Top 12 Sprout Social Alternatives For SMBs & Agencies In 2023

Mar 24, 2023 22 min read

With the ever-increasing use of social media, social media management tools have become indispensable for SMBs & agencies to create brand awareness, generate leads & grow online.

A whopping 71% of small-to-mid-size businesses use social media for marketing themselves.

Sprout Social is one of the foremost social media management software that helps small to medium businesses & agencies stay relevant in the cut-edge world of social media.

But using Sprout Social is not convenient for everyone as it is expensive; its lowest plan starts at $249/month with an additional fee of $199/month for each additional user. This is just the tip of the iceberg, there are more reasons why brands are looking for a Sprout Social alternative. If you're one of them, then this comprehensive guide will help you choose the ideal Sprout Social alternative so you don't have to break a sweat further.

You need not brood over the issue, as there are plenty of fantastic Sprout Social alternatives and competitors for SMBs & agencies with significantly low price models & have unique features such as automation, social listening, team collaboration & detailed reporting, etc.

In this article, we have encased the top 12 Sprout Social alternatives for SMBs & agencies in 2023 you can evaluate & have a well-rounded look before choosing them.

Here’s an overview of the contents of this article:

What is the best Sprout Social Alternative?

Statusbrew is the best Sprout Social alternative as it offers several advantages over Sprout Social, including:

✅ Better pricing: Statusbrew's plans are more affordable than Sprout Social's plans, making it a good choice for small businesses, startups, and even agencies with huge social media teams.

✅ Advanced inbox automation: Statusbrew offers more flexibility and customization options for managing social media conversations. Benefits include notifications for open conversations in any inbox, granular access within teams, timesaving, and accountability.

✅ Advanced social listening: Statusbrew's social listening features are more robust than Sprout Social's, allowing businesses to monitor brand mentions and engage with their audience more effectively. Helps monitor specific keywords, mentions, hashtags, or competitors, making it easier to track relevant conversations and identify trends.

✅ Advanced collaboration tools: Statusbrew offers advanced collaboration tools that allow team members to work together on social media campaigns and projects and streamline complex workflows.

✅ Better customer support: Statusbrew's customer support is highly responsive, proactive, and knowledgeable, providing businesses with the help they need when they need it. Moreover, Statusbrew provides support through multiple channels, including live chat, email, and troubleshooting sessions.

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Top 3 Reasons To Consider A Sprout Social Alternative

Sprout Social is a popular social media management tool offering publishing on six prominent social media platforms, such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Youtube.

However, there are a few gray areas where Sprout Social either fails to deliver or falls short of in comparison to its competitors. Here are the top 3 reasons why you should consider a Sprout Social alternative or competitor for your business.

Plans Are Comparatively Over-Priced

Pricing is one of the major pain points of Sprout Social. Because of its expensive pricing model, it's not suitable for many small & medium businesses and agencies.

Sprout Social's Standard plan starts at $249 per month for five social profiles and an additional $199/month for every new user with the most fundamental social media management features. The plan is comparatively pricier than Statusbrew and other Sprout Social competitors. In fact, Statusbrew's Lite plan is priced at just $69 per month, billed annually for five social profiles and two user seats.

Posts Often Fail To Publish

Many users have found issues with publishing posts on Sprout Social. The posts often fail for no reason, frustrating the users as they’re forced to log in at inconvenient times just so the posts go out at their preferred time.

User reviews on G2, too, suggest that certain posts fail or disappear altogether, and the sad part is it happens regularly. The glitch can be a huge setback for your business as the post publishing might go for a toss, especially during profitable social media campaigns.

Bonus Content: The Best Times To Post On Social Media In 2022

Delayed Customer Service

Sprout Social’s slowed customer service calls for a lot of bad reviews across review sites.

Check out the customer testimonials on Sprout’s customer service shared on G2.

“That customer service "send me an article" and doesn't take the time to actually help.” (a reply to ‘What do you dislike?’)

“I was trying to solve the fact that the software in my trial was not the same as the software I paid for, but the customer service people took weeks and bounced me back and forth without an answer. Meanwhile I was paying for software that was useless to me.”

