Top 12 Sprout Social Alternatives & Competitors [2024]

Feb 29, 2024 14 min read

Sprout Social is doing it again. They are raising their prices by a huge amount. Existing customers even reported going from $199/mo to $399/mo for just one user (in which case they don't have to use the review/approval features).

Sprout Social is a pioneer among top social media management tools but has faced some challenges in recent years.

  • Recently, Sprout has been criticized for its slow customer support, with some users reporting that they have had to wait days or even weeks to receive a response to their support tickets.
  • If you want to access their advanced reporting and analytics feature, you need to opt for one of their highest tier plans (starting at $399 per month).
  • You might end up not getting the best outcome despite investing a huge amount of money.
  • Their user-based pricing model makes it prohibitively expensive for large teams (the cost of adding additional users starts at $199 per user per month).
  • Lack of option to compose the same social post for multiple networks at once.

These limitations have caused their existing customers to evaluate other options in the market, and we assume that is why you are also here. Don’t worry because we have got you covered with the top Sprout Social competitors to boost your social presence in 2024 and beyond.

Statusbrew

Statusbrew is a social media management platform with the closest 1:1 match to Sprout in terms of features, integrations, and reporting capabilities.

With a user-friendly content publisher, you can create, plan, and bulk schedule posts for your content for multiple social networks at once. Then, you can visualize your content in the calendar or list view.

You can set up an approval workflow for posts and campaigns to ensure a proper review process. Also, you can utilize the internal notes feature to drop suggestions for your team.

Recently, Statusbrew has also integrated HubSpot so that you can handle customer issues on socials faster without switching between apps.

Note: Statusbrew offers a 50% discount on all plans to eligible non-profit organizations.

Key Features Of Publishing

  • Network specific post customization
  • Content reposting
  • Audience targeting
  • Approval workflow
  • Internal tagging (labels)

Our intuitive inbox comes with an integrated search bar, filters, and a CRM system, allowing users to quickly navigate through conversations and contacts.

On top of this, you can use advanced automation to monitor and respond, as well as automatically hide or delete comments based on sentiment and keywords. This eliminates spam, bots, and unwanted comments, allowing you to focus on engaging with your genuine audience.

Social listening is integrated into the system to keep an eye on the discussions related to your interests.

Key Features Of Inbox

  • Comment moderation
  • AI Sentiment analysis
  • Team collaboration
  • Social listening
  • Language translation

Cross-network reporting, engagement data, and team productivity metrics are there in the form of easy-to-consume templates. Additionally, we will be able to backfill your 18 months of reporting data, so you don't have to worry about any data loss.

Statusbrew's Cross Network Reporting Template
Statusbrew's Cross Network Reporting Template

Key Features Of Reporting

  • 18 months of data backfill
  • Competitor reporting
  • Ready to present templates
  • PDF, CSV export & Live link sharing
  • White-labeling

Better Customer Service

Our software is easy to adapt, but every customer may have unique concerns and queries about our platform. Our commitment is to provide better solutions to all our customers, regardless of their subscription plans.

Pricing & Features Comparison

Statusbrew vs. Sprout Social
Statusbrew vs. Sprout Social

Still have doubts? Check out this G2's comparison report of Sprout Social vs Statusbrew.

G2's comparison report - Sprout Social vs. Statusbrew
G2's comparison report - Sprout Social vs. Statusbrew

Watch the platform video here. You can start a 14-day trial without any credit card. Or

Hootsuite

Hootsuite is a premier SMM platform for brands & businesses to manage multiple social media platforms from a consolidated interface.

It is the next platform on our list, providing features very similar to that of Sprout Social. This social media management platform offers a diverse range of features along with publishing tools. However, if you, as an SMB or an agency, want to integrate Hootsuite into your workflow, understand it is expensive (starting at $149 per month).

The tool is designed for businesses to plan and execute social media strategies across multiple social media networks, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

Hootsuite also integrates with OwlyWriter AI that makes social media posting even more easy for you. It instantly generates captions and gives you winning post ideas for every social platform. For a limited time (30 days), you users can try the tool for free but by submitting your credit card details.

