Instagram #hashtags = free advertising.
Instagram #hashtags = gaining potential clients.
Instagram #hashtags = a way to an astonishing community.
Over time Instagram hashtags have become an indispensable part of social media marketing.
As stats denote, post with hashtags receive 12.6% more engagement compared to post without hashtags. Analyzing the efficacy of hashtags, 88% of brands use at least one hashtag on their post.
These tags are a utilitarian medium on Instagram for brand growth, visibility, content reach & impression. Furthermore, hashtags are the ideal method to find relevant content on Instagram, and it offers your audience a facile way to find your content.
Hashtags hold the capacity to uplift your Instagram marketing strategy & improper placement of it can downgrade your marketing effort as well.
To help you leverage the use of hashtags on Instagram, we have prepared a list of the most popular hashtags that you can add to your Instagram posts.
Dive deep in the blog to understand how hashtags work on Instagram & check out the FAQs to prepare a marketing strategy with best hashtags for Instagram in 2023.
- What Is A Hashtag?
- Instagram Hashtags Statistics
- Most Popular Instagram Hashtags
- Valentine's Day Hashtags For 2023
- Trending Instagram Hashtags In 2023
- New Year Hashtags For 2023
- Fashion Hashtags Instagram
- Food Hashtags Instagram
- Retail Hashtags Instagram
- E-Commerce Hashtags Instagram
- Business Hashtags Instagram
- Small Business Hashtags Instagram
- Fitness Hashtags Instagram
- Music Hashtags Instagram
- Travel Hashtags Instagram
- Photography Hashtags Instagram
- Lifestyle Hashtags Instagram
- Nature Hashtags Instagram
- Beach Hashtags Instagram
- Makeup Hashtags Instagram
- Wedding Hashtags Instagram
- Cat Hashtags Instagram
- Dog Hashtags Instagram
- Art Hashtags Instagram
- Funny Hashtags Instagram
- Meme Hashtags Instagram
- Importance Of Using Best Instagram Hashtags
- Types Of Targeted Instagram Hashtags
- Types Of Popular Instagram Hashtags
- How To Use Best Hashtags For Instagram Effectively
- Instagram Hashtags: Frequently Asked Questions
What Is A Hashtag?
Hashtags are a clickable meld of letters, numbers, and(or) emojis preceded by the symbol '#,' for example, #instadaily. Instagram users use them to tag or classify, or group content to make content easily discoverable.
You can use general hashtags that everyone is using to categorize similar posts & images. However, many top brands use niche hashtags to develop interest among prospects & to synthesize posts relating to a specific product or a particular social campaign together.
When users click on hashtags, they can observe an Instagram page showing all the posts tagged under that particular hashtag. Apart from Instagram, hashtags are also prevalent on other prominent social channels like Facebook, Twitter & Pinterest.
As a fact, the hashtags made their way to the social platform in 2007. In that year, on August 23, the first-ever hashtag was used on Twitter by Chris Messina. He shared the idea to use '#' "a medium to create a differentiation between a diverse set of topics within a tweet."
After that, hashtags become a ubiquitous feature on all social & now thousands of hashtags are used on different social media channels daily.
Instagram Hashtags Statistics
Instagram hashtags act as your 'search weapon' for your posts. Let's check out the stats to understand the necessity of using hashtags on this social media platform:
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Posts with a minimum of one hashtag on Instagram profiles with 1,000 or fewer followers get 29% more interactions.
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Posts with 11+ hashtags on Instagram profiles with 1,000 or fewer followers have the highest interactions with 79.5%.
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Seven of ten hashtags on Instagram are branded hashtags & longer hashtags between the character range 21-34 outperform shorter ones.
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Profiles with under 5,000 followers, hashtags placed in the caption have an average of 36.85% more reach/post; the average reach per post for profiles with 5k-10k followers is 20.9%; 10k-50k followers' profile received 21.47%, and 50k-100k followers' profiles received an average of 21.43% reach/post .
