Top 16 Social Media Analytics Tools In 2024

May 23, 2024 16 min read

As a social media marketer, managing multiple networks, engaging with your audience, and compiling performance reports for stakeholders and clients can take up a lot of time, especially when you have to pull data manually from each platform and organize it in Google Sheets or PowerPoint. This process not only eats up your time but can also lead to discrepancies in your data.

We've got your back with a roundup of top social media analytics tools. These tools bring together all your social media metrics in one place to give you clear insights into your social media data.

You'll be able to see which types of posts and content drive more engagement and impressions and figure out what changes you need to make to your social media strategy.

Statusbrew

Statusbrew offers clear, actionable insights that allow you to identify patterns in your brand's performance, as well as gives you a picture of how well your team is performing.

Here are a few highlights of Statusbrew:

Statusbrew provides pre-built social media reporting templates to get started quickly. These templates are fully customizable with widgets and data visualizations to tailor your reports to meet specific needs and preferences. Here are our top 3 most used social media analytics templates:

Multiple Networks Overview

This report comprehensively analyzes your social media performance across various networks for a selected time period. The template integrates data from all your connected social media profiles, including Facebook, Instagram, Twitter, LinkedIn, and more.

Multiple-newtork-overview-report

The overview section offers a high-level summary of your overall social media performance, including total follower growth, engagement metrics, impressions, new inbound conversations, and posts published during the chosen period. You can also access a detailed analysis of follower growth breakdown, impressions breakdown, engagement breakdown, and more.

Best Time to Post

The Best Time to Post template will help optimize your social media engagement by identifying the most optimal times to post content. This template analyzes your social media data for a chosen date range to compare performance across different time periods. It provides insights through interactive charts broken down by day of the week.

Best time to post reporting widget

The charts reveal peak engagement times for key metrics like post likes, comments, shares, and clicks. This way, you can understand how your audience interacts with your content throughout the week.

Competitive Analysis

Competitor Analysis template helps you examine your competitors' social media strategies in depth. You can see how your total follower count compares to theirs, along with a breakdown by network. Pie charts offer a clear picture of how your audience and your competitors' audiences are distributed across different platforms.

Competitor Analysis Template

You can also track your follower growth over a chosen timeframe and compare it to your competitors' growth.

It even helps you analyze how often your competitors post on different networks, giving you a sense of their posting cadence. You can also discover the types of content your competitors favor (text, images, videos, links) to understand their content strategy.

Data Sharing

And, of course, if you need to share or view the data elsewhere, you can easily export and combine your data with other tools. You could export reports as PDF (add your branding while doing that) & CSV. You can also white-label your reports and set up a live link for your reporting dashboard to share it with your stakeholders who are not part of Statusbrew.

Statusbrew offers a range of robust solutions for social media reporting:

  • Create custom dashboards using 11 data visualization techniques and 236 social media metrics to present clear insights.
  • Measure team productivity by tracking how quickly and how often your team members reply to messages received on your social media.
  • Social listening tools allow users to tap into social conversations at scale about your brand, audience, industry, competitors, or any selected keyword on Reddit and X (former Twitter).
  • Automate the generation and delivery of reports to ensure stakeholders receive timely insights without manual effort.
  • Break down data based on networks, channels, geography, and sentiment criteria.
  • Use tag reporting to categorize and analyze data based on specific tags.
  • Perform inbound analysis to understand the volume and nature of incoming social media interactions.

Our Standard plan starts at $129 monthly with 5 user seats. We also offer a 14-day cardless trial.

Sprout Social

Sprout Social provides a centralized platform for tracking performance metrics across social media platforms like Facebook, X (former Twitter), Instagram, LinkedIn, Pinterest, YouTube, and more. For a more granular view, users can even dive deeper into each social media network's performance.

Sprout Social Analytics

Sprout Social generates easy-to-understand reports that present your social media data in a clear and concise manner. Beyond pre-built templates, Sprout Social allows users to create custom reports tailored to their specific needs with a focus on the most relevant KPIs.

Sprout Social's Advanced Listening tool provides insights into audience demographics, industry influencers, campaign performance, share of voice, and brand sentiment analysis.

