10 Sprout Social Alternatives For SMBs & Agencies

10 Sprout Social Alternatives For SMBs & Agencies

Aug 15, 2021 25 min read

With the ever-increasing use of social media, social media management tools have become indispensable for SMBs & agencies to create brand awareness, generate leads & grow online.

71% of social media savvy small-to-mid-size businesses use social media for marketing themselves.

Sprout Social is one of the foremost social media management tools that helps small to medium businesses & agencies to stay relevant in the cut-edge world of social media. But using Sprout Social is not convenient for everyone as it is expensive; its lowest plan starts at $99 per user/month.

Are you looking for a Sprout Social alternative for your business that can fit in your wallet & workflow?

You need not to brood over the issue, as there are plenty of fantastic Sprout Social alternatives for SMBs & agencies with significantly low price models & have unique features such as automations, social listening, team collaboration & detailed reporting, etc.

In this article, we have encased the top 10 Sprout Social’s alternatives for SMB’s & agencies in 2021; you can evaluate & have a well-rounded look before choosing them.

What Is Sprout Social?

Sprout Social is one of the prime social media management tools that empower users to excel in their social media strategy. With Sprout's social media solution SMBs & agencies, along with large enterprises can manage multiple social channels with a unified & cohesive dashboard.

With this SMM tool, you can connect better with your audience, streamlining publishing workflows & collaborating with them in real-time & can transform your social data into meaningful analytics at scale.

What Is Sprout Social?

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This social media management tool comprises the best amalgamation of social media management and analytics to meet most SMBs' requirements.

It provides marketing automation, analytics, customer care & data intelligence solutions for leading brands and agencies such as Ticketmaster, Grubhub, Subaru, Zendesk & many more.

Sprout Social's intuitive dashboard is designed to keep the user experience in focus, the platform interface is user-friendly & you can request customization features depending on the requirement.

It has simplified use of social publishing, reviews, engagement, analytics, and listening for its customers.

Key Features & Pricing Model Of Sprout Social

Sprout Social's publishing and analytics suite are significant for SMBs & agencies & it has added a built-in Sprout Image Editor. The Image Editor includes an intuitive crop tool that allows you to resize your social images depending on specific networks and post types.

Key Features

  • Sprout Social's key features include audience targeting, automated publishing, brand tracking, calendar management, campaign analytics, campaign management, categorization/grouping & collaboration tools.

  • It also encompasses communication management, competitive analysis, competitor monitoring, configurable alerts, conversion tracking, contact & content management.

What Is Sprout Social?

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  • Sprout Social further provides influencer identification & the platform has features such as social media-oriented CRM functionality. Sprout's impressive analytics capabilities augment the solution in the market leadership position.

  • Sprout Social also integrates with Zendesk for customer support. Sprout Social's reporting & data analysis capabilities are ideal for SMBs. The 'Group Report' offers an overview of diverse profile networks that diversify the data by profiles & pages attached.

  • Apart from the analytics reports, Sprout Social comprises other social media tool necessities for agencies & SMBs such as influencer identification, social listening, publishing & roles-based administration permission settings to streamlining team workflow.

Pricing Model

Sprout SMM provides a hassle-free 30-day trial but it's primary downfall is it's pricing. Sprout Social offers three pricing tiers: Standard, Professional & Advanced.

  • The Standard pricing begins at $99 per user per month & $89 per user/month if you pay annually, where you can use five social profiles; Professional plan starts at $149 per user/month, and you can add ten social profiles.

Average First Response Time

Image Source: Sprout Social

  • The Advance pricing model starts at $249 per user/month, allowing you to add the same ten social profiles. But in this pricing tier, users can avail more features like chatbot integration, digital assets, content library & message spike alerts.

Why Should You Consider Sprout Social Alternatives?

Sprout Social is indeed a popular social media management tool that offers publishing in six prominent social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Youtube.

However, each tool has its pros & cons. Let's explore Sprout Social's pros & cons to understand why you should required to consider Sprout Social alternatives for your business. Let's have a look.

Pros

  • Sprout Social 'Find Content' tool assists users in finding content ideas to share on social media profiles. This tool is convenient when you have difficulty in finding conten or are out of ideas, or in a hurry.

  • Sprout Social's reporting & analytics section is comprehensive, organized, solid & reliable that can assists you with real-time data in understanding your business social performance. It is a consistent and powerful platform.

  • Sprout Social also offers influencer identification feature & social monitoring. It has CRM integrations & helps desk options which are instrumental in enriching brand reputation.