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Instagram profiles with more than 100k followers who have placed a hashtag as the first comment received an average of 15.9% more reach/post.
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87.7% of accounts prefer to use hashtags in the caption & 12.3% prefer them in comments.
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93.8% of posts include hashtags in the caption, whereas 6.2% included them in comments.
Suggested Read: 350 Best Instagram Captions For 2023
32 Most Popular Instagram Hashtags
From analyzing the importance of the best Instagram hashtags to providing the popular Instagram hashtags to trending Instagram hashtags, we break down everything you need to know about Instagram hashtags in 2023.
Let’s start with the 32 most popular Instagram hashtags of all time:
- #friends – 434.18 m
- #smile – 430.11 m
- #life – 412.45 m
- #popularpic – 5.51 m
- #likeforlike – 360.88 m
- #toptags – 41.19 m
- #cute – 665.72 m
- #happy – 677.41 m
- #tbt – 590.38 m
- #girl – 446.2 m
- #instalike – 465.35 m
- #family – 414.2 m
- #followme – 596.57 m
- #nature – 706.25 m
- #instafollow – 122.86
- #picoftheday – 994.92 m
- #likeme – 43.49 m
- #instamood – 270.73 m
- #photooftheday – 996.51 m
- #repost – 560.74 m
- #igers – 295.18 m
- #like4like – 542.06 m
- #selfie – 465.97 m
- #instadaily – 586.19 m
- #likelike – 27.33 m
- #food – 479.68 m
- #summer – 524.48 m
- #followme – 596.57 m
- #art – 901.94 m
- #beautiful – 800.64 m
- #me – 465.55 m
- #fun – 432.55 m
Valentine's Day Hashtags 2023
- #HappyValentinesDay - 10.1 m
- #HappyValentinesDay❤️ - 577 k
- #VDay - 3.2 m
- #LoveIsInTheAir - 6.9 m
- #TogetherForever - 4.1 m
- #ForeverAndAlways - 1.8 m
- #MyValentine - 1.6 m
- #LoveOfMyLife - 16.7 m
- #RosesAreRed - 349 k
- #VioletsAreBlue - 24.6 k
- #HeartToHeart - 300 k
- #LoveWins - 9.3 m
- #HappyHeartsDay - 112 k
- #CoupleGoals - 50.4 m
- #MyBetterHalf - 705 k
- #LoveBirds - 3.9 m
- #ForeverTogether - 1.1 m
- #TogetherForever - 4.1 m
- #Soulmates - 4.5 m
- #Soulmate - 9.8 m
- #HappyCouple - 2 m
- #LoveIsSweet - 215 k
Trending Instagram Hashtags In 2023
Trending Instagram hashtags helps you get seen by the right people & leads to higher engagement and more followers. Check out our extensive list of trending hashtags based on different keywords:
Fashion Hashtags Instagram
Most of the time, fashion posts are popular because they usually help users get inspiration for assembling their style. Check out the top fashion hashtags to use on Instagram in 2023:
- #fashionblogger
- #fashionista
- #fashionstyle
- #instafashion
- #fashionable
- #fashiongram
- #fashionblog
- #fashionphotography
- #fashionstreet
- #fashionover40
- #fashionforkids
- #fashionsolo
- #fashionstyles
- #fashionportrait
- #fashionstudent
- #fashionideas
- #fashionbloger
- #fashionstyleblogger
- #fashionfollow
- #fashionlovers
- #fashionfactory
- #fashionhijabanak
- #fashiondaily
- #fashionretailer
- #fashionnovapartner
- #fashionstreet
- #fashionover40
- #fashionforkids
- #fashionsolo
- #fashiondoll
- #fashionstyles
- #fashionvintage
- #fashionclimaxx2
- #fashionring
- #fashionstyleblogger
- #fashionfollow
- #fashionfactory
- #fashionboutiques
- #fashiondirector
- #fashionretailer
- #fashionnovapartner
- #fahsion
- #lookoftoday
- #stylis
- #smartstyle
- #my_style
- #fashionblogger
- #instafashion
- #fashionweek
- #fashionworld
New Year Hashtags For 2023
New Year is one of the best times of the year to promote your social accounts. With the hashtags listed below, you're in for an increased reach and engagement to your new year posts. This is the ultimate list of new year hashtags you would need in 2023. Check them out and start using them on your posts!
