7 Best Sprout Social Alternatives & Competitors In 2023

Nov 23, 2022 14 min read

With the ever-increasing use of social media, social media management tools have become indispensable for SMBs & agencies to create brand awareness, generate leads & grow online.

A whopping 71% of small-to-mid-size businesses use social media for marketing themselves.

Sprout Social is one of the foremost social media management software that helps small to medium businesses & agencies stay relevant in the cut-edge world of social media. But using Sprout Social is not convenient for everyone as it is expensive; its lowest plan starts at $249/month.with an additional fee of $199/month for each additional user.

Are you looking for a Sprout Social alternative for your business that can fit in your wallet & workflow?

You need not brood over the issue, as there are plenty of fantastic Sprout Social alternatives and competitors for SMBs & agencies with significantly low price models & have unique features such as automations, social listening, team collaboration & detailed reporting, etc.

In this article, we have encased the top 7 Sprout Social’s alternatives for SMBs & agencies in 2023 you can evaluate & have a well-rounded look before choosing them.

Here’s an overview of the contents of this article:

Top 3 Reasons To Consider A Sprout Social Alternative

Sprout Social is a popular social media management tool offering publishing on six prominent social media platforms, such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Youtube.

However, there are a few gray areas that Sprout Social either fails to deliver or falls short of in comparison to its competitors. Here are the top 3 reasons why you should consider a Sprout Social alternative or competitor for your business.

Pricing Is Way Too High

Pricing is one of the major pain points of Sprout Social. Because of its expensive pricing model, it's not suitable for many small & medium businesses and agencies.

Sprout Social's Standard plan starts at $249 per month for five social profiles and an additional $199/month for every new user with the most fundamental social media management features. The plan is comparatively pricier than Statusbrew and other Sprout Social alternatives. In fact, Statusbrew's Lite plan is priced just $69 per month billed annuallly for five social profiles and two user seats.

Posts Often Fail To Publish

Many users have found issues with publishing posts on Sprout Social. The posts often fail for no reason, frustrating the users as they’re forced to login at inconvenient times just so the posts go out at their preferred time.

User reviews on G2, too, suggest that certain posts fail or disappear altogether, and the sad part is it happens regularly. The glitch can be a huge setback for your business as the post publishing might go for a toss, especially during profitable social media campaigns.

Poor Customer Service

Sprout Social’s unsatisfactory customer service calls for a lot of bad reviews across review sites.

Check out the customer testimonials on Sprout’s poor customer service shared on G2.

“That customer service "send me an article" and doesn't take the time to actually help.” (a reply to ‘What do you dislike?’)

“I was trying to solve the fact that the software in my trial was not the same as the software I paid for, but the customer service people took weeks and bounced me back and forth without an answer. Meanwhile I was paying for software that was useless to me.”

“The sales and customer service departments treat customers like they are a nuisance and like they are stupid. They use deception to try to upsell their customers. Sprout Social teaches its employees to milk each customer out of the most fees as humanly possible. The employees are clones of one another. They also treat their customers with disrespect which is really degrading.”

There are more budget-friendly options available in the social media management software market that provide more and better features with top-tier customer service. Check them out for yourself.

7 Best Sprout Social Alternatives And Competitors

Following are the best Sprout Social alternatives and competitors your brand should consider in 2023.

  1. Statusbrew - Best Overall Sprout Social Alternative
  2. Hootsuite - Best Sprout Social Alternative For Integrations
  3. Buffer - Best Sprout Social Alternative For Ease-Of-Use
  4. Agorapulse - Best Sprout Social Alternative For 24/7 Customer Support
  5. Sendible - Best Sprout Social Alternative For Product Support
  6. Emplifi Social Marketing Cloud - Best Sprout Social Alternative For Customer Experiences
  7. Zoho Social - Best Sprout Social Alternative For Small Businesses

1. Statusbrew - Best Overall Sprout Social Alternative

Statusbrew is one of the top social media management tools that equip users to combat the gap between business & the customer. This SMM tool ensures that Enterprises, Agencies, SMBs & Individuals can discover their prospects and engage with the audiences to grow business.

