Top 8 Instagram Analytics Tools 2026 To Measure IG Success

There are 3B+ monthly active users on Instagram. That is over 35% of the world population.

Instagram Ad reach touched 1.74B in Jan'25, over 20% of the world population.

It makes sense for any business to stay consistent on Instagram to reach its relevant audience and grow online.

Posting content is a great idea; however, tracking & comparing performance is equally important.

That's why businesses understand the importance of Instagram Analytics Tools.

Because data gives the direction.

And if you can't measure it, you can't improve it.

I am glad you understand that and are looking for the best analytics tools list.

However, this process is actually time-consuming. How do I know?

I have shortlisted the best 8 Instagram reporting tools so that you can narrow down to your top 3 based on requirements, features, and pricing. This will save you time (yeah, yeah, most welcome).

Best Instagram Analytics Tools Comparison Table

Instagram Insights

It’s a free native platform for Creator/ Business accounts, featuring essential metrics such as reach, impressions, engagement, and audience demographics.

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Instagram Insights and Meta Business Suite (for managing Facebook + Instagram) provide the same core Instagram analytics data. 

Meta Business Suite offers a more unified view (cross-platform with Facebook) and easier exporting, but the underlying Instagram data limits are identical.

Custom reports and templates

Meta Business Suite does not provide pre-built or customizable reporting templates for organic Instagram insights. The Insights section features preset dashboards (Overview, Content, Audience, Reach), allowing manual data exports as CSV, PNG, or PDF. 

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Ads Reporting provides pre-built templates, custom saves, and scheduling. The reports include metrics such as impressions, reach, and frequency. Other metrics include CTR to measure relevance and CPC to evaluate cost efficiency. 

Automation 

Meta’s automation is limited to basic reporting and data aggregation. Meta Ad Manager lets users schedule report delivery on a daily/weekly/monthly basis. 

Pricing

Free

Trial: Not applicable (permanently free tool)

Statusbrew

Statusbrew provides in-depth Instagram analytics, team performance, customizable reports, and historical data support. It's an all-in-one social media management tool favoured by growing teams and agencies managing multiple accounts.

Custom reports and templates

Statusbrew offers 20+ pre-built reporting templates and fully customizable reports. You can customize your dashboard with Instagram-specific widgets.

Reports can be exported as PDF/CSV, shared via links, or delivered to stakeholders via scheduled deliveries (daily, weekly, monthly, or custom).

Social listening and Competitor analysis

Statusbrew's social listening report enables real-time monitoring of UGC, engagement, trends, competitor activity, and audience sentiment. 

Competitor analytics provide metrics to benchmark content strategy. Reports show side-by-side comparisons of users' brands vs. competitors, to track performance over time.

Statusbrew also has AI-powered sentiment analysis (Positive/Negative/Neutral/Mixed) and Listening Performance reports for mention volume, sentiment trends, and hashtag metrics. 

This makes the platform ideal for tracking campaigns, community management, and competitive analysis.

Collaboration with stakeholders

Statusbrew's collaboration features for Instagram analytics include role-based permissions for secure team access to insights. 

Custom reports can be shared via links, scheduled for automated delivery, or exported as PDFs for stakeholders. 

Teams can set a report expiry date and lock a date range while sharing report links. This helps limit the extent of information shared with external stakeholders and ensures secure access.

Pricing

$129/month, 3 users, 10 social profiles (billed annually; Standard plan)

Trial: 14-day free trial available

Iconosquare

Iconosqaure is a long-standing Instagram-focused platform. It provides detailed metrics, scheduling, competitor benchmarking, and reporting features.  It offers competitive hashtag tracking to understand reach, alongside detailed performance analytics. 

Custom reports and templates

Iconosquare provides visual analytics and customizable reports that track engagement, follower growth, reach, and content performance over time. The platform offers pre-built reporting templates for common use cases and export options in PDF or CSV formats.

Social listening and Competitor analysis

The tool tracks post volume, engagement, and performance across Instagram, with custom feeds for competitors. Competitor analysis enables benchmarking of engagement rates, content performance, audience growth, and industry benchmarks from other Iconosquare users. 

Collaboration with stakeholders

Iconosquare supports team collaboration through role-based permissions (admin, manager, team member), real-time editing, content approval workflows, internal notes/feedback, and shared content calendars. 

