sprout Social's $249 per month cost.

Hootsuite offers four pricing levels to help you choose the right option for your business. Sprout Social offers three pricing tiers, but rather than including a certain number of users, they charge based on per user per month. For larger teams, this could get cost-prohibitive easily. Sprout’s pricing tier is great for small businesses.

Hootsuite Alternatives #4: Later

Later's goal is to simplify your Instagram marketing effort by streamlining your social media strategy to gain more success and sales. Later's primary features include media management, visual scheduling, marketing, and analytics.

Later

Image Source: Later

Later Vs. Hootsuite: Features

Later has a visually appealing and robust interface. It consists of straightforward features that are not at all confusing and artistically designed. The platform is known for being aesthetically simple in its design.

On the other hand, Hootsuite has a confusing interface (which is also reasonable given the various services it provides). With several accounts, the dashboard becomes a whirlwind, and since too many windows open up, you won't be able to easily find what you want.

Later helps you plan and schedule your Instagram posts and your Instagram stories right from your desktop.

One feature that neither any of the Hootsuite alternatives nor Hootsuite itself provides but Later provides is Linkin.bio feature. It helps you target your followers to the links you want.

Linkin.bio turns your Instagram feed into an easily clickable and shoppable page for your followers. Later has included this feature in all of their plans, including the free ones.

Later Vs. Hootsuite: User Experience

User Experience Hootsuite Later
Ease of Use 4.3 4.5
Customer Service 4.2 4.3
Features 4.2 4.3

Later Vs. Hootsuite: Pricing

With Hootsuite offering just three pricing plans, you are paying for a bunch of hefty integrations that are neither popular, nor you probably won't use. Thus Hootsuite prices are not affordable for small businesses.

Later on, the other hand is almost free to use for a single user. Its lowest plan starts at $15 per month billed monthly (all Hootsuite plans are billed annually).

Later then chargers for each feature to use, but the difference in prices is not too high. Thus, Later is a highly affordable option for small business owners as compared to Hootsuite.

Hootsuite Alternatives #5: Sendible

Sendibles' dashboard is priced roughly the same as Hootsuite. It provides the cross-functionality of Sprout Social (single dashboard) and Hootsuite (multi-column dashboard). It consists of a one-priority inbox where you can add customized streams for different profiles.

Sendible

Image Source: Sendible

Sendible Vs. Hootsuite: Features

Like Hootsuite, Sendible also provides you with the facility to view social media streams. In addition, Sendible's social media inbox collates all tweets, messages, and comments into a single feed. This feature will save a lot of your time.

Sendible allows you to build customized posts for each platform along with previewing them. You can edit and optimize the images with Sensible's dashboard itself using their in-built image editor.

Sendible provides sentiment data in a custom inbox and messaging in the same place. This helps you receive mention alters via Slack or email, and you can assign follow up to specific users.

Sendible provides a cross-posting feature with different scheduling options. It also includes smart queues, optimal posting time feature, chrome extension, automatic URL-shortening, and data tracking. The single dashboard feature of Sendible makes it very easy to use all features as everything is provided in a single console.

Sendible's social listening feature tracks keywords, hashtags, and brand mentions from across the web, including review monitoring on Glassdoor, Yelp, and Citysearch.

Hootsuite doesn't allow you to create white-label reports for your clients. Sendible makes it pretty easy to create your own white-labeled reports, which is a massive advantage for agencies.

Sendible Vs. Hootsuite: User Experience

User Experience Hootsuite Sendible
Ease of Use 4.3 4.5
Customer Service 4.2 4.5
Features 4.2 4.4

Sendible Vs. Hootsuite: Pricing

Hootsuite charges you based on per "social profile" and Sendible charges based on per "service."

If you see the enterprise/agency tier, Hootsuite costs a whopping $599 per month for 35 profiles, whereas Sendible provides two plans for $199 per month (105 services) or $299 per month (192 services). Thus Sendible is a cheaper and cost-effective solution for agencies.

Hootsuite Alternatives #6: Agorapulse

Agorapulse, a social community and moderation tool, helps businesses manage all their social profiles. It's known for providing an intuitive interface for social media publishing and engagements.

Agorapulse

Image Source: Agorapulse

Agorapulse Vs. Hootsuite: Features

Hootsuite dashboard offers a bird's eye view for each social media account. However, it does not allow the feasibility of proper arrangement with the dashboard.

This is where Agorapulse's interface seems neat, sorted, and presentable. Agorapulse's dashboard consists of several icons, each of which represents a social media account on which your campaign is running.

Agorapulse offers a shared calendar option using which you can easily get scheduled content feedback and approval from those team members who are not on your Agorapulse plan.