Making it convenient for the users to manage multiple social profiles on prominent social media platforms such as Twitter, Instagram, Facebook, LinkedIn, Youtube, and Google My Business, among many, Statusbrew is one of the most efficient & complete suites for social media management.

Statusbrew allows you to add team members and collaborate on campaigns by assigning access rights & helps streamline complex workflows. With Statusbrew’s easy-to-use 'Publishing Calendar', users can visualize a compressive timeline for all the tasks.

With Statusbrew single user-friendly content publisher, you can create, plan and schedule posts for your social campaigns on multiple social networks. Statusbrew publish equips users to upload images from different sources. You can easily edit images using Canva or the built-in image editor.

Key features

  • Audience Targeting
  • Automated Publishing
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Reputation Management
  • Sentiment Analysis
  • Social Media Monitoring

Why Is Statusbrew A Good Alternative To Sprout Social?

Statusbrew and Sprout Social, both the leading SMM tools, have almost identical offerings, which makes it difficult for you to choose between the two.

However, if we compare the two, the first thing to note is that Statusbrew is an engagement-first tool. Statusbrew’s key features focus more on customer engagement which is a significant parameter for lead generation & to increase conversion rate.

Users have given the nod to Statusbrew over Sprout Social when it comes to engaging with the prospects. Following are a few more prominent reasons why Statusbrew is the best Sprout Social alternative.

Affordable Pricing Model

Onboard your team & connect multiple social profiles with Statusbrew within your budget. The Statusbrew piercing model is quite affordable & it is reasonable to small businesses & agencies as well.

Statusbrew’s Lite plan pricing starts at just $69 per month when billed annually. It allows you to manage up to five social profiles for two clients. On the other hand, Sprout Social’s Standard plan starts from $249 per month with the same five social profiles more or less the same features as Statusbrew’s Lite plan.

Not just that, but other Statusbrew plans are also more affordable than Sprout Social. Check them out yourself and see for yourself how Statusbrew can change your social media.

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Top-Notch Inbox Automation

unified-inbox

With Statusbrew, users can create highly customized rules, with which you can easily manage engagement on numerous social media channels, profiles, and teams..

Statusbrew Engage lets you level up comment moderation with features like sentiment analysis and more.

Furthermore, based on your team's specialization, you can assign conversations to your team manually or automatically. You can also hide, delete, or reply to conversations from a unified inbox.

Clutter-Free And Minimalistic Experience

Statusbrew’s intuitive and clean interface is free of cluttered screens and dashboards and every feature is easily accessible. With Statusbrew, you won’t be wasting your valuable time searching for certain features as they are thoughtfully placed where they need to be. Sounds like a relief, doesn’t it?

Customer-Centric Leaner Team

Having a bigger team onboard doesn’t guarantee the best customer service, and more so in the case of Sprout Social. Statusbrew’s decentralized team is leaner and more efficient and quicker in resolving customer queries. It’s good to attract new customers, but satisfying and retaining the current customers is always the priority at Statusbrew.

Statusbrew is used by top global brands like Lamborghini, Samsung, Shopify, Spotify, Dunkin Donuts, Hyatt Regency, and many more. Join over 10,000+ businesses and grow your business with Statusbrew.

Grab a 14-day free trial and see the results for yourself!

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Statusbrew Pricing

Plan Pricing No. of users & social profiles
Lite $69/month 2 users, 5 social profiles
Standard $129/month/license 5 users, 10 social profiles
Premium $229/month/license 8 users, 15 social profiles
Enterprise Custom pricing Custom

G2 & Capterra Ratings

Statusbrew is rated 4.7/5 on G2 and 4.8/5 on Capterra.

Why Brands Are Switching from Sprout Social To Statusbrew?

Here’s what the customers say about switching from Sprout Social to Statusbrew.

“I would suggest everyone to use this tool as it is better than sprout social and buffer due to a large number of features. This tool is a great time saver as it helps me to easily schedule my posts on all social platforms. Also, it helps me to grow my engagement by suggesting me to find and post at the best time on social media”

A review on G2

“I have been using this tool to manage my social media accounts for last few months and I am really surprised to find that this Social media management tool is better than other SMM tools Sproutsocial and Buffer. The publishing section of this tool is better and easy to use in comparison to buffer. And I like their engage section that allows me to keep track of all important social media conversations and participate in it. Also, I can add the tag in different chats and assign it to the team members.”