  • Scheduling is also a valuable tool that Sprout Social has created. It allows users to Sprout Queue and helps publish content at the correct day and right time specified.

Cons

  • The pricing is one of the major pain points of Sprout Social. Because of its expensive pricing model, it's not suitable for many small & medium businesses and agencies.

  • The Standard plan starts at $99 per user/month, the Professional plan is $149 per user/month & the Advanced plan is $249 per user/month. And this pricing is only for a single user. If your business team needs access to Sprout Social, you have to plunk your pocket.

  • As per user reviews, Sprout Social compose window such as including a network preview requires improvement. The placement of the compose button is difficult to see at times.

  • Furthermore, users' reviews showed Sprout Social Google Chrome extension often showed problems & difficult to use across some platforms, including Pinterest.

Top 10 Best Sprout Social Alternatives For SMBs & Agencies

Let’s dive into a detailed analysis of the Sprout Social alternative tools to get a holistic perspective for impactful social media marketing endeavors:

1. Sprout Social Alternative - Statusbrew

Statusbrew is one of the top social media management tools that equip users to combat the gap between business & the customer. This SMM tool ensures that Enterprises, Agencies, SMBs & Individuals can discover their prospects and engage with the audiences to grow business.

Making it convenient for the users to manage multiple social profiles on prominent social media platforms such as Twitter, Instagram, Facebook, LinkedIn, Youtube, and Google My Business, Statusbrew is one of the most efficient & complete suite for social media management.

Statusbrew allows you to add team members and collaborate on campaigns by assigning access rights & helps streamline complex workflows. With Statusbrew’s easy-to-use 'Publishing Calendar', uses can visualize a compressive timeline for all the tasks.

With Statusbrew single user-friendly content publisher, you can create, plan and schedule posts for your social campaigns on multiple social networks. Statusbrew publish equips users to upload images from different sources. You can easily edit images using Canva or the built-in image editor.

Sprout Social Alternative - Statusbrew

  • Engage features assist users in replying to dms, mentions, and comments from multiple social profiles in a single unified social inbox. With this powerful automated tool, you can moderate comments by hiding or deleting negative comments or marking spam comments.

  • The 'Sentiment Analysis' feature marks each conversation as positive, negative, or neutral, helping you understand how your followers perceive your brand. The built-in CRM enables you to segment inbound leads.

  • Statusbrew reports & analytics provides you with impactful weekly and monthly analytics to track your social & team performance.

  • Statusbrew integrates with top tools across the industry, ensuring driving more productivity and impactful social results. Its tools integration includes Bitly, Zendesk, Dynamics 365, Salesforce, Trello, Tableau, OneDrive, Google Drive, Shopify, MailChimp, Zapier & Box, etc.

Key Features:

  • Audience Targeting
  • Automated Publishing
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Reputation Management
  • Sentiment Analysis
  • Social Media Monitoring

Statusbrew Vs. Sprout Social

Statusbrew & Sprout Social, both the leading SMM tools, have almost identical offerings, which makes it difficult for you to choose between the two.

Indeed both of the brands have built two great tools for large to small businesses.

However, if we compare the two, the first thing to note is that Statusbrew is an engagement-first tool. Statusbrew’s key features focus more on customer engagement which is a significant parameter for lead generation & to increase conversion rate.

Users have given the nod to Statusbrew over Sprout Social when it comes to engaging with the prospects. Following are a few more prominent reasons why Statusbrew is the best Sprout Social Alternative.

Sprout Social Alternative - Statusbrew

Affordable Pricing Model

Onboard your team & connect multiple social profiles with Statusbrew within your budget. The Statusbrew piercing model is quite affordable & it is reasonable to small businesses & agencies as well.

  • The Standard plan starts from $129/month; you can add up to 10 profiles, three users & it offers everything you need to manage your social media presence along with comprehensive reporting.

  • The Premium plan starts at $229 monthly, where it allows eight users & you can add up to fifteen social profiles.

  • If you are looking for additional integration, support & security, you can go for the enterprise pricing model where you can request custom pricing as per your requirements. Furthermore, under the Statusbrew agency plan, you can customize the pricing for each client starting at just $49 per client/month.

Start Today

Leading In Inbox Automation

With Statusbrew, users can create highly customized rules, with which you can easily manage engagement on all your social media channels.

  • Statusbrew Engage lets you level up comment moderation with features like sentiment analysis and more.

  • Furthermore, based on your team's specialization, you can assign conversations to your team manually or automatically.