- #newyear
- #newyearnewme
- #newyear2023
- #newyearseve
- #newyeareve
- #newyearresolution
- #newyearnewyou
- #newyears
- #newyearparty
- #newyearsparty
- #newyeardecor
- #newyearnails
- #newyearsale
- #newyeargift
- #newyeargoals
- #newyeariscoming
- #newyearsresolution
- #lunarnewyear
- #newyearsnails
- #newyearcake
- #newyearnewgoals
- #newyearvibes
- #newyearresolutions
- #newyearmood
- #happynewyear
- #newyearcelebration
- #newyearnewgoals
Food Hashtags Instagram
Food is not going to stop trending as there is an emerging trend of food bloggers on Instagram. You can use hashtags like #Foodie and #Delicious to reach out to your targeted foodies. Following are a few top food hashtags on Instagram associated with the food industry:
- #food
- #foodporn
- #lunch
- #homemade
- #foodislife
- #instavegan
- #perfectlyplated
- #yummy
- #foodie
- #delicious
- #dinner
- #breakfast
- #veganfood
- #goodfood
- #foodgram
Retail Hashtags Instagram
Following are a few trending & popular retail hashtags on Instagram in 2023:
- #retail
- #wholesale
- #fashion
- #shopping
- #retaildesign
- #marketing
- #visualmerchandising
- #onlineshopping
- #onlineshop
- #merchandising
- #retailtherapy
- #ecommerce
- #retailshopping
- #retailexperience
- #boutique
E-Commerce Hashtags Instagram
Trending e-commerce Instagram hashtags in 2023:
- #responsive
- #digitalagency
- #socialmediastrategist
- #website
- #business
- #facebookshops
- #ecom
- #ecommerce
- #ecommercemarketing
- #ecommercebusiness
- #plantlover
- #shoponline
- #onlinestore
- #instamarketing
- #instaseo
Business Hashtags Instagram
On Instagram, the business space is filled with motivation & feel-good post along with business expertise posts. You can use diverse motivational hashtags amalgamated with the right captions to cater to aspiring entrepreneurs looking for tips to excel in the business. A few top business hashtags on Instagram in 2023:
- #businesswoman
- #businessowner
- #businessowners
- #businesscoach
- #business
- #businessman
- #businesswomen
- #businesslife
- #businessminded
- #marketingmindset
- #successquotes
- #quoteoftheday
- #entrepreneurship
- #startup
- #hustle
Small Business Hashtags Instagram
For small businesses, you can mix some of these top small business hashtags of 2023 into rotation & you also can use city-specific hashtags.
