Top 11 Best Social Media Analytics Tools

Dec 29, 2022 15 min read

Numbers always tell a story; they provide the right push and guide the carefully designed and executed marketing strategies for greater success.

The only way to know your social media campaigns’ effectiveness is by measuring your social campaign's success.

With more and more social media platforms mushrooming today, it's essential to have a proper social media analytics tool in place that will help you not just to analyze the performance of your marketing strategy but also to know your audience and decide which social platform(s) is the most effective for your brand.

Here are the top 10 tools for social media analytics, along with their pros, cons, pricing, and Capterra rating. These tools are beneficial if you are looking to analyze your data across social channels. Let’s start.

Table Of Contents:

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Statusbrew: Best Overall Social Media Analytics Tool

Statusbrew

Statusbrew is a top-notch social media analytics tool that helps to analyze social conversations around your brand. It offers in-depth social analytics with 180+ metrics that can provide valuable insights and help businesses better understand their customers and target audiences on social media.

You can track and monitor social media conversations in real-time to uncover insights and patterns within the data. Its social listening solution provides up-to-date information on the latest trends and developments in your industry.

Statusbrew comes with the ability to segment and classify social media data by various demographics and factors, such as age and gender, in order to gain a more detailed understanding of user behavior and preferences.

Key Features

  • Collect and analyze large amounts of data from different social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google My Business, and more.
  • With 180+ metrics to choose from, you can analyze your social performance in great depth.
  • Create reports using tons of ready-made templates, or customize your own reports with endless options.
  • Share and export live reports with your team and clients.
  • Understand audience sentiment at scale using our built-in AI sentiment analysis.
  • Track live conversations and monitor trends by listening to social conversations about your product, brand, or industry.
  • Offers two-factor authentication, single sign-on, team activity logs, and GDPR compliance to help mitigate compliance issues.
  • Use advanced permissions to create custom workflows for submitting, reviewing, and collaborating with your team.
  • Save canned responses with personalization for the username to reply to common customer queries faster.

Social Network Integration

  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn
  • Pinterest
  • Google My Business

Pricing

  • Lite: $69 per month
  • Standard: $129 per month
  • Premium: $229 per month
  • Enterprise: Custom pricing

Capterra Rating

4.8/5

Book a free demo to understand how we can help!

Talkwalker: Best To Generate Actionable Insights & Competitive Metrics

Talkwalker

Talkwalker Analytics is a social media analytics and monitoring tool to promote brands and increase customer engagement and revenue.

Talkwalker Analytics helps teams to analyze their online, social, print, and TV or radio content in one platform. It helps analyze text and visual content and saves time with automatic report creation and distribution. It offers a customized dashboard and ensures data integrity by having a centralized data intelligence platform.

Talkwalker Analytics uses artificial intelligence (AI) to figure out the most relevant and impactful information. It makes use of image recognition technology to track over 30,000 brand images. It offers prebuilt use cases to create social media performance reports and a centralized data intelligence platform for data integrity.

It analyzes text and visual content together using integrated image recognition technology. You can uncover opportunities to collaborate with brands and people through Smart Theme analytics.

Pros

✔️Crisis tracking analytics
✔️Trends and hashtag tracking
✔️Supplier tracking
✔️Keyword research
✔️Brand analysis
✔️Campaign measurement
✔️Unlimited users
✔️Image recognition
✔️Historical data on demand
✔️Account manager
✔️ON-demand print and broadcast
✔️Social TV
✔️Partner management

Cons

❌Adding filters is convoluted
❌The tagging feature is buggy

Social Network Integration

  • Twitter

Pricing

  • Enterprise: Starter, Business, Premium & Strategic
  • SMB: Listen, Analyze, Research

Custom pricing of each plan is revealed in a meeting.

Capterra Rating

4.3/5

Read more:

How To Perform A Social Media Competitive Analysis In 4 Easy Steps

The Complete Guide To Instagram Competitor Analysis [+Template]

Iconosquare: Best For Multi-Accounts Report Generation

Iconosquare

Iconosquare is a user-friendly social media analytics tool that helps entrepreneurs and teams build their social presence on multiple social accounts. It schedules and manages posts efficiently and brings out crucial analytics in one dashboard. With these analytics, brands can strengthen and refine their marketing strategy and online presence.