“The sales and customer service departments treat customers like they are a nuisance and like they are stupid. They use deception to try to upsell their customers. Sprout Social teaches its employees to milk each customer out of the most fees as humanly possible. The employees are clones of one another. They also treat their customers with disrespect which is really degrading.”

There are more budget-friendly options available in the social media management software market that provide more and better features with top-tier customer service. Check them out for yourself.

12 Best Sprout Social Alternatives & Competitors In 2023

Following are the best Sprout Social alternatives and competitors your brand should consider in 2023.

  1. Statusbrew
  2. Hootsuite
  3. Buffer
  4. Agorapulse
  5. Later
  6. Brandwatch
  7. NapoleonCat
  8. Sendible
  9. Emplifi Social Marketing Cloud
  10. Zoho Social
  11. MeetEdgar
  12. CoSchedule

1. Statusbrew - Best Overall Sprout Social Alternative


Statusbrew is a robust social media management tool that allows users to schedule social media content, engage in conversations across multiple networks from a unified social inbox, streamline team workflows, and analyze social content performance. Stausbrew ensures that Enterprises, Agencies, SMBs & Individuals can discover their prospects and engage with the audiences to grow their businesses.

Making it convenient for users to manage multiple social profiles on prominent social media platforms such as Twitter, Instagram, Facebook, LinkedIn, Youtube, and Google My Business, among many, Statusbrew is one of the most efficient & complete suites for social media management and is easily the best Sprout Social alternative.

Statusbrew allows you to add team members and collaborate on campaigns by assigning access rights & helps streamline complex workflows. With Statusbrew’s easy-to-use 'Publishing Calendar', users can visualize a compressive timeline for all the tasks.

With Statusbrew single user-friendly content publisher, you can create, plan and schedule posts for your social campaigns on multiple social networks. Statusbrew publish equips users to upload images from different sources. You can easily edit images using Canva or the built-in image editor.

Key features

  • Audience Targeting
  • Automated Publishing
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Reputation Management
  • Sentiment Analysis
  • Social Media Monitoring

Why Is Statusbrew A Good Alternative To Sprout Social?

Statusbrew and Sprout Social, both the leading SMM tools, have almost identical offerings, which makes it difficult for you to choose between the two.

However, if we compare the two, the first thing to note is that Statusbrew is an engagement-first tool. Statusbrew’s key features focus more on customer engagement which is a significant parameter for lead generation & increasing the conversion rate.

Users have given the nod to Statusbrew over Sprout Social when it comes to engaging with prospects. Following are a few more prominent reasons why Statusbrew is the best Sprout Social alternative.

Affordable Pricing Model

Onboard your team & connect multiple social profiles with Statusbrew within your budget. The Statusbrew piercing model is quite affordable & it is reasonable to small businesses & agencies as well.

Statusbrew’s Lite plan pricing starts at just $69 per month when billed annually. It allows you to manage up to five social profiles for two clients. On the other hand, Sprout Social’s Standard plan starts from $249 per month with the same five social profiles more or less the same features as Statusbrew’s Lite plan.

Not just that, but other Statusbrew plans are also more affordable than Sprout Social. Check them out yourself and see for yourself how Statusbrew can change your social media.

Try Statusbrew

Top-Notch Inbox Automation


With Statusbrew, users can create highly customized rules with which they can easily manage engagement on numerous social media channels, profiles, and teams.

Statusbrew Engage lets you level up comment moderation with features like sentiment analysis and more.

Furthermore, based on your team's specialization, you can assign conversations to your team manually or automatically. You can also hide, delete, or reply to conversations from a unified inbox.

Clutter-Free And Minimalistic Experience

Statusbrew’s intuitive and clean interface is free of cluttered screens and dashboards and every feature is easily accessible. With Statusbrew, you won’t be wasting your valuable time searching for certain features as they are thoughtfully placed where they need to be. Sounds like a relief, doesn’t it?