- #supportsmallbusiness
- #localbusiness
- #smallbiz
- #shoplocal
- #smallbusiness
- #supportlocal
- #smallbusinessowner
- #smallbizowner
- #smallbusinesstips
- #smallbiztips
- #shoplocal
- #shopsmall
- #localartist
- #localfood
- #localbusinesstips
Fitness Hashtags Instagram
For the fitness industry on Instagram you can use relevant tags that refer to specific activities or types of workouts. Top fitness hashtags to use often in 2023:
- #fitness
- #fitnessmotivation
- #fitnessmodel
- #fitnessaddict
- #fitnessjourney
- #fitnessgirl
- #fitnesslife
- #fitnesslifestyle
- #fitnessgoals
- #fitnessfreak
- #fitnessstudio
- #fitnessquote
- #fitnesspro
- #fitnessvideo
- #fitnesstyle
- #fitnessforever
- #fitnessdecombate
- #fitnesspeople
- #fitnesspanama
- #fitnesspartners
- #fitnessbabes
- #fitnessphoto
- #fitnessfactory
- #fitnessinstagram
- #lifestyle
- #fitness
- #bodyhealthy
- #gyminspiration
- #gymlovers
- #fitnessvideo
- #inshape
- #fitnessjourney
- #gymlife
Music Hashtags Instagram
Music hashtags for Instagram in 2023:
- #music
- #musicproducer
- #musicians
- #musicislife
- #hiphopmusic
- #musiclife
- #electronicmusic
- #musiclover
- #countrymusic
- #trapmusic
- #artist
- #newmusic
- #beats
- #hiphop
- #rap
Travel Hashtags Instagram
COVID-19 heavily impacts the travel and tourism industries. As a result, most Instagram travel posts and hashtags this year have the primary focus on future plans rather than the current travels. These are some of the trending travel hashtags on Instagram for 2023:
- #instatraveling
- #travelingtheworld
- #travelingourplanet
- #lovetraveling
- #travelinggram
- #travelingstylist
- #travelingphotographer
- #travelingpost
- #travelingthroughtheworld
- #travelingcouple
- #travelingpinoy
- #travelingfamily
- #travelingmua
- #travelinghairstylist
- #travelingartist
- #traveling_sunset
- #travelingislife
- #travelingmodel
- #travelingplanet
- #travelingbraider
- #traveling_windows
- #travelingram_click
- #travelingportugal
- #travelingbali
- #travelingstuff
- #travelingbarber
- #travelling
- #travellingthroughtheworld
- #travellingtheworld
- #travellingram
- #travellingwithkids
- #travellingindonesia
- #travellingwithkids
- #travellingourplanet
- #travellingmodel
- #travellingaroundtheworld
- #travellingwoman
- #travellingcouple
- #travellingjapan
- #travellinggram
- #travellinglife
- #travellingfamily
- #travellingpinoy
- #travellingartist
- #thetravellingnomads
- #travellingteacher
- #travellingindia
- #travellingwithababy
- #travellingphotographer
Photography Hashtags Instagram
Best Instagram hashtags for photography for 2023:
- #photo
- #photographer
- #photoshoot
- #travelphotography
- #portraitphotography
- #canon
- #nikon
- #photography
- #photooftheday
- #landscape
- #picoftheday
- #photographyislife
- #photographyaddict
- #photographyskills
- #photographyeveryday
Lifestyle Hashtags Instagram
Are you searching for the best hashtags for lifestyle for your Instagram post? Check out the following sets of best hashtags for lifestyle on Instagram. Next time you post lifestyle content, choose the relevant lifestyle hashtag from the list & use it on your post to enrich your reach.
