Keeping a track of the necessary metrics is one of the most crucial things when it comes to enforcing a solid social media strategy.
Being a social media manager it can be quite overwhelming to monitor & maintain spreadsheets upon spreadsheets of your content's performance across different social channels.
A powerful social media analytics tool will allow you to easily monitor & showcase your social media marketing performance.
In this blog, we'll be taking a look at the top 42 best social media analytics tools. Check out their Pros & Cons along with their Capterra ratings.
Top 42 Best Social Media Analytics & Reporting Tools
Here's the list of the top 42 best social media analytics and reproting tools available in the market.
1. Statusbrew
Statusbrew gives you an all-encompassing view of all your social efforts and how your engagement translates into business success. Analyze & measure social media performance across Facebook, Instagram, Twitter, YouTube, Linkedin, and even Google My Business.
With Statusbrew you can:
Measure Your Content's Health
Measure and analyze the reason for the success of your content and optimize it every time to get maximum engagement.
Understand Your Customers
Get the insights into your customer's perception and demography to understand their behaviour and brand loyalty.
Build Custom & White labelled Reports
Focus on the metrics that matter the most to you. Customize reports with your brand or client's logo and easily share across the team by exporting them in PDF or CSV format.
and much more.
Take a look at Statusbrew's detailed reporting options & claim your free 7 day trial for Statusbrew when you sign up.
2. Buffer Analyze
Buffer Analyze is one of the market leaders in social media analytics tools. It is a stand-alone offering from the Buffer suite of tools.
Pros:
- Instagram stories analytics
- Posting strategy recommendations
- Audience Demographic Analytics
Cons:
- Recent feature drops
- Integration issues
Capterra Rating
4.3/5
3. Social Report
Social Report is the next social media reporting tool on our list of social media analytics tools. As its name suggests, it specialises in providing insightful data about your social media.
Pros:
- Presentation ready reports
- Multi dimensional analytics
Cons:
- Bit pricey
- Better options available
Capterra Rating
4.3/5
4. BuzzSumo
BuzzSumo is a content analysis tool that brings the power of Big Data analytics into the hands of marketers and PR teams.
Pros:
- Authentic data
- Quality visualization
- Content ideas
Cons:
- Hiccups in exporting
- Learning curve
- Lack of historic data
Capterra Rating
4.5/5
5. Brandwatch
Moving away from the stock analytic tools for each social network, let’s take a look at Brandwatch. This is an all in one analytics, reporting and research tool for brands.
Pros:
- Competitor analysis
- Influencer tracking
- Campaigns reports
Cons:
- Difficult to use
- Expensive
Capterra Rating
3.8/5
6. Falcon.io
Falcon.io is a collaborative social media management tool that offers a quality experience of social media monitoring, analytics, and reporting.
Pros:
- Conversation tracking
- Custom dashboards
- Best for agencies
Cons:
- Feels under development
- Mobile apps are buggy
Capterra Rating
4.5/5
7. Tailwind
Tailwind is a social media analytics and reporting tool that is highly focused on the eCommerce business that specialise in selling aesthetic goods on Instagram and Pinterest.
Pros:
- Focus on eCommerce
- Pinterest support
- Growth metrics
Cons:
- Limited network support
- Not fit for everyone
Capterra Rating
4.9/5
8. Google Analytics
Google Analytics is the king of analytics and reporting across the web. If you already have google analytics into your workflow, you can integrate social campaign reporting and analytics into Google Analytics using UTM links.
Pros:
- A widely accepted analytics tool
- Integrations with many tools
- Funnel monitoring
Cons:
- No engagement analytics
- Only works with links
Capterra Rating
4.7/5
9. Sprout Social
Sprout Social is one of the most feature-packed social media tools with remarkable analytics features. It integrates all social networks and provides insights and reports on almost every possible metric.