Why Is Hootsuite A Good Alternative To Sprout Social?

Its because of the following reasons, Hootsuite is a better competitor to Sprout Social.

  1. Better pricing model
  2. A myriad of integrations (200+ integrations)
  3. Recommendations for best times to post

Hootsuite Pricing

Plan Pricing No. of users & social profiles
Professional $49/month 1 user, 10 social profiles
Team $249/month/license 3 users, 20 social profiles
Business $739/month/license 5 users, 35 social profiles
Enterprise Custom pricing 5 users, 50 social profiles

G2 & Capterra ratings

Hootsuite is rated 4.1/5 on G2 and 4.4/5 on Capterra.

P.S.: If you have already tried Hootsuite but are drawn away by its scheduling glitches, clunky user interface & sluggish customer support, check out our list of carefully curated 10 Best Hootsuite Alternatives For SMBs & Agencies

Agorapulse

Another Sprout Social competitor for SMBs & agencies is Agorapulse. Its inbox, publishing, reporting, monitoring, and team collaboration tools help businesses to stay organized.

Agorapulse's centralized social inbox lets you manage all your incoming social messages, reviews & comments in a unified place. You can use its publishing feature to collaborate, plan & schedule content across Facebook, Instagram, Twitter (now X), LinkedIn & TikTok.

Agorapulse also offers free tools to improve your social media marketing strategy. It provides a Facebook Ads Report to analyze your Facebook ad account & ad campaign performance.

Their Social Trends report helps you follow social media performance and trends such as most-used hashtags, average engagement rate, & most engaging content for Facebook, Instagram, LinkedIn & Twitter. There's also an Easy Advocacy report to boost your Employee Advocacy efforts.

Agorapulse's Writing Assistant helps you create better social media posts to boost engagement and reach. Just enter your draft, choose a filter, and the AI will improve it for you.

Why Is Agorapulse A Good Alternative To Sprout Social?

Agorapulse has the edge over Sprout Social in the following ways:

  1. Get a taste of all prominent features of Sprout at a lesser price.
  2. Easy to use interface
  3. Saved replies for quick replies to comments and DMs
  4. Faster and better customer support

Agorapulse Pricing

Plan Pricing No. of users & social profiles
Free Free 1 user, 3 social profiles
Pro $79/month 2 users, 10 social profiles
Premium $199/month 4 users, 20 social profiles
Enterprise Custom pricing 8+ users, 40+ social profiles

G2 & Capterra Ratings

Agorapulse is rated 4.5/5 on G2 and 4.6/5 on Capterra.

Sprinklr Social

Sprinklr Social is a dominant competitor to Sprout, capable of handling large-scale social engagements with a focus on improving the overall customer experience. It also integrates with ChatGPT to optimize content creation for social media teams.

Sprinklr is designed for large enterprise businesses with features like trend monitoring, competitive benchmarking, and tree-based automations. Sprinklr provides advanced features that help you manage customer complaints and inquiries in a single tab, analyze them and create personalized experiences through audience segmentation and targeting.

But, all these features come at a price (starting at $299 per month, which is quite extensive especially for small businesses). Plus, it will also take some time for your team to become familiar with its user interface. So if you are looking for more user-friendly and pocket-friendly options, go through our list of top Sprinklr alternatives.

Sprinklr's marketing suite also uses AI to help you get insights, interact with customers, automate workflows, and analyze data at scale.

Why Is Sprinklr A Good Alternative To Sprout Social?

  1. It's an enterprise-grade customer engagement platform
  2. ChatGPT integration to ease content creation
  3. Ability to handle large scale customer conversations for enterprises
  4. Advanced social listening & competitor reporting

Sprinklr Pricing

Plan Pricing No. of users & social profiles
Advanced $299/month 1 user, unlimited social profiles
Enterprise Custom pricing Custom

G2 & Capterra Ratings

Sprinklr Social is rated 4/5 in G2 and 4.2/5 on Capterra

Brandwatch

If you're a large enterprise looking to manage your social media activities across multiple channels, regions, and teams with an emphasis on social listening, Brandwatch is an excellent choice.