Sprout Social also tracks internal team performance and does social media competitor analysis by benchmarking their performance against competitors.

Sprout's Standard plan starts at $199 monthly for a single-user seat. They offer a 30-day free trial.

Social Status

SocialStatus provides analytics for various social media platforms such as Facebook Pages, Instagram (Business or Creator) Profiles, TikTok Profiles, Twitter Profiles, YouTube Channels, and LinkedIn Company Pages. You can access detailed metrics and insights for the pages and profiles you manage, all within a single dashboard.

SocialStatus Analytics

Performance can be broken down by day, time, frequency, and media type, providing a granular view of social media activity. Separate metrics for paid and organic performance are available for Facebook posts.

For Facebook, the tool tracks metrics like Message Volume, Message Response Rate, and Average Response Time. It also allows to track Instagram Stories metrics such as Impressions, Reach, Replies, Taps Back, and Taps Forward.

Users can track and report on follower demographics such as gender, age, country, and city. Charts for daily community growth over time help in social media audience analysis. SocialStatus allows users to automate social media reports to formats like Excel, PDF, PPTX, and Google Slides.

Benchmark your social media performance against competitors to identify strengths and areas for improvement. Track influencer performance to understand the impact of influencer marketing campaigns and collaborations.

SocialStatus's reporting plan starts at $49 monthly.

Iconosquare

With reliable and easy-to-understand metrics, Iconosquare provides deep insights into engagement, community growth, and content performance across various social media platforms.

IconSqaure reporting

The tool integrates with major social media platforms, including Facebook, Instagram, TikTok, Twitter, YouTube, and LinkedIn. Iconosquare provides detailed engagement metrics, helping users understand how their content affects audience engagement.

Users can create custom dashboards to track the metrics that matter most to them. This includes metrics like Reach, Impressions, Engagements, and Story insights, all on a single page. Custom dashboards can be exported easily. Iconosquare allows users to visualize the growth and demographics of their community. This includes insights into the age, gender, location, and language of followers.

Users can automate the generation and delivery of reports. Reports can be scheduled to be sent via email in various formats, such as XLS or PDF.

Iconsquare's plan starts at $29 monthly for a single user.

Mentionlytics

Mentionlytics is an AI social media analytics tool that is both powerful and user-friendly.

Mentionanalytics customized reporting

Mentionlytics allows businesses to monitor how often and by whom their brand is mentioned across various social platforms, thereby tracking brand visibility and engagement. It also helps discover trending hashtags and track their popularity over time.

The Social Media Report Builder allows users to create custom reports or choose from ready-to-use templates. Sentiment Analysis gauges the emotions behind post interactions and captures the sentiment of comments, captions, and hashtags.

The Share of Voice Calculator compares a brand's market presence with that of its competitors. The Social Intelligent Assistant (SIA) is an AI feature of Mentionlytics that keeps users informed about emerging trends and provides personalized optimization tips.

Their Basic plan starts at $41 monthly.

Hootsuite

Hootsuite offers a complete picture of all your social media activities by consolidating data from various social media platforms into a single view.

Hootsuite Analytics

Hootsuite provides custom recommendations for the best times to post on each social account. It’s Best Time to Publish tool analyzes your unique historical data to suggest optimal posting times based on three specific goals: engagement, impressions, and link clicks.

Users can customize report templates to suit their specific needs. Hootsuite also offers competitive analysis for Instagram, Facebook, and X (formerly Twitter) to track up to 20 competitors per network.

Hootsuite tracks the productivity of your social media team by monitoring response times and resolution times for assigned posts, mentions, and comments. You can also monitor mentions, comments, and tags across various social media platforms.

Hootsuite’s Industry benchmarking feature allows you to compare your brand’s performance with industry standards. With just a few clicks, you can see how your results stack up against average performance stats within your industry. The summary section also provides tips and resources to improve your social media content performance.

Hootsuite's Professional plan starts at $99 for a single user.

Google Analytics

You might think Google Analytics isn't a tool for social media. True, it isn’t created specifically for social media analytics, but that doesn't mean it isn't useful for measuring social ROI and performance of social media campaigns.