Trending lifestyle hashtags for 2023:
- #lifestyle
- #healthylifestyle
- #lifestyleblogger
- #luxurylifestyle
- #fitnesslifestyle
- #carlifestyle
- #lifestylephotography
- #lifestyleblog
- #lifestylechange
- #entrepreneurlifestyle
- #lifestylechanges
- #lifestylebrand
- #lifestylemodel
- #lifestylecoach
- #lifestyleinfluencer
- #lifestyledesign
- #lifestylefotografie
- #lifestyleboutique
- #lifestylenewbornphotography
- #lifestyleph
- #lifestylephotos
- #lifestyleofawarrior
- #lifestylequotes
- #lifestyleclothing
- #lifestylesardinia
- #lifestylemanagement
- #lifestyleluxuries
- #lifestylenotdiet
- #lifestylechangenotadiet
- #lifestylephotoshoot
Nature Hashtags Instagram
Trending nature hashtags for 2023:
- #nature
- #natureaddict
- #lovenature
- #naturephoto
- #nature_shooters
- #naturelove
- #natureporn
- #natureshots
- #nature_lovers
- #nature_seekers
- #beautifulnature
- #naturehippys
- #ig_nature
- #instanaturelover
- #nature_good
Beach Hashtags Instagram
Check out the most popular beach hashtags on Instagram:
- #beach
- #beachvibes
- #venicebeach
- #beachtime
- #palmbeach
- #beachbabe
- #westpalmbeach
- #beachwaves
- #beachdays
- #beachwedding
- #beachhouse
- #beachlover
- #beachbodycoach
- #instabeach
- #sunsetbeach
Makeup Hashtags Instagram
Popular makeup hashtags on Instagram:
- #makeup
- #makeupartist
- #mua
- #makeuptutorial
- #skincare
- #selfie
- #makeuplover
- #smile
- #makeupaddict
- #makeupgoals
- #makeupidea
- #makeuplove
- #glammakeup
- #makeuptransformation
- #makeuptime
Wedding Hashtags Instagram
Check out the trending wedding hashtags on Instagram:
- #weddinghair
- #weddingparty
- #weddingflowers
- #weddingstyle
- #weddinggown
- #makeupwedding
- #weddingdetails
- #weddingtime
- #destinationwedding
- #souvenirwedding
- #preweddingphoto
- #weddingorganizer
- #weddingring
- #weddinggift
- #luxurywedding
Cat Hashtags Instagram
Check out the popular cat hashtags:
- #cat
- #cats_of_instagram
- #ilovemycat
- #catsagram
- #lovecats
- #catlife
- #blackcat
- #cutecat
- #catlove
- #kittycat
- #instacats
- #caturday
- #instagramcats
- #catalunya
- #catsofig
Dog Hashtags Instagram
Following are few trending dog hashtags on Instagram:
- #dog
- #doglife
- #dogsofinsta
- #doggy
- #dogsofinstagram
- #doggo
- #lovedogs
- #bulldog
- #rescuedog
- #instagramdogs
- #mydog
- #doglove
- #cutedog
- #dogsofinstaworld
- #happydog
Art Hashtags Instagram
Trending art hashtags on Instagram:
- #art
- #streetart
- #artistsoninstagram
- #contemporaryart
- #artofvisuals
- #artoftheday
- #artsy
- #fanart
- #instaartist
- #abstractart
- #fineart
- #cartoon
- #artistic
- #artgallery
- #tattooartist
Funny Hashtags Instagram
Most popular funny hashtags on Instagram:
- #funny
- #funnyaf
- #funnyquotes
- #funnypics
- #funnycat
- #funnyface
- #funnyfaces
- #funnydog
- #sofunny
- #funnytumblr
- #pubgfunny
- #funnypic
- #funnymoments
- #funnycats
- #fortnitefunny
Meme Hashtags Instagram
Memes are a good dose of entertaining content on Instagram. Are you looking for prevalent Instagram meme hashtags to spike your post reach? In this section, we have enlisted the most used Instagram meme hashtags.
Check out the popular Instagram meme hashtags & grow your follower:
- #meme
- #fortnitememes
- #spicymemes
- #funnymeme
- #memepage
- #memelord
- #animememes
- #memer
- #tiktokmemes
- #edgymeme
- #bestmemes
- #kpopmemes
- #dankmemesdaily
- #spongebobmemes
- #memeaccount
Note: Make sure to choose only those Instagram meme hashtags which are relevant to your content.
Importance Of Using The Best Instagram Hashtags
Saying about spreading of hashtags on Instagram like a campfire, it will be a euphemism. The pace of its growth & engagement is more than that. This is because the relevance of using the best Instagram hashtags is assorted with one of the best practices to get discovered by new audiences on the platform.
Brands & businesses are using targeted hashtags on Instagram, which can translate into more engagement, followers, & customers for the business.