Pros:
- Large number of metrics
- Interactive graphs and charts
- All networks integrations
Cons:
- Expensive
- Not suitable just for analytics
Capterra Rating
4.4/5
10. NetBase
NetBase is a widely used social media analytics tool. It has a range of analytics products and is used by many big marketing organisations to understand customers better.
Pros:
- Social media listening
- Easy to use
- Customizable dashboards
Cons:
- Cut support for FB groups
- Filters can be a bit confusing
- Sentiment analysis not very accurate
Capterra Rating
4.6/5
11. Snaplytics
Snaplytics was founded in 2015 in Denmark. It works best for users who want to use the "Stories" format for marketing. It has analytics to track engagement on Snapchat & Instagram.
Pros:
- Snapchat & Instagram analytics
- Multi-account management
- Analytics for user-generated content
Cons:
- Lacks integration with other social networks
Capterra Rating
Not Available
12. Awario
Awario is a social media analytics tool that helps brands decide which of the mentions are worth responding to. It provides data about the potential reach while engaging with brand mentions.
Pros:
- Sales lead features
- Custom alerts
- Feedback monitoring
Cons:
- Doesn't support LinkedIn
- Lacks web monitoring
- Not very intuitive
Capterra Rating:
4.5/5
13. Curalate
Curalate is a platform suited best for eCommerce brands trying to sell on Instagram. This tool not only offers a perfect way to sell on Instagram but also provides insightful analytic reporting on the clicks throughout your funnel.
Pros:
- Selling on Instagram
- Product discovery
- Reach analytics
Cons:
- Only for eCommerce
- Instagram first platform
Capterra Rating
Not available
14. Keyhole
Keyholeis the #hashtag tool when it comes to campaigns for brands. It monitors your content and your audience for your campaign audience to give you insightful analytic reporting.
Pros:
- Realtime
- Automating features
- Self-Serve historical data
Cons:
- Only for #hashtag campaigns
- No engagement features
- Lacking content analytics
Capterra Rating
Not Available
15. Tapinfluence
TapInfluence is one of the best tools to measure influencer campaigns. It has some of the most insightful analytics for this purpose.
Pros:
- Conversation tracking
- Tagging reports
- Also offers scheduling
Cons:
- No Mobile Apps
- Less weightage to micro-influencers
Capterra Rating
4.5/5
16. ShortStack
Along with helping you create, ShortStack provides detailed analytics and reporting for running contests on social media. Social referrals and photo voting contests can be easily tracked using this tool.
Pros:
- Scoring analytics
- Fraud detection
- Form analysis
Cons:
- Too many emails & excessive updating
- Less customizable
- Branding at lower plans
Capterra Rating
4.4/5
17. SHIELD APP
SHIELD App offers specialized LinkedIn reporting & analytics.
Pros:
- Best for LinkedIn
- Team performance analytics
- Content analytics
- Audience reporting
Cons:
- Doesn't support other networks
Capterra Rating
Not Available
18. Rival IQ
Rival IQ lets you track your social media progress head to head with your competitors. It not only helps you measure your growth but also helps you stack-up your growth in comparison to that of your competitors.
Pros:
- Comparisons terms of social metrics, hashtags, and content quality
- Google analytics integration
- Ad insights
Cons:
- Competitor's estimate budget unavailable
- Slow data loading
Capterra Rating
4.4/5
19. Hootsuite
Hootsuite offers a value for money suite for social monitoring and analysis. It offers real-time insights and can integrate other listening tools as well. It offers reporting on all the metrics you use to measure your ROI.
Pros:
- Easy learning material
- Social media management
- Instagram monitoring
Cons:
- Reports can feel a bit messy
- Lacks on Engagement reporting
Capterra Rating
4.3/5
20. Agorapulse
Agorapulse is one of those all in one social media management tools that offer social analytics and reporting as well. Agorapulse offers metrics that are good for any organisation that has just started investing in social media.