Quality Customer Service

Sometimes customer service is weighed down due to having massive management. And as per customer reviews, it is noticed that users have issues with Sprout’s customer service. Statusbrew on the other hand offers excellent customer service.

  • Its decentralized team operates lean and efficiently, ensuring customer's needs are addressed super quickly.

  • The leading SMM tool ensures to keep customer experience high by ensuring accessible & consistent communication.

Statusbrew offers a minimalistic clutter-free experience, unlike Sprout Social. Instead of clicking way too many times around jumbled screens & dashboards, Statusbrew users can experience a clean interface with quick & easy access.

Cons

Despite being one of the top Sprout Social alternatives, Statusbrew also has certain cons. It does not offer a Pinterest integration.

2. Sprout Social Alternative - Hootsuite

Hootsuite is a premier SMM platform for brands & businesses to manage multiple social media platforms from a coalesce & consolidated interface.

The social media management platform offers a diverse range of features along with publishing tools. However, if you as an SMB or an agency are looking forward to utilizing Hootsuite to its full potential, it is expensive.

This SMM tool is designed for brands & businesses to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

Hootsuite offers easy accessibility on both desktop & mobile ensuring facile brand management. It enables integration with third-party tools such as Salesforce, Adobe, Brandwatch, Zendesk, Canva, Panoramic Multiview, Talkwalker, etc.

  • One of the significant & noteworthy benefits of using Hootsuite SMM is its assistance in impactful brand advertising.

  • With Hootsuite automated ad solution, you can design & launch an ad campaign on social media; further, it equips you to collaborate on the ad campaign from Hootsuite Ads. This SMM tool equips you to schedule posts in advance & offers privacy features along with unlimited customization tabs.

  • SMBs & agencies can use Hootsuite for secure social reach through content sharing, for scalable advocacy solutions & boosts employee management.

  • Drive leads & conversion to the marketing funnels through Hootsuite customized inbox; & it accredits brands to connect with Adobe Analytics and other BI tools.

  • Use Hootsuite's critical insight on real-time social analytics to have an in-depth idea about the market, also track risks and opportunities and the spike in the volume of brand sentiment.

  • Language supported by Hootsuite are: Arabic, Catalan, German, English, French, Korean, Dutch, Polish, Portuguese, Russian, Indonesian, Italian, Japanese, Spanish & Turkish.

Sprout Social Alternative - Hootsuite

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Key features:

  • Social Analytics
  • Social Publishing
  • Campaign Optimization
  • Social Engagement
  • Social Ads
  • Report Customizability
  • Report Exporting
  • Scalability
  • Competitor Analysis
  • Follower Analysis
  • Post Performance
  • Influencer Identification
  • Sentiment Analysis
  • Social Reporting

Hootsuite Vs. Sprout Social

Both Sprout Social and Hootsuite are sinewy SMM tools that can assist SMBs & agencies to meet all their social needs. Both tools help businesses from publishing automation to performance tracking, team management, post-planning, & providing campaign management & analytics.

Pricing Model

Hootsuite offers four pricing models: Professional, Team, Business & Enterprise.

  • Its lowest price plan 'Professional' cost only $16.97/month & allow one user. This price tier is best for small businesses. In this base plan, you can add up to 10 social accounts & enable you to schedule unlimited posts. Also, you can access to all messageses in one inbox & it offers you a 30 days trial period.

  • The next price tier, ‘Team,’ costs $88.87/month & its core features include allowing 3 users, 20 social accounts, scheduling unlimited posts & enabling you to access messages in one inbox. Like the basic price tier, this price tier also offers a 30 days trial period.

  • The 'Business' price model costs $605.93/month. You can request a customized quote under the 'Enterprise' plan. However, these two-price top tiers are primarily beneficial for large corporations with a vast workforce.

Team-Oriented Approach

Despite being almost similar, Sprout Social & Hootsuite differ in their approaches. With Sprout Social brands can effectively manage team workflow & functionality, content creation & scheduling, and editorial calendar.

On the other hand, Hootsuite assists businesses with a more profound fraternizing ecosphere compared to Sprout’s team collaboration, it focuses on central and team-oriented dashboards. Hootsuite allows users to assign team members one of three roles: super admin, admin, and default.

  • To manage employee Hootsuite accounts, you have to apply one of the three permission settings to an entire team. To prevent repetitive replies, additional collaboration features in Hootsuite include assigning social media replies to team members.

  • On the other hand, though Sprout Social offers similar administrative functionality, with role-based multi-step publishing approval, on this SMM tool, tasks are divided into three types: general, sales lead, and support.