- On Instagram, along with adding hashtags to your post, you also can follow hashtags to discover content related to your interests. This excellent tool is best to group together your own content to embark on a unique campaign or project. To be more visible you can use a unique hashtag & tie it all your related posts together. For example, Reebok had started its campaign with the hashtag '#fitasscompany' & it got a lot of attention on social media.
To use a hashtag on your post type a the sign(#) followed by your keyword or keywords without a space. On doing so popular hashtags pops up as you type, along with the number of posts that use that hashtag. If the popped-up hashtag is relevant to your post content, tap to add it to your post.
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Instagram hashtags work by organizing and categorizing photos and videos. Using the right hashtags on Instagram can put your content in front of your target prospects, even if they haven't connected with you before. Furthermore, when you add a hashtag on your post, if you have a public Instagram account, that particular post will be visible on the corresponding hashtag page.
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Remember that your tags won't appear publicly on hashtag pages if you have a private Instagram profile. Besides, you can use only text, numbers & emojis on your tags; spaces and special characters, like $ or %, won't work. On Instagram, one can use up to 30 hashtags on a feed post & 10 hashtags are allowed to use on Instagram stories.
Types Of Targeted Instagram Hashtags
On Instagram, several different types of hashtags are used, which are primarily broad & based on subject level. However, to get more engagement, using targeted hashtags is beneficial as they have less competition. Let's check out the types of target Instagram hashtags:
1. Brand Hashtags
Many of the top brands create Instagram hashtags associating with their brand or products. Famous global brand Starbucks aces in creating trending hashtag campaigns over social media channels.
For example the brand initiated a hashtag campaign #RedCupContest in the mode of an Instagram contest. As part of the campaign, they asked their customers to tag them on Instagram by uploading a photo with the Starbucks Red coffee cup using the hashtag #RedCupContest. They added the perks to the campaign as an opportunity to win a gift card.
The campaign resulted in boosting brand awareness. The contest part of the Starbucks hashtag campaign encourages its followers to participate in their yearly hashtag campaign.
With the successful implementation of the hashtag campaigns Starbucks has built a community of 17.8 million followers on Instagram where its users speak for the brand rather than the brand itself. With the well-planned Instagram hashtag campaign strategy Starbucks manages to collect thousands of hashtag posts every year, which is helping the brand's growth.
2. Category Hashtags
Category hashtags on Instagram are usually broad, however, to get good engagement make sure to keep the hashtags closely related to the subject of your content.
For example, if you share a picture of your brand achievements in a corporate event such as Tech Asia stick to categories like '#techevent' and #achievement instead of '#event.' Usually, category hashtags don't connect to any brand, and they are less focused. While you use hashtags on Instagram, make sure to narrow it down and be as focused as possible.
3. Event Hashtags
Event hashtags are associated with a particular event. For example, you are in a particular event such as LinkedIn Local, to share event details, you can use hashtags such as #linkdinlocal or #linkdinlocalaustralia, etc. Apart from using for formal events, event hashtags can be used to tag your content for television shows or prominent sporting events such as #Olympics, or for conferences and more.
4. Campaign Hashtags
Brands use campaign hashtags to organize the content they create around a specific campaign. These hashtags are short-term & last only as long as the campaign. Campaign hashtags are predominantly seen & used for product launches.
An excellent example of a campaign hashtag is by multinational shoes, clothing & accessories brand Adidas. Its #ORIGINALis hashtag campaign set an astounding procurement in audience engagement.
Case Study: Adidas primarily deals in product lines related to specific sports categories like Football, Basketball, etc. In the year 2017, the multinational brand introduced a new & exciting clothing line for hip-hop culture lovers. The entire concept is relatively new & attractive for their prospects. To promote the product line, the brand initiated the hashtag campaign #ORIGINALis, which become highly popular among hip-hop culture followers.