Iconosquare users can expect to reach targeted users and engage in fruitful interactions with them on social platforms such as Instagram, Facebook, TikTok, LinkedIn, and Twitter.

Pros

✔️Up-to-date metrics on different impressions, including followers gained and lost, post comments, and hashtag performance.
✔️Offers location tracking to find where your followers are coming from on a regional, national and global scale.
✔️The top follower locator can discover where your most engaged audiences are hiding.
✔️Better understand who your followers are and what they want.
✔️Analyze critical information about your audiences, such as the audience's age, gender, native language, and more.
✔️Competitor tracking and monitoring
✔️Follower growth measurement
✔️Real-time reporting
✔️Hashtag filters and tracking tools to know which tactics are working and engaging your followers
✔️Test your tags and keywords and compare them against your competitors for deeper insights.
✔️The customizable dashboard to see your daily growth and reach across the platforms.
✔️Multi-user accessibility for better collaboration.
✔️Advanced scheduling
✔️Custom Instagram feeds
✔️Landing pages

Cons

❌Not separation of paid and organic results
❌Include scheduling posts from the PC version

Pricing

  • Pro: $52.06 per month
  • Advanced: $83.93 per month
  • Enterprise: $147.68 per month

Social Network Integration

  • Facebook
  • Instagram
  • TikTok
  • LinkedIn
  • Twitter

Capterra Rating

4.4/5

Also read: The Ultimate Guide To Managing Multiple Social Media Accounts [+Template]

DashThis: Best To Create Custom Dashboards

DashThis

DashThis is an automated marketing reporting tool helping marketers save time by quickly creating visual reports from Google Analytics data. It's a build-your-own dashboard tool and easier to use than even Data Studio.

They provide dashboard templates that you can grab and use with your own data, and even those are customizable. You can even change the colors to match your business. DashThis goes beyond Google Analytics and integrates with other tools as well such as Google Ads, Facebook, Instagram, Google Search Console, and more, to bring all your reports into one spot.

The app's name also revolves around dashboards, which turn into reports after setting them up. Each dashboard contains metrics, charts, images, and text about one or more social networks, which you can customize depending on your needs.

In this way, DashThis is an effective social media analytics tool for consolidating and sharing marketing data in one place. You can connect your marketing tools across channels like PPC, SEO, social media, and email to centralize your reports.

Pros

✔️Provides reporting templates for different channels, industries, and use cases
✔️Covers marketing data for different channels, including PPC, SEO, social media & more
✔️Unlimited data sources and users on all plans
✔️Intuitive drag-and-drop UI is very easy to use
✔️Connects with 36+ marketing tools
✔️Generate shareable URLs for dashboards
✔️Integrates with popular tools like Google Analytics, SEMrush, Facebook Ads, Search Console, MailChimp & more
✔️Predefined widgets for each data source you select
✔️Add custom-made graphs or charts based on data sources that may not have been covered under the preset widgets
✔️Every widget can be resized and moved
✔️Leave explanations and comments on each widget and add more data sources to a dashboard so you won't have different reports for different social platforms
✔️Add an unlimited number of widgets to the dashboard
✔️The report can even have a password, making it secure
✔️You can add more users to one DashThis account with different user roles and work as a team if you are a part of a marketing agency

Cons

❌It may not integrate with less popular tools
❌Minimum 3 dashboards may not be ideal for solo users
❌No free version

Social Network Integration

  • Facebook
  • Instagram
  • TikTok
  • LinkedIn
  • Twitter
  • YouTube
  • Google My Business

Pricing

  • Individual: $33 per month
  • Professional: $109 per month
  • Business: $209 per month
  • Standard: $339 per month

Capterra Rating

4.5/5

Zoho Analytics: Best To Track Your Sales Pipeline

Zoho Analytics

Zoho Analytics allows you to analyze the different processes in your organization. It creates reports that facilitate business management at all levels. It also offers a Business Intelligence feature, which will provide recommendations for your company to be more productive.

It allows you to analyze sales, leads, and pipeline data, identify inefficiencies and opportunities, help to understand your sales department's current performance, and achieve higher sales through data insight.