In Hootsuite, if you don't add a team member to your plan, you only have the option of downloading and manually emailing a static PDF to them for feedback.

Agorapulse consists of a queue editor using which you can streamline your posting schedule across campaigns. Agorapulse also imports conversations such as social comments and Twitter mentions which are not supported by Hootsuite. Agorapulse’s customer support has an average response time of 16 minutes.

Agorapulse consists of basic social CRM capabilities. However, if you wish to take advantage of the social CRM feature in Hootsuite, you will have to pay an additional $19 per user per month through Nimble.

Agorapulse Vs. Hootsuite: User Experience

User Experience Hootsuite Agorapulse
Ease of Use 4.3 4.6
Customer Service 4.2 4.8
Features 4.2 4.3

Agorapulse Vs. Hootsuite: Pricing

In terms of pricing, Agorapulse is an ideal choice for agencies because it comes with "one price" that gives access to all features and excellent customer service. Hootsuite consists of flexible pricing options in which you select an appropriate plan according to your need.

Although Hootsuite provides a ton of features, you need to pay additional charges for accessing most of the features, which makes the total plan amount very expensive, especially for small businesses and agencies.

Hootsuite Alternatives #7: SocialPilot

If you are working deep into the field of social media marketing along with a group where you have a high content sharing demand, and branding need, SocialPilot is the tool for you. It has every feature that you will desire in your ideal SMM tool at an affordable price.

SocialPilot

Image Source: SocialPilot

SocialPilot Vs. Hootsuite: Features

SocialPilot supports a variety of social platforms like Pinterest and TikTok. Hootsuite does not support integration with even one of them. In addition, Hootsuite uses Tailwind to make up for its Pinterest inability.

SocialPilot also includes support for images that Hootsuite doesn't support yet. SocialPilot allows you to save posts drafts and then resume editing them. This content library feature is included in its plans, which start at $25 per month. In Hootsuite, a content library can be accessed with business plans only that starts at $599.

SocialPilot allows you to share almost 500 posts a day from up to 200 social profiles. The cap for Hootsuite is 50 profiles per account. This can be a massive consideration for agencies, thus making SocialPilot a well-suited choice to agencies.

SocialPilot provides bulk scheduling with images. Hootsuite does provide bulk scheduling but not with images. SocialPilot easily integrates with the Canva browser extension, but Hootsuite doesn't. SocialPilot provides for custom Facebook branding, which is a lacking feature in Hootsuite.

SocialPilot Vs. Hootsuite: User Experience

User Experience Hootsuite SocialPilot
Ease of Use 4.3 4.4
Customer Service 4.2 4.5
Features 4.2 4.2

SocialPilot Vs. Hootsuite: Pricing

SocialPilot's lowest plan that starts at $25 per month supports 25 social profiles for 3 team members and priority support. While Hootsuite's lowest plan comes at $19 per month support's 10 profiles, 1 user, and standard support. Thus, SocialPilot provides a lot more features than Hootsuite, with a bit of an increase in the price cap.

Hootsuite Alternatives #8: Falcon Social

Falcon is a SaaS platform aimed at social media marketing and customer experience management. It enables social media marketers to deliver personalized brand experiences based on enriched custom profiles across all touchpoints. Falcon is highly intuitive and has a collaborative UI.

Falcon Social

Image Source: Falcon Social

Falcon Social Vs. Hootsuite: Feature

Falcon's main features include a visual calendar and an auto-queue. Falcon's calendar is power-packed with several user-friendly options to create and schedule content.

You can filter and group your content in Falcon by applying labels and notes to them.

Falcon provides a content pool from which you can access and reuse all your old content. All of your posts get added to this content pool as soon as they are published.

You can also add images and pages from Google directly to this pool using Falcon's Chrome extension.

Falcon helps you manage your team's performance and evaluate your social media profile. You can analyze the impact of your content by viewing the number of likes, views, comments, and shares that it gains along with the follower growth and impressions of your profile.

Using Falcon, you can observe the best time to publish your posts. You can track your team's tasks and the time it takes for them to complete each task.

Falcon provides you with templates to build customized reports with added charts and demographics. These reports can then be exported in multiple formats like CSV, XLS, JPG, PDF, or PNG or received by the automatic email feature.

Falcon Social Vs. Hootsuite: User Experience

User Experience Hootsuite Falcon Social
Ease of Use 4.3 4.3
Customer Service 4.2 4.6
Features 4.2 3.8

Falcon Social Vs. Hootsuite: Pricing

Falcon's essential plan gives you the facility to schedule content, engage with customers, and measure the impact at $108 per user per month. Falcon's pricing is provided without limiting the use of schedules, posts, reports, teams, and similar. Thus, their pricing strategy is ideal for small businesses.