Adidas strategically designed the campaign with the influencers' marketing plan, & they were successful in gaining the attention of a vast audience other than their regular fans, such as sportspersons. Analyzing the impact of influencers on Instagram users, Adidas partnered with Snoop Dogg, Stormzy, and Desiigner & introduced the latest fashion.
The hashtag campaign #ORIGINALis achieves an outstanding amount of engagement & received a considerable number of user-generated posts with #ORIGINALis. The amalgamation of the hashtag campaign with influencer marketing attracts greater audience engagement & builds a substantial customer base through this campaign.
Suggested Read: How To Encourage Employee Advocacy On Social Media
Types Of Popular Instagram Hashtags
Instagram has broken down the hashtags into nine perceptible types:
Niche Hashtags: Niche Hashtags are the specific hashtags denoting where your content context fits in your particular industry. For example like #sportsblogger or #foodblogger or #travelblogger etc.
Product or service hashtags: Product or Service hashtags are the primary keywords that describe attributes of a product or service, such as #skateboard or #smmtool etc.
Instagram community hashtags: On Instagram, diverse communities exist. Instagram community hashtags help you find & join them. For example #foodiesofinstagram or #artistsofinstgram.
Special event or seasonal hashtags: Special event or seasonal hashtags refer to seasons, like #winterdays, #autumnevning, etc. These hashtags are also used for holidays or specific events such as #independenceday, #worldemojiday, #socialmediaday, #holiday season etc.
Location hashtags: Along with geo-tagging your Instagram post, you can use the Location hashtags. It is indeed a good practice to use these hashtags to increase your post visibility, for example, #sanfrancisonights or #londonbeerfactory etc.
Daily hashtags: These hashtags are associated with the tags to each day of the week. Each day can be amalgamate with a context that can create plenty of hashtags. For example, from #MondayBlues, #sundayvibes, #Fridaynights etc.
Acronym hashtags: Acronyms are popular Instagram lingo & each day, plenty of acronym hashtags are used to give relevance to the content. Popular Instagram acronyms hashtags are #TBT for Throwback Thursday, #OOTD for outfit of the day, #FBF for flashback Friday, #YOLO for you only live once, #GOAT, greatest of all times, etc.
Relevant phrase hashtags: Relevant phrase hashtags combine niche hashtags, product hashtags, community hashtags, and crafts phases to connect to existing communities. They are more targeted hashtags such as #hewhowrites or #dailydoseofwriting etc.
Emoji hashtags: Emojis are tiny digital images that express emotions. Emoji hashtags are pretty popular on Instagram. These hashtags can be used solely, or they can be mingled with words or phrases or with other characters.
How To Use Best Hashtags For Instagram Effectively
Following are a few tips & tactics to use Instagram hashtags effectively:
1. Analyze Insights
Analyzing hashtag insights is the initial step to understand & improve hashtag reach. Track the top metrics to get an idea about whether a hashtag is working for your social strategy or not. Following are a few top metrics which can help you determine the success of a hashtag & to figure out to figure out the best Instagram hashtag.
Popularity: Check out how popular is the hashtag you are using. Depending on the course of time, a few hashtags get more attention from users & searched more often. To get your desired visibility, consider implementing a popular hashtag on your post. However, strict consideration & analysis should be there to ensure that you're not spamming your followers with irrelevant tags.
Reach: Monitor the reach of your Instagram hashtags. High reach denotes you are using the best hashtags. If reach is low, improvise tactics & use a tool like Statusbrew to continuously track hashtags that are getting high attention.
Interactions: Monitor if your tags are encouraging interaction or not. If you are using hashtags for a campaign, check out what the response is & how many people are responding to it by using that particular hashtags. Observe if your target audience is being able to resonate with the message shared with the hashtag.
Statusbrew social media management tool can also be your reliable companion for the effective implementation of hashtags. Its 'Hashtag Insights' helps users measure the performance of their most engaged hashtags with role-based access.