Customer-Centric Leaner Team

Having a bigger team onboard doesn’t guarantee the best customer service, and more so in the case of Sprout Social. Statusbrew’s decentralized team is leaner and more efficient and quicker in resolving customer queries. It’s good to attract new customers, but satisfying and retaining the current customers is always the priority at Statusbrew.

Top global brands like Lamborghini, Samsung, Shopify, Spotify, Dunkin Donuts, Hyatt Regency, and many more use Statusbrew. Join over 10,000+ businesses and grow your business with Statusbrew.

Grab a 14-day free trial and see the results for yourself!

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Statusbrew Pricing

Plan Pricing No. of users & social profiles
Lite $69/month 2 users, 5 social profiles
Standard $129/month/license 5 users, 10 social profiles
Premium $229/month/license 8 users, 15 social profiles
Enterprise Custom pricing Custom

G2 & Capterra Ratings

Statusbrew is rated 4.7/5 on G2 and 4.8/5 on Capterra.

Why Brands Are Switching from Sprout Social To Statusbrew?

Here’s what the customers say about switching from Sprout Social to Statusbrew.

“I would suggest everyone to use this tool as it is better than sprout social and buffer due to a large number of features. This tool is a great time saver as it helps me to easily schedule my posts on all social platforms. Also, it helps me to grow my engagement by suggesting me to find and post at the best time on social media”

A review on G2

“I have been using this tool to manage my social media accounts for last few months and I am really surprised to find that this Social media management tool is better than other SMM tools Sproutsocial and Buffer. The publishing section of this tool is better and easy to use in comparison to buffer. And I like their engage section that allows me to keep track of all important social media conversations and participate in it. Also, I can add the tag in different chats and assign it to the team members.”

A review on G2

Try Statusbrew

2. Hootsuite: Best Sprout Social Alternative For Integrations

Hootsuite is a premier SMM platform for brands & businesses to manage multiple social media platforms from a coalesce & consolidated interface.

The social media management platform offers a diverse range of features along with publishing tools. However, if you as an SMB or an agency are looking forward to utilizing Hootsuite to its full potential, it is expensive.

The tool is designed for brands & businesses to execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

Hootsuite offers easy accessibility on both desktop & mobile ensuring facile brand management. It enables integration with third-party tools such as Salesforce, Adobe, Brandwatch, Zendesk, Canva, Panoramic Multiview, Talkwalker, etc.

Key features

  • Social Analytics
  • Social Publishing
  • Campaign Optimization
  • Social Engagement
  • Social Ads
  • Report Customizability
  • Report Exporting
  • Scalability
  • Competitor Analysis
  • Follower Analysis
  • Post Performance
  • Influencer Identification
  • Sentiment Analysis
  • Social Reporting

Why Is Hootsuite A Good Alternative To Sprout Social?

Because of the following reasons, Hootsuite is a better competitor to Sprout Social.

  1. Better pricing model
  2. Team-oriented dashboards and additional collaboration features
  3. A myriad of integrations (150+ integrations)
  4. Campaign optimization and landing page builder

Hootsuite Pricing

Plan Pricing No. of users & social profiles
Professional $49/month 1 user, 10 social profiles
Team $249/month/license 3 users, 20 social profiles
Business $739/month/license 5 users, 35 social profiles
Enterprise Custom pricing 5 users, 50 social profiles

G2 & Capterra ratings

Hootsuite is rated 4.1/5 on G2 and 4.4/5 on Capterra.

Best read: 10 Hootsuite Alternatives For SMBs & Agencies

3. Buffer: Best Sprout Social Alternative For Ease-Of-Use


Buffer is a congenital as well as a streamlined social media management platform making it one of the top Sprout Social alternatives. It offers meaningful engagement, analytics & team collaboration to brands, businesses, agencies, and individuals to thrive on social media.

Buffer’s products are highly refined, ensuring helping the social media marketers & teams to work more productively and constructively. It facilitates publishing on major social channels like Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

With Buffer's 60+ app integration, you can fully collaborate & manage your team. Besides, with this leading publishing tool, you can connect to multiple social media accounts & schedule posting at once.

It assists users in automated photo shortening & link ads. Buffer supports both desktop & mobile & it offers quality customer support as well.

