Archit Ahuja

Archit Ahuja

Total 11 Posts

Archit is passionate about UX and accessibility. He is also a minimalist who enjoys indie music and loves road trips.

Top 42 Best Social Media Analytics & Reporting Tools

Keeping a track of the necessary metrics is one of the most crucial things when it comes to enforcing a solid social media strategy. Being a social media manager it can be quite overwhelming to monitor & maintain spreadsheets upon spreadsheets of your content's performance across different social channels. A powerful social media analytics tool will allow you to easily monitor & showcase your social media marketing performance. In this blog, we'll be taking a look at the top 42 best social media analytics tools. Check out their Pros & Cons along with their Capterra ratings. Top 42 Best Social Media Analytics & Reporting Tools Here's the list of the top 42 best social media analytics and reproting tools available in the market. 1. Statusbrew Statusbrew gives you an all-encompassing view of all your social efforts and how your engagement translates into business success. Analyze & measure social media performance across...

Integrating Social Media With eCommerce Store To Boost Sales

Social media has changed the way customers discover businesses and interact with them online. eCommerce business is on the rise and will continue to grow in the foreseeable future. But the competition in the eCommerce landscape is fierce. One has to use social media integration to engage people on eCommerce platforms in order to convert them into customers. “93% of online shoppers say their buying decision was influenced by social media reviews & content” In this article, we are going to list some of the best ways in which you can integrate social media with your eCommerce store to boost sales. But before we jump into it, let us take a look at why you should invest in integrating social media at all. What Can Integrating Social Media In Your eCommerce Store Do For You? We just mentioned in the title of this article about integrating social media into your eCommerce...

Best Practices For Social Media For eCommerce Brands

eCommerce and social media go hand in hand. While eCommerce advertising is a major source of revenue for social networks, a huge chunk of product discovery and purchase is directly sourced from the audience on social media. "Customers who have a positive interaction on social media are 3X more likely to purchase from and recommend a certain brand" It is now clearly evident that one of the factors associated with success in eCommerce business is the understanding of social media and a well thought social strategy. In this article, we are listing some of the most effective best practices for social media for eCommerce brands in 2020. You can try and make any of these best practices work for your brand and win at social. Strategize Your Content Social media now delivers a personalized feed to each user based on the content they engage in. To stay relevant in your...

How To Create a Customer Journey Map For eCommerce

With Social Media Advertising and search engine marketing becoming the norms in every industry, it is now really hard to strategize your marketing. Top Brands are spending more and more just to stay relevant and in the eyes of customers. This puts a lot of pressure on the upcoming eCommerce businesses to reinvent their business models around customer experience. The term “Customer-Experience” comprises of all the interactions a person has with your brand starting from when they think about making a purchase. To Understand the width of customer experience, you need to understand the customer journey for your eCommerce business. What Is A Customer Journey Map? How Is A Customer Journey Map Helpful For eCommerce? Steps To Create A Customer Journey Map For eCommerce What Is A Customer Journey Map? Customers today spend a lot of time researching the products they want and compare all their options. During the course...

10 [+1 Bonus] Strategies To Build Customer Engagement For Ecommerce In 2020

One of the biggest challenges eCommerce businesses are facing today is “Every consumer wants a different experience when shopping and that ‘experience’ has become the differentiating factor for many successful business models”. However, businesses are finding it increasingly difficult to predict what consumers want as their expectations continue to change. To understand the customer’s expectations better, it is very important for eCommerce businesses to engage with their customers at every point of interaction in their purchase journey. If you are looking for some strategies to increase engagement on your eCommerce store, this article is for you. Here are the 10 [+1 Bonus] Strategies To Build Customer Engagement For eCommerce In 2020. Let us begin. 1. Understand What Drives Your Customer The first and foremost step in building customer engagement is to understand the intentions behind their decisions related to your products. Answer the most important question of “Who needs...

Introducing User Groups & Profile Groups - Our Solution For Managing Social Media At Scale

In our latest update to Statusbrew, we've added some new features that will change the way you manage your social media at scale. Statusbrew has now integrated "User Groups and Profile Groups" into its core. These new features have only been developed after in-depth research on the user experience and workflows of our hundreds of enterprise clients and have proven to be highly effective in our rigorous testing. If you are already used to previous versions of Statusbrew, the new feature set might come with a bit of a learning curve. Let us take you through some of the use cases in this article and show you how it is totally worth it. In this article: What Are User Groups In Statusbrew? What Are Profile Groups In Statusbrew? What Are User Groups In Statusbrew? As the name suggests, User Groups are a better way to group together users...

What Is Social Commerce? Latest Trends & Tips For Selling On Social in 2020

With the tremendous rise in mobile traffic on the internet, there is one principle that is now ruling the trends. Desktop traffic goes out and looks for content, while "The mobile traffic expects the content to be delivered to them." The shift in this perspective of a massive piece of the audience has forced marketers and businesses to look for better ways to sell their products online. Social commerce was born out of such endeavors. In this post, we'll understand social commerce in detail, check out the latest trends, and help you with some tips to get started today. What Is Social Commerce? Why Does Social Commerce Make Sense? Does Social Commerce Work? Top 3 Upcoming Trends For Social Commerce In 2020 6 Social Selling Tips You Can Use Today Keep reading, or jump to a section of your choice. What Is Social Commerce? By definition, social commerce...

How Are Brands Dealing With Comments On Facebook & Social Media In 2020? Best Ways To Win Your Audience

Brands are exploring new ways to build their identities online and discovering the ways to do so, as they grow their audience. While most of the practices for managing Facebook & other social profiles for brands are applicable only for specific niches, there is some common wisdom to achieve positive results. It includes “Managing Comments On Social” especially Facebook. In this article, let us look at the best ways for businesses to manage comments on Facebook & other social media networks. The do's & dont's will not only help you build engaging social media profiles but also understand your audience. Here’s what this article covers: Is It Important To Manage Comments On Facebook & Social Profiles? Does It Add To Brand Value? Don’t Do This While Dealing With Comments On Facebook & Other Social Profiles. Do’s For Dealing With Comments On Facebook & Other Social Media For...

How To Moderate Comments On LinkedIn - Hide, Delete, Or Reply?

If you are looking for solutions to moderate comments on LinkedIn, you've landed on the right page. If not, ask yourself these questions. When did you last reply to comments on LinkedIn? Did you clear spam comments off your posts? How did you handle the last negative comment on your LinkedIn Profile/Page? In this article, you'll find everything you need to know about moderating comments on LinkedIn for businesses and professionals. "LinkedIn is about 277% more efficient for lead generation as compared to Facebook & Twitter." Let us get right into "How you can moderate comments on LinkedIn - Hide, Delete, or Reply?". Keep scrolling or jump to any section below: Why Should Businesses Moderate Comments On LinkedIn? How Can You Deal With Negative, Spam & Untasteful Comments On LinkedIn? Can You Hide Or Delete Comments On Linkedin Profile/Page? Can You Set Comment Moderation...