Google Analytics 4

This tool is incredibly versatile to monitor social media performance, and link clicks. It helps you determine which network delivers the best results for your campaigns and offers various customized filters for diverse and precise results.

It works across multiple digital platforms, including mobile apps, websites, and Google Ads accounts. It provides highly customized reports to aid in better decision-making. You can also see how much traffic your website gets from social networks. If you have a Google account, this tool is ideal for those who prefer not to use many different tools.

Google Analytics is a free tool.

Brandwatch

Brandwatch is a comprehensive social media analytics tool that offers a broad range of features through its social intelligence suite, Brandwatch Consumer Research.

Brandwatch analytics

Brandwatch monitors everything from your own social media channels to specific hashtags, phrases, and keywords. It collects data from X (formerly Twitter), Facebook, YouTube, Instagram, Reddit, forums, blogs, and over 100 million other online sources, which encompasses more than 1.4 trillion posts.

The customizable query builder in Brandwatch allows users to track topics of varying specificity. Brandwatch also provides data visualization tools to build custom dashboards and views. These dashboards display various analytical data, such as sentiment analysis, emotional tone, and demographic information. The Hub, Brandwatch’s social media monitoring app, allows users to access data on the go.

Brandwatch offers custom pricing based on user requirements.

BuzzSumo

BuzzSumo is a brand monitoring tool that helps businesses and marketers keep track of brand mentions and industry trends, monitor competitors, and manage PR campaigns.

Buzzsumo reporting

BuzzSumo allows users to set up alerts for competitor activities, brand mentions, and industry updates. Users can choose to receive alerts instantly or on a daily basis, depending on their preferences.

Users can create alerts for any topic, brand, or keyword. They can also use it to track competitor activity. BuzzSumo helps users create alerts for key influencers, bloggers, and journalists. Users can track influential blogs, including their own, and receive industry news directly to their inbox.

Buzzsumo's Content Creation plan starts at $199 monthly for a single user.

HubSpot

HubSpot offers a detailed view of how social media influences your bottom line and allows you to report on social media's return on investment (ROI). From one platform, you can monitor and compare performance across different social media platforms, campaigns, and publishing times.

HubSpot analytics

You can monitor your brand on social media to gauge how your audience perceives your business and content. Its YouTube Reports shed light on how your audience interacts with your videos. You can use data and insights from your CRM contacts by integrating them with HubSpot to target specific audiences.

Hubspot's marketing hub professional plan starts at $800 monthly, including 3 user seats.

Keyhole

Keyhole tracks key social media metrics such as impressions, reach, posts, and engagement generated by specific accounts or hashtags. One of Keyhole’s prominent features is its ability to identify influencers who achieve the highest engagement rates and have significant follower counts within specific industries.

Keyhole Brand Monitoring on Social media

Keyhole provides detailed demographic information about hashtag users, account interactors, and followers. This includes insights into the age, gender, and location of the audience. Keyhole offers social media sentiment analysis to understand public perception and sentiment toward your brand or campaigns.

Keyhole's plan starts at $157.5 monthly.

AgencyAnalytics

AgencyAnalytics is a solution that helps marketing agencies manage client reporting. AgencyAnalytics supports integration with over 80 marketing platforms. The platform automates the reporting process. Users can create custom dashboards using a drag-and-drop report builder and fully customizable widgets.

Agecny Analytics Dashboard

AgencyAnalytics offers 100% white-labeled reporting capabilities. Agencies can upload their logos, choose custom color schemes, host reports on their domains, and provide a branded experience for clients.

Users can set performance targets and track progress with visual tools like the Goals widget. Agencies can create multiple white-label profiles catering to different brands or divisions. White-labeled mobile apps allow clients to access their data on the go.

AgencyAnalytics's freelancer plan starts at $79 monthly.

Sprinklr

Sprinklr is a robust social analytics tool designed for large-scale brands. It integrates data from more than 30 channels, including popular social media platforms like Facebook, X (formerly Twitter), LinkedIn, and Instagram, as well as various web and mobile apps.