Key Features

  • Social Analytics
  • Social Publishing
  • Campaign Optimization
  • Social Engagement
  • Content Calendar
  • Content Library
  • Shared Inbox
  • Approval Workflows
  • Users and Permissions
  • Multi-Account Management
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion

Why Is Buffer A Good Alternative To Sprout Social?

Because of the following reasons, Buffer is a better alternative to Sprout Social.

  1. Better pricing model
  2. Suitable for smaller social media teams
  3. Uncomplicated user interface

Buffer Pricing

Plan Pricing No. of users
Free Free 1
Essentials $5/month/channel 1
Team $10/month/channel Unlimited
Agency $100/month for 10 channels Unlimited

G2 & Capterra Ratings

Buffer is rated 4.3/5 on G2 and 4.5/5 on Capterra.

4. Agorapulse: Best Sprout Social Alternative For 24/7 Customer Support


Another Sprout Social alternative for SMBs & agencies is Agorapulse. Its inbox, publishing, reporting, monitoring, and team collaboration tools help businesses to stay organized.

This time-efficient & easy to manage SMM tool, Agorapulse, currently supports prominent social channels like Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Agorapulse centralized social inbox lets users manage all incoming social messages, reviews & comments in a unified place. Use its intuitive publishing feature to collaborate, plan & schedule content across different social channels.

You can also get social analytics in actionable and shareable PDF & CSV reports to analyze if your marketing efforts require improvement or which plan is driving more results. With Agorapulse, social listening tools find out trending topics & insights to stay relevant in the competition.

Using Agorapulse also comes with additional perks like cost-free tools as it offers five free tools such as Easy Advocacy, Facebook Ads Report, Facebook Barometer, Twitter Report Card, and Facebook Timeline Contest. Its additional free tools also comprise employee advocacy & sharing and 'AdsReport', which offers Facebook Ads reporting.

Key Features

  • Automated Publishing
  • Campaign Management
  • Collaboration Tools
  • Competitive Analysis
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Employee Advocacy
  • Engagement Tracking
  • Gamification
  • Influencer Tracking
  • Keyword Filtering
  • Multi-Account Management
  • Performance Metrics
  • Post Scheduling
  • Reporting/Analytics

Why Is Agorapulse A Good Alternative To Sprout Social?

Agorapulse has the edge over Sprout Social in the following ways:

  1. Better pricing model (free version allows to add one user and add three social profiles)
  2. Wide range of publishing options (repost, requeue, queue categories, bulk uploader, interactive shared calendar, Facebook groups publishing)
  3. Impactful inbox to quickly respond to saved replies (Sprout Social offers this only for Advanced feature users)
  4. 24/7 customer support

Agorapulse Pricing

Plan Pricing No. of users & social profiles
Free Free 1 user, 3 social profiles
Pro $79/month 2 users, 10 social profiles
Premium $199/month 4 users, 20 social profiles
Enterprise Custom pricing 8+ users, 40+ social profiles

G2 & Capterra Ratings

Agorapulse is rated 4.5/5 on G2 and 4.6/5 on Capterra.

5. Later: Best Sprout Social Alternative For Visual Planner


Later is a comprehensive social media management tool that allows users to streamline their social media marketing efforts, particularly for Instagram.

Later's user-friendly interface and robust analytics make it a popular choice among businesses and individuals looking to optimize their social media strategy.

Users can schedule and manage their Instagram, Facebook, Twitter, Pinterest, LinkedIn, and TikTok accounts in one place. The platform is widely known for its link in bio and Instagram scheduler & aesthetic features.

Whether you're a social media pro or a beginner, Later offers features and pricing plans for your specific needs and social media usage. For beginners, Later's free plan comes with basic social media management features to get them started. Some of these include a user-friendly interface, hashtag suggestions, bio, and 30 posts scheduling per month.

On the other hand, for professionals, Later's advanced analytics, multi-platform support, and team collaboration features can be of great use.

Here's a quick list of Later's key features across its pricing plans.

