Top 42 Best Social Media Analytics & Reporting Tools

Jul 06, 2020 12 min read

Keeping a track of the necessary metrics is one of the most crucial things when it comes to enforcing a solid social media strategy.

Being a social media manager it can be quite overwhelming to monitor & maintain spreadsheets upon spreadsheets of your content's performance across different social channels.

A powerful social media analytics tool will allow you to easily monitor & showcase your social media marketing performance.

In this blog, we'll be taking a look at the top 42 best social media analytics tools. Check out their Pros & Cons along with their Capterra ratings.

Top 42 Best Social Media Analytics & Reporting Tools

Here's the list of the top 42 best social media analytics and reproting tools available in the market.

1. Statusbrew

Statusbrew gives you an all-encompassing view of all your social efforts and how your engagement translates into business success. Analyze & measure social media performance across Facebook, Instagram, Twitter, YouTube, Linkedin, and even Google My Business.

With Statusbrew you can:

Measure Your Content's Health

Measure and analyze the reason for the success of your content and optimize it every time to get maximum engagement.

Understand Your Customers

Get the insights into your customer's perception and demography to understand their behaviour and brand loyalty.

Build Custom & White labelled Reports

Focus on the metrics that matter the most to you. Customize reports with your brand or client's logo and easily share across the team by exporting them in PDF or CSV format.

and much more.

Take a look at Statusbrew's detailed reporting options & claim your free 7 day trial for Statusbrew when you sign up.

Explore Statusbrew!

2. Buffer Analyze

Buffer Analyze is one of the market leaders in social media analytics tools. It is a stand-alone offering from the Buffer suite of tools.

Pros:

Instagram stories analytics
Posting strategy recommendations
Audience Demographic Analytics

Cons:

Recent feature drops
Integration issues

Capterra Rating

4.3/5

Social Report is the next social media reporting tool on our list of social media analytics tools. As its name suggests, it specialises in providing insightful data about your social media.

Pros:

Presentation ready reports
Multi dimensional analytics

Cons:

Bit pricey
Better options available

Capterra Rating

4.3/5

4. BuzzSumo

BuzzSumo is a content analysis tool that brings the power of Big Data analytics into the hands of marketers and PR teams.

Pros:

Authentic data
Quality visualization
Content ideas

Cons:

Hiccups in exporting
Learning curve
Lack of historic data

Capterra Rating

4.5/5

5. Brandwatch

Moving away from the stock analytic tools for each social network, let’s take a look at Brandwatch. This is an all in one analytics, reporting and research tool for brands.

Pros:

Competitor analysis
Influencer tracking
Campaigns reports

Cons:

Difficult to use
Expensive

Capterra Rating

3.8/5

6. Falcon.io

Falcon.io is a collaborative social media management tool that offers a quality experience of social media monitoring, analytics, and reporting.

Pros:

Conversation tracking
Custom dashboards
Best for agencies

Cons:

Feels under development
Mobile apps are buggy

Capterra Rating

4.5/5

7. Tailwind

Tailwind is a social media analytics and reporting tool that is highly focused on the eCommerce business that specialise in selling aesthetic goods on Instagram and Pinterest.

Pros:

Focus on eCommerce
Pinterest support
Growth metrics

Cons:

Limited network support
Not fit for everyone

Capterra Rating

4.9/5

8. Google Analytics

Google Analytics is the king of analytics and reporting across the web. If you already have google analytics into your workflow, you can integrate social campaign reporting and analytics into Google Analytics using UTM links.

Pros:

A widely accepted analytics tool
Integrations with many tools
Funnel monitoring

Cons:

No engagement analytics
Only works with links

Capterra Rating

4.7/5

Sprout Social is one of the most feature-packed social media tools with remarkable analytics features. It integrates all social networks and provides insights and reports on almost every possible metric.