Stastubrew's Hashtag Performance Report monitors the total post count, clicks, comments& engagement for a specific hashtag on a particular post in a profile.
Request a demo to learn more about Statusbrew hashtag analytics & start mining hashtag data today.
2. Use Hashtags On Instagram Story
Using hashtags on Instagram stories is a great way to augment your profile's visibility. To use tags on a story, you can use the hashtag sticker. Or use the text tool, use '#' & type out the hashtag.
3. Refrain From Using Banned Hashtags
Instagram banned hashtags when inappropriate content becomes associated with a hashtag. Hence to understand if a hashtag is restricted or not, check it before using it on your post. Because using banned hashtags can lead to a drop in engagement, using legit tags also becomes less effective as your posts could be dropped in the algorithm. Furthermore, using banned tags attracts bots, spammers & creates a negative image of your brand.
4. Avoid Using Irrelevant Or Repetitive Hashtags
Refrain from using repetitive hashtags for your post. Do not copy and paste the same list of hashtags on every post. Instagram's community guidelines states "posting repetitive comments or content" is not supported. Using same hashtags for every post may result in penalizing your content by the Instagram algorithm.
5. Use Hashtags Generator
A hashtag generator is a tool that allows you to generate hashtags for popular social platforms. Hashtag generators seamlessly come up with diverse hashtags which you can directly incorporate into your Instagram posts & assists you to gain more exposure & traction. These tools suggest hashtags based on a particular keyword, image, or URL. Some of the best hashtag generator tools in 2023 are HashtagsForLikes, Kicksta, Inflact, Tailwind, Flick, Keyhole, Sistrix, Hashatit, etc.
Instagram Hashtags: Frequently Asked Questions
Instagram hashtags are an impactful tool for creating visibility, but you must use them properly to get the most out of it. To avoid misusing popular hashtags, let's check out FAQs of Instagram hashtags in 2023:
How do you find trending Instagram hashtags?
Take the initial step of doing a good research on Instagram for a hashtag that makes relevant to the context of your post. Using a hashtag that does not have any relevance with your post content can't help you enrich engagement & contrary, it will create a bad reputation for your brand. To search hashtags, simply open the Instagram app & go to the "Tags" tab in the Instagram app and browse the hashtags.
What hashtags should you use on your post?
Use a mix of best Instagram hashtags on your post, i.e., some of the tags should relate to your brand, some should match the context of the images used, use a few more that match the content & area of your business. For the sizes, mix match it, use both short & long form of hashtags, amalgamate it with emojis. Use branded hashtag to boost your brand reach. Branded hashtags work best on the following platforms:
Which Instagram hashtags get the most likes?
Till date, there is not a constant list of hashtags that get the most likes. Engagement & reach of the hashtags changes depending on the ongoing trends. To use the best Instagram hashtags for your post, understand how to use hashtags on Instagram. Consider the following steps to get hashtag insights into your posts. Before proceeding to get the insights to make sure you have a business account:
- Step 1: Open your Instagram app & choose the post you want data on. After that, tap on 'View Insights' right below the post on the left-hand side.
- Step 2: Once you get the 'Post Insights' screen, swipe up & you'll get all the insights for that post. In the 'Impression' section, you'll get the analytics about the hashtags.
Should You Use 30 hashtags?
Depends! If you have 30 hashtags that work well with your content, you can go ahead with it, but as a best practice, it is always good if you do not touch the maximum limit. Using all 30 hashtags sometimes looks unprofessional. Never force yourself to use 30. Think of the relevant hashtags & refrain yourself from using disconnected hashtags for no reason. However, in the end, using 30 hashtags or not; the choice is yours.
Let's Wrap Up!
Trending Instagram hashtags are hugely beneficial when you use the right ones. To figure out which hashtags are best for your brand, you need to do in-depth analysis & research. But once you've got your list of hashtags immersed, you can start growing your account.
Ensure to be flexible & willing to twitch your hashtags whenever required.
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