While setting up an Instagram account, most people always desire a Kardashian-style following that allows them to build a brand, promote a product or service, and enter the world of social stardom where people see them as an expert, influencers, and role models.
Knowing the best time to post on Instagram helps you to be seen and known as the rockstar you want. It always works for you and is never against you when trying to make a name for yourself online.
If you are confused about the best time to post on Instagram, don't worry. Most people aren't aware of this info when they first open an account because it's not a knowledge base that Instagram makes readily available to all its users.
It's nearly impossible to get things right on Instagram without timing them perfectly, which is why we have taken the hard work out of your way by compiling the absolute perfect time to post on Instagram by slicing and dicing them into several categories. There you go!
✅ If you are looking for the highest levels of engagement, Tuesday is the best day to post on Instagram.
✅ From Monday through Friday, between 10 AM and 3 PM, you are likely to get the most consistent levels of engagement.
✅ Sunday is the worst day to post on Instagram (no surprises for guessing here!).
✅ From around 11 PM to 3 AM, late-night hours are seen to have the lowest engagement for almost every day of the week.
What Is The Global Best Time To Post On Instagram?
Here's a table summarizing the best time to post on Insta by day of the week:
Day Of The Week | Best Time To Post On Instagram |
---|---|
Monday | 11 AM to 1 PM |
Tuesday | 10 AM to 5 PM |
Wednesday | 11 AM to 1 PM |
Thursday | 11 AM to 12 PM |
Friday | 11 AM to 1 PM |
Saturday | 10 AM to 1 PM |
Sunday | 9 AM to 4 PM |
All times are expressed in CST.
If you desire consistency in terms of likes, comments, and shares on your Instagram post, you will want to schedule them for the following times for each day of the week.
Best time to post on Instagram on Monday
The best time to post on Instagram on Monday is from 11 AM to 1 PM.
A consistent engagement starts at morning 8 AM and remains till 8 PM. Instagrammers usage gradually drops after that and is observed lowest from 11 PM to 6 AM.
Best time to post on Instagram on Tuesday
10 AM to 5 PM is the best time to post on Instagram on Tuesday.
A significant amount of engagement still prevails until 10 PM at night, after which the engagement rate starts to degrade slowly.
Best time to post on Instagram on Wednesday
Same as Monday, 11 AM to 1 PM is the best time to post on Instagram on Wednesday.
A long belt of consistent engagement stays on Wednesday, starting right from morning 6 AM to 11 PM, which is also the longest stride in the entire week.
Best time to post on Instagram on Thursday
The best time to post on Instagram on Thursday is from 11 AM to 12 PM.
A pretty high amount of engagement remains from 10 AM to 4 PM, after which it gradually decreases, achieving its lowest peak from 12 AM to 4 AM.
Best time to post on Instagram on Friday
The best time to post on Instagram on Friday is between 11 AM to 1 PM.
The engagement rate starts early on Friday from 7 AM and dips early at 5 PM. Friday night observes the lowest engagement from 10 PM to 7 AM.
Best time to post on Instagram on Saturday
The best time to post on Instagram on Saturday is between 10 AM to 1 PM.
Saturday is the second-worst day to post on Instagram after Sunday, as even during the peak time, the engagement rate is observed to be low compared to other weekdays. The lowest engagement rate on Saturday is seen from 4 PM to 8 AM.
Best time to post on Instagram on Sunday
9 AM to 4 PM is the best time to post on Instagram on Sunday.
However, the quality of Instagram engagement observed on a Sunday is the lowest compared to other weekdays. That's why Sunday is also the worst day to post on Instagram if you want your post to gain the exposure it deserves. 6 PM to 8 AM is the worst time to post on Instagram on Sunday.
What Is The Best Time To Post On Instagram By Industry?
