20+ Social Media Marketing Tools To Use In 2024

Social media marketing isn’t a one-person show; you are only as good as the tools you use. Hence, social media marketing tools play a crucial role. They help us marketers tell their stories, get into the audience’s mind, and get them to act.

These tools also help you understand the market better and align your strategies to your marketing goals to target the right audience.

Here's a comprehensive list of the best social media marketing tools across various categories to help you build your social media toolkit.

Social Media Scheduling Tools

Social media teams find juggling between multiple social media platforms a tedious task. But there are a plethora of social media scheduling tools available to optimize your social media marketing. Here are the top tools to schedule and automate your social content.

Statusbrew's Compose

With a focus on expanding your social reach while reducing effort, Statusbrew’s Compose centralizes your publishing efforts for a smooth execution of content publishing. It offers real-time post customization according to specific networks, multi-network scheduling, and publishing with live previews to ensure the accuracy and visual appeal of posts before publishing. You can schedule posts by custom time or use the best time queuing systems for precision targeting.

Key Features

• Bulk scheduling
• Approval workflow
• Instagram Grid Planner
• BrewLink in Bio tool
• Social campaign management
• Asset management
• Set up automatic approvals for the Posts

Pricing: Starts at $129 per month for 5 users and 10 social profiles

Agorapusle

Agorapulse simplifies social media management by letting you schedule and publish all your content, from Reels and Stories to TikTok videos, across major platforms like Instagram, Facebook, TikTok, X (former Twitter), and LinkedIn.

Key Features

• Real-time collaboration tools
• Visual publishing calendar
• Writing Assistant
• Option to schedule Facebook Boosted Posts
• Supports UTM tracking
• Multi-platform scheduling and publishing
• Content organization with folders and labels
• Content customization options such as image cropping, video thumbnail editing
• Mobile app for Android and iOS
• Content approval process

Pricing: Starts at $49 per user per month for 10 social profiles

Buffer

Buffer stands out as a user-friendly social media scheduling software that helps brands grow their presence online. Buffer makes social media scheduling straightforward and efficient by providing a simple dashboard for planning and publishing content across various channels.

Key Features

• All-in-one dashboard
• Buffer AI assistant
• Video content distribution
• Team collaboration
• Planning and scheduling
• Automated and custom post-timing
• Draft and feedback system
• Post-review and approval
• Account management and access sharing
• Preset publishing schedule for each social account
• Visual content calendar

Pricing: Starts at $6 per month for 1 social channel

Sendible

Sendible is a comprehensive social media scheduling tool that streamlines the content scheduling workflow and makes it easier for businesses to manage their social media presence.

Key Features

• Schedule posts, images, and videos individually or in bulk
• Customize posts for each platform with mentions, hashtags, emojis, and visuals
• Group posts into campaigns
• Visual content calendar
• In-app image editor
• Canva integration
• GIPHY and Pexels integration
• Content discovery and sharing
• Bulk import campaign planning

Pricing: Starts at $29 per month for 1 user and 6 social profiles

Pally

Pallyy is an intuitive social media scheduling tool that helps in planning, scheduling, and auto-publishing content across various platforms from a single dashboard. Highlighted for its user-friendliness and efficiency, users can schedule their posts and relax as the tool automatically publishes to Instagram, Facebook, Twitter, LinkedIn, Google My Business, and TikTok.

Key Features

• Auto-publishing to multiple platforms
• Organized media storage in folders
• Draft saving
• Collaborative calendar
• Quick media access for efficient post-creation
• Easy client involvement with comments and approvals
• Simplified social media management for teams and agencies
• Streamlined sign-up and profile connection process
• Intuitive dashboard for planning and scheduling

Pricing: Starts at $18 per month for 1 user and 6 social profiles

Coschedule

CoSchedule's Social Calendar empowers you to create, schedule, publish, and analyze your social media content all in one place, with AI assistance to streamline the process.

Key Features

• See your entire social strategy on one calendar
• Drag & drop rescheduling
• Social composer
• AI social assistant
• Social message optimizer
• 500+ AI marketing prompts
• Automated social publishing
• ReQueue
• Social templates
• Best time scheduler
• Measure & analyze your social performance
• Comprehensive social strategy management

Pricing: Starts at $19 per user per month for 5 social profiles

Social Media Engagement Tools

You no longer have to lose customers just because you can’t keep up with social media engagement on all your accounts. Here are the top tools to help you manage engagement on social media better and up your response time.