Pros:
- Good customer service
- Simple to use
- Integration with most networks
Cons:
- Focused more on publishing
- Lacks customization
Capterra Rating
4.6/5
21. Minter.io
Another #hashtag analytics tool in our list of the best social media analytics and reporting tools, Minter.io is a tool designed for analysing your brand and industry hashtags. Know the audience engaging with particular hashtags and find new customers.
Pros:
- Twitter hashtags
- Instagram hashtags
- Detailed audience report
Cons:
- Limited network support
- Ad analytics are expensive
Capterra Rating
Not Available
22. Social Bakers
Socialbakers is our next recommendation on the list of best social media analytics and reporting tools. Although Socialbakers is marketed as a social media management tool, its analytics and reporting capabilities are worth taking a look
Pros:
- Sentiment analysis
- Boost post predictions
- Post comparisons
Cons:
- Limited time range
- Underperforming dashboards
Capterra Rating
4/5
23. Iconosquare
Iconosquare ia a social media analytics and reporting tool that caters to businesses of all kinds. It offers deep insights for Facebook & Instagram. Strategizing with Iconosquare is a breeze.
Pros:
- Community analytics
- Team performance
- Competitor and hashtag analytics
Cons:
- Limited network support
- Instagram performance can be a pain-point
Capterra Rating
4.2/5
24. Meltwater
Meltwater is an influencer and marketing campaign analytics tool which deserves a mention on our list of best social media analytics tools. One look at their homepage will tell you they mean serious data.
Pros:
- API platform
- Competitive intelligence
- Competitor reports
Cons:
- Not suitable for starting businesses
- Steep learning curve
Capterra Rating
3.5/5
25. Union Metrics
Union Metrics is a tool with social intelligence as its selling point. It believes that with correct data, any kind of marketing strategy can be executed with ease.
Pros:
- Profile analysis
- Keyword listening
- Campaign reporting
Cons:
- Expensive for multi topic reports
- No support for LinkedIn or Pinterest
Capterra Rating
Not Available
26. Quintly
If you are still scrolling and looking for a perfect social media analytics tool, Quintly might be something you should look at. Competitive benchmarking and marketing campaigns work best when you have the best data insights.
Pros:
- Supports many social networks
- Automations
- Focus on data quantity
Cons:
- Mediocre templates
- Lacks depth
Capterra Rating
4.4/5
27. Cyfe
Cyfe is a social media analytics tool by Traject. It focuses on having a realtime dashboard to monitor all your social activity.
Pros:
- Easier search
- Intuitive dashboards
- Clean & attractive UI
Cons:
- Quantitative preferences
- Lack of historical data
- Limited customizations
Capterra Rating
Not available
28. Followerwonk
Next up on the list of best social media analytics and reporting tools, we have Followerwonk. This is a twitter analytics tool that helps businesses find, analyze, & optimize. It also offers a free plan.
Pros:
- Offers a free plan (limited)
- Active/inactive accounts
- Unlimited searches
Cons:
- Hard to navigate
- Limited competitor features
Capterra Rating
4.7/5
29. SparkToro
SparkToro is a social media analytics tool that can quickly give audience activity and insights about any keyword and topic. It is a handy tool for discovering and analyzing markets.
Pros:
- 10 free searches
- 3 step workflow
- Good Support
Cons:
- No post analytics
- No engagement analytics
Capterra Rating
Not Available
30. Audiense
is very useful for audience segmentation and cultural understanding. It provides analytics and services for your social media profiles by analysing your audience that helps in increasing engagement.
Pros:
- Segmentation features
- Community management
- Posting insights
Cons:
- Lacking customer service
- Limited KPIs
Capterra Rating
3.8/5
31. Klear
Klear is a social media influencer marketing analytics and reporting tool. It not only helps you track and collaborate with influencers most suited for your brand, but also provides insightful reports on your campaigns.
Pros:
- Influencer lookup
- Chrome extension
- Works for Instagram & YouTube
Cons:
- Limited networks
- No post and engagement tracking
Capterra Rating
4/5
32. Talkwalker
Talkwalker specializes in analytics for brand keywords and topics across the web. It helps brands build custom dashboards to track the virality for any social media campaign and discover audience.