Best time to post on Instagram for IT brands
- Prime time to post on Instagram: Monday 11 AM to 12 AM, 8 PM to 9 PM, Tuesday 11 AM to 12 AM, Thursday 12 PM to 1 PM, Friday 11 AM to 12 PM
- Best day to post on Instagram: Monday
- Worst day to post on Instagram: Saturday
- Worst time to post on Instagram: 1 AM to 7 AM
Best time to post on Instagram for Healthcare brands
- Prime time to post on Instagram: Monday 9 AM to 10 AM, 2 PM to 3 PM, 5 PM to 6 PM, Tuesday 8 AM to 9 PM, Sunday 8 AM to 9 PM
- Best day to post on Instagram: Monday
- Worst day to post on Instagram: Saturday
- Worst time to post on Instagram: 2 AM to 7 AM
Best time to post on Instagram for Education brands
- Prime time to post on Instagram: Thursday 2 PM to 3 PM, Friday 4 AM to 5 AM
- Best day to post on Instagram: Friday
- Worst day to post on Instagram: Sunday
- Worst time to post on Instagram: 11 PM to 3 AM
Best time to post on Instagram for Nonprofit organizations
- Prime time to post on Instagram: Wednesday 10 AM to 5 PM, 5 PM to 6 PM, Thursday 11 AM to 5 PM
- Best day to post on Instagram: Wednesday
- Worst day to post on Instagram: Sunday
- Worst time to post on Instagram: 2 AM to 5 AM
Best time to post on Instagram for Travel brands
- Prime time to post on Instagram: Thursday 7 AMto 8 AM, Monday 11 AM to 4 PM
- Best day to post on Instagram: Thursday
- Worst day to post on Instagram: Saturday
- Worst time to post on Instagram: 11 PM to 5 AM
Best time to post on Instagram for Media and Entertainment brands
- Prime time to post on Instagram: Tuesday 1 PM to 5 PM, Wednesday 11 AM to 12 PM, Thursday 8 AM to 9 AM
- Best day to post on Instagram: Tuesday
- Worst day to post on Instagram: Sunday
- Worst time to post on Instagram: 10 PM to 2 AM
Best time to post on Instagram for Food and Beverage brands
- Prime time to post on Instagram: Monday, 9 AM to 2 PM, Tuesday, 10 AM to 2 PM
- Best day to post on Instagram: Monday
- Worst day to post on Instagram: Saturday
- Worst time to post on Instagram: 11 PM to 2 AM
Best time to post on Instagram for B2B brands
- Prime time to post on Instagram: Monday, 4 PM to 5 PM
- Best day to post on Instagram: Monday
- Worst day to post on Instagram: Saturday
- Worst time to post on Instagram: 11 PM to 4 AM
Best time to post on Instagram for Influencers
- Prime time to post on Instagram: Friday 7 PM to 8 PM, Sunday 5 PM to 6 PM
- Best day to post on Instagram: Friday
- Worst day to post on Instagram: Saturday
- Worst time to post on Instagram: 5 AM to 9 AM
All times are expressed in EST.
What Is The Best Time To Post Reels On Instagram?
Instagram Reels are poised for enormous growth on the platform. Choosing the single best time to post Reels on Instagram can be tricky, but here's what studies have found after analyzing more than 100,000 reels on Instagram to find the best engagement rates.
Day Of The Week | Best Time To Post Reels On Instagram |
---|---|
Monday | 5 AM, 9 AM, 9 PM |
Tuesday | 1 AM, 3 AM, *8 AM |
Wednesday | 6 AM, 7 AM, 10 PM |
Thursday | 8 AM, *11 AM, 6 PM. |
Friday | *4 AM, 12 PM, 2 PM |
Saturday | 10 AM, 6 PM, 7 PM |
Sunday | 6 AM, 7 AM, 3 PM |
All times are expressed in EST.
Times marked in asterisk indicate high engagement.
Know more about 7(+1) Tips To Get Discovered On Instagram Reels
What Is The Best Time To Post Videos On Instagram?
9 PM and 8 AM are considered the best time to post videos on Instagram as people are at their homes and have more free time.
A significant engagement rate for video is caught when people are on breaks from work. Between 11 AM and 1 PM, when people are on their lunch breaks, and 7 PM to 9 PM, just after people have left work, are the best times to upload fresh videos on Instagram.
What Is The Best Time To Post Instagram Story?
It goes without saying that knowing your audience and their social habits will also get the highest possible engagement for stories. The hours before work, as well as lunch breaks and late afternoons, bring you the most views and are considered the best time to post an Instagram story.
While people post more stories during the weekend, they are less likely to go through other Instagrammer stories. So if you want more views, the best time to post an Instagram story is during the workweek, around lunchtime.
Know more about Instagram Story Analytics: Understanding Stories Metrics
What Is The Best Time To Go Live On Instagram?
