18 Instagram Marketing Tools To Boost ROI & Engagement [Free & Paid]

May 16, 2023 13 min read

Instagram's changing algorithm poses a heavy challenge for its users to shine on the application. The platform has been in wide use for a long time now. Almost 1.47 billion people end up using the app every month!

However, marketing your brand on Instagram might look like taxing work if you don't have the right Instagram marketing tools in your armor. To gain more engagement and get more followers on Instagram, one should consider involving tools for Instagram marketing.

Here is our collection of the best marketing tools for Instagram for scheduling, monitoring, selling, analytics, and more.

Table Of Contents:

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What Are The Benefits Of Using Instagram Marketing Tools?

  • Instagram marketing tools help in the easy execution of effective campaigns on the platform with measurable outcomes.
  • They assist in improving your Instagram marketing approach by better assessing your performance.
  • Depending on the tool feature, they can help you find the business hashtags for your posts, schedule them, or drive traffic to your Instagram profile through dedicated links.
  • Mixing and matching different features of each of these Instagram marketing tools helps to achieve the greatest results.
  • They help you figure out when your posts will get the most likes and interactions.
  • They help obtain critical insights on social platforms like Instagram, where every brand competes with each other for their audience's attention.
  • The tools will inform you when the majority of your target audience is online so that you can put your best foot forward then.
  • They help to cross-promote Instagram content on other social platforms as well.
  • They can help you figure out what sort of Instagram posts get you the best results. You can analyze the success of different posts to figure out what works best for your brand on various social networks.

Instagram Automation Tools

Statusbrew (Paid)


Statusbrew simplifies and streamlines your Instagram management tasks, thus allowing you to focus on what matters most - building a thriving online presence and engaging with your audience.

Plan and schedule your content in advance

Take advantage of bulk scheduling to queue up multiple posts with just a few clicks. Statusbrew's smart scheduling algorithm ensures that your content is published at optimal times, maximizing engagement and reach.

With Statusbrew, you can publish Instagram carousel posts, Reels, single image posts and even Instagram Stories without having to open the Instagram app.

Clear out the unwanted noise in your comments section

Take control of your comments section by easily automatically hiding or deleting unwanted comments. Ensure a positive and spam-free environment for your community.

Go beyond your feed

Hashtags play a vital role in expanding your reach on Instagram, and Statusbrew's hashtags feed feature keeps you in the loop. Easily monitor conversations and engage with users who are using specific hashtags to increase your brand's exposure beyond your feed.

Never miss an important comment, mention, or direct message

Receive real-time alerts directly to your Statusbrew dashboard, on Slack, Microsoft Teams, or on your email to promptly respond and engage with your audience.

Stay organized

Organize your posts, comments, and messages into customized categories, making it easy to locate and track specific content and interactions. Stay organized, save time, and maintain a well-structured Instagram presence.

Don't just take our word for it; see what our satisfied customers say about us:

I'd rate Statusbrew as best social media management tool out there. This tool has features such as Publish and Audience that help me to schedule post on all social media platforms and also increase my followers on Twitter and Instagram.

Sign up today and experience the power of Instagram automation to streamline scheduling, intelligent analytics, and engagement to elevate your Instagram presence to new heights.

Try Statusbrew

Socinator (Paid)


Socinator is a social media automation tool that supports various platforms, including Instagram. It offers features such as scheduled posting, auto-like, auto-comment, auto-follow, and auto-repost. Socinator also provides advanced targeting options, user filtering, and analytics to help users effectively manage their Instagram accounts and drive engagement.

Instagram Business Tools

Here are the business tools provided by Instagram within its app to marketers trying to monetize their brands' presence on the platform.

Business Profiles (Free)

Any business can create an Instagram business profile, which will unlock access to Insights, promote your Instagram posts and advertise on the platform, add links to Instagram Stories, and tag products in your posts.