Brandwatch is an AI alternative to Sprout Social, with a focus on comprehensive data access, advanced analytics, and smooth social media management. Its a tool with user-friendly interfaces tool for smart social media strategy execution and competitive intelligence.

The tool integrates with all the major social networks including Facebook, Messenger, Instagram, Twitter (now X), YouTube, LinkedIn, TikTok, WhatsApp, Reddit and even Tumblr.

Brandwatch's ChatGPT-powered features analyze online data more deeply and help you create social content more intelligently.

Why Is Brandwatch A Good Sprout Social Alternative?

  1. Find & manage influencers from a database of over 30 million global creators.
  2. Advanced listening features
  3. Customizable dashboards & reporting

Brandwatch Pricing

Plan Pricing
Consumer Intelligence Custom pricing
Social Media Management Custom pricing
Full Suite Custom pricing

Brandwatch does not share public pricing for all its plans. You can get exact details of pricing by booking a demo call with them.

G2 & Capterra Ratings

Brandwatch is rated 4.4/5 on G2 and 4.2/5 on Capterra

Meltwater

Meltwater is a reliable platform used by PR specialists and marketing professionals to stay updated about their brand. As a Sprout Social alternative, it allows you to find and join conversations that boost your brand engagement rate and gain valuable insights that you might have overlooked.

Additionally, the platform helps manage PR campaigns by identifying potential journalists and influencers for targeted distribution and performance tracking.

With Meltwater's listening features, you can predict and manage a social media crisis and maintain a positive brand reputation. Analyzing audience behavior is made easy with their social data reports.

Meltwater's AI engine & ChatGPT integration helps users find insights, work more efficiently, and create content.

Why Is Meltwater A Good Competitor To Sprout Social?

  • Influencer marketing & PR management
  • Consumer intelligence features
  • AI-powered listening

Meltwater Pricing

A custom quote is shared as per the requirement.

G2 and Capterra Rating

Meltwater is rated 3.9/5 on G2 and 4/5 on Capterra.

Emplifi

Leading customer engagement solution Sociabakers, now Emplifi, is a unified customer experience (CX) platform. This SMM tool amplifies marketing, care, and commerce together & enriches customer experiences throughout their journey.

Emplifi, the AI social media marketing solution, supports brands and agencies of all sizes, from small businesses to enterprises. With Emplifi, users can get the largest dataset in the industry and it assists its clients with advanced tools focusing on thriving top-of-the-funnel marketing.

With its social listening tools, you can get actionable insights instantly & create the best social experiences for your prospects. Create engaging content with the help of its content intelligence tool by analyzing engagement across social media.

Why Is Emplifi A Good Alternative To Sprout Social?

Emplifi edges past Sprout Social in the following aspects:

  1. Influencer tracking
  2. Suitable for a wide range of industries
  3. Extensive content library

Emplifi Pricing

Plan Pricing No. of users & social profiles
Essential $200/month 5 users, 10 social profiles
Complete Social Marketing Cloud Custom pricing Custom

G2 & Capterra Ratings

Emplifi Social Marketing Cloud is rated 4.2/5 on G2 and also 4.2/5 on Capterra.

Buffer

Buffer aims to make social media management simple, affordable, & accessible for small businesses, creators, and entrepreneurs.

This is why Buffer offers a Free-forever plan with the ability to schedule posts on 3 social channels. You can schedule up to 30 posts (10 posts per channel) per month with their free plan. And if you need more or you want access to engagement and analytics, you can always upgrade to Buffer's paid plan.

Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, TikTok, Google Business, Pinterest, and even Mastodon. It even offers a free content library to inspire and plan out your social content calendar.