Pros:

Large number of metrics
Interactive graphs and charts
All networks integrations

Cons:

Expensive
Not suitable just for analytics

Capterra Rating

4.4/5

10. NetBase

NetBase is a widely used social media analytics tool. It has a range of analytics products and is used by many big marketing organisations to understand customers better.

Pros:

Social media listening
Easy to use
Customizable dashboards

Cons:

Cut support for FB groups
Filters can be a bit confusing
Sentiment analysis not very accurate

Capterra Rating

4.6/5

11. Snaplytics

Snaplytics was founded in 2015 in Denmark. It works best for users who want to use the "Stories" format for marketing. It has analytics to track engagement on Snapchat & Instagram.

Pros:

Snapchat & Instagram analytics
Multi-account management
Analytics for user-generated content

Cons:

Lacks integration with other social networks

Capterra Rating

Not Available

12. Awario

Awario is a social media analytics tool that helps brands decide which of the mentions are worth responding to. It provides data about the potential reach while engaging with brand mentions.

Pros:

Sales lead features
Custom alerts
Feedback monitoring

Cons:

Doesn't support LinkedIn
Lacks web monitoring
Not very intuitive

Capterra Rating:

4.5/5

13. Curalate

Curalate is a platform suited best for eCommerce brands trying to sell on Instagram. This tool not only offers a perfect way to sell on Instagram but also provides insightful analytic reporting on the clicks throughout your funnel.

Pros:

Selling on Instagram
Product discovery
Reach analytics

Cons:

Only for eCommerce
Instagram first platform

Capterra Rating

Not available

14. Keyhole

Keyholeis the #hashtag tool when it comes to campaigns for brands. It monitors your content and your audience for your campaign audience to give you insightful analytic reporting.

Pros:

Realtime
Automating features
Self-Serve historical data

Cons:

Only for #hashtag campaigns
No engagement features
Lacking content analytics

Capterra Rating

Not Available

15. Tapinfluence

TapInfluence is one of the best tools to measure influencer campaigns. It has some of the most insightful analytics for this purpose.

Pros:

Conversation tracking
Tagging reports
Also offers scheduling

Cons:

No Mobile Apps
Less weightage to micro-influencers

Capterra Rating

4.5/5

16. ShortStack

Along with helping you create, ShortStack provides detailed analytics and reporting for running contests on social media. Social referrals and photo voting contests can be easily tracked using this tool.

Pros:

Scoring analytics
Fraud detection
Form analysis

Cons:

Too many emails & excessive updating
Less customizable
Branding at lower plans

Capterra Rating

4.4/5

17. SHIELD APP

SHIELD App offers specialized LinkedIn reporting & analytics.

Pros:

Best for LinkedIn
Team performance analytics
Content analytics
Audience reporting

Cons:

Doesn't support other networks

Capterra Rating

Not Available

18. Rival IQ

Rival IQ lets you track your social media progress head to head with your competitors. It not only helps you measure your growth but also helps you stack-up your growth in comparison to that of your competitors.

Pros:

Comparisons terms of social metrics, hashtags, and content quality
Google analytics integration
Ad insights

Cons:

Competitor's estimate budget unavailable
Slow data loading

Capterra Rating

4.4/5

19. Hootsuite

Hootsuite offers a value for money suite for social monitoring and analysis. It offers real-time insights and can integrate other listening tools as well. It offers reporting on all the metrics you use to measure your ROI.

Pros:

Easy learning material
Social media management
Instagram monitoring

Cons:

Reports can feel a bit messy
Lacks on Engagement reporting

Capterra Rating

4.3/5

20. Agorapulse

Agorapulse is one of those all in one social media management tools that offer social analytics and reporting as well. Agorapulse offers metrics that are good for any organisation that has just started investing in social media.

Pros:

Good customer service
Simple to use
Integration with most networks

Cons:

Focused more on publishing
Lacks customization

Capterra Rating

4.6/5

21. Minter.io

Another #hashtag analytics tool in our list of the best social media analytics and reporting tools, Minter.io is a tool designed for analysing your brand and industry hashtags. Know the audience engaging with particular hashtags and find new customers.