Zoho Analytics is a self-service data analytics and business intelligence software that enables businesses to analyze their data visually, discover hidden insights and create unparalleled data visualizations. Bringing insight and analysis to the business data eliminates the need for IT assistance or data analysts.

You can collaborate with Zoho Analytics partners to perform various analytical tasks, blend that data, crunch massive datasets, and visualize the results in graphical formats to uncover insights. Zoho Analytics allows businesses to make data-informed decisions.

Pros

✔️Connect Zoho Analytics to several data sources for in-depth reporting and analysis.
✔️Various visualization components, such as charts and widgets, are available to create engaging and easy-to-understand dashboards.
✔️Combine multiple reports in a single dashboard, making it easier for your team to track the essential KPIs.
✔️Track likes, shares, and comments to uncover the best time to post your content.
✔️Maximize your ROI and optimize your marketing spend with powerful insights into your ads.
✔️Understand your audience by knowing their age, gender, region and more.
✔️Comparing multiple social media handles of your competitors and their presence based on tweet volume, keywords, tags, frequency, and much more
✔️Provides a spreadsheet-like interface for data addition, reporting, and metrics analysis.
✔️Fine-grained access control with options like read-only, drill-down, read-write, export, and more for easy team collaboration.
✔️An embedded business intelligence solution option.
✔️Provides comprehensive APIs and fully customizable design elements to tailor the portal, dashboards, and reports as you want.
✔️Drag-and-drop interface

Cons

❌No option to see the history
❌Lacks the details on the design, color palette, fonts, advanced charts, etc.
❌Steep learning curve

Social Network Integration

  • Facebook
  • YouTube
  • Twitter

Pricing

  • Basic: $11.59 per month
  • Standard: $22.94 per month
  • Premium:: $50.71 per month
  • Enterprise:: $191.37 per month

Capterra Rating

4.3/5

Interesting read: Social Selling: A Sales Reps Guide To Social Media Success

Keyhole: Best To Track Hashtag Performance

Keyhole

Keyhole is a social media analytics tool that allows you to monitor hashtag performance and analytics on Instagram, Facebook, TikTok, YouTube, LinkedIn, and Twitter. It provides plenty of data, including reach, users, impressions, the number of posts, and more.

Keyhole also offers account-level analytics and optimization features that analyze the hashtag performance of an account. It's an excellent way to find out if relevant social hashtags work in terms of engagement. It even suggests improving your post strategy and optimizing post length and timing.

You can take a look at trending hashtags to boost your content engagement. Keyhole represents the most related hashtags as a tag cloud. It clearly presents the bigger picture.

Pros

✔️Comprehensive social analytics
✔️Hashtag monitoring
✔️Influencers monitoring
✔️Competitors' campaign analysis
✔️Team collaboration
✔️User-friendly dashboard
✔️Social post scheduling
✔️Social post calendar

Cons

❌The actual tool is a bit different from the trial version

Pricing

  • Social Listening & Campaigns: From $79 per month
  • Profile Analytics: From $39 per month
  • Influencer Tracking: Custom Pricing
  • Enterprise Suite: Custom Pricing

Social Network Integration

  • Facebook
  • YouTube
  • Twitter
  • Instagram
  • TikTok
  • LinkedIn

Capterra Rating

5/5

Must read:

300+ Best Hashtags For Instagram In 2022

How To Use Twitter Hashtags Effectively & Efficiently

Sendible: Best For Integrations

Sendible

Sendible is a social media analytics tool providing ready-to-use insights into audience profiles across social media.

Sendible connects with Facebook pages, groups, ads, Instagram business profiles, Twitter, LinkedIn company pages, YouTube, Pinterest, and Google My Business. It provides multiple integrations with blogging software, including Google Analytics integration. Reports Hub is where you can see reports from all your connected accounts in Sendible.

You can analyze audience growth, impressions, reach, engagement, and demographics for each platform.

Metrics available in Sendible vary by platform. You can analyze your top content and publishing behavior for Facebook. For Twitter, you can create a Topics & Influencers report. Sendible provides an overview of all your social media accounts through the Engagement report.