A review on G2

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2. Hootsuite - Best Sprout Social Alternative For Integrations

Hootsuite is a premier SMM platform for brands & businesses to manage multiple social media platforms from a coalesce & consolidated interface.

The social media management platform offers a diverse range of features along with publishing tools. However, if you as an SMB or an agency are looking forward to utilizing Hootsuite to its full potential, it is expensive.

The tool is designed for brands & businesses to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

Hootsuite offers easy accessibility on both desktop & mobile ensuring facile brand management. It enables integration with third-party tools such as Salesforce, Adobe, Brandwatch, Zendesk, Canva, Panoramic Multiview, Talkwalker, etc.

Key features

  • Social Analytics
  • Social Publishing
  • Campaign Optimization
  • Social Engagement
  • Social Ads
  • Report Customizability
  • Report Exporting
  • Scalability
  • Competitor Analysis
  • Follower Analysis
  • Post Performance
  • Influencer Identification
  • Sentiment Analysis
  • Social Reporting

Why Is Hootsuite A Good Alternative To Sprout Social?

Because of the following reasons, Hootsuite is a better competitor to Sprout Social.

  1. Better pricing model
  2. Team-oriented dashboards and additional collaboration features
  3. A myriad of integrations (150+ integrations)
  4. Campaign optimization and landing page builder

Hootsuite Pricing

Plan Pricing No. of users & social profiles
Professional $49/month 1 users, 10 social profiles
Team $249/month/license 3 users, 20 social profiles
Business $739/month/license 5 users, 35 social profiles
Enterprise Custom pricing 5 users, 50 social profiles

G2 & Capterra ratings

Hootsuite is rated 4.1/5 on G2 and 4.4/5 on Capterra.

3. Buffer - Best Sprout Social Alternative For Ease-Of-Use

Buffer is a congenital as well as a streamlined social media management platform. It offers meaningful engagement, analytics & team collaboration to brands, businesses, agencies, and individuals to thrive on social media.

Buffer’s products are highly refined, ensuring helping the social media marketers & teams to work more productively and constructively. It facilitates publishing on major social channels like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

With Buffer's 60+ app integration, you can fully collaborate & manage your team. Besides, with this leading publishing tool, you can connect to multiple social media accounts & schedule posting at once.

It assists users in automated photo shortening & link ads. Buffer supports both desktop & mobile & it offers quality customer support as well.

Key Features

  • Social Analytics
  • Social Publishing
  • Campaign Optimization
  • Social Engagement
  • Content Calendar
  • Content Library
  • Shared Inbox
  • Approval Workflows
  • Users and Permissions
  • Multi-Account Management
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion

Why Is Buffer A Good Alternative To Sprout Social?

Because of the following reasons, Buffer is a better alternative to Sprout Social.

  1. Better pricing model
  2. Suitable for smaller social media teams
  3. Uncomplicated user interface

Buffer Pricing

Plan Pricing No. of users
Free Free 1
Essentials $5/month/channel 1
Team $10/month/channel Unlimited
Agency $100/month for 10 channels Unlimited

G2 & Capterra Ratings

Buffer is rated 4.3/5 on G2 and 4.5/5 on Capterra.

4. Agorapulse - Best Sprout Social Alternative For 24/7 Customer Support

Another Sprout Social alternative for SMBs & agencies is Agorapulse. Its inbox, publishing, reporting, monitoring, and team collaboration tools help businesses to stay organized.

This time-efficient & easy to manage SMM tool, Agorapulse, currently supports prominent social channels like Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Agorapulse centralized social inbox lets users manage all incoming social messages, reviews & comments in a unified place. Use its intuitive publishing feature to collaborate, plan & schedule content across different social channels.

You can also get social analytics in actionable and shareable PDF & CSV reports to analyze if your marketing efforts require improvement or which plan is driving more results. With Agorapulse, social listening tools find out trending topics & insights to stay relevant in the competition.

