Top 12 Sprout Social Alternatives & Competitors [2023]

Nov 1, 2023 13 min read

Sprout Social is doing it again. They are raising their prices by a huge amount. Existing users even reported going from $199/mo to $399/mo for just one user.

Sprout Social is a pioneer among top social media management tools but has faced some challenges in recent years.

  • Recently, Sprout has been criticized for its slow customer support, with some users reporting that they have had to wait days or even weeks to receive a response to their support tickets.
  • If you want to access their reporting and analytics feature, you need to opt for one of their highest tier plans.
  • You might end up not getting the best outcome despite investing a huge amount of money.
  • Their user-based pricing model makes it prohibitively expensive for large teams.
  • Lack of option to compose the same social post for multiple networks at once.

Given these limitations, users are moving away from Sprout Social, and we assume that is why you are also here. Don’t worry; we have got you covered with the top Sprout Social competitors to boost your social presence in 2023 and beyond.


Statusbrew is a social media management platform with the closest 1:1 match to Sprout regarding features, integrations, and reporting capabilities.

With a user-friendly content publisher, you can create, plan, and bulk schedule posts for your content for multiple social networks at once. Then, you can visualize your content in the calendar or list view.

You can set up an approval workflow for posts and campaigns to ensure a proper review process. Also, you can utilize the internal notes feature to drop suggestions for your team.

Recently, Statusbrew has also integrated HubSpot so that you can handle customer issues on socials faster without switching between apps.

Key Features Of Publishing

  • Network specific post customization
  • Content reposting
  • Audience targeting
  • Approval workflow
  • Internal tagging (labels)

Our intuitive inbox comes with an integrated search bar, filters, and a CRM system, allowing users to quickly navigate through conversations and contacts.

Statusbrew's Engage Inbox
Statusbrew's Engage Inbox

On top of this, you can use advanced automation to monitor and respond, as well as automatically hide or delete comments based on sentiment and keywords. This eliminates spam, bots, and unwanted comments, allowing you to focus on engaging with your genuine audience.

Social listening is integrated into the system to keep an eye on the discussions related to your interests.

Key Features Of Inbox

  • Comment moderation
  • AI Sentiment analysis
  • Team collaboration
  • Social listening
  • Language translation

Cross-network reporting, engagement data, and team productivity metrics are there in the form of easy-to-consume templates. Additionally, we will be able to backfill your 18 months of reporting data, so you don't have to worry about any data loss.

Statusbrew's Cross Network Reporting Template
Statusbrew's Cross Network Reporting Template

Key Features Of Reporting

  • 18 months of data backfill
  • Competitor reporting
  • Ready to present templates
  • PDF, CSV export & Live link sharing
  • White-labeling

Better Customer Service

Our software is easy to adapt, but every customer may have unique concerns and queries about our platform. Our commitment is to provide better solutions to all our customers, regardless of their subscription plans.

Pricing & Features Comparison

Statusbrew vs. Sprout Social
Statusbrew vs. Sprout Social

Still have doubts? Check out this G2's comparison report of Sprout Social vs Statusbrew.

G2's comparison report - Sprout Social vs. Statusbrew
G2's comparison report - Sprout Social vs. Statusbrew

Watch the platform video here. You can start a 14-day trial without any credit card. Or


Hootsuite is a premier SMM platform for brands & businesses to manage multiple social media platforms from a coalesce & consolidated interface.

The social media management platform offers a diverse range of features along with publishing tools. However, if you as an SMB or an agency are looking forward to utilizing Hootsuite to its full potential, it is expensive.

The tool is designed for brands & businesses to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

Hootsuite also integrates with OwlyWriter AI that makes social media posting a breeze. It instantly generates captions and gives you winning post ideas for every platform. For a limited time, Hootsuite users can try the tool for free.

Why Is Hootsuite A Good Alternative To Sprout Social?

Because of the following reasons, Hootsuite is a better competitor to Sprout Social.

  1. Better pricing model
  2. Team-oriented dashboards and additional collaboration features
  3. A myriad of integrations (150+ integrations)
  4. Campaign optimization and landing page builder

Hootsuite Pricing

Plan Pricing No. of users & social profiles
Professional $49/month 1 user, 10 social profiles
Team $249/month/license 3 users, 20 social profiles
Business $739/month/license 5 users, 35 social profiles
Enterprise Custom pricing 5 users, 50 social profiles

G2 & Capterra ratings

Hootsuite is rated 4.1/5 on G2 and 4.4/5 on Capterra.