Hootsuite Alternatives #9: CoSchedule

CoSchedule is a unique tool for marketing teams to organize all their marketing efforts at one centralized location, thus increasing the team's productivity, providing better project timelines, and motivating teams.

CoSchedule

Image Source: CoSchedule

CoSchedule Vs. Hootsuite: Features

CoSchedule helps you to schedule your social media posts by suggesting peak time for publishing. It also provides other optimization tips that allow you to write better copy for your social content.

All your marketing campaigns and projects can be viewed in a single calendar. CoSchedule's single calendar view helps you get instant clarity into all your projects. You can create schedule templates for promoting recurring events on social media.

You can create read-only versions of your calendar to share with others. With such read-only views, you can also create custom and filtered views of your calendar. These calendars are interactive, updated in real-time, and give your stakeholders the details they would like to know (nothing more, nothing less).

Should you want to reschedule a task, you can simply do it by dragging and dropping projects right in the calendar. CoSchedule allows you to customize calendars for specific teams using personalized setup and filtering.

CoSchedule is suited when you have a small team consisting of less than 200 users.

CoSchedulevs Hootsuite: User Experience

User Experience Hootsuite CoSchedule
Ease of Use 4.3 4.2
Customer Service 4.2 4.3
Features 4.2 4.2

CoSchedule Vs. Hootsuite: Pricing

CoSchedule’s subscriptions start at $29 per user per month billed annually. However, CoSchedule provides a lot more features in its starting plan as compared to Hootsuite. Thus, on the entry-level, Hootsuite is more expensive.

Hootsuite Alternatives #10: Socialbakers

Socialbakers is an AI-powered digital marketing and social media marketing solution to manage all marketing tasks in one place. It allows its users to boost social engagements and derive an effective content strategy based on marketing personas and driven by AI recommendations.

Socialbakers

Image Source: Socialbakers

Socialbakers vs Hootsuite: Features

Tons of Socialbakers features make it different from other Hootsuite alternatives. These features include performance prediction tools, social media analytics, contest inspiration, benchmarking tools, media stories, and contents spotlight.

Socialbakers provides an extensive library of content across social media to choose your posts for publishing. This library lets you search your required content. It recommends posts based on your social media and web data and also suggests content according to your audience.

Furthermore, Socialbakers helps you to understand your competition's performance as well. You can easily view their success graph and study the areas where they have been succeeding. Comparing your performance will provide significant insights into how you can improve your presence on social.

Socialbakers lets you analyze your audience and know their interests and preferences using AI to avoid wasting time on manual audience research. You can follow how your audience and their preferences evolve with time and frame your content to match their interests.

By connecting all your web and social media data sources to Socialbakers, you can access multi-channel intelligence. Socialbakers AI algorithm creates accurate and up-to-date marketing personas using these data.

Socialbakers align the entire process of influencer marketing from discovery to tracking to reporting. It provides one place for all your influencer marketing needs.

Socialbakers Vs. Hootsuite: User Experience

User Experience Hootsuite Socialbakers
Ease of Use 4.3 4.3
Customer Service 4.2 4.4
Features 4.2 3.9

Socialbakers Vs. Hootsuite: Pricing

Hootsuite charges based on users, whereas Socialbakers can also charge for unlimited users. Hootsuite requires additional charges and plan up-gradation for accessing analytical reports, but Socialbakers provide in-depth insights and reports at no additional fees.

Socialbakers offers various pricing plans that let the users decide what kind of services they want. Socialbakers plans require to get in touch with their staff first that helps them decide the most suitable plan according to your needs.

On the other hand, you can't really enjoy Hootsuite unless you have a paid plan as its free version comes with limits. You can only use only 3 social channels with 1 user profile, and you will be able to schedule only 30 posts (not more than this) with your free account on Hootsuite.

Wrapping Up, I'm Almost Done!

While Hootsuite is one of the oldest yet credible social media marketing tools, the Hootsuite alternatives stated above have their own unique selling points and features, that too at a very competitive price.

Using the right social media tool, you can create an efficient strategy that will allow you to make wiser decisions for your business and derive the maximum value for higher profits and better customer retention. A careful check for the features you need most in a Hootsuite alternative will help you make a suitable shortlist.

Ensure that you do your own research while choosing any Hootsuite alternatives available as per your business requirements.

Statusbrew is a social media management platform that integrates all your social media efforts to help you run seamless social media campaigns, track engagement, and derive analytical reports.

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Rushali Das

Rushali is a content writer at Statusbrew. She is fond of writing content that compels people to slow down and look more closely to discover the unknown stories.