Integrations

Compared to Sprout Social, Hootsuite has a predominance in the area of third-party integration. This Sprout Social alternative successfully integrates with 150 native integration in which 127 are free to use.

  • Hootsuite also supports & integrates with Facebook, Instagram, Twitter, LinkedIn & Pinterest.

  • Furthermore, with Hootsuite, a business can make a landing page & successfully run social contests & giveaways using the campaign function.

Suggested Read: 10 Hootsuite Alternatives For SMBs & Agencies

3. Sprout Social Alternative - Socialbakers

Leading customer engagement solution Socialakers is a unified customer experience (CX) platform. A part of Emplify, this SMM tool amplifies marketing, care, and commerce together & enriches customer experiences throughout their journey.

Socialbakers, the AI-powered social media marketing solution, supports brands and agencies of all sizes, from small businesses to enterprises. With Socialbakers, users can get the largest dataset in the industry and it assists it’s clients with advanced tools focusing on thriving top-of-the-funnel marketing.

  • With its social listening tools, you can get actionable insights instantly & create the best social experiences for your prospects. Create engaging content with the help of its content intelligence tool by analyzing engagement across social media.

  • Socialbakers analytics & benchmarks assist you in tracking paid as well as organic social strategy offering a solid analytics platform.

  • Community management allows you to retain prospects with scalable customer care with streamlining team collaboration & enriching timely response. Organize numerous conversation on social with Socialbakers & spot the trending topic that is relevant to you prospects.

  • Socialbakers helps users to analyze audience, create engaging content, grow customer base, along with measuring the impact of social media efforts on your business.

Key Features:

  • Automated Publishing
  • Campaign Analytics
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customizable Reports
  • Multi-Account Management
  • Influencer Tracking
  • Keyword Filtering
  • Impact Measurement
  • Sentiment Analysis
  • Trend Analysis
  • Lead Attribution

Sprout Social Alternative - Socialbakers

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Socialbakers Vs. Sprout Social

Just like Sprout Social, Socialbakers is an equally robust SMM tool that schedules, publishes, manages, and analyzes content for businesses & brands across different social media platforms.

Price Model

Socialbakers offers customized pricing.

  • The 'Essential' plan allows five users & 10 to 20 social profiles depending upon the price you have paid. To avail the packages, you can request a quote.

  • Compared to Sprout Social, its basic plan offers more features. Also, it provides users the flexibility to choose the number of profiles as per the business requirements.

  • You can avail right from reporting & exporting, sentiment tagging, mobile suite, content analysis, email support to online education & many more features at a lower price range.

Influencer Tracking

Sprout Social’s CRM tools help enrich productivity and team collaboration; Socialbakers ensures to track & observe your social media efforts to seek the right influencers.

  • Influencer marketing is an ongoing trend & it is pretty impactful to enrich your brands' sales.

  • Social media users often rely on influencers & finding the right influences can augment your brands' conversion rate.

Suitability

Socialbakers SMM tool is suitable for an extensive range of industries such as telecom, financial, high tech, online shopping, retail, and manufacturing.

  • Also, this social media tools come with the world's most extensive content library, where users can search & find ideas and save them into collections easily.

  • The social management platform provides total clarity on all paid social media performance results along with spending trends which can be accessible in one dashboard. Besides, it's tracking and reporting features are easy & effective to understand influencer marketing.

4. Sprout Social Alternative - Sendible

One of the leading Sprout Social alternatives, Sendible, helps users establish winning social media strategies across social via a centralized hub.

  • Sendible empowers you at every step of your social media efforts by providing robust monitoring, publishing, social media engagement, lead generation, and reporting features.

  • Its social media automation simplifies driving interactions; its unified 'Priority Inbox' consolidates the crucial conversations from multiple sources into a centralized stream. With its social media reports, users can access meaningful insights of progress on social media.

  • Sendible sophisticated compose box is one of the premier tools for content creators that empowers users to schedule social content in bulk during the optimal engagement time.

  • Sendible’s advanced automated content suggestion algorithms recommend the best content for your prospects, assisting you in gaining more rive engagement and growth in social.