Best read: 10 Hootsuite Alternatives For SMBs & Agencies


Another Sprout Social competitor for SMBs & agencies is Agorapulse. Its inbox, publishing, reporting, monitoring, and team collaboration tools help businesses to stay organized.

Agorapulse centralized social inbox lets users manage all incoming social messages, reviews & comments in a unified place. Use its intuitive publishing feature to collaborate, plan & schedule content across different social channels.

Using Agorapulse also comes with additional perks like cost-free tools as it offers five free tools such as Easy Advocacy, Facebook Ads Report, Facebook Barometer, Twitter Report Card, and Facebook Timeline Contest. Its additional free tools also comprise employee advocacy & sharing and 'AdsReport', which offers Facebook Ads reporting.

Agorapulse's Writing Assistant helps you create better social media posts to boost engagement and reach. Just enter your draft, choose a filter, and the AI will improve it for you.

Why Is Agorapulse A Good Alternative To Sprout Social?

Agorapulse has the edge over Sprout Social in the following ways:

  1. Better pricing model
  2. Wide range of publishing options
  3. Impactful inbox to quickly respond to saved replies
  4. 24/7 customer support

Agorapulse Pricing

Plan Pricing No. of users & social profiles
Free Free 1 user, 3 social profiles
Pro $79/month 2 users, 10 social profiles
Premium $199/month 4 users, 20 social profiles
Enterprise Custom pricing 8+ users, 40+ social profiles

G2 & Capterra Ratings

Agorapulse is rated 4.5/5 on G2 and 4.6/5 on Capterra.

Sprinklr Social

Sprinklr Social is a dominant competitor to Sprout, capable of handling large-scale social engagements while improving the customer experience. It also integrates with ChatGPT to optimize content creation for social media teams.

Sprinklr is designed for enterprises with features like trend monitoring, competitive benchmarking, and tree-based automations. It helps you to gain valuable insights into your competitors' growth and stay up-to-date with industry news and potential opportunities. It’s automations can improve operational efficiency by reducing the need for manual work.

But, all these features come at a price (which is quite extensive in this case). It might take your team some time to become familiar with its user interface. That’s why it can feel daunting at first, so if you are looking for more user-friendly options, consider exploring the list of top Sprinklr alternatives.

Sprinklr's marketing suite also uses AI to help you get insights, interact with customers, automate workflows, and analyze data at scale.

Why Is Sprinklr A Good Alternative To Sprout Social?

  • AI Abilities for content creation and sentiment detection
  • Supports all major social networks and review platforms
  • Advanced social listening & competitor reporting

Sprinklr Pricing

Plan Pricing No. of users & social profiles
Advanced $299/month 1 user, unlimited social profiles
Enterprise Custom pricing Custom

G2 & Capterra Ratings

Sprinklr Social is rated 4/5 in G2 and 4.2/5 on Capterra


If you're a large enterprise looking to manage your social media activities across multiple networks, regions, and teams with an emphasis on social listening, Brandwatch is an excellent choice.

This Sprout Social alternative looks like most other social media management tools out there, considering it offers a similar feature set, but its social listening feature sets it apart (more on this later).

The tool integrates with all the major social networks including YouTube, TikTok, and WhatsApp. However, it lacks Pinterest integration. Check out the key features of the Brandwatch Social Media Management tool below.

Brandwatch's ChatGPT-powered features analyze online data more deeply and help you create social content more intelligently.

Why Is Brandwatch A Good Sroput Social Alternative?

  1. More robust social listening
  2. Database of over 30 million influencer profiles
  3. Customizable APIs

Brandwatch Pricing

Plan Pricing
Consumer Intelligence Custom pricing
Social Media Management Custom pricing
Full Suite Custom pricing

Brandwatch's pricing for all its plans is not known, as its pricing page doesn't display it. However, it might range from anywhere between $800 to $3000.

G2 & Capterra Ratings

Brandwatch is rated 4.4/5 on G2 and 4.2/5 on Capterra


Meltwater is a reliable platform used by PR specialists and marketing professionals to stay updated about their brand. As a Sprout Social alternative, it allows you to find and join conversations that boost your brand engagement rate and gain valuable insights that you might have overlooked.

Additionally, the platform helps manage PR campaigns by identifying potential journalists and influencers for targeted distribution and performance tracking.

With Meltwater's listening features, you can predict and manage a social media crisis and maintain a positive brand reputation. Analyzing audience behavior is made easy with their social data reports.

Meltwater's AI engine & ChatGPT integration helps users find insights, work more efficiently, and create content.

Why Is Meltwater A Good Competitor To Sprout Social?

  • Influencer marketing & PR management
  • Consumer intelligence features
  • AI-powered listening

Meltwater Pricing

A custom quote is shared as per the requirement.

