Archit Ahuja

Archit Ahuja

Total 8 Posts

Archit is passionate about UX and accessibility. He is also a minimalist who enjoys indie music and loves road trips.

Best Practices For Social Media For eCommerce Brands

eCommerce and social media go hand in hand. While eCommerce advertising is a major source of revenue for social networks, a huge chunk of product discovery and purchase is directly sourced from the audience on social media. "Customers who have a positive interaction on social media are 3X more likely to purchase from and recommend a certain brand" It is now clearly evident that one of the factors associated with success in eCommerce business is the understanding of social media and a well thought social strategy. In this article, we are listing some of the most effective best practices for social media for eCommerce brands in 2020. You can try and make any of these best practices work for your brand and win at social. Strategize Your Content Social media now delivers a personalized feed to each user based on the content they engage in. To stay relevant in your...

How To Create a Customer Journey Map For eCommerce

With Social Media Advertising and search engine marketing becoming the norms in every industry, it is now really hard to strategize your marketing. Top Brands are spending more and more just to stay relevant and in the eyes of customers. This puts a lot of pressure on the upcoming eCommerce businesses to reinvent their business models around customer experience. The term “Customer-Experience” comprises of all the interactions a person has with your brand starting from when they think about making a purchase. To Understand the width of customer experience, you need to understand the customer journey for your eCommerce business. What Is A Customer Journey Map? How Is A Customer Journey Map Helpful For eCommerce? Steps To Create A Customer Journey Map For eCommerce What Is A Customer Journey Map? Customers today spend a lot of time researching the products they want and compare all their options. During the course...

10 [+1 Bonus] Strategies To Build Customer Engagement For Ecommerce In 2020

One of the biggest challenges eCommerce businesses are facing today is “Every consumer wants a different experience when shopping and that ‘experience’ has become the differentiating factor for many successful business models”. However, businesses are finding it increasingly difficult to predict what consumers want as their expectations continue to change. To understand the customer’s expectations better, it is very important for eCommerce businesses to engage with their customers at every point of interaction in their purchase journey. If you are looking for some strategies to increase engagement on your eCommerce store, this article is for you. Here are the 10 [+1 Bonus] Strategies To Build Customer Engagement For eCommerce In 2020. Let us begin. 1. Understand What Drives Your Customer The first and foremost step in building customer engagement is to understand the intentions behind their decisions related to your products. Answer the most important question of “Who needs...

Introducing User Groups & Profile Groups - Our Solution For Managing Social Media At Scale

In our latest update to Statusbrew, we've added some new features that will change the way you manage your social media at scale. Statusbrew has now integrated "User Groups and Profile Groups" into its core. These new features have only been developed after in-depth research on the user experience and workflows of our hundreds of enterprise clients and have proven to be highly effective in our rigorous testing. If you are already used to previous versions of Statusbrew, the new feature set might come with a bit of a learning curve. Let us take you through some of the use cases in this article and show you how it is totally worth it. In this article: What Are User Groups In Statusbrew? What Are Profile Groups In Statusbrew? What Are User Groups In Statusbrew? As the name suggests, User Groups are a better way to group together users...

What Is Social Commerce? Latest Trends & Tips For Selling On Social in 2020

With the tremendous rise in mobile traffic on the internet, there is one principle that is now ruling the trends. Desktop traffic goes out and looks for content, while "The mobile traffic expects the content to be delivered to them." The shift in this perspective of a massive piece of the audience has forced marketers and businesses to look for better ways to sell their products online. Social commerce was born out of such endeavors. In this post, we'll understand social commerce in detail, check out the latest trends, and help you with some tips to get started today. What Is Social Commerce? Why Does Social Commerce Make Sense? Does Social Commerce Work? Top 3 Upcoming Trends For Social Commerce In 2020 6 Social Selling Tips You Can Use Today Keep reading, or jump to a section of your choice. What Is Social Commerce? By definition, social commerce...

How Are Brands Dealing With Comments On Facebook & Social Media In 2020? Best Ways To Win Your Audience

Brands are exploring new ways to build their identities online and discovering the ways to do so, as they grow their audience. While most of the practices for managing Facebook & other social profiles for brands are applicable only for specific niches, there is some common wisdom to achieve positive results. It includes “Managing Comments On Social” especially Facebook. In this article, let us look at the best ways for businesses to manage comments on Facebook & other social media networks. The do's & dont's will not only help you build engaging social media profiles but also understand your audience. Here’s what this article covers: Is It Important To Manage Comments On Facebook & Social Profiles? Does It Add To Brand Value? Don’t Do This While Dealing With Comments On Facebook & Other Social Profiles. Do’s For Dealing With Comments On Facebook & Other Social Media For...

How To Moderate Comments On LinkedIn - Hide, Delete, Or Reply?

If you are looking for solutions to moderate comments on LinkedIn, you've landed on the right page. If not, ask yourself these questions. When did you last reply to comments on LinkedIn? Did you clear spam comments off your posts? How did you handle the last negative comment on your LinkedIn Profile/Page? In this article, you'll find everything you need to know about moderating comments on LinkedIn for businesses and professionals. "LinkedIn is about 277% more efficient for lead generation as compared to Facebook & Twitter." Let us get right into "How you can moderate comments on LinkedIn - Hide, Delete, or Reply?". Keep scrolling or jump to any section below: Why Should Businesses Moderate Comments On LinkedIn? How Can You Deal With Negative, Spam & Untasteful Comments On LinkedIn? Can You Hide Or Delete Comments On Linkedin Profile/Page? Can You Set Comment Moderation...

How To Moderate Comments On YouTube - Hide, Delete, Or Reply?

If you are not living under a rock for the past two years, you must be well aware of the potential video content holds. In Fact, why don't you take a look at these numbers about YouTube? 81% of businesses use video as a marketing tool — up from 63% over the last year. Video content will capture more than 82% of all consumer internet traffic in 2020. YouTube is the second-largest social platform for videos with more than 2 billion monthly active users. If you already manage a YouTube channel for your business, you know how hard it is to manage comments on your videos. But if you are scaling your YouTube efforts, you still need the right tools & knowledge about Comment Moderation on YouTube. In this article, we are going to cover: What Is Comment Moderation And Why Should You Do It On YouTube? How Does Comment Moderation...