Collaborators can be invited via email with customized access levels, and dashboards or password-protected calendars can be shared externally with clients or stakeholders.

Pricing

Contact for pricing

Trial: 14-day free trial available

Metricool 

Metricool focuses on performance-driven Instagram analytics and visual reporting, making it well-suited for brands managing ongoing content strategies rather than one-off campaigns. 

With the tool’s free plan, brands can get basic hashtag analytics, analyze 5 competitor profiles, and access 30 days of analytics, among other features. 

Custom reports and templates

Users can generate in-app reports using predefined layouts. These exportable reports include metrics such as reach, impressions, engagement, follower growth, Reels and video views, and Story performance. 

Features like SmartLinks help identify which Instagram content is generating clicks and conversions. 

Templates are reusable across time periods and automatically pull updated Instagram data at the time of export, reducing manual reporting effort.

There is drag-and-drop customization for KPIs, sections, and visuals, along with options for PDF, PowerPoint, or CSV exports tailored for specific use cases like Instagram content performance, Reels analytics, and Stories insights.

Social listening and competitor analysis

Metricool does not offer built-in sentiment analysis for Instagram. Its listening features focus on tracking hashtag performance and engagement metrics, but they do not include automated sentiment scoring or mood detection on comments or posts. 

Metricool’s Instagram Competitor Analysis enables performance benchmarking against peers using metrics such as follower count, posting frequency, Reels activity, likes, comments, and engagement rate. 

It helps identify content gaps, analyze successful formats and messaging patterns, track competitor campaign activity, and observe hashtag usage. 

Collaboration with stakeholders

Users can grant view-only access to team members or clients, distribute branded PDF/PPT exports, and generate public share links for dashboards. 

Pricing

Custom pricing

Trial: 14-day free trial available (all paid plans)

Squarelovin

This tool focuses on UGC analytics, monthly performance reports, engagement trends, and community insights. It’s ideal for small businesses and creators leveraging user-generated content.

Custom reports and templates

Squarelovin supports campaign-specific reports, including hashtag performance reports, UGC campaign reports, influencer management reports, and account benchmarking reports. 

Users can track KPIs like impressions, engagement rates, number of followers, reach, demographic breakdowns, and content performance.

The reports aggregate multiple influencers/campaigns for comparison, identify top contributors (e.g., by engagement, reach, or conversions), and measure campaign impact, including trend analysis and UGC effectiveness.

Social listening and competitor analysis

Squarelovin’ does not offer keyword-based social listening or automated sentiment analysis.

Collaboration with stakeholders

Collaboration features let external stakeholders access Instagram metrics. Users can share reports via email or exports. Internal team members can pull data, generate reports, and stay up to date on analytics without separate logins for basic access. 

The platform does not provide in-app multi-user roles, annotations, or live dashboard sharing.

Pricing:

Approx. $79/month (Advanced/Pro plan)

Trial: Free trial available

Brandwatch

Brandwatch focuses on AI-powered sentiment analysis, consumer insights, emotion tracking, real-time social listening, influencer management, and performance tracking. 

It is particularly suitable for large brands managing complex campaigns, hashtag-driven efforts, influencer collaborations, competitive benchmarking, and trend identification on Instagram.

Custom reports and templates

Brandwatch includes a dedicated tool for influencer marketing to gather metrics on partner influencers and campaigns, with filtering for performance by creator. 

The platform offers reporting templates with pre-built and customizable layouts for quick use, including automated benchmarking of KPIs. 

There is drag-and-drop customization for KPIs, sections, and visuals in dashboards, along with shareable PDF and Excel exports and live links. 

Content Intelligence evaluates organic, paid, and boosted Instagram content, including Posts, Stories, and Reels, to identify performance patterns and optimization opportunities.

Social listening and competitor analysis

Brandwatch detects anomalies and spikes in Instagram data, triggering automated alerts. Teams are notified when negative sentiment or unusual comment patterns emerge, allowing for a prompt response to potential issues or crises.

Brandwatch Benchmark enables instant performance comparison against a large database of brands, with side-by-side analysis of follower growth, engagement rates, and share of voice. 

You can export comparative reports for stakeholders. The tool also uses AI to generate insights from competitors’ latest posts and comment patterns.

Collaboration with stakeholders

Brandwatch supports collaboration on Instagram analytics primarily through its Measure module in Social Media Management. Teams can create customizable dashboards tracking Instagram metrics. 