Insights (Free)

Insights offer valuable analytics regarding your Instagram presence, helping you understand your audience better and what makes a compelling post. These insights include:

  • Audience analytics
  • Post analytics
  • Stories analytics
  • Reelsanalytics
  • IG Live analytics
  • IG ad analytics

Read more: How To See Post Insights On Instagram

Promote (Free)

This is the simplest way to convert an Instagram post into an ad. All you need to do is select an existing post, add the CTA button you want to use, decide on what action you want your followers to perform, and select your target audience based on age, location, interests, and gender and decide on the time length to be promoted.

Promotions must follow Facebook's Advertising Policies, as the Facebook team usually reviews them.

Instagram Scheduling Tools

Sked Social (Paid)

Sked Social

Sked Social is helpful for the management and scheduling of Instagram posts. It allows you to upload multiple photos at once, either to schedule them for a future date or post them immediately. Marketers can enjoy its feature of web uploading as it even offers the option to send out email notifications when each post is ready to be sent.

With Sked Social, you can visually plan your Instagram feed using its drag-and-drop grid feature. This helps you maintain a cohesive aesthetic and organize your content effectively. It supports managing multiple Instagram accounts from a single dashboard, thus making it convenient for businesses or individuals with multiple profiles. Sked Social even offers automatic posting, where your scheduled posts can be automatically published to Instagram without any manual intervention.

Later (Paid)


Later is a simple and effective Instagram scheduling tool. Most marketers have embraced its appealing interface and intuitive drag-and-drop calendar.

Later's calendar view makes scheduling even easier. Its grid preview works to improve the management of your visual content and helps you find what you are looking for as fast as possible.

Another appealing feature of Later is the ability to create unique links with a Link in bio, which can bring targeted traffic to each of your posts, increasing the chances of conversion.

Later provides a visual content calendar where you can plan and organize your Instagram posts, ensuring a cohesive and well-planned feed. It even offers auto-publishing for Instagram business profiles, allowing your scheduled posts to be automatically published without requiring manual confirmation.

Later suggests relevant and popular hashtags based on your content, so you can optimize your posts for discoverability and reach a wider audience.

Instagram Visual Editing Tools

Layout (Free)


Layout is Instagram's own app that allows you to combine multiple photos to create a single image. Its function is very specific, but it brings opportunities for creative uses of your existing images/photos to create a stunning Instagram post. It's free and available on both iOS and Android.

With Layout's photo booth mode, you can quickly capture multiple photos and automatically arrange them into a layout. This is perfect for capturing fun and candid moments. You have the flexibility to customize the layouts by resizing and dragging the borders to fit your desired composition.

Boomerang (Free)


Boomerang is Instagram's video app which can create quick videos with simple edits. It can also help you turn a series of photos/images into a mini video. It gives a dynamic effect to your content. It's free and available for both Android and iOS devices.

Boomerang captures a burst of photos and stitches them together into a short looping video. It adds an element of fun and surprise to your Instagram posts. Boomerang allows you to record looping videos directly within the app, making it convenient and easy to create engaging content.

Boomerang's looping effect seamlessly transitions forward and backward motion, creating an eye-catching and mesmerizing visual experience. Boomerang videos can be easily shared to your Instagram feed or story, allowing you to engage your audience with captivating and dynamic content.

VSCO (Free)

As a photo editing tool and a social network, VSCO is the tool for you if you like Instagram filters. It can take your photo editing to the next level. It offers high-quality filters to transform any image into a beautiful Instagram post.

VSCO's film-inspired effects add a vintage or nostalgic touch to your photos, giving them a unique and artistic flair. It even allows you to save and apply custom editing presets, efficiently replicating your favorite editing styles across multiple photos.

VSCO has a vibrant community of creators where you can discover and share inspiring photography. You can explore curated collections, follow other users, and find inspiration for your own visual content.