Sprinklr reporting dashboard

The tool features an extensive library of over 7,500 pre-built queries. Sprinklr unifies earned and owned data into a holistic 360° view to see a complete picture of your social media presence. It also provides real-time visual reports, offering a clear and concise representation of key metrics.

The tool supports automated reporting and the creation of custom dashboards and widgets. AI reports further improve the reporting process by providing actionable recommendations and insights.

Sprinklr AI+ combines the capabilities of Sprinklr AI, Google Cloud’s Vertex AI, and OpenAI’s GPT models to deliver key insights and actionable recommendations. Users can bypass long message streams and drill down for concise summaries and clear, actionable tips to improve metrics like user experience scores and star ratings. Sprinklr’s multilingual insight translation feature captures the global customer voice by translating insights into over 100 languages.

Sprinklr's plan starts at $249 monthly for a single-user seat.

Talkwalker

Talkwalker monitors up to five years of historical data, including campaign buzz, engagement, and reach across various platforms like social media, news sites, and blogs. It allows users to filter and sort results based on language, location, and sentiment.

Talkwalker reporting

Talkwalker offers real-time tracking. Users can track key metrics like hashtag performance, sentiment analysis, and brand mentions to measure campaign success and identify areas for improvement. Image recognition technology protects brand reputation by identifying unauthorized use of logos or trademarks online.

Talkwalker integrates with Google Analytics to provide a holistic view of social media return on investment (ROI). The platform helps users discover and connect with industry influencers who can amplify their brand message. It supports sentiment analysis in 127 languages.

Competitive Intelligence IQ Apps allow users to benchmark their brand's performance against industry peers. Talkwalker's scoring system makes it easy to identify conversations relevant to the brand and also helps with social media trend analysis. Rule-based tagging saves time by automatically categorizing and analyzing results.

Talkwalker offers customized pricing based on provided plans.

Quintly

Quintly, now rebranded as Facelift Data Studio, is a competitive benchmarking platform. Users can create their own dashboards within a few clicks and choose from over 500 social media metrics and hundreds of customizable dashboards. You can share data securely with teams or clients, with options to export reports or set automated delivery times and formats.

quintly_analysis_demo

Quintly detects mentions of specific words within posts and comments. You can track influencer campaigns, measure ROI, and monitor campaign goals in real-time, and do social media content analysis. The tool also helps compare paid social ads' performance against organic content, check cross-network content performance, and benchmark industry performance.

Quinlty starts at $345 monthly for a single-user seat.

DashThis

DashThis integrates with a wide range of social media platforms, such as Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok, to consolidate data from various sources into a single dashboard.

Dashthis Facebook reporting

Users can create fully customizable dashboards to match their specific needs. This includes adding custom themes, replacing the default DashThis URL with a branded one, and using 100% white-label reports to make your reports reflect your brand identity.

The tool also provides pre-built social media analytics templates that include standard KPIs to get started quickly. These templates are also fully customizable. DashThis automates the process of creating and distributing reports. Reports can be scheduled for automatic delivery.

DashThis individual plan starts at $42 monthly for a single-user seat.

Native Social Media Analytics Tools

Let’s not forget the metrics and KPIs we can leverage from social networks for free to plan our strategy.

Facebook Insights

In July 2021, Facebook retired its analytics tools, merging them with Meta Business Suite to consolidate their features. However, you can still access insights for business pages from the left navigation bar. This provides a summary of your page performance, including information on followers, post reach, post engagement, gained followers, top-performing posts, and audience demographics.

Facebook Insights

Source

For a deeper analysis, you need to use Meta Business Suite insights, which offer data with graphs on how many people visited your profile, audience details, content performance, and competitor benchmarking.

Instagram Insights

You need a business or creator account to use Instagram Insights. If you have a personal account, you can easily switch to a business account, allowing you to connect your account with scheduling tools.

Instagram-Insights

The overview dashboard shares details of account reach, total followers, and engagement percentages. It also offers data on each piece of content posted, which is useful for identifying what types of content work best for your brand. Additionally, you can filter and sort the data by various metrics.

Note: The tools and options available in Instagram Insights may vary depending on the version and country settings.