Buffer's Start Page helps you build a free, customizable, and mobile-friendly website to use in your link-in-bio. Buffer supports both desktop & mobile apps & it offers quality customer support.

Buffer AI Assistant generates social media ideas in a click and repurposes your content dozens of times to boost engagement on all major social platforms.

Why Is Buffer A Good Alternative To Sprout Social?

It's because of the following reasons that Buffer is a better alternative to Sprout Social.

  1. Its free plan is enough for small businesses and creators to schedule, publish and repurpose social content
  2. Ability to draft, publish & schedule Mastodon posts
  3. Uncomplicated user interface

Buffer Pricing

Plan Pricing No. of users
Free Free 1
Essentials $5/month/channel 1
Team $10/month/channel Unlimited
Agency $100/month for 10 channels Unlimited

G2 & Capterra Ratings

Buffer is rated 4.3/5 on G2 and 4.5/5 on Capterra.

NapoleonCat

NapoleonCat is another top Sprout Social alternative offering all the essential features to manage a business's social accounts. It integrates with Facebook, Instagram, LinkedIn, Google My Business, YouTube, TikTok and Messenger.

NapoleonCat has solutions for small businesses, eCommerce, agencies, and enterprises. Coming to the core feature set, NappoleonCat is similar to other social media management tools and comes with social media publishing, reporting, listening, and, much like Sprout, influencer identification, too.

The tool also offers team collaboration features that allow multiple team members to work together on social media campaigns and projects.

NaapoleonCat's pricing is calculated based on the number of users & profiles, which makes it a budget-friendly option for teams.

Why Is NapoleonCat A Good Sprout Social Alternative?

There are reasons why brands should choose NapoleonCat over Sprout Social.

  1. Best suitable for businesses that receive a higher volume of customer inquiries
  2. Easy to set up & navigate the platform
  3. Manage all your social media comments and messages in one dashboard that can be accessed by multiple users

NapoleonCat Pricing

Plan Pricing No. of users & social profiles
Standard $25.82/month 1 user, 3 social profiles
Growth $63.31/month 1 user, 3 social profiles
Custom Custom pricing Custom

G2 & Capterra Ratings

NapoleonCat is rated 4.8/5 on G2 and 4.7/5 on Capterra.

Later

Later is a social media management tool for eCommerce businesses and Instagram Influencers whose main focus is Instagram.

Later's user-friendly interface makes it a popular choice among businesses and content creators looking to optimize their social media strategy visually.

The platform is widely known for its link-in bio feature to create clickable & customizable landing pages, as well as its visual Instagram scheduler & content calendar. Users can schedule and manage their Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, and TikTok accounts on Later.

For beginners, Later's free plan comes with simple social media management features to get them started. These include a user-friendly interface, storage for unlimited media, basic analytics, and 10 static post-scheduling per month.

Why Is Later A Good Sprout Social Alternative?

Later has some excellent features, making it a good alternative to Sprout Social.

  1. Visual content calendar to plan and schedule your posts
  2. Free plan available with basic social media management features

Later Pricing

Plan Pricing No. of users & social sets
Starter $18/month 1 user, 1 social set
Growth $40/month 3 users, 3 social sets
Advanced $80/month 6 users, 6 social sets

G2 & Capterra Ratings

Later is rated 4.6/5 on G2 and 4.4/5 on Capterra.

Sendible

Sendible is a feature-rich, user-friendly, and affordable go-to solution, especially for agencies and teams looking to optimize their social media marketing strategy.

Sendible has publishing, analytics, team collaboration and social listening features with a unified dashboard to keep track of multiple social media accounts at once. As an agency, you can share posts with your clients for approval within Sendible's dashboard itself.

Sendible integrates with GIPHY and Pexels to source royalty-free content. You can use Sendible's built-in editor to optimize your images in order to suit each social platform's ratio requirements.

Sendible's pricing starts at $25/month (annual subscription) or $29/month (monthly subscription), which is significantly lower than Sprout Social's starting price of $249 per month.

Why Is Sendible A Good Alternative To Sprout Social?