According to deep research, Monday to Friday at 12 PM or from 7 PM to 9 PM is the best time to go live on Instagram. Like Facebook, it's an ideal time to go live on Instagram when most people are on their lunch break. After-work hours are also best for users, as audience members and followers tend to relax and unwind by scrolling through their feeds.
Audience/Context | Best Time to Go Live on Instagram |
---|---|
General Posting | Monday to Friday at 12 PM or from 7 PM to 9 PM |
Live Shopping Shows | After 6 PM, especially in the middle of the week (Wednesday) |
Businesses (General) | Evening, Tuesday to Thursday |
Businesses (Weekends) | Around midday on Saturdays and Sundays |
Targeting Young Mothers/Fathers | After 8 PM, Tuesday to Thursday |
Targeting People above 40 | After 6 PM |
Fitness Influencers | Early morning or late evening |
Product Launch/Special Events | Align with audience's availability and interest |
Know more about Four Tips To Increase Engagement On Instagram Live
Best Time To Post On Instagram By Region
Best Time To Post On Instagram In India (in IST)
Day Of The Week | Best Time To Post |
---|---|
Monday | 3:15 P.M., 7:30 P.M., 7:30 A.M. |
Tuesday | 11:30 A.M., 1:30 P.M., 6:30 P.M. |
Wednesday | 4:30 P.M., 5:30 P.M., 8:30 A.M. |
Thursday | 6:30 P.M., 9:30 P.M., 4:30 A.M. |
Friday | 2:30 P.M., 10:30 P.M., 12:30 A.M. |
Saturday | 8:30 P.M., 4:30 A.M., 5:30 A.M. |
Sunday | 4:30 P.M., 5:30 P.M., 2:00 A.M. |
Best Time To Post On Instagram In UK (in EST)
Day Of The Week | Best Time To Post |
---|---|
Monday | 6 A.M., 12 P.M., 10 P.M. |
Tuesday | 6 A.M. to 6 P.M. |
Wednesday | 8 A.M., 11 P.M. |
Thursday | 7 A.M., 12 P.M., 7 P.M. |
Friday | 9 A.M., 4 P.M., 7 P.M. |
Saturday | 11 A.M., 7 P.M. to 8 P.M. |
Sunday | 10 A.M. to 4 P.M. |
Best Time To Post On Instagram In United States
Day | Time |
---|---|
Monday | 11 A.M. |
Tuesday | 9 A.M. |
Wednesday | 11 A.M. |
Thursday | 12 P.M. |
Friday | 10 A.M. |
Saturday | 12 P.M. |
Sunday | 12 P.M. |
Best Time To Post On Instagram In Canada
Day | Time |
---|---|
Monday | 12 P.M. |
Tuesday | 12 P.M. |
Wednesday | 12 P.M. |
Thursday | 12 P.M. |
Friday | 12 P.M. |
Saturday | 12 P.M. |
Sunday | 12 P.M. |
Best Time To Post On Instagram In Philippines
Day | Time |
---|---|
Monday | 6 P.M. |
Tuesday | 5 P.M. |
Wednesday | 6 P.M. |
Thursday | 6 P.M. |
Friday | 6 P.M. |
Saturday | 5 P.M. |
Sunday | 12 P.M. |
Best Time To Post On Instagram In United Arab Emirates
Day | Time |
---|---|
Monday | 7 P.M. |
Tuesday | 12 P.M. |
Wednesday | 7 P.M. |
Thursday | 6 P.M. |
Friday | 11 P.M. |
Saturday | 1 P.M. |
Sunday | 11 A.M. |
Best Time To Post On Instagram In Japan
Day | Time |
---|---|
Monday | 9 P.M. |
Tuesday | 8 P.M. |
Wednesday | 8 P.M. |
Thursday | 9 P.M. |
Friday | 8 P.M. |
Saturday | 8 P.M. |
Sunday | 7 P.M. |
Best Time To Post On Instagram In Australia
Day | Time |
---|---|
Monday | 6 P.M. |
Tuesday | 6 P.M. |
Wednesday | 6 P.M. |
Thursday | 6 P.M. |
Friday | 5 P.M. |
Saturday | 6 P.M. |
Sunday | 6 P.M. |
Best Time To Post On Instagram In Switzerland
Day | Time |
---|---|
Monday | 6 P.M. |
Tuesday | 6 P.M. |
Wednesday | 6 P.M. |
Thursday | 7 P.M. |
Friday | 5 P.M. |
Saturday | 6 P.M. |
Sunday | 6 P.M. |
What's The Best Time To Post On Instagram For You?