Pros:

Twitter hashtags
Instagram hashtags
Detailed audience report

Cons:

Limited network support
Ad analytics are expensive

Capterra Rating

Not Available

Socialbakers is our next recommendation on the list of best social media analytics and reporting tools. Although Socialbakers is marketed as a social media management tool, its analytics and reporting capabilities are worth taking a look

Pros:

Sentiment analysis
Boost post predictions
Post comparisons

Cons:

Limited time range
Underperforming dashboards

Capterra Rating

4/5

23. Iconosquare

Iconosquare ia a social media analytics and reporting tool that caters to businesses of all kinds. It offers deep insights for Facebook & Instagram. Strategizing with Iconosquare is a breeze.

Pros:

Community analytics
Team performance
Competitor and hashtag analytics

Cons:

Limited network support
Instagram performance can be a pain-point

Capterra Rating

4.2/5

24. Meltwater

Meltwater is an influencer and marketing campaign analytics tool which deserves a mention on our list of best social media analytics tools. One look at their homepage will tell you they mean serious data.

Pros:

API platform
Competitive intelligence
Competitor reports

Cons:

Not suitable for starting businesses
Steep learning curve

Capterra Rating

3.5/5

25. Union Metrics

Union Metrics is a tool with social intelligence as its selling point. It believes that with correct data, any kind of marketing strategy can be executed with ease.

Pros:

Profile analysis
Keyword listening
Campaign reporting

Cons:

Expensive for multi topic reports
No support for LinkedIn or Pinterest

Capterra Rating

Not Available

26. Quintly

If you are still scrolling and looking for a perfect social media analytics tool, Quintly might be something you should look at. Competitive benchmarking and marketing campaigns work best when you have the best data insights.

Pros:

Supports many social networks
Automations
Focus on data quantity

Cons:

Mediocre templates
Lacks depth

Capterra Rating

4.4/5

27. Cyfe

Cyfe is a social media analytics tool by Traject. It focuses on having a realtime dashboard to monitor all your social activity.

Pros:

Easier search
Intuitive dashboards
Clean & attractive UI

Cons:

Quantitative preferences
Lack of historical data
Limited customizations

Capterra Rating

Not available

28. Followerwonk

Next up on the list of best social media analytics and reporting tools, we have Followerwonk. This is a twitter analytics tool that helps businesses find, analyze, & optimize. It also offers a free plan.

Pros:

Offers a free plan (limited)
Active/inactive accounts
Unlimited searches

Cons:

Hard to navigate
Limited competitor features

Capterra Rating

4.7/5

29. SparkToro

SparkToro is a social media analytics tool that can quickly give audience activity and insights about any keyword and topic. It is a handy tool for discovering and analyzing markets.

Pros:

10 free searches
3 step workflow
Good Support

Cons:

No post analytics
No engagement analytics

Capterra Rating

Not Available

30. Audiense

is very useful for audience segmentation and cultural understanding. It provides analytics and services for your social media profiles by analysing your audience that helps in increasing engagement.

Pros:

Segmentation features
Community management
Posting insights

Cons:

Lacking customer service
Limited KPIs

Capterra Rating

3.8/5

31. Klear

Klear is a social media influencer marketing analytics and reporting tool. It not only helps you track and collaborate with influencers most suited for your brand, but also provides insightful reports on your campaigns.

Pros:

Influencer lookup
Chrome extension
Works for Instagram & YouTube

Cons:

Limited networks
No post and engagement tracking

Capterra Rating

4/5

32. Talkwalker

Talkwalker specializes in analytics for brand keywords and topics across the web. It helps brands build custom dashboards to track the virality for any social media campaign and discover audience.