Statusbrew Engage

Statusbrew’s Engage is a unified inbox designed to help teams monitor social interactions and engage with their audience across different social networks. It speeds up response times to turn your target audience into brand loyalists and advocate customers. You can automatically route high-priority messages, flag urgent customer concerns, and categorize interactions for better team management by employing inbox automation. You can create custom inboxes for specific needs such as dedicated inboxes for customer support queries from Facebook, another for brand mentions, and so on.

Key Features

• Leave internal notes & tag conversations
• Get Slack, Microsoft Teams, mobile, desktop, and email notifications
• Social CRM with HubSpot & Salesforce integration
• Review management
• Member Online Status

Sprout Social

Sprout Social simplifies social media engagement by offering a centralized platform to interact with customers, manage messages, and track results for better internal collaboration and customer insights.

Key Features

• Consolidated inbox
• Salesforce Service Cloud integration
• Review management
• Message spike alerts
• Bot builder
• Message tagging
• Case assignment
• Team reports
• Sentiment analysis

Pricing: Starts at $199 per seat per month for 5 social profiles.

Napoleon Cat

NapoleonCat has a Social Inbox feature designed to help businesses moderate and manage comments, messages, and reviews across social media platforms. This tool transforms the often chaotic and time-consuming task of social media engagement into a more manageable process.

Key Features

• Centralized moderation
• Real-time notifications
• Smooth team collaboration
• Smart filtering and automated responses
• Audience insights

Pricing: Starts at $27 per user per month for 3 social profiles.

Hootsuite

Hootsuite simplifies the process of engaging with followers on social media and helps users win more likes, engage in meaningful conversations, and track their social media performance. It offers a suite of tools from a unified dashboard that smooth interactions with followers across various social platforms.

Key Features

• Consolidates all private messages and public comments into one dashboard
• Saved replies
• Chatbot capabilities
• Set up social listening for keywords, hashtags, and mentions
• View engagement rates by post, network, or account
• Track engagement over time
• Identify the most engaging posts

Pricing: Starts at $22 per user per month for 10 social accounts.

Emplifi

Emplifi improves social media engagement by offering solutions that bridge the gap between social marketing, community management, and social care. It integrates various aspects of social media engagement to allow brands to connect with their audience, convert followers into customers, and care for their community.

Key Features

• Centralized social media engagement
• Community management
• Social listening and intelligence
• Automated social media workflows
• Advanced routing and team collaboration
• Targeted influencer marketing
• Comprehensive analytics and reporting

Pricing: Offers custom pricing based on your needs and budget.

Social Media Reporting Tools

How can you measure your brand’s performance on social media and ensure you are on the right track to reach your marketing goals? The social media analytics tools below will help you collect and evaluate data and make smarter decisions.

Statusbrew's Report

Statusbrew’s analytics focuses on delivering clear, actionable insights to help users make informed decisions regarding their social media presence with datafill of upto 18 months.

Key Features

• Customizable templates with 230 metrics
• Schedule reports
• Export reports as PDF or CSV
• Create and share an interactive live link for any reporting dashboard
• Team activity report
• Tag reporting
• SLA breakdowns
• Competitor analysis

Keyhole

Keyhole is social media reporting for agencies and marketers to effortlessly report on their social campaigns' performance and impact. It is a real-time reporting tool that simplifies the creation of client-ready reports to provide a comprehensive and accessible overview of your social media efforts.

Key Features

• Report on your social campaign's performance
• Unlimited, ready-to-print PDF reports
• Offers a live dashboard that can be shared with clients without requiring a login
• Custom reports & white-labelling
• Reports for every social platform, including Instagram, Twitter, Facebook, and YouTube
• Historical data reports with backfill of up to 5 years of data

Pricing: Starts at $89 per user per month for 3 social profile analytics

Sprinklr

Sprinklr offers social media analytics and reporting for businesses to craft winning strategies for engaging customers at scale. With its data-rich and intuitive reports, Sprinklr provides actionable insights that help optimize both your organic and paid social media performance.

Key Features

• Cross-channel performance reporting
• Monitor and analyze the performance of organic and paid content across more than 30 channels from a single space
• Media monitoring
• Campaign performance
• Competitor benchmarking
• Monitor customer sentiment
• Schedule reports
• Team efficiency tracking
• Analyze paid media strategy

Pricing: Starts at $299 per user per month

Talkwalker

Talkwalker, with its automated features, makes it simpler for teams to share social intelligence across departments. This tool is designed to save time when preparing and formatting social KPI reports. Reports can be easily downloaded in multiple formats like PowerPoint, Word, or PDF for easy integration into presentations or documents.