Features include internal sharing with view/edit access to colleagues or teams, a collaborative dashboard, scheduled email reports, and public links for external stakeholders with read-only views.

Pricing

Custom pricing 

Trial: No standard trial; demo available

In case you have tried Brandwatch in past, you can check better & social media management specific Brandwatch alternatives list.

Sendible 

Sendible is a social media management platform that helps schedule posts, monitor conversations, and analyze performance across networks. For Instagram, it offers post scheduling, engagement tracking, analytics, and automated PDF reporting to measure reach, growth, and content performance.

Custom reports and templates

Sendible offers comprehensive reports, including engagement performance reports, content strategy reports, hashtag breakdowns, and Instagram-specific overviews.

The tool offers pre-built templates and a report builder (available across all plans) to include campaign evaluation and content optimization. There's flexibility to organize sections with desired metrics. 

Social listening and competitor analysis

Social listening features include real-time tracking of comments, mentions, and interactions tied to Instagram Business accounts. Basic sentiment indicators are also analyzed through the engagement metrics.

The tool also offers trend identification via performance data and alerts for spikes in activity. Competitor tracking is undertaken through indirect benchmarking via industry trends and own-account performance analysis.

Collaboration with stakeholders

Collaboration features let internal (role-based access) and external stakeholders access key Instagram metrics. Users can share real-time dashboards or reports via custom links, automated email delivery, or file exports in formats like PDF.

Pricing

$89/month, 4 users (Traction plan)

Trial: 14-day free trial available 

Later

Later is a social media management platform with a strong focus on Instagram.

It’s widely used by creators and brands to plan content visually while tracking how posts perform over time.

Custom reports and templates

Later provides Instagram analytics through built-in dashboards rather than advanced report builders.

Users can view performance for posts, Reels, Stories, and hashtags, along with follower growth and engagement trends. Reports are mostly visual and suited for quick analysis, with limited customization compared to full reporting suites.

Social listening and competitor analysis

Later does not offer traditional social listening. It does not track brand mentions, sentiment, or conversations beyond your own Instagram account.

Competitor analysis is limited to high-level benchmarking, such as comparing posting frequency and engagement trends, without direct competitor monitoring or alerts.

Collaboration with stakeholders

Later supports collaboration through shared dashboards and team workspace access.

Stakeholders can review scheduled content and performance metrics, but external reporting and advanced permission controls are limited compared to agency-focused tools.

Pricing

Growth at $37.50/month 14-day free trial available

Instagram analytics tools are less about surface-level metrics and more about how reliably they translate data into decisions.

Analytics do not exist in isolation, especially at scale. They are most useful when paired with a platform that also supports social media workflows. 

Statusbrew combines analytics with a full social media management workflow. Teams can link performance data directly to content planning, approvals, and community management. This makes it easier to act on insights instead of treating analytics as a separate step.

FAQs

Which tool is best for agencies managing multiple client accounts?

Sendible and Statusbrew stand out for agencies. Statusbrew offers 20+ report templates and excels in team collaboration.  Sendible is also sought after for its customizable client reports and approval workflows. 

What’s the most affordable Instagram analytics tool? 

The most affordable Instagram analytics tool in 2026 is the free native Instagram Insights + Meta Business Suite, offering essential metrics like reach, engagement, Reels/Stories performance, and audience demographics at no cost.

For paid options that require more advanced features, Statusbrew provides detailed analytics, monthly reports, and templates. 

Which tool is best for tracking hashtags and influencer campaigns? 

Keyhole and Statusbrew both offer strong capabilities for tracking hashtags and influencer campaigns on Instagram, making them viable options depending on your priorities. 

Do any tools offer advanced sentiment analysis or social listening for Instagram? 

Yes. Tools like Brandwatch offer advanced, AI-driven sentiment analysis and deep social listening for Instagram. Statusbrew also supports Instagram social listening with sentiment insights, keyword tracking, and conversation monitoring, making it a more holistic option for brands and agencies.

How does the Instagram algorithm work in 2026?

The Instagram algorithm in 2026 places greater emphasis on deeper engagement signals such as shares, saves, DMs, watch time, and replays, rather than surface-level metrics. It increasingly prioritizes high-value, niche content that resonates with specific audiences.