Key Features

  • Visual Instagram planner
  • Instagram Stories scheduling
  • Carousel auto-publishing
  • Team collaboration
  • User-generated content repost
  • bio
  • Instagram and TikTok engagement
  • Share calendar
  • Calendar notes
  • Chrome extension
  • Hashtag suggestions
  • Reels auto-publishing
  • Request and collect media from your top content creators

Why Is Later A Good Sroput Social Alternative?

Later has some excellent features making it a good alternative to Sprout Social.

  1. Later's best feature, the visual planner, enables businesses and creators to focus on their visual branding. An Instagram profile is one of the first impressions on new customers. The feature businesses curate a grid and maintain the Instagram aesthetic.
  2. Later's user-friendly interface and intuitive drag-and-drop scheduler make it easy for beginners to use.
  3. Later offers a variety of plans with competitive pricing compared to Sprout Social. It also has a free plan that is free forever, contrary to Sprout Social, which doesn't have a free trial even for its paid plans.

Later Pricing

Plan Pricing No. of users & social sets
Starter $18/month 1 user, 1 social set
Growth $40/month 3 users, 3 social sets
Advanced $80/month 6 users, 6 social sets

G2 & Capterra Ratings

Later is rated 4.6/5 on G2 and 4.4/5 on Capterra.

6. Brandwatch: Best Sprout Social Alternative For Social Listening


If you're a large enterprise looking to manage your social media activities across multiple networks, regions, and teams with an emphasis on social listening, Brandwatch is an excellent choice.

This Sprout Social alternative looks like most other social media management tools out there, considering it offers a similar feature set, but its social listening feature sets it apart (more on this later).

Businesses can use Brandwatch to monitor social mentions of their products, branded keywords, and competitors. Its analytics tool can provide valuable insights into audience sentiment, posts' and campaigns' performance, and social share of voice.

When talking about analytics, it's worth mentioning Brandwatch's competitive benchmarking feature through which marketers can track the competitors' moves on social and learn from their successes and errors.

The tool integrates with all the major social networks including YouTube, TikTok, and WhatsApp. However, it lacks Pinterest integration. Check out the key features of the Brandwatch Social Media Management tool below.

Key Features

  • Social listening
  • Sentiment tracking
  • Audience insights
  • Social publishing
  • Unified content calendar
  • Cross-channel engagement
  • Competitor benchmarking
  • Customizable performance analytics dashboards
  • Customized workflows

Why Is Brandwatch A Good Sroput Social Alternative?

  1. Both Sprout Social and Brandwatch offer social listening features but Brandwatch has a more robust listening tool with advanced features like topic analysis, mention volume, and insights on industry trends.
  2. Brandwatch helps businesses identify and connect with influencers, including a database of over 30 million influencer profiles across TikTok, YouTube, and Instagram. While Sprout Social also offers influencer marketing tools, Brandwatch's database is larger and more comprehensive.
  3. Brandwatch offers customizable APIs that can be integrated with other platforms and systems, making it easier for businesses to incorporate social media data into their existing workflows.

Brandwatch Pricing

Plan Pricing
Consumer Intelligence Custom pricing
Social Media Management Custom pricing
Full Suite Custom pricing

Brandwatch's pricing for all its plans is not known, as its pricing page doesn't display it. However, it might range from anywhere between $800 to $3000.

G2 & Capterra Ratings

Brandwatch is rated 4.4/5 on G2 and 4.2/5 on Capterra

7. NapoleonCat: Best Sprout Social Alternative For Chatbot Integration


NapoleonCat is yet another top Sprout Social alternative that offers all the essentials to manage a business's social accounts. It integrates with Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, and Messenger.

NapoleonCat has solutions catered to small businesses, eCommerce, agencies, and enterprises. However, it is particularly well-suited for businesses that have a strong focus on customer service and engagement on social media, as it offers features like inbox management and chatbots that can help businesses respond to customer inquiries and complaints quickly and efficiently.

Coming to the core feature set, NappoleonCat is similar to other social media management tools and comes with social media publishing, reporting, listening, and much like Sprout, influencer identification too.

The tool also offers team collaboration features that allow multiple team members to work together on social media campaigns and projects.