Key Features

• Customizable, multi-format reporting
• Dynamic report enhancements with video, images, and comments
• Quick data export options
• Combine social data with business metrics like lead generation stats or revenue figures to prove ROI convincingly
• Schedule reports
• Receive automatic updates of reports every time they are accessed, downloaded, or emailed

Pricing: Offers custom pricing

Audiense

Audiense Insights offers a platform to identify, understand, and activate the most relevant audiences for your brand using social data. It provides a deeper understanding of audience segments for strategic engagement based on comprehensive insights.

Key Features

• Provides demographics like gender, location, languages, bio keywords, and age ranges
• Socio-economic insights, including education, job industries, relationship statuses, and household incomes in the U.S.
• Categorizes media affinities across Radio, Newspapers, Magazines, Online Shows, etc.
• Offers content creation recommendations based on audience personality traits in partnership with IBM Watson
• Shows the most liked and posted tweets, articles, hashtags, and media from the last 30 days using Twitter's Decahose
• Enables comparison and intersection reports for understanding overlaps between up to 20 audiences/accounts

Pricing: Starts at £6672 per year

Social Media Team Collaboration Tools

From working in cubicles to Zoom calls - the world has evolved to a distributed working model. But, this transformation often leads to on-the-job mistakes, inefficient task allocation, or missed deadlines. There is no scope for error for social media teams representing brands online. Social media collaboration tools help to develop smooth workflows and have real-time interaction about the project at hand.

Planable

Planable is a comprehensive social media collaboration tool that makes the creation, approval, and publishing of marketing content easy. It caters to a wide range of users, from agencies and small businesses to large enterprises by offering a suite of features to streamline the content collaboration process.

Key Features

• Preview posts as they appear live
• Invite collaborators
• In-context commenting
• Centralized feedback
• Internal notes
• Single-click approvals

Pricing: Starts at $11 per user per month for 1 workspace

SocialBee

SocialBee’s social media collaboration features are tailored to meet the needs of marketing teams, freelancers, and clients alike. It improves the coordination and execution of social media strategies by providing an all-in-one workspace to simplify the collaboration process.

Key Features

• Collaborate and oversee tasks from one dashboard
• Manage clients and content with workspaces
• Limit permissions and set access levels for your social media team
• Review and approve posts
• Tag users and provide feedback using text, emojis, and media files
• Get notified of updates or comments on reviewed posts

Pricing: Starts at $24 per user per month for 1 workspace

Kontentino

Kontentino is an all-in-one social media collaboration tool to enhance the efficiency of working with teams and clients on social media platforms. It eliminates the need for endless email loops by integrating chat, task assignments, and an activity log directly into the platform. This approach allows for real-time discussion right next to the live preview of a post and a log of all changes made to keep everyone informed.

Key Features

• Interactive team chat
• Task assignment and tracking
• Activity log
• Multi-client profile management
• Idea storage for future posts
• Pre-publishing post checklist
• Customizable alert notifications

Pricing: Starts at €49 per month for 3 users and 10 social profiles

SocialPilot

SocialPilot offers social media team collaborations for better planning, faster approvals, and more successful campaign execution.

Key Features

• Simplified onboarding for team members and clients
• Quick client approvals
• Assign roles of Admin, Manager, or Content Scheduler for smooth workflow
• Approvals-On-The-Go from any smartphone, tab, or PC with a single click
• Campaign planning with a social media calendar
• Collaboration on draft posts
• leave precise comments on posts
• Content repurposing from saved content

Pricing: Starts at $25.50 per user per month for 10 social media accounts

Social Media Monitoring Tools

Social media monitoring tools help you analyze your niche, understand your target audience, and get insights to boost your social strategy by monitoring social media channels. Luckily, you can automate this process! Below, you will find top social media monitoring tools to know exactly what's going on out there without performing in-depth research manually.

Brand Keywords By Statusbrew

Statusbrew's social listening feature helps you find out what people say about your brand on social media, monitor trends, watch the competition, and use these insights to grow your business. You can track mentions of your brand name and set up listening queries with keywords (on X) and hashtags (on Instagram).

Key Features

• Monitor mentions, keywords, and hashtags
• Engage in relevant conversations
• Protect brand reputation by quickly identifying and responding to negative feedback
• Exclude certain words from the search to refine the results
• Specify the language of the content you are interested in monitoring
• Geo-targeted monitoring

Brandwatch

Brandwatch is a comprehensive social media monitoring tool that help brands to analyze campaigns, get a collective overview of your social media efforts, and listen to consumer conversations online.