One important aspect of an effective Instagram marketing strategy is knowing when is the best time to post on Insta.
A general set of guidelines can help your content get discovered. But to stay on top and become a thought leader in your niche, you will need an Instagram marketing strategy tailored specifically for your target audience.
Here are three methods on how you can extract the best time to post on Instagram from your IG account.
Method #1: Use Best Time To Post On Instagram Calculator
Use social media management tools like Statusbrew to analyze all your previous posts once you link your profiles. It will then derives a heat map to calculate the best time to post on Instagram according to your requirements.
After you know your best time, you must ensure that you post at those times. The biggest roadblock here would be shifting to different platforms to find your best time to post and then scheduling it to post consistently. Statusbrew calculates your best time to post on Instagram and schedules posts only during peak hours.
Statusbrew is a multi-purpose platform that ensures your Instagram is updated regularly and that none of the time slots miss out.
Method #2: Experiment With Your Posting Times & Measure Progress
Once you have started posting according to the global research-based times, it's time to analyze all your previous posts and see which ones performed the best (in terms of content, timing, and everything!)
This task can be accomplished by simply putting all data into a spreadsheet and then analyzing the numbers. But, neither is this method accurate nor does it seem appealing to your eyes while visualizing the data.
Statusbrew encourages experimentation with much less efforts. You can try different schedules using our multiple scheduling queue feature and let the reports guide you towards the perfect timing.
Set up different queues for your various campaigns, content types, or target audiences. Each queue can have its own unique posting schedule. Use these insights to pinpoint your peak traffic hours and pre-save them within each queue.
Method #3: Check Out Your Instagram Insights
Instagram Insights are an excellent way to get into the nitty-gritty of who your posts are actually reaching! Ensure that you need to have a business profile to access Instagram Insights. Here's how to access your best time to post on Instagram from the Insights section!
Step 1: Go to your Instagram Settings. Tap the three bars in the top-right-hand corner. Tap 'Insights.'
Step 2: Tap 'Audience' -> 'Followers.' A figure will appear at the top of each hour bar revealing how many of your followers were online at that time. The hour bar, which is the tallest, is your best time to post on Instagram.
Image Source: Chookapeck
Step 3: Tap 'Days.' The chart will show the data for which days your audience is online. The day bar, which is the tallest, is your best day to post on Instagram.
Combining the data from steps 2 & 3 will give you the best time to post on Instagram in a week.
Know more about How To See Post Insights On Instagram
Perfect Timing Is The Key To Optimized Content Engagement!
Always remember that things take time to show results, and when you are working towards your goal with a clear strategy, you will eventually land there :) Use a social analytics tool like Statusbrew to find out your best time to post on several social networks precisely and schedule content accordingly.
Book a FREE demo today to learn how we can help!
Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, LinkedIn, YouTube, and even Google My Business.
FAQs (Frequently Asked Questions)
What is the best to post on Instagram on Christmas Eve?
It's recommended to post in the morning for better success on Instagram on Christmas Eve. People will be occupied with their festive activities if you post in the evening.
Is it good to post on Instagram during holidays?
Holidays are a great time to get high traffic on Instagram. Ensure you promote your offers and deals on Instagram if that is the leading social media platform you use for marketing.
What is the best time to post on Instagram for likes?
According to our study, the best time to post on Instagram for likes is between 9 AM and 4 PM. This time frame is ideal to encourage engagement on Instagram and be seen by your audience, which would, in turn, boost your likes.
Which are the best days to post on Instagram?
Tuesdays and Wednesdays are the best days to post on Instagram.
What is the best time to post Reels on Instagram in India?
The best time to post Reels on Instagram in India is during the workdays in the afternoon and evening hours. That is because people check their Instagram during break hours and after work hours.
Data Sources
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Expert SEO Training Institute
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Present.ly
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Influencer Marketing Hub
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Boosted Lightricks
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BrandMentions
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Later
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Sprout Social
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Social Followers
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