Key Features

  • Chatbot integration
  • Influencer identification
  • Social sales
  • Social customer service
  • Insights into customers' opinions and attitudes
  • Custom reporting
  • Google reviews management

Why Is NapoleonCat A Good Sroput Social Alternative?

There are a few reasons why brands should choose NapoleonCat over Sprout Social.

  1. NapoleonCat offers a lower price point than Sprout Social. This makes it ideal for small-medium-sized businesses. Furthermore, it provides the flexibility to choose the plan based on the social media team size.
  2. Businesses that receive a higher volume of customer inquiries prefer NapoleonCat to Sprout Social to respond to them quickly.

NapoleonCat Pricing

Plan Pricing No. of users & social profiles
Standard $25.82/month 1 user, 3 social profiles
Growth $63.31/month 1 user, 3 social profiles
Custom Custom pricing Custom

G2 & Capterra Ratings

NapoleonCat is rated 4.8/5 on G2 and 4.7/5 on Capterra.

8. Sendible: Best Sprout Social Alternative For ROI Tracking


One of the leading Sprout Social alternatives, Sendible, helps users establish winning social media strategies across social via a centralized hub.

Sendible empowers you at every step of your social media efforts by providing robust monitoring, publishing, social media engagement, lead generation, and reporting features.

Its social media automation simplifies driving interactions; its unified 'Priority Inbox' consolidates crucial conversations from multiple sources into a centralized stream. With its social media reports, users can access meaningful insights of progress on social media.

Sendible’s sophisticated compose box is one of the premier tools for content creators that empowers users to schedule social content in bulk during the optimal engagement time.

Sendible’s advanced automated content suggestion algorithms recommend the best content for your prospects, assisting you in gaining more engagement and growth in social.

Key Features

  • ROI Tracking
  • Automated Publishing
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Tracking
  • Channel Attribution
  • Competitive Analysis
  • Competitor Monitoring
  • Email Marketing
  • Keyword Filtering
  • Lead Attribution
  • Lead Nurturing
  • Live Chat
  • Multi-Account Management
  • Performance Metrics
  • Reporting/Analytics
  • Sentiment Analysis
  • Task Management
  • Trend Analysis

Why Is Sendible A Good Alternative To Sprout Social?

Sendible’s certain features are far superior to Sprout Social.

  1. A range of plans (Creator, Traction, Scale, and Expansion) for all social media requirements
  2. Smart Posts and Smart Queue features to recycle best-performing content
  3. Google My Business scheduling with custom buttons

Sendible Pricing

Plan Pricing No. of users & social profiles
Creator $25/month 1 user, 6 social profiles
Traction $76/month 4 users, 24 social profiles
Scale $170/month 7 users, 49 social profiles
Custom Custom pricing 8+ users, 50+ social profiles

G2 & Capterra Ratings

Sendible is rated 4.5/5 on G2 and 4.5/5 on Capterra.

9. Emplifi Social Marketing Cloud: Best Sprout Social Alternative For Customer Experiences


Leading customer engagement solution Socialakers, now Emplifi, is a unified customer experience (CX) platform. This SMM tool amplifies marketing, care, and commerce together & enriches customer experiences throughout their journey.

Emplifi, the AI-powered social media marketing solution, supports brands and agencies of all sizes, from small businesses to enterprises. With Emplifi, users can get the largest dataset in the industry and it assists its clients with advanced tools focusing on thriving top-of-the-funnel marketing.

With its social listening tools, you can get actionable insights instantly & create the best social experiences for your prospects. Create engaging content with the help of its content intelligence tool by analyzing engagement across social media.

Key Features

  • Automated Publishing
  • Campaign Analytics
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Customizable Reports
  • Multi-Account Management
  • Influencer Tracking
  • Keyword Filtering
  • Impact Measurement
  • Sentiment Analysis
  • Trend Analysis
  • Lead Attribution

Why Is Emplifi A Good Alternative To Sprout Social?