Key Features:

  • ROI Tracking
  • Automated Publishing
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Tracking
  • Channel Attribution
  • Competitive Analysis
  • Competitor Monitoring
  • Email Marketing
  • Keyword Filtering
  • Lead Attribution
  • Lead Nurturing
  • Live Chat
  • Multi-Account Management
  • Performance Metrics
  • Reporting/Analytics
  • Sentiment Analysis
  • Task Management
  • Trend Analysis

Sprout Social Alternative - Sendible

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Sendible Vs. Sprout Social

Pricing Range

Sendible offers a four-tier pricing plan which is affordable than Sprout Social. Its price plan includes Creator, Traction, Scale & Expansion.

  • Its base price 'Creator' starts from $29/monthly and gives access to one user & six social profiles, which is an ideal starter package of solopreneurs or newly established businesses.

  • For small businesses & agencies, the 'Traction' plan is also affordable as it costs $89/month and gives access to 24 social profiles & 4 users.

  • Its most popular plan 'Scale' is primarily for growing agencies & brands, which costs $199/monthly & gives access to seven users & 49 social profiles. 'Expansion' is for large enterprises and costs $399/month.

Functionality

Both Sprout Social & Sendible offers are excellent features that can streamline your social media activities. However, Sendible's Smart Posts and Smart Queue option give users an edge over Sprout Social. With this feature, you can recycle your best-performing content.

Integration

Sprout Social & Sendible supports major networks Twitter, Facebook, Instagram, and LinkedIn. Sendible also integrates with Google My Business, which is a crucial way for small businesses to post regular updates in Google search results in enriching visibility & lead generation. In this aspect, Sendible is worth considering.

5. Sprout Social Alternative - Falcon.io

Cloud-based social media management solution Falcon.io is an SMM tool for socially engaging, publishing, analytics media monitoring, and managing customer data. It empowers brands & small businesses to explore the full potential of digital marketing and advertising by offering quality customer service.

  • Falcon.io assists marketers in delivering personalized brand experiences & tools that have a highly intuitive and collaborative UI. It also has diverse built-in templates to build a social campaign.

  • This social management tool offers an easy access intuitive dashboard. Its automated content pool feature saves stock items for future use & its social inbox allows businesses to manage community interaction across social.

  • With Falcon.io, you can manage Facebook and Instagram advertising along with streamlining your team workflow & collaboration. Furthermore, it also offers audience profiling.

Key Features:

  • Social Analytics
  • Social Publishing
  • Campaign Optimization
  • Social Engagement
  • Social Ads
  • Report Customizability
  • Report Exporting
  • Competitor Analysis
  • Follower Analysis
  • Post Performance
  • Social Measurement
  • Influencer Identification
  • Sentiment Analysis
  • Social Reporting

Sprout Social Alternative - Falcon.io

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Falcon.io Vs. Sprout Social

Audience

Falcon.io is for SMB to enterprise-level companies, who focus more on effectively managing their social media channels along with managing customer data. At the same time, they wish for more significant ROI with their social media marketing.

On the other hand, Sprout Social helps businesses of all sizes to improve values along with ROI. Whereas Sprout focuses on assisting corporations in finding new customers & growing their social media presence, Falcon.io is designed for marketers for social media monitoring, engagement, analytics, publishing & customer experience management.

Well-Organised Interface

Compared to Sprout Social, Falcon.io’s interface is more organized. It provides an exceptionally smooth user experience. Besides, its content is so well organized that you can easily monitor your scheduled post and analyze if any improvement is required. Sprout Social’s dashboard is challenging to navigate for new users.

Advertising Campaigns

As per customer review, Falcon.io allowed users to extract "target audience data sets." Businesses can use this data for Facebook's advertising target audience. This unique and powerful functionality allows users to impactful advertising campaigns on Facebook & helps in achieving solid CPC and CPM rate. Falcon.io price starts from $108/month.

6. Sprout Social Alternative - Buffer

The leading publishing & analytical tool, Buffer, is a congenital as well as a streamlined social media management platform.

It offers meaningful engagement, analytics & team collaboration to brands, businesses, agencies, and individuals to thrive on social media.

  • Buffer’s products are highly refined, ensuring helping the social media marketers & teams to work more productively and constructively.

  • Buffer is aligned in common values of social & it facilitates publishing on major social channels like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

  • With Buffer's 60+ app integration, you can fully collaborate & manage your team. Besides, with this leading publishing tool, you can connect to multiple social media accounts & schedule posting at once.

  • It assists users in automated photo shortening & link ads. Buffer supports both desktop & mobile & it offers quality customer support as well.