G2 and Capterra Rating

Meltwater is rated 3.9/5 on G2 and 4/5 on Capterra.


Leading customer engagement solution Socialakers, now Emplifi, is a unified customer experience (CX) platform. This SMM tool amplifies marketing, care, and commerce together & enriches customer experiences throughout their journey.

Emplifi, the AI-powered social media marketing solution, supports brands and agencies of all sizes, from small businesses to enterprises. With Emplifi, users can get the largest dataset in the industry and it assists its clients with advanced tools focusing on thriving top-of-the-funnel marketing.

With its social listening tools, you can get actionable insights instantly & create the best social experiences for your prospects. Create engaging content with the help of its content intelligence tool by analyzing engagement across social media.

Why Is Emplifi A Good Alternative To Sprout Social?

Emplifi edges past Sprout Social in the following aspects:

  1. Influencer tracking
  2. Suitable for a wide range of industries
  3. Extensive content library

Emplifi Pricing

Plan Pricing No. of users & social profiles
Essential $200/month 5 users, 10 social profiles
Complete Social Marketing Cloud Custom pricing Custom

G2 & Capterra Ratings

Emplifi Social Marketing Cloud is rated 4.2/5 on G2 and also 4.2/5 on Capterra.


Buffer is a congenital as well as a streamlined social media management platform making it one of the top Sprout Social alternatives. It offers meaningful engagement, analytics & team collaboration to brands, businesses, agencies, and individuals to thrive on social media.

Buffer’s products are highly refined, ensuring helping the social media marketers & teams to work more productively and constructively. It facilitates publishing on major social channels like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

It assists users in automated photo shortening & link ads. Buffer supports both desktop & mobile & it offers quality customer support as well.

Buffer AI Assistant generate social media ideas in a click and repurpose your content dozens of times to boost engagement on all platforms.

Why Is Buffer A Good Alternative To Sprout Social?

Because of the following reasons, Buffer is a better alternative to Sprout Social.

  1. Better pricing model
  2. Suitable for smaller social media teams
  3. Uncomplicated user interface

Buffer Pricing

Plan Pricing No. of users
Free Free 1
Essentials $5/month/channel 1
Team $10/month/channel Unlimited
Agency $100/month for 10 channels Unlimited

G2 & Capterra Ratings

Buffer is rated 4.3/5 on G2 and 4.5/5 on Capterra.


NapoleonCat is yet another top Sprout Social alternative that offers all the essentials to manage a business's social accounts. It integrates with Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, and Messenger.

NapoleonCat has solutions catered to small businesses, eCommerce, agencies, and enterprises. Coming to the core feature set, NappoleonCat is similar to other social media management tools and comes with social media publishing, reporting, listening, and much like Sprout, influencer identification too.

The tool also offers team collaboration features that allow multiple team members to work together on social media campaigns and projects.

Why Is NapoleonCat A Good Sroput Social Alternative?

There are reasons why brands should choose NapoleonCat over Sprout Social.

  1. Lower price point than Sprout Social
  2. Best suitable for businesses that receive a higher volume of customer inquiries

NapoleonCat Pricing

Plan Pricing No. of users & social profiles
Standard $25.82/month 1 user, 3 social profiles
Growth $63.31/month 1 user, 3 social profiles
Custom Custom pricing Custom

G2 & Capterra Ratings

NapoleonCat is rated 4.8/5 on G2 and 4.7/5 on Capterra.


Later is a comprehensive social media management tool that allows users to streamline their social media marketing efforts, particularly for Instagram.

Later's user-friendly interface and robust analytics make it a popular choice among businesses and individuals looking to optimize their social media strategy.

Users can schedule and manage their Instagram, Facebook, Twitter, Pinterest, LinkedIn, and TikTok accounts in one place. The platform is widely known for its link in bio and Instagram scheduler & aesthetic features.

Whether you're a social media pro or a beginner, Later offers features and pricing plans for your specific needs and social media usage. For beginners, Later's free plan comes with basic social media management features to get them started. Some of these include a user-friendly interface, hashtag suggestions, bio, and 30 posts scheduling per month.

On the other hand, for professionals, Later's advanced analytics, multi-platform support, and team collaboration features can be of great use.

Here's a quick list of Later's key features across its pricing plans.

Why Is Later A Good Sroput Social Alternative?

Later has some excellent features making it a good alternative to Sprout Social.