Emplifi edges past Sprout Social in the following aspects:

  1. Influencer tracking to seek the right influencers in any niche
  2. Suitable for a wide range of industries including telecom, finance, high-tech, online shopping, retail, and manufacturing.
  3. Extensive content library to find and save ideas into collections

Emplifi Pricing

Plan Pricing No. of users & social profiles
Essential $200/month 5 users, 10 social profiles
Complete Social Marketing Cloud Custom pricing Custom

G2 & Capterra Ratings

Emplifi Social Marketing Cloud is rated 4.2/5 on G2 and also 4.2/5 on Capterra.

10. Zoho Social: Best Sprout Social Alternative For Small Businesses


Last on our list of the best Sprout Social alternatives is Zoho Social. An absolute social media management platform for businesses & agencies, Zoho Social helps you monitor mentions, schedule posts, create custom dashboards, and more. Zoho’s plus features include Publishing Calendar, Bulk Scheduler, and Repeat Post, which equips a business to match the requirements to achieve business goals.

With Zoho Social’s monitoring tools SMBs & agencies can track relevant social conversations and respond accordingly.

Its advanced reporting features assist users in analyzing performance through intuitive graphs and allow the creation of unlimited custom reports.

Zoho Social’s collaboration features and custom user roles make team collaboration easy & the agency can efficiently manage a client's multiple social profiles by assigning team members to predefined roles.

It is the maiden tool that tracks revenue from your social media marketing efforts. Zoho CRM integration empowers users to engage with prospects and generate leads from social media. Furthermore, Zoho Desk integration makes Zoho Social a more convenient tool for social support.

Key Features

  • Automated Publishing
  • Engagement Tracking
  • Keyword Filtering
  • Multi-Account Management
  • Reporting/Analytics
  • Report Customizability
  • Report Exporting
  • Competitor Analysis
  • Follower Analysis
  • Influencer Identification
  • Data Management & Analysis
  • Sentiment Analysis

Why Is Zoho Social Better Than Sprout Social?

The following reasons make Zoho Social a better Sprout Social competitor.

  • All the plans on Zoho Social, Standard, Professional, and Premium, are way more economical than Sprout Social’s plans.
  • SmartQ Repeat mode to schedule the posts when your audience is most active. It helps to repeat the posts and convert the prospects.
  • Panic button to pause all the scheduled posts during a crisis and refrain from posting across socials. Resume posting on the click of a button.

Read our definitive guide on how to communicate during a crisis using social media.

Zoho Social Pricing

Plan Pricing No. of team members, brands, & social profiles
Standard $7/month 1 team member, 1 brand, and 9 social channels
Professional $21/month 1 team member, 1 brand, and 9 social channels
Premium $32/month 3 team members, 1 brand, and 10 social channels
Agency $170/month 5 team members, 10 brands, and 10 social channels
Agency Plus $255/month 5 team members, 20 brands, and 10 social channels

G2 & Capterra Ratings

Zoho Social is rated 4.6/5 on G2 and 4.7/5 on Capterra.

11. MeetEdgar: Best Cost-Effective Sprout Social Alternative


MeetEdgar is a cost-effective social media management tool that allows users to schedule, automate, and manage their social media content across various platforms.

The tool comes with many of the same features and benefits as Sprout Social, as well as some unique features that set it apart.

MeetEdgar offers features such as content recycling, automated content curation, and social media scheduling, making it easier for users to manage their social media presence and engage with their audience.

MeetEdgar is designed to save users time and effort in creating and sharing content on social media while also helping them to reach a wider audience and grow their following.

Key Features

  • Social media scheduling
  • Content recycling
  • Automated content curation
  • Browser extension
  • Auto-variate posts
  • Category-based scheduling
  • Team management
  • Custom URL shortening
  • Analytics and reporting
  • Integration with multiple platforms

Why Is MeetEdgar A Good Alternative To Sprout Social?

  1. MeetEdgar offers pricing plans that are significantly cheaper than Sprout Social, making it a more cost-effective option for small businesses or individuals on a tight budget.

  2. MeetEdgar has a user-friendly interface that is easy to navigate and understand, making it a good option who are not as tech-savvy.