Key Features

• Reports on followers, reach, engagements, and social share of voice
• Competitor benchmarking
• Reputation Monitoring
• Custom query and report builder
• competitive intelligence
• Automated reporting
• Content ideation
• Real-time audience insights
• Audience demographics data

Pricing: Offers custom pricing

Brand24

Brand24 is an AI Social Listening Tool, offering brand protection, awareness measurement, competitor analysis, and customer insights. It provides AI access to mentions across different online sources such as social media, news, blogs, videos, forums, podcasts, reviews, and more. Brand24 monitors over 25 million active domains in real time. Its AI capabilities extend to sarcasm detection, language detection across 108 languages, advanced sentiment analysis and context discussion breakdowns.

Key Features

• Brand monitoring
• Sentiment analysis
• Measure and report your PR coverage.
• Automated reporting
• Measure the effects of a hashtag campaign, such as reach and engagement
• Understand customer preferences

Pricing: Starts at $29 per user per month

Meltwater

Meltwater's social listening tool stands out for its breadth and depth that scans an extensive range of data feeds, including major social networks like Facebook, Instagram, X (formerly Twitter), YouTube, LinkedIn, Twitch, and Pinterest. It also covers blogs, discussion forums, podcasts, online news, and consumer review sites to ensure that wherever your brand is mentioned, you are informed.

Key Features

• PR and social media monitoring in a single platform
• Unlimited keyword searches
• Analyze non-textual content
• Automated alerts and reporting tools
• Sentiment analysis
• Influencer identification
• Run omnichannel analyses across news and social media
• Translate content
• Competition benchmarking
• Report exporting
• Reputation management

Pricing: Offers custom pricing

Mention

Mention's social media listening tool bridges the gap between brands and their customers by providing an in-depth analysis of conversations happening online. It tracks mentions across platforms such as forums, Facebook, Twitter, and Instagram to collect data about their brand, products, or topics of interest. Through its online media monitoring tool, it helps brands discover industry trends, measure campaign performance, and understand public sentiment toward their brand.

Key Features

• Extensive web crawling, including forums, blogs, news websites, review platforms, and all major social media channels
• Review each mention for a more granular analysis
• Detailed analytics
• Discover industry trends
• Measure your campaign performance
• Trending topic identification
• Audience Insights
• Influencer identification on Twitter

Pricing: Starts at $41 per user per month for 1 account per social network

Social Media Automation Tools

Social media marketing comes with never-ending like content creation, posting, sharing, engaging and many more. These repetitive tasks go on and on but social media automation saves the day. Let's take a look at the top social media automation tools to take boring tasks off your hands.

Rule Builder By Statusbrew

Statusbrew’s Rule Builder automates routine tasks and provides tools for comment and engagement management. It help brands improve their social media ROI by proactively removing unwanted and spam comments.

Key Features

• Automate hiding, deleting, or disabling unwanted comments on both regular posts and dynamic ads
• Set up multiple conditions and actions to automate their entire comment management workflow
• Auto-routing of messages with buying intent and customer complaints to the appropriate team
• Quick replies to improve your response time
• Filters for complete control over the comment section, such as automatically delete comments with irrelevant attachments like memes or promotional images or automatically translate comments into your preferred language for easier moderation.

ContentStudio

ContentStudio automates your social media marketing activities such as content creation, scheduling, and publishing. It is the perfect tool for keeping your social media active without putting in manual effort.

Key Features

• Create content automation campaigns
• Automate your content calendar
• Bulk upload
• Auto-generated headline variations
• Re-post your most engaging content at set intervals
• RSS Feed Integration
• Drag-and-drop feature in the content calendar for easy rearrangement
• Automate social sharing

Pricing: Starts at $25 per user per month for 5 social accounts

Zapier

Zapier offers a versatile social media automation solution to improve the efficiency of your social media management tasks. You can connect various social media platforms and business tools to automate routine tasks.

Key Features

• Wide range of integrations
• Create automated workflows (Zaps)
• Automate the scheduling
• Upload and schedule multiple posts
• RSS Feed integration
• Set up alerts for brand mentions, keywords, or hashtags
• Automate collection of data from social media
• Approval workflows
• Receive notifications for specific triggers
• Multi-Step Zaps

Pricing: Starts at $21 per user per month

Are You Using The Right Social Media Tools?

This is just a sample of what we understand to be the best social media marketing tools in this space to help increase your brand’s potential. You certainly don’t need them all. Using just a few of them will make a dramatic difference in your work efficiency and performance optimization.

You may also decide to use different tools for different purposes or you can pick one that includes a variety of features and use it on an ongoing basis. Either way, you should think about kicking off at least one tool from our list and see how it works for you!

FAQs (Frequently Asked Questions)

Here are some commonly asked questions about social media marketing tools:

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