Using Agorapulse also comes with additional perks like cost-free tools as it offers five free tools such as Easy Advocacy, Facebook Ads Report, Facebook Barometer, Twitter Report Card, and Facebook Timeline Contest. Its additional free tools also comprise employee advocacy & sharing and 'AdsReport', which offers Facebook Ads reporting.

Key Features

  • Automated Publishing
  • Campaign Management
  • Collaboration Tools
  • Competitive Analysis
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Employee Advocacy
  • Engagement Tracking
  • Gamification
  • Influencer Tracking
  • Keyword Filtering
  • Multi-Account Management
  • Performance Metrics
  • Post Scheduling
  • Reporting/Analytics

Why Is Agorapulse A Good Alternative To Sprout Social?

Agorapulse has an edge over Sprout Social in the following ways:

  1. Better pricing model (free version allows to add one user and add three social profiles)
  2. Wide range of publishing options (repost, requeue, queue categories, bulk uploader, interactive shared calendar, Facebook groups publishing)
  3. Impactful inbox to quickly respond to saved replies (Sprout Social offers this only for Advanced feature users)
  4. 24/7 customer support

Agorapulse Pricing

Plan Pricing No. of users & social profiles
Free Free 1 users, 3 social profiles
Pro $79/month 2 users, 10 social profiles
Premium $199/month 4 users, 20 social profiles
Enterprise Custom pricing 8+ users, 40+ social profiles

G2 & Capterra Ratings

Agorapulse is rated 4.5/5 on G2 and 4.6/5 on Capterra.

5. Sendible - Best Sprout Social Alternative For Product Support

One of the leading Sprout Social alternatives, Sendible, helps users establish winning social media strategies across social via a centralized hub.

Sendible empowers you at every step of your social media efforts by providing robust monitoring, publishing, social media engagement, lead generation, and reporting features.

Its social media automation simplifies driving interactions; its unified 'Priority Inbox' consolidates the crucial conversations from multiple sources into a centralized stream. With its social media reports, users can access meaningful insights of progress on social media.

Sendible’s sophisticated compose box is one of the premier tools for content creators that empowers users to schedule social content in bulk during the optimal engagement time.

Sendible’s advanced automated content suggestion algorithms recommend the best content for your prospects, assisting you in gaining more engagement and growth in social.

Key Features

  • ROI Tracking
  • Automated Publishing
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Tracking
  • Channel Attribution
  • Competitive Analysis
  • Competitor Monitoring
  • Email Marketing
  • Keyword Filtering
  • Lead Attribution
  • Lead Nurturing
  • Live Chat
  • Multi-Account Management
  • Performance Metrics
  • Reporting/Analytics
  • Sentiment Analysis
  • Task Management
  • Trend Analysis

Why Is Sendible A Good Alternative To Sprout Social?

Sendible’s certain features are far more superior than Sprout Social.

  1. A range of plans (Creator, Traction, Scale, and Expansion) for all social media requirements
  2. Smart Posts and Smart Queue features to recycle best-performing content
  3. Google My Business scheduling with custom buttons

Sendible Pricing

Plan Pricing No. of users & social profiles
Creator $25/month 1 users, 6 social profiles
Traction $76/month 4 users, 24 social profiles
Scale $170/month 7 users, 49 social profiles
Custom Custom pricing 8+ users, 50+ social profiles

G2 & Capterra Ratings

Sendible is rated 4.5/5 on G2 and 4.5/5 on Capterra.

6. Emplifi Social Marketing Cloud - Best Sprout Social Alternative For Customer Experiences

Leading customer engagement solution Socialakers, now Emplifi, is a unified customer experience (CX) platform. This SMM tool amplifies marketing, care, and commerce together & enriches customer experiences throughout their journey.

Emplifi, the AI-powered social media marketing solution, supports brands and agencies of all sizes, from small businesses to enterprises. With Emplifi, users can get the largest dataset in the industry and it assists its clients with advanced tools focusing on thriving top-of-the-funnel marketing.