Pros:

Multiple dashboard
Quick reports
Content strategy features

Cons:

Average sentiment tagging
Limited Instagram features

Capterra Rating

4.5/5

33. Facebook Insights

Facebook offers a native tool to analyse your Facebook page and it is known as Facebook Insights. It offers insightful data about your advertisements and Facebook page organic content.

Pros:

Works great for Facebook page
Good metric variety
Dependable data

Cons:

No integrations
No competitor analysis
Limited insights

Capterra Rating

4.5/5

34. Instagram Insights

Just like Facebook, Instagram has also introduced it’s analytics and reporting tool for Instagram business pages. It is called Instagram Insights and is freely available for all Instagram business accounts.

Pros:

Free for Instagram
Easy to use
Reliable data

Cons:

Limited metrics
No competitor analysis
No hashtag trends

Capterra Rating

4.2/5

35. Twitter Analytics

Twitter Analytics is a reporting and data analytics platform for Twitter accounts. It is easy to start and gives quite a lot of information for anyone who has started using Twitter for business.

Pros:

Free for Twitter
Easy to use
Reliable data

Cons:

Limited metrics
No competitor analysis
No hashtag trends

Capterra Rating

3.9/5

36. Pinterest Analytics

Just like all the other social networks, Pinterest offers its own analytics and reporting tool: Pinterest Analytics. You can use this tool if you only work on Pinterest and have just started out.

Pros:

Reliable information
Secure
Free and accessible

Cons:

Only for Pinterest
Limited support
No competitor insights

Capterra Rating

4/5

37. LinkedIn Analytics

LinkedIn is a major platform for B2B advertising and hiring. Hence, Just like all other social media networks, LinkedIn also has it’s analytics and reporting platform known as LinkedIn Analytics.

Pros:

Provides depth
LinkedIn ads
Free and easy to use

Cons:

Only for LinkedIn
Limited metrics
Export constraints

Capterra Rating

4.3/5

38. YouTube Analytics

You might have guessed the trend here by now. YouTube offers it’s analytics service in the YouTube studio, YouTube Analytics, where every channel owner can view data about the audience and content performance on their channel.

Pros:

Deep insights
Free & easy to use
Industry standard

Cons:

No competitor analysis

Capterra Rating

4.6/5

39. BrandMentions

On our list of best social media analytics tools, we have yet another tool that monitors brand mentions, and is aptly named BrandMentions. It scours the entire internet for your brand and product names and analysis the conversations around you.

Pros:

Competitor analysis
Media monitoring
Top mentions

Cons:

No post analytics
No engagement analytics
Better tools available

Capterra Rating

Not Available

40. Reputology

Still scrolling? Take a look at Reputology. It is a tool that provides in depth analytics and reports about reviews for your brand on the web.

Pros:

Very useful for chained businesses
All-round analysis
Reputation management

Cons:

No content analysis
Useful for certain businesses

Capterra Rating

4.7/5

41. Brand24

Brand24 is a social media monitoring and audience analytics tool. It can be very helpful for brands relying on word of mouth marketing or even influencer marketing.

Pros:

Audience segmentation
Custom dashboards
Trend tracking

Cons:

No post and engagement analytics
No team performance stats

Capterra Rating

4.7/5

42. Oktopost

Along with being a social media management tool, Oktopost is a social lead generation and ROI measurement platform.

Pros:

Great collaboration
Tag analytics
Engagement and post analytics

Cons:

Glitchy time zone settings
Inconsistent support

Capterra Rating

4.4/5

In conclusion, we hope we have covered all the social media analytics tools that you need to consider and choose the tool that works for you. Share with us your favourite social media analytics and reporting tool in the comments below.

Try out Statusbrew totally free for 14 days (no credit card required) and see if it's a right fit for you.

Explore Statusbrew!

Statusbrew is an all in one social media management tool that supports Facebook, Instagram Twitter, YouTube, Linkedin, and even Google My Business.!