Key Features:

  • Social Analytics
  • Social Publishing
  • Campaign Optimization
  • Social Engagement
  • Content Calendar
  • Content Library
  • Shared Inbox
  • Approval Workflows
  • Users and Permissions
  • Multi-Account Management
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion

Sprout Social Alternative - Buffer

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Buffer Vs. Sprout Social

Both Sprout Social & Buffer have aesthetic page designs that easily grab the audience's attention. In Twitter social media scheduling, Buffer is in the lead compared to Sprout Social.

Pricing Model

Buffer offers two-tier pricing: Free & Essentials.

  • Buffer free version allows one user & three social accounts, basic publishing tools & ten scheduled posts per social channel.

  • Its 'Essentials' plan costs $5 per social channel per month & offers a 14 days trial period. Users can access unlimited channels & can avail publishing tools, analytics tools, engagement tools, Instagram tagging, Twitter mentions & many more.

  • Buffer also offers an add-on 'Team Pack' with which you can power up the 'Essentials' plan. Compared to Sprout Social, Buffer has an extensive & cost-effective price range that can easily fit into the social marketing budget of a small business.

Best For Small Team

Sprout Social is primarily beneficial for medium & large businesses who are seeking a more comprehensive suite of features. In contrast, Buffer is a notedly fantastic for smaller social media team. If you are looking for feature-packed easy-to-use tools, Buffer is your sure-to-go tool.

Ease Of Use

Sprout Social is more complex to handle. Though the layouts are always easy to use, the analytics tools require deeper understanding & attention to leverage their full potential.

In terms of ease of use, Buffer is way ahead of Sprout Social. It has an uncomplicated interface with simple product names such as Publish, Reply, and Analyze. New businesses & brands can efficiently learn to use Buffer within a short span of time.

Suggested Read: 10 Buffer Alternatives For SMBs & Agencies

7. Sprout Social Alternative - Agorapulse

Another Sprout Social alternative for SMBs & agencies is Agorapulse. Its inbox, publishing, reporting, monitoring, and team collaboration tools help businesses to stay organized.

This time-efficient & easy to manage SMM tool, Agorapulse, currently supports prominent social channels like Facebook, Twitter, Instagram, LinkedIn, and YouTube.

  • Agorapulse centralized social inbox lets users manage all incoming social messages, reviews & comments in a unified place. Use its intuitive publishing feature to collaborate, plan & schedule content across different social channels.

  • You can also get social analytics in actionable PDF & CSV reports, which helps you to share files with your teammate to analyze if your marketing efforts require improvement or which plan is driving more result. With Agorapulse, social listening tools find out trending topics & insights to stay relevant in the competition.

  • Make your agency more efficient & profitable with Agora’s agency program and shared external calendars. Furthermore, these social media management tools ensure quality customer service. You can get the best friendly support in record time compared to Agorapulse’s other competition.

  • Using Agorapulse also comes with additional perks like cost-free tools as it offers five free tools such as Easy Advocacy, Facebook Ads Report, Facebook Barometer, Twitter Report Card, and Facebook Timeline Contest. It’s additional free tools also comprises employee advocacy & sharing and 'AdsReport', which offers Facebook Ads reporting.

Key Features:

  • Automated Publishing
  • Campaign Management
  • Collaboration Tools
  • Competitive Analysis
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Employee Advocacy
  • Engagement Tracking
  • Gamification
  • Influencer Tracking
  • Keyword Filtering
  • Multi-Account Management
  • Performance Metrics
  • Post Scheduling
  • Reporting/Analytics

Sprout Social Alternative - Agorapulse

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Agorapulse Vs. Sprout Social

Let’s check out why Agorapulse is a suitable Sprout Social alternative for SMBs & agencies.

Product Feature

Unlike Sprout Social,Agorapulse offers a wide range of publishing options which comprises repost/requeue options, queue categories, bulk uploader, and an interactive shared calendar.

  • It also provides businesses with inbox assistants and saved replies on all plans.

  • You also get complete Facebook ad comments capturing & can avail support for Youtube such as inbox, monitoring & CRM.

  • Furthermore, Agorapulse also supports Facebook groups publishing. Most of these features are not offered by Sprout Social.

Impactful Inbox

Agorapulse offers inbox assistance & saved replies to all of its plans. You can set the rules for your team to assign & bookmark; further, it also allows you to hide or delete unwanted content in your inbox.

With the saved reply option, you can quickly respond to frequently asked questions. Though Sprout Social offers inbox assistance & saved reply features, only its 'Advanced' plan customers can use it.

Affordable Pricing

Agorapulse offers an affordable price for small businesses. It offers a free version where it allows one user & three social profiles. Another three price plans are Pro, Premium & Enterprise.