MeetEdgar Pricing

Plan Pricing No. of social accounts
Eddie Annual Plan $24.91/month 5
Edgar Annual Plan $41.58/month 25

G2 & Capterra Ratings

MeetEdgar is rated 4.2/5 on G2 and 4.6/5 on Capterra.

12. CoSchedule: Best Sprout Social Alternative For Marketing Project Management


CoSchedule is a comprehensive marketing project management and social media scheduling tool that helps businesses organize their content, workflows, and communication in one place. It offers a wide range of features to help users plan, execute, and analyze their marketing campaigns more efficiently.

With CoSchedule, users can create a centralized editorial calendar that provides an overview of all their marketing activities and content, including blog posts, social media posts, email campaigns, and more.

CoSchedule also allows users to schedule and publish their content across multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, all from one platform.

In addition, CoSchedule provides advanced analytics and reporting features that help users track their marketing performance, measure their return on investment, and make data-driven decisions.

The tool also with many popular marketing tools, including Google Analytics, WordPress, and HubSpot, making it a versatile solution for businesses of all sizes.

Key Features

  • Editorial calendar
  • Social media scheduling
  • Team management
  • Customizable workflows
  • Marketing project management
  • Task management
  • Content optimization
  • Analytics and reporting
  • Integration with multiple platforms

Why Is CoSchedule A Good Sprout Social Alternative?

  1. CoSchedule offers a comprehensive suite of marketing project management features, such as customizable workflows, task management, and content optimization tools that are not available in Sprout Social.

  2. CoSchedule provides advanced analytics and reporting features that help users track their marketing performance, measure their return on investment, and make data-driven decisions. While Sprout Social does offer some analytics features, CoSchedule’s reporting capabilities are more advanced and customizable.

  3. CoSchedule integrates with many popular marketing tools enabling users can manage their entire marketing workflow from one platform rather than using multiple tools and platforms as they would with Sprout Social.

CoSchedule Pricing

Plan Pricing No. of social profiles
Free Marketing Calendar $0/month 2
Pro Marketing Calendar $29/month 10
Marketing Suite Custom pricing Custom

G2 & Capterra Ratings

CoSchdule is rated 4.4/5 on both G2 and Capterra.

Up Your Social Media Management With Statusbrew

Choosing the right social media tool for your business is vital for your brand growth. While selecting an SMM tool, most importantly, ensure to have an in-depth look at your requirements, goal, budget & the current status of your business.

Investing in social media management tools ensures online scale. However, social media platforms are rapidly transforming each day, so as a brand, make sure to keep track of that. You can check out Statusbrew blog for relevant & up to date social media trends and updates.

There are tons of Sprout Social alternatives. If you are still confused, you can start with Statusbrew. It’s among the most suitable Sprout Social alternative at an affordable price range and it offers a wide range of social media marketing features. You'll surely not regret it.

Try Statusbrew

Frequently Asked Questions

What is better than Sprout Social?

Statusbrew is an engagement-first SMM tool, is the best overall alternative to Sprout Social which offers more advanced features at affordable plans.

Who are the competitors to Sprout Social?

Top Competitors & Alternatives to Sprout Social

  • Statusbrew
  • Buffer
  • Hootsuite
  • Agorapulse
  • Later
  • Brandwatch
  • Sendible
  • Zoho Social
  • MeetEdgar
  • CoSchedule

What are free alternatives to Sprout?

Buffer and Agorapulse are the best free alternatives to Sprout. Both these tools offer a free plan that comes with basic social media management features like publishing tools, landing page builder, hashtag suggestions, and essential app integrations. These free plans are good enough to get small businesses and individuals started with managing their socials.

Is there a free version of Sprout Social?

No, Sprout Social doesn't have a free version. Its pricing starts at $249/month. However, Sprout Social competitors like Buffer and Agorapulse offer free plans to get you started with social media management. Statusbrew offers a 14-day free trial to let users witness the difference in the way they manage their socials and see if it solves their needs.


Explore the Statusbrew range of social media tools

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Rajashree is a content creator & researcher at Statusbrew. She loves to create content that is expressive & communicative.