Sendible’s certain features are far superior to Sprout Social.

  1. Integration with Canva Pro & Pexels
  2. Designed for teams, with features like team permissions, task management, and white-label reporting

Sendible Pricing

Plan Pricing No. of users & social profiles
Creator $25/month 1 user, 6 social profiles
Traction $76/month 4 users, 24 social profiles
Scale $170/month 7 users, 49 social profiles
Custom Custom pricing 8+ users, 50+ social profiles

G2 & Capterra Ratings

Sendible is rated 4.5/5 on G2 and 4.5/5 on Capterra.

Zoho Social

Zoho Social positions itself as a more affordable and user-friendly alternative to Sprout Social.

Just like Sprout Social, Zoho Social offers publishing and scheduling, analytics, inbox, monitoring, and collaboration features. Zoho Social offers a huge cost saving of 93.98% compared to Sprout Social, with no audience size limit (followers/fans count limit). Zoho Social's interface is user-friendly and requires no special training.

Zoho Social allows you to repeat evergreen posts weekly/monthly without manually setting up dates. It supports integration with Facebook and LinkedIn Lead Ads for lead form creation and automatic syncing to Zoho CRM. Zoho Social even provides reports on Instagram Reels performance and unlimited monitoring of key metrics, including keywords, hashtags, product reviews, and mentions.

Why Is Zoho Social Better Than Sprout Social?

The following reasons make Zoho Social a better Sprout Social competitor.

  1. Integration with Mastodon
  2. Panic button to pause all the scheduled posts during a crisis
  3. SmartQ suggests the best times for you to schedule your content
  4. Zoho Social's standard plans are priced at $15/month, significantly lower than Sprout Social's standard plan at $249/month

Read our definitive guide on how to communicate during a crisis using social media.

Zoho Social Pricing

Plan Pricing No. of team members, brands, & social profiles
Standard $7/month 1 team member, 1 brand, and 9 social channels
Professional $21/month 1 team member, 1 brand, and 9 social channels
Premium $32/month 3 team members, 1 brand, and 10 social channels
Agency $170/month 5 team members, 10 brands, and 10 social channels
Agency Plus $255/month 5 team members, 20 brands, and 10 social channels

G2 & Capterra Ratings

Zoho Social is rated 4.6/5 on G2 and 4.7/5 on Capterra.

Which One To Pick As The Best Sprout Social Alternative?

With so many great Sprout Social competitors available, it will be tough to decide which one is right for you. Each tool has its own unique value proposition and features, so it's important to compare your needs with their offerings to find the best fit in terms of cost-benefit.

We recommend taking opting for the free trials offered by most tools to test them before committing to a subscription.

If you are looking for a comprehensive alternative to Sprout, Statusbrew is a great option. It offers almost the same features as Sprout Social but within your budget. The best part: our 24/7 customer support team is always there to answer any queries you might have about migration.

You can use our article as the ultimate guide to choosing a Sprout competitor that best meets your needs. If you have already used one of these tools, we would love to know why you like it so much.

Frequently Asked Questions

What is similar to Sprout?

Statusbrew is the closest alternative to Sprout Social, offering features like a unified inbox, AI sentiment analysis, competitor reporting, and comments automation at competitive pricing.

Who are Sprout Social's competitors?

Sprout Social's top competitors are:

  1. Statusbrew
  2. Hootsuite
  3. Agorapulse
  4. Sprinklr Social
  5. Emplifi

What's better than Sprout Social?

Statusbrew is the best Sprout Social alternative in terms of Smart Inbox, Automations, Active Customer Support, & Competitor Reporting with 18 months of data backfill. It provides all these and many more features at $199 per month (compared to $300 pricing of Sprout).

Is there a free version of Sprout Social?

Sprout Social does not have a free option, but they do have a 30-day trial period. Their services start at $249 per month.

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Rajashree Goswami

Along with Rushali Das

Rajashree is a content creator & researcher at Statusbrew. She loves to create content that is expressive & communicative.

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