The Pro plan costs $79/month; 2 users & 10 social profiles are allowed. Premium plan costs $159/month, and you can use up to 20 profiles; four users are allowed. For the enterprise plan, you can ask for a custom quote.

Suggested Read: 10 Agorapulse Alternatives For SMBs & Agencies

8. Sprout Social Alternative - Zoho Social

An absolute social media management platform for businesses & agencies, Zoho Social helps you monitor mentions, schedule posts, create custom dashboards, and more. Zoho’s plus features include Publishing Calendar, Bulk Scheduler, and Repeat Post, which equips a business to match the requirements to achieve business goals.

  • With Zoho Social’s monitoring tools SMBs & agencies can track relevant social conversations and respond accordingly.

  • Its advanced reporting features assist users in analyzing performance through intuitive graphs and allows the creation of unlimited custom reports.

  • Zoho Social’s collaboration features and custom user roles make team collaboration easy & the agency can efficiently manage a client's multiple social profiles by assigning team members to predefined roles.

  • It is the maiden tool that tracks revenue from your social media marketing efforts. Zoho CRM integration empowers users to engage with prospects and generate leads from social media. Furthermore, Zoho Desk integration makes Zoho Social a more convenient tool for social support.

Key Features:

  • Automated Publishing
  • Engagement Tracking
  • Keyword Filtering
  • Multi-Account Management
  • Reporting/Analytics
  • Report Customizability
  • Report Exporting
  • Competitor Analysis
  • Follower Analysis
  • Influencer Identification
  • Data Management & Analysis
  • Sentiment Analysis

Sprout Social Alternative - Zoho Social

Image Source: G2 Business Software and Services Reviews

Zoho Social Vs. Sprout Social

Best Value At Affordable Price

Zoho offers a price range that adds value to their service, not limited to your plan. It has a three-tier pricing model: Standard, Professional & Premium.

  • The standard plan costs $21.54/month, which gives access to one user of a brand & can manage up to seven social profiles. Features included in this plan are Multi-channel publishing, Content scheduling, Publishing calendar, Published/Scheduled posts & many more.

  • Professional plan starts from $23.23/month. Where one single user can use up to seven profiles & key features included in the plan are Livestream, Notifications, CustomQ, Repeat posting, Bulk scheduling, Popular posts, Post insights, Bit.ly link shortener, etc.

  • Premium features cost $34.94 and it offers eight channels & three users. For both Professional and Premium plan, you can avail ad-ons on additonal payment as per your requirements.

SmartQ Repeat Mode

With Zoho SmartQ, your can schedule your posts when your audience is most active. It also allows you to set them on repeat mode to ensure that your prospects don't miss important updates. With the feature, your content gets all the required attention & helps in brand growth & visibility. Sprout does not offer you a repost mode on publishing.

Panic-Button

Social media is full of uncertainty & at any moment, a crisis can arise, which can damage your brand reputation. To deal with such social media crisis situations, Zoho offers a ‘panic button.’ So when the need arises, you can pause all your scheduled marketing activity & refrain from going live across all social channels. And once the situation is under control & you are ready again can resume everything with just a click. This feature is not available in the Sprout Social.

9. Sprout Social Alternative – Tailwind

Tailwind is a social media marketing management tool for Instagram and Pinterest. This tool is suitable for businesses that sell their products online. The feature that makes Tailwind stand out is that it lets the user know which time is best for posting and recommends appropriate hashtags to gain maximum return with minimal effort.

It also allows you to schedule your posts and also provides the analytics which helps to determine the progress and take suitable decisions. Apart from all these features, Tailwind comes up with recommendations to improve your Instagram and Pinterest performance.

Key Features:

  • Social Analytics
  • Social Publishing
  • Social Engagement
  • Report Exporting
  • Scalability
  • Post Performance
  • Attribution
  • Content Calendar
  • Social Measurement

Sprout Social Alternative – Tailwind

Image Source: G2 Business Software and Services Reviews

Tailwind Vs. Sprout Social

Pricing Model

Tailwind offers four pricing models – Free, Pro, Advanced, and Max.

  • The free model lets you use the tool-free forever with limited features. The 'Pro' model costs $9.99/month and lets you use one Pinterest and one Instagram profile. It lets you post 100 posts/month.

  • The 'Advanced' model costs $19.99/month and lets you add two Instagram and Pinterest profiles. It allows you to post 1000 posts/month and comes with unlimited social post designs and Tailwind communities.