  1. Visual planner for visual branding
  2. User-friendly interface
  3. Competitive pricing

Later Pricing

Plan Pricing No. of users & social sets
Starter $18/month 1 user, 1 social set
Growth $40/month 3 users, 3 social sets
Advanced $80/month 6 users, 6 social sets

G2 & Capterra Ratings

Later is rated 4.6/5 on G2 and 4.4/5 on Capterra.


One of the leading Sprout Social competitors, Sendible, helps users establish winning social media strategies across social via a centralized hub.

Sendible empowers you at every step of your social media efforts by providing robust monitoring, publishing, social media engagement, lead generation, and reporting features.

Sendible’s sophisticated compose box is one of the premier tools for content creators that empowers users to schedule social content in bulk during the optimal engagement time.

Sendible’s advanced automated content suggestion algorithms recommend the best content for your prospects, assisting you in gaining more engagement and growth in social.

Why Is Sendible A Good Alternative To Sprout Social?

Sendible’s certain features are far superior to Sprout Social.

  1. Offers a range of plans (Creator, Traction, Scale, and Expansion)
  2. Smart Posts and Smart Queue feature
  3. Google My Business scheduling with custom buttons

Sendible Pricing

Plan Pricing No. of users & social profiles
Creator $25/month 1 user, 6 social profiles
Traction $76/month 4 users, 24 social profiles
Scale $170/month 7 users, 49 social profiles
Custom Custom pricing 8+ users, 50+ social profiles

G2 & Capterra Ratings

Sendible is rated 4.5/5 on G2 and 4.5/5 on Capterra.

Zoho Social

Last on our list of the best Sprout Social alternatives is Zoho Social. An absolute social media management platform for businesses & agencies, Zoho Social helps you monitor mentions, schedule posts, create custom dashboards, and more. Zoho’s plus features include Publishing Calendar, Bulk Scheduler, and Repeat Post, which equips a business to match the requirements to achieve business goals.

With Zoho Social’s monitoring tools SMBs & agencies can track relevant social conversations and respond accordingly. Its advanced reporting features assist users in analyzing performance through intuitive graphs and allow the creation of unlimited custom reports.

It is the maiden tool that tracks revenue from your social media marketing efforts. Zoho CRM integration empowers users to engage with prospects and generate leads from social media. Furthermore, Zoho Desk integration makes Zoho Social a more convenient tool for social support.

Why Is Zoho Social Better Than Sprout Social?

The following reasons make Zoho Social a better Sprout Social competitor.

  • More economical plans
  • SmartQ Repeat mode to schedule the posts when the audience is most active
  • Panic button to pause all the scheduled posts during a crisis

Read our definitive guide on how to communicate during a crisis using social media.

Zoho Social Pricing

Plan Pricing No. of team members, brands, & social profiles
Standard $7/month 1 team member, 1 brand, and 9 social channels
Professional $21/month 1 team member, 1 brand, and 9 social channels
Premium $32/month 3 team members, 1 brand, and 10 social channels
Agency $170/month 5 team members, 10 brands, and 10 social channels
Agency Plus $255/month 5 team members, 20 brands, and 10 social channels

G2 & Capterra Ratings

Zoho Social is rated 4.6/5 on G2 and 4.7/5 on Capterra.

Which One To Pick As The Best Sprout Social Alternative?

With so many great Sprout Social competitors available, it can be tough to decide which one is right for you. Each tool has its own unique value proposition and features, so it's important to compare your needs with their offerings to find the best fit in terms of cost-benefit.

We recommend taking advantage of the free trials offered by most tools to test them before committing to a subscription.

If you are looking for a comprehensive alternative to Sprout, Statusbrew is a great option. It offers almost the same features as Sprout Social but within your budget.

You can use our article as a guide to choosing a Sprout competitor that best meets your needs. If you have already used one of these tools, we would love to know why you like it so much.

Frequently Asked Questions

What is similar to Sprout?

Statusbrew offers features like unified inbox, sentiment analysis, competitor reporting, and comments automation similar to SproutSocial at competitive pricing.

Who are Sprout Social's competitors?

Top Competitors of Sprout Social

  1. Statusbrew
  2. Hootsuite
  3. Agorapulse
  4. Sprinklr Social
  5. Emplifi

What's better than Sprout Social?

Sprout Social is a powerful social media management tool, but marketers and agencies seek these comparable options because of its increasing prices.

  1. Statsubrew
  2. Buffer
  3. Later
  4. Brandwatch
  5. Zoho Social

Is there a free version of Sprout Social?

Sprout Social does not have a free option, but they do have a 30-day trial period. Their services start at $249 per month.

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Rajashree Goswami

Rajashree is a content creator & researcher at Statusbrew. She loves to create content that is expressive & communicative.

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