With its social listening tools, you can get actionable insights instantly & create the best social experiences for your prospects. Create engaging content with the help of its content intelligence tool by analyzing engagement across social media.

Key Features

  • Automated Publishing
  • Campaign Analytics
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customizable Reports
  • Multi-Account Management
  • Influencer Tracking
  • Keyword Filtering
  • Impact Measurement
  • Sentiment Analysis
  • Trend Analysis
  • Lead Attribution

Why Is Emplifi A Good Alternative To Sprout Social?

Emplifi edges past Sprout Social in the following aspects:

  1. Influencer tracking to seek the right influencers in any niche
  2. Suitable for a wide range of industries including telecom, finance, high-tech, online shopping, retail, and manufacturing.
  3. Extensive content library to find and save ideas into collections

Sendible Pricing

Plan Pricing No. of users & social profiles
Essential $200/month 5 users, 10 social profiles
Complete Social Marketing Cloud Custom pricing Custom

G2 & Capterra Ratings

Emplifi Social Marketing Cloud is rated 4.2/5 on G2 and also 4.2/5 on Capterra.

7. Zoho Social - Best Sprout Social Alternative For Small Businesses

An absolute social media management platform for businesses & agencies, Zoho Social helps you monitor mentions, schedule posts, create custom dashboards, and more. Zoho’s plus features include Publishing Calendar, Bulk Scheduler, and Repeat Post, which equips a business to match the requirements to achieve business goals.

With Zoho Social’s monitoring tools SMBs & agencies can track relevant social conversations and respond accordingly.

Its advanced reporting features assist users in analyzing performance through intuitive graphs and allows the creation of unlimited custom reports.

Zoho Social’s collaboration features and custom user roles make team collaboration easy & the agency can efficiently manage a client's multiple social profiles by assigning team members to predefined roles.

It is the maiden tool that tracks revenue from your social media marketing efforts. Zoho CRM integration empowers users to engage with prospects and generate leads from social media. Furthermore, Zoho Desk integration makes Zoho Social a more convenient tool for social support.

Key Features

  • Automated Publishing
  • Engagement Tracking
  • Keyword Filtering
  • Multi-Account Management
  • Reporting/Analytics
  • Report Customizability
  • Report Exporting
  • Competitor Analysis
  • Follower Analysis
  • Influencer Identification
  • Data Management & Analysis
  • Sentiment Analysis

Why Is Zoho Social Better Than Sprout Social?

The following reasons make Zoho Social a better Sprout Social competitor.

  • All the plans on Zoho Social, Standard, Professional, and Premium, are way more economical than Sprout Social’s plans.
  • SmartQ Repeat mode to schedule the posts when your audience is most active. It helps to repeat the posts and convert the prospects.
  • Panic button to pause all the scheduled posts during a crisis and refrain from posting across socials. Resume posting on the click of a button.

Read our definitive guide on how to communicate during a crisis using social media.

Zoho Social Pricing

Plan Pricing No. of team members, brands, & social profiles
Standard $7/month 1 team member, 1 brand, and 9 social channels
Professional $21/month 1 team member, 1 brand, and 9 social channels
Premium $32/month 3 team members, 1 brand, and 10 social channels
Agency $170/month 5 team members, 10 brands, and 10 social channels
Agency Plus $255/month 5 team members, 20 brands, and 10 social channels

G2 & Capterra Ratings

Zoho Social is rated 4.6/5 on G2 and 4.7/5 on Capterra.

Up Your Social Media Management With Statusbrew

Choosing the right social media tool for your business is vital for your brand growth. While selecting an SMM tool most importantly ensure to have an in-depth look for your requirements, goal, budget & the current status of your business.

Investing in social media management tools ensures online scale. However, social media platforms are rapidly transforming each day, so as a brand, make sure to keep track of that. You can check out Statusbrew blog for relevant & up to date social media trends and updates.

There are tons of Sprout Social alternatives. If you are still confused, you can start with Statusbrew. It’s among the most suitable Sprout Social alternative at an affordable price range and it offers a wide range of social media marketing features. You'll surely not regret it.

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Rajashree is a content creator & researcher at Statusbrew. She loves to create content that is expressive & communicative.