  • 'The Max' plan costs $39.99/month. With this plan, you can add 3 Pinterest and Instagram profiles. This model lets you post unlimited posts.

Features

Tailwind is specifically designed for Instagram and Pinterest. Recommendation for maximum response on posts features that make Tailwind stand out. It gives user hashtag suggestions and lets users post at the optimum time to gain maximum engagement on the post.

Customer Service

For customer help and support, Tailwind is constantly publishing blogs to help customers to up their Instagram and Pinterest games.

They also provide a special course to grow website traffic with Pinterest. They further provide Tailwind video guides to help users start using their tools.

However, one can easily contact the Tailwind support team via email, and they have a chat box in their tool where users can reach the Tailwind support team directly.

10. Sprout Social Alternative – Oktopost

Oktopost is a social media management platform specially developed for B2B organizations.

This social media management tool allows B2B marketers to schedule a bulk social content across several social networks such as LinkedIn, Twitter, Facebook, and Google+. It allows you to add personal profiles and company pages.

You can also invite colleagues to join advocacy boards so that employees can share approved content on their personal profiles hence increasing overall social reach. It also lets the user track KPIs and integrate social data with the entire marketing system.

Oktopost allows integration such as Google Analytics, HubSpot Marketing Hub, Marketo Engage, Salesforce Sales Cloud, WordPress & Zapier. Oktopost does not provide integrations for Instagram and Shopify.

Key Features:

  • Social Analytics
  • Social Publishing
  • Campaign Optimization
  • Social Engagement
  • Report Customizability
  • Report Exporting
  • Scalability
  • Post Performance
  • Attribution
  • Social Measurement
  • Social Reporting

Sprout Social Alternative – Oktopost

Image Source: G2 Business Software and Services Reviews

Oktopost Vs. Sprout Social

Pricing Model

Oktopost has not revealed its exact pricing model publicly; however,it offers few flexible plans. According to users, the average cost of Oktopost is $200/month.The pricing model of the Okotopost SMM tool is set per the need & requirements of the customer. Also, while setting up the custom price organization size, the number of users, number of profiles to be managed, social advocates, all these parameters are considered. Hence you as a small business have the flexibility only to pay for those features that you require.

Social Listening

This feature of Oktopost provides you real-time data about what your audiences are saying about your brand, what is making them take actions. Oktopost also lets you connect with thought leaders, influencers, and potential prospects.

Social Advocacy

One of the key features of Oktopost is social advocacy. It allows you to invite and add your employees to the social advocacy board & lets your employees share the approved social content on their personal networks.

Customer Support

Oktopost offers several customer support channels like FAQs, forum, phone support, knowledge base, email help desk, and chat. According to user reviews, Oktopost provides prompt and excellent customer service. According to the reviewers, in terms of ongoing product support, Oktopost is the preferred option. Also, in terms of feature updates and roadmaps Oktopost is preferred over Sprout Social.

Sprout Social: Frequently Asked Questions

Is Sprout Social A Good Investment?

Sprout Social is a leading social media management platform, but it’s expensive. Especially for SMBs & agencies, it’s too pricey; also, it’s not suitable if you have a limited marketing budget. Rather than Sprout Social, you can go for its alternatives like Statusbrew.

How Much Sprout Social Costs For A Month?

Sprout Social's basic plan costs for a month $99 per user/month & if you choose an annually billed option, it’ll cost you $89 for five profiles & one user.

Does Sprout Social offer a free plan?

No! Sprout Social does not have a free plan; you can avail its 30 days free trial along with the plan of your choice.

Which social networks Sprout Social Integrates with?

Sprout Social integrates with the following social networks:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • Youtube
  • Google My Business

Let's Wrap Up

Choosing the right social media tool for your business is vital for your brand growth. While selecting an SMM tool most importantly ensure to have an in-depth look for your requirements, goal, budget & the current status of your business.

Investing in social media management tools ensures online scale. However, social media platforms are rapidly transforming each day, so as a brand, make sure to keep track of that. You can check out Statusbrew blog for relevant & up to date social media trends & updates.

There are tons of Sprout Social alternatives. If you are still confused, you can start with Statusbrew. It’s among the most suitable Sprout Social alternative at an affordable price range & it offers a wide range of social media marketing feature.

Try Statusbrew

Statusbrew is a unified Social Media Management tool that supports Facebook, Instagram, Twitter, YouTube, Linkedin, and even Google My Business!

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Rajashree Goswami

Rajashree is a content creator & researcher at Statusbrew. She loves to create content that is expressive & communicative.