Integrating Social Media With eCommerce Store To Boost Sales

Jun 2, 2020 5 min read

Social media has changed the way customers discover businesses and interact with them online. eCommerce business is on the rise and will continue to grow in the foreseeable future. But the competition in the eCommerce landscape is fierce. One has to use social media integration to engage people on eCommerce platforms in order to convert them into customers.

93% of online shoppers say their buying decision was influenced by social media reviews & content”

In this article, we are going to list some of the best ways in which you can integrate social media with your eCommerce store to boost sales. But before we jump into it, let us take a look at why you should invest in integrating social media at all.

What Can Integrating Social Media In Your eCommerce Store Do For You?

We just mentioned in the title of this article about integrating social media into your eCommerce store to boost sales. But how does that happen? Does that happen directly or indirectly? Does it happen instantly? Why even bother?

Integrating social media into your eCommerce store improves the shopping experience of your customers in the following ways.

  • Rise in your eCommerce store traffic
  • Increased engagement for brand social profiles
  • Amplified brand voice and reach
  • Better ROI on product campaigns
  • Rich & meaningful customer experience

All these benefits translate into boosted sales and increased revenue for your eCommerce business. It also helps in increasing the lifetime value of your customers.

Best Ways To Integrate Social Media With Your eCommerce Store

Let us now look at some of the most effective yet easy ways of integrating social media with your eCommerce store to increase growth and improve your customer experience.

Social Sign-in Options

Although social sign-in options have been available for a long time now and many online services have adopted them, we’ve seen new and upcoming eCommerce stores missing out on them. Social sign-in is a really convenient way for users to access your store and buy products. In turn, you get to integrate social features into your eCommerce store which work seamlessly as the user is already logged in. Users prefer social sign-in as they do not have to create a new account and it reduces purchase friction significantly.


Social Widgets & Plugins

Adding social widgets & plugins to your eCommerce store can do wonders and significantly improve your conversion rates. Social plugins not only improve the engagement on your product page, but also improve credibility of your brand and the listed products. Widgets such as the ones that allow easy sharing on social media encourage conversation about your products and help improve discovery. Showing the number of likes or comments on a social platform for your product in your eCommerce store helps in conversion as it influences the purchase decision of your customers. There are many plugins available and you can choose the ones that work for your customer segment.


Homepage Feeds

One of the ways to integrate social media with your eCommerce store and boost sales for your eCommerce business is to include your social media feed on your homepage. People are habitual of scrolling through social feeds and finding content they like. Taking advantage of this habit, you can include your social media feed which has the best showcase of your products to woo your customers. The catch in using this integration is that your feed should have very curated content about your products. Having inconsistent content and low quality graphics can have the opposite effect and you may drop engagement. Hence, strategise your social media before implementing this integration.


Experience Sharing With Brand Hashtags

Hashtags are a great way of bringing together your brand fans and loyal customers under a single umbrella on social media. Having clear and well presented hashtags can do a lot when it comes to integrating social media and it’s strategies for eCommerce stores. You need to encourage users to use your brand hashtags and share their experiences with your eCommerce store and the products they purchased on social media. Creating hashtags for your brand depends on the network, target audience, products segment and so much more. You can create consistent hashtags for the following:

  1. Promotions & Events
  2. Contests
  3. Product Campaigns
  4. Career & Workplace Content
  5. Multi-Channel Discussions
  6. Targeting Strategies

Integrating Social Feedback

New & upcoming eCommerce stores tend to struggle with the lack of customer reviews on their product listings. One of the best ways to build credible review sections is to integrate social reviews into your eCommerce store. Social integration in reviews makes it easy for customers to share their feedback and experiences about their interaction with your business. Social reviews feel more trustworthy as compared to native reviews as their source can be easily tracked. It also gives you the opportunity to address any customer issue publicly which works in your favour as well. Social feedback integration is a must have for growing eCommerce stores.


Advertising With Facebook Pixel

Integrating social media with eCommerce does not just mean providing in-store features to your customers. You can also integrate social media in your advertisement & marketing strategy. Using Facebook’s Pixel, you can track users that visit your store and perform particular actions. Then you can advertise using Facebook to show these specific customers targeted ads. These targeting ads help push customers down the customer journey map and improve conversions and sales.

Call-To-Action Buttons In Social Profiles

If you are integrating social media with your eCommerce store, it is a good practice to show this integration on your social media profile as well. When someone visits your brand’s profile on social media, it must be clearly evident to them that the showcased products are for sale and can be purchased for your eCommerce store. Add clear links to your product pages. Have a direct CTA on your profiles that lead to your eCommerce store so that it is always easy for your customers to reach you.


Invest In Influencer Marketing

If you are integrating social media with your eCommerce business and it’s marketing strategies, Influencer marketing is your way of quick growth. Influencer marketing has been known for driving results for many eCommerce models and it definitely works to build trust & brand value along with boosted sales. The trick to get the best ROI out of your influencer campaigns is to identify your target audience well and research the influencers that connect the best with that audience. You can also choose to collaborate with many micro influencers to widen your set of audience.

In conclusion, social media has taken a major share when modeling any eCommerce business and developing an online store. Use Statusbrew to manage your brand profiles on social media platforms with your teams. Schedule content, reply to messages & comments, get reports and insights with Statusbrew. Sign up for your free trial today.

Archit Ahuja

Archit is passionate about UX and accessibility. He is also a minimalist who enjoys indie music and loves road trips.

Explore the Statusbrew range of social media tools

Cancel anytime!