Pros

✔️Deep insights into your engagement rate.
✔️Get a snapshot of an individual social media profile's performance value and engagement rate.
✔️Get quick insights and meaningful reports on your post-performance.
✔️User-friendly dashboard.
✔️A Priority Inbox allows you to manage all your social interactions, such as messages, reposts, or retweets, and replying to individual messages.
✔️Post Publishing provides several ways to publish your content on social.
✔️Tailor individual content pieces and messages for each social media network.
✔️Create a content calendar to organize your social media posts.
✔️Schedule the posts in advance.
✔️Automate the process of publishing posts at the right time.
✔️Color-code each entry to easily identify the content for each social network.
✔️Source and publish relevant content using 'RSS Auto Poster' and 'Content Recommendation Engine.'

Social Network Integration

  • Facebook
  • YouTube
  • Twitter
  • Instagram
  • Google My Business
  • LinkedIn

Cons

❌It doesn't allow managing promoted posts.
❌Lack of tagging features.
❌Lack of review tracking.

Pricing

  • Creator: $25 per month
  • Traction: $76 per month
  • Scale: $170 per month
  • Custom

Capterra Rating

4.5/5

SocialFlow: Best To Monitor Behavioral Patterns

SocialFlow

This social media analytics tool couples technology with industrial insights to give an overview of how well your content reaches your audience. SocialFlow improves the engagement and visibility of your content on Facebook, Twitter, Instagram, Pinterest, and LinkedIn by optimizing the placement and time of your content.

Using real-time data, SocialFlow understands the constantly changing interests of your audience. It then maps your content to the windows on social media where you will get the most attention.

It automates publishing across social channels based on conversational trends rather than demographic and behavioral filters. These filters can be applied after there is a predisposition for anyone to engage with your messages.

SocialFlow offers 3 Product Solutions:

  1. Publishing
  2. Subscription
  3. Advertising

Pros

✔️Social graphs efficiently inform you about your content value.
✔️Real-time conversation monitoring.
✔️Fully maximize potential audience engagement.
✔️Facilitate audience growth.
✔️A better understanding of what your audience is more likely to engage in.
✔️Content optimization through audience-specific interests.
✔️Publish your content in the right circles and become a part of the active conversations around your business.
✔️It helps to segment your target audience according to their interests.
✔️With an intelligent and always-on publishing platform, it helps you send your message to those who matter.
✔️It helps you allocate a budget for paid social campaigns.
✔️It allows you to target real-time conversations around your business instead of offering a one-dimensional demographic analysis.
✔️Offering an integrated social platform to amplify your message’s reach allows you to keep your paid and earned activities in sync.
✔️It makes your social media strategy more result oriented without investing in expensive keywords.

Cons

❌It is challenging to post content using the platform when you exactly want it to go live.
❌Friction in customer support.

Social Network Integration

  • Facebook
  • Pinterest
  • Twitter
  • Instagram
  • LinkedIn

Pricing

SocialFlow's pricing information is available only upon request.

Capterra Rating

4/5

BrandMentions: Best To Track Social Mentions

BrandMentions

BrandMentions is the perfect social media analytics tool to monitor and grow your business. It helps to manage multiple clients simultaneously.

In BrandMentions, you will find the most popular social media platforms, including Instagram, Facebook, Twitter, YouTube, LinkedIn, Reddit, Pinterest, and more, along with non-social websites. The tool locates any mention of your brand in the news, blog, or anywhere else and automatically puts it into the framework.

It can even alert you to take immediate action using real-time notifications. BrandMentions allow you to organize, save, and document your brand loyalty, making them more valuable information.

Pros

✔️Provides access to historical data for web and social mentions from six months to ten years ago, depending on your subscription level
✔️Gain instant insights about your brand and competitors
✔️Get brand mentions reports
✔️Automate email reports with customization
✔️Keep an eye on your competitors' search terms
✔️Perform efficient web and social listening
✔️Clean and easy-to-use interface
✔️Identify business opportunities
✔️Keep your brand's online reputation in your control
✔️Configure notification alerts whenever your brand name gets used
✔️Specify keywords to monitor and measure your projects
✔️Include and exclude keywords
✔️Use sentiment analysis
✔️Add extra mention sources
✔️Apply smart and quality filters
✔️Real-time monitoring

Cons

❌Non-customizable offer
❌A small range of features in the lowest-priced plan
❌Slow loading speed of the previews

Social Network Integration

  • Facebook
  • Pinterest
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
  • Reddit

Pricing

  • Enterprise/Agency: $499 per month
  • Company: $ 299 per month
  • Growing Business: $ 99 per month

Capterra Rating

4.7/5

Learn more:

A Complete Guide On Social Mentions & How To Track Them

Brand Monitoring: How To Improve Brand Awareness & Perception

Audiense: Best Audience Intelligence Platform

Audiense

Audiense enables you to better understand the audiences that matter the most to your business by combining rich social data sources with the world's leading cognitive and machine learning.