Read more: How To Get Free Images For Your Social Media! (Royalty Free)

Instagram Marketing Tools To Measure Performance

Wishpond (Paid)


Wishpond offers an Instagram hashtag contest feature, which is an easy and organized way to run a hashtag contest. It helps you collect all the Instagram photos having a particular hashtag attached to them.

It even allows you to filter people who have followed your brand if you set it as a requirement for your contest. In this way, Wishpond enhances the productivity and effectiveness of your Instagram contests.

Yotpo (Paid)

Yotpo blends user-generated content management with advertising, which makes it an appealing option for Instagram marketing.

Its moderation dashboard allows you to find and obtain permission for user-generated content and turn it into effective ads which can help you promote your brand directly through your customer's content.

Read more: The Ultimate Guide To Instagram Ads

Mulpix (Paid)

As a powerful Instagram search engine, Mulpix helps you to discover new content through multiple Instagram hashtags. You can also search for captions, tags, and mentions, which turns it into an extremely useful Instagram marketing tool for anyone monitoring and curating Instagram content.

Read more: 350+ Best Instagram Captions For 2022

Instagram Marketing Tools To Measure Performance

Iconosquare (Paid)

Iconosquare helps you organize, understand and measure your Instagram content.

It is an analytics and marketing suite that offers valuable insights about your Instagram audience and presence and how you can improve your performance by analyzing your engagement, your account's growth, the most influential followers, and even the most used hashtags.

It can even be used for UGC monitoring and comment tracking while also offering multi-account management.

Read more: How to Manage Multiple Instagram Accounts From Your Phone Or Desktop

Crowdfire (Paid)


Crowdfire helps you discover the right hashtags to improve your Instagram posts performance, along with the best times to post on Instagram. It can also help you find out the right audience and manage your following.

For instance, Crowdfire can provide insights into your new followers, and your recent unfollows. You can spot the inactive accounts that you are following, ensuring that you only stay connected with your most relevant audience.

Read more: How To Track Instagram Followers Growth

Instagram Selling Tools

Like2Have.it (Paid)

Like2Have.it turns your photos into products that can be purchased through a custom site. You can upload a photo on Instagram, get its URL, and add it to your Like2Have.it gallery. You can even monitor the performance of your sales.

Like2Have.it even offers the feature to create embeddable posts with images from your actual customers, which would showcase your products in the most authentic way.

It helps to create an embeddable feed that can include links leading your followers to relevant product pages. One way you can use such Instagram posts is by featuring an image of existing customers demonstrating how to use your product or service.

Such user-generated feed gives your followers social proof and even encourages them to buy your products. Like2Have.it is an Instagram marketing tool that can be used by smaller brands that don't have a website but run their shop on Instagram.

Shop Social (Paid)

Shop Social

Shop Social helps your fans find your products in your Instagram photos, click and buy them. You can tag multiple products in your Instagram posts. You can either integrate your Instagram feed to your website or direct everyone you reach on Instagram to a custom URL. Shop Social even allows you to monitor clicks and performance and integrate Google Analytics.

Read more: How To Set Up Instagram Shopping

Instagram Engagement Tools

Planoly (Paid)


Planoly is an Instagram planning and scheduling tool that allows you to visually plan your Instagram grid, schedule posts, and analyze engagement metrics. It also provides hashtag analytics and a content library for easy organization.

Prequel (Paid)


Prequel is the go-to tool for making your Instagram stories truly stand out, as it seamlessly combines art and technology to offer unique effects and editing tools. Prequel provides the finishing touches that will take your Insta Story to the next level.

Instagram Ad Tools

Emplifi (Paid)


Emplifi is a leading platform that empowers businesses to optimize their Instagram ad strategy and achieve outstanding results. Emplifi' AI algorithms analyze your ad performance and provide data-driven recommendations to optimize your ads for maximum impact. With this feature, you can improve your targeting, ad creative elements, and ad placements to boost engagement and conversions.