Pros:
- Multiple dashboard
- Quick reports
- Content strategy features
Cons:
- Average sentiment tagging
- Limited Instagram features
Capterra Rating
4.5/5
33. Facebook Insights
Facebook offers a native tool to analyse your Facebook page and it is known as Facebook Insights. It offers insightful data about your advertisements and Facebook page organic content.
Pros:
- Works great for Facebook page
- Good metric variety
- Dependable data
Cons:
- No integrations
- No competitor analysis
- Limited insights
Capterra Rating
4.5/5
34. Instagram Insights
Just like Facebook, Instagram has also introduced it’s analytics and reporting tool for Instagram business pages. It is called Instagram Insights and is freely available for all Instagram business accounts.
Pros:
- Free for Instagram
- Easy to use
- Reliable data
Cons:
- Limited metrics
- No competitor analysis
- No hashtag trends
Capterra Rating
4.2/5
35. Twitter Analytics
Twitter Analytics is a reporting and data analytics platform for Twitter accounts. It is easy to start and gives quite a lot of information for anyone who has started using Twitter for business.
Pros:
- Free for Twitter
- Easy to use
- Reliable data
Cons:
- Limited metrics
- No competitor analysis
- No hashtag trends
Capterra Rating
3.9/5
36. Pinterest Analytics
Just like all the other social networks, Pinterest offers its own analytics and reporting tool: Pinterest Analytics. You can use this tool if you only work on Pinterest and have just started out.
Pros:
- Reliable information
- Secure
- Free and accessible
Cons:
- Only for Pinterest
- Limited support
- No competitor insights
Capterra Rating
4/5
37. LinkedIn Analytics
LinkedIn is a major platform for B2B advertising and hiring. Hence, Just like all other social media networks, LinkedIn also has it’s analytics and reporting platform known as LinkedIn Analytics.
Pros:
- Provides depth
- LinkedIn ads
- Free and easy to use
Cons:
- Only for LinkedIn
- Limited metrics
- Export constraints
Capterra Rating
4.3/5
38. YouTube Analytics
You might have guessed the trend here by now. YouTube offers it’s analytics service in the YouTube studio, YouTube Analytics, where every channel owner can view data about the audience and content performance on their channel.
Pros:
- Deep insights
- Free & easy to use
- Industry standard
Cons:
- No competitor analysis
Capterra Rating
4.6/5
39. BrandMentions
On our list of best social media analytics tools, we have yet another tool that monitors brand mentions, and is aptly named BrandMentions. It scours the entire internet for your brand and product names and analysis the conversations around you.
Pros:
- Competitor analysis
- Media monitoring
- Top mentions
Cons:
- No post analytics
- No engagement analytics
- Better tools available
Capterra Rating
Not Available
40. Reputology
Still scrolling? Take a look at Reputology. It is a tool that provides in depth analytics and reports about reviews for your brand on the web.
Pros:
- Very useful for chained businesses
- All-round analysis
- Reputation management
Cons:
- No content analysis
- Useful for certain businesses
Capterra Rating
4.7/5
41. Brand24
Brand24 is a social media monitoring and audience analytics tool. It can be very helpful for brands relying on word of mouth marketing or even influencer marketing.
Pros:
- Audience segmentation
- Custom dashboards
- Trend tracking
Cons:
- No post and engagement analytics
- No team performance stats
Capterra Rating
4.7/5
42. Oktopost
Along with being a social media management tool, Oktopost is a social lead generation and ROI measurement platform.
Pros:
- Great collaboration
- Tag analytics
- Engagement and post analytics
Cons:
- Glitchy time zone settings
- Inconsistent support
Capterra Rating
4.4/5
In conclusion, we hope we have covered all the social media analytics tools that you need to consider and choose the tool that works for you. Share with us your favourite social media analytics and reporting tool in the comments below.
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