Audiense is an Audience Intelligence platform. It aims to help consumers, researchers, and marketers develop audience-centric strategies using proprietary social consumer segmentation. This feature provides insights into who your audience is and how your business can engage with them in the most meaningful way.

Audiense's helps businesses to:

  • Tackle traditional consumer research, which is otherwise time-consuming, static, expensive, and not accurate
  • Incorporate their social data into the organizational strategies they are struggling with.
  • Tactical brand strategy and personalization.

Pros

✔️Gather accurate and actionable audience insights to improve reach and devise and implement effective social media marketing campaigns.
✔️Segment existing audiences and targeted market
✔️Spot and attract influencers
✔️Connect, engage, and optimize communities to promote your business
✔️Understand the audience behaviors, and identify patterns and trends.
✔️Determine the quality of your audience
✔️Optimize user engagement with your customers and prospects using smart audience insights
✔️Create ultra-segmented audiences to improve your campaign reach and results
✔️Integration with tools to track all your organic and paid campaigns in detail

Cons

❌The interface is complex
❌Exports are not easy
❌Lacks automation

Social Network Integration

  • Twitter

Pricing

  • Free: $0 per month
  • Twitter Marketing: $39 per month
  • Audience Insights: $696 per month

Capterra Rating

4.2/5

Find out more: How To Create A Laser Targeted Audience With Facebook Audience Insights

Followerwonk: Best For Twitter Analytics

Followerwonk

Followerwonk is a Twitter analytics tool that enables users to collect and analyze the information of other Twitter users. This social media analytic tool assists businesses in discovering potential and existing followers, identifying through categories (such as who they follow, sentiments, location, etc.), comparing Twitter accounts, and many more.

Pros

✔️Search Twitter bios for specific keywords
✔️Compare Twitter users
✔️Enter a Twitter user’s handle, and you will be presented with insights about who they follow and who follows them
✔️Provides insights on gender, language, age, location, hours most active, bio word cloud, and types of tweets

Cons

❌Features are limited to Twitter
❌Difficult to navigate interface

Social Network Integration

  • Twitter

Pricing

  • Connect: Free
  • Target: $ 29 per month
  • Multitask: $ 79 per month

Capterra Rating

4.8/5

Know more: Twitter Analytics: A Complete Guide For Marketers

Final Thoughts And Recommendations

Since the importance of social media cannot be denied, one needs to be accurate when dealing with the data, and social media analytics tools prove to be the perfect medium to improve this and provide accuracy. Choosing the right social analytics tool works like magic and saves you time, effort, and energy. Your business goals can be achieved irrespective of what they may be.

Sherlock Holmes said, "It's my business to know what other people don't know." So, be the Sherlock Holmes of your industry effortlessly with the knowledge and help of the best social analytics tool: Statusbrew.

Try out Statusbrew totally free for 14 days (no credit card required) and see if it's a right fit for you!

Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, YouTube, LinkedIn, and even Google My Business!

FAQs (Frequently Asked Questions)

Here are some commonly asked questions about the best CRM systems for small businesses:

What are social media analytics tools?

Social media analytics tools help you easily gather and find meaning in the data from different social channels to support your business decisions.

What are the best social media analytics tools?

Statusbrew is one of the best social media analytics tools available, as it offers in-depth insights into your social accounts with its rich database of 180+ metrics.

What can social media analytics tools help you measure?

Depending on the social analytics tools, the data they gather can be used to track metrics like engagement, reach, and impressions across different social channels. They can be used to understand the demographics of your social audience, monitor competitor activity, and spot trends.

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Among with Rushali Das

Archit is passionate about UX and accessibility. He is also a minimalist who enjoys indie music and loves road trips.