TikTok Analytics

To get comprehensive analytics on TikTok, you need to switch to a pro account. If you already have a pro account, click on the three dots in the top right of your profile and open the analytics section. You will find three tabs: profile overview, content, and followers.

TikTok Analytics

Source
  • Overview tab shows your video views, followers, and overall profile views.
  • Content tab shares data on how many views each video generates and what went viral.
  • Follower tab provides data on your audience demographics and insights on when your followers are most active.

X (Twitter) Analytics

If you have a personal profile, locate the post you want to view insights for, then click on the four vertical lines beside the like button. You’ll find information on impressions, engagements, profile visits, and more.

X Post Analytics

X (Twitter) also provides advanced reporting through its premium analytics, which covers your content performance in depth.

YouTube Studio

YouTube Studio is a comprehensive analytical tool provided by YouTube to manage and examine your channel performance. It plays a key role in channel growth by presenting information on channel views, subscriber growth, video views, and watch time.

Youtube Studio Analytics

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Although the tool does not provide advanced editing features, it still allows you to perform basic video editing by adding cuts, blurs, and audio. You can also schedule your videos using the YouTube Studio platform.

LinkedIn Analytics

LinkedIn Analytics provides two tabs for personal accounts: Content and Audience.

  • Content tab uncovers stats about how many impressions your posts generate over time and identifies your top-performing content.
  • Audience tab helps you identify your audience's roles and demographics and which content attracts more followers.

LinkedIn Analytics

LinkedIn business page analytics enables you to compare your page performance against competitors. You can also track the performance of your ads, and these reports are exportable.

What Is Social Media Analytics?

Social media analytics involves collecting and understanding data from various social media networks to measure the performance of content and profiles. This process helps in developing both organic and paid social media strategies.

By conducting social media analysis, you can find answers to:

  • What does your audience expect and desire from your content?
  • What’s your best time to post on socials?
  • The ROI of social media campaigns across various platforms.
  • Which social platforms are best for your business?
  • How does your content stack up against your competitors?

How To Perform A Social Media Analysis?

  1. Start by defining your goals: Your social media goals can vary based on business needs or the type of campaign. Some common objectives include improving engagement, generating leads, and boosting brand awareness.
  2. Identify which metrics to track: For instance, if you’re launching a promotional event campaign on Instagram to receive event bookings, you might want to track link clicks on your bio to see how many people visited your booking page from your IG profile.
  3. Pick the right tool: Select an easy-to-use social media analytics tool that provides clear insights for multiple networks in one place, so you don’t have to hassle with manual data collection. Tools like Statusbrew and Sprout Social offer in-depth, easy-to-understand analytics.
  4. Understand your audience: Monitor your audience demographics, interests, and sentiment. Based on these, you will be able to identify gaps in your content strategy.
  5. Monitor competitors: Monitoring your competitors will help you generate new content ideas and understand how they engage with their audience to form a community on social. Competitor analysis tools will ease this process for you.
  6. Create a plan of action: Always rely on data more than intuition to achieve results. Rethink your strategy based on the data to plan your campaigns for the desired outcomes. Experiment by trying multiple types of posts and varying the posting times.

Which social analytics tool will you use?

To develop a solid marketing strategy, it's important to easily understand the impact of your current efforts. Social media analytics tools simplify data access, interpretation, and presentation to stakeholders.

So, take advantage of those free trial periods, find the analytics tool that best suits your needs, and improve your social media marketing strategy! Statusbrew is also an excellent choice for social media managers who manage everything from content creation and approvals to scheduling and analytics (of course).

FAQs (Frequently Asked Questions)

What are social media analytical tools?

Social media analytics tools are dashboards that track your social media performance across platforms. They provide insights into metrics like engagement, reach, audience demographics, and brand sentiment.

What are the four types of social media analytics?

  1. Audience Analysis: Understand who you're talking to (age, location, interests).
  2. Content Performance Analysis: See what content connects most with your audience.
  3. Competitor Analysis: Benchmark your performance against competitors.
  4. Campaign Measurement: Track the success of your social media campaigns.


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Rushali Das

Rushali is a B2B SaaS content writer who specializes in writing research-driven blog posts around marketing for B2B SaaS brands.

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