AdRoll (Paid)


AdRoll helps you drive conversions and maximize your ad spending with its robust retargeting capabilities and personalized ad delivery. AdRoll allows you to customize your Instagram ads in real-time based on user behavior, interests, and demographics. AdRoll's dynamic ad personalization ensures that each ad is tailored to the individual, enhancing relevance and boosting engagement.

Revealbot (Paid)


Revealbot automates repetitive tasks in your Instagram ad management, such as ad creation, optimization, and scheduling. Revealbot's advanced targeting options allow you to reach the right audience for your Instagram ads. You can keep a close eye on your Instagram ad performance with Revealbot's performance monitoring tools.

Instagram Branded Contents Tools

Creator Studio (Free)


Facebook provides Creator Studio and allows creators to manage and publish their content across Facebook and Instagram. It offers tools for scheduling, analytics, and monetization, making it easier for creators to collaborate with brands and create branded content on Instagram.

AspireIQ (Paid)


AspireIQ is an influencer marketing platform that helps brands connect with influencers and create branded content campaigns. It provides tools for influencer discovery, campaign management, and performance tracking, allowing brands to scale their branded content efforts on Instagram.

Instagram Monetization Tools

Instagram Shopping (Free)

Instagram Shopping allows businesses and creators to tag products in their posts and stories, making it easy for users to discover and purchase items directly from Instagram. By integrating your online store with Instagram Shopping, you can drive sales and earn revenue from your Instagram content.

Instagram Ads (Free)

Instagram Ads enables businesses and influencers to run paid advertising campaigns on the platform. With precise targeting options and various ad formats, such as photo ads, video ads, carousel ads, and story ads, you can reach a wider audience and promote your products or services. Instagram Ads can help you generate revenue by driving traffic, increasing conversions, and boosting brand awareness.

Instagram Live Badges (Free)

Instagram Live Badges allow viewers to purchase badges during a live stream to support their favorite creators. As a creator, you can earn income from these badges as a form of virtual tipping. Viewers who purchase badges receive special recognition and perks during the live stream, fostering a sense of community and incentivizing support.

Instagram Growth Tools

Kicksta (Paid)


Kicksta is an Instagram growth tool that helps you organically grow your followers by engaging with real users who are interested in your content. By targeting relevant users and engaging with their posts, Kicksta helps you increase your visibility and attract more followers.

Combin (Paid)


Combin is an Instagram growth tool that allows you to find and engage with your target audience. It offers features like advanced search, automated liking and commenting, and audience analysis to help you attract genuine followers.

Supercharge Your Instagram Marketing Strategy With These Tools

Instagram is a popular social media platform with almost two billion monthly active users. To take advantage of this vast audience, you should select the appropriate Instagram marketing tool that can aid you in achieving your social goals. The tools listed in this article will make your Instagram marketing easier and more efficient.

Our advice would be to test these tools and pick the one that works better for you.

Grab a FREE demo with NO COMMITMENTS required of the Best Instagram Marketing Tool, Statusbrew, to start managing your Instagram accounts with ease!

Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, LinkedIn, YouTube, and even Google My Business.

FAQs (Frequently Asked Questions)

Here are some commonly asked questions about Instagram marketing tools:

What are free Instagram marketing tools?

Here are some of the best free Instagram marketing tools:

  • Crowdfire (hashtag recommendations, auto-tailored posts for each social platform, analytics for 1-day data)
  • Instagram Insights
  • Instagram Promote

What are the best Instagram analytics tools?

Here is a list of some of the best Instagram analytics tools:

  • Statusbrew
  • Iconosquare
  • Ink361
  • Crowdfire

What are the tools used in Instagram?

The tools used in Instagram can be used for different use cases like running a contest, image, and video editing, analytics, selling on Instagram, scheduling posts, and even for adding a link in bio. Here are the in-built Instagram tools provided within the app:

  • Business profiles
  • Insights
  • Promote

Rushali Das

Rushali is a B2B SaaS content writer who specializes in writing research-driven blog posts around marketing for B2B SaaS brands.

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