Social Network Based Conversations Actions
Learn which actions each social network supports in conversations in Engage: replying, private replies, hiding, deleting, liking, and banning users.
Conversation actions in Statusbrew fall into two groups.
Network-supported actions depend on the social network and the type of conversation. Replying, hiding, deleting, liking, and private replies all sit here. What you can do depends on what each network's API allows, so the same action may be available on a Facebook comment but missing on a LinkedIn one.
Internal actions occur within Statusbrew and never affect the public post. Assigning, closing, snoozing, tagging, adding notes, and changing sentiment work on every conversation type. See Internal Conversation Actions In Engage.
This article covers the network-supported actions. Reply length is capped by conversation type, from 150 characters for a TikTok comment to 5000 for a LinkedIn one. See Conversation Reply Utilities for every control in the reply box.
Which Actions Work On Every Conversation?
These sit in the message action bar and work on every conversation type, on every network, because none of them touch the public post:
Translate: read a comment, message, or review in your own language. See Translating Comments, DMs & Reviews.
Add tags: label the conversation for filtering and reporting.
Apply macro actions: run a saved set of actions on the conversation. See What Are Macro Actions?
Change sentiment: override the sentiment Statusbrew detected.
Add an internal note: leave context for your team without replying to the customer.
Assign, add watchers, mark as priority, move to a Team Inbox, snooze, and close.
Who Can Take Conversation Actions?
Your Statusbrew access permission decides what you can do in Engage.
All and Engage Full Access: everything in Engage, including replying, moderating, assigning, closing, and internal notes.
Moderate Conversations: update conversation state, hide, show, and delete messages, ban and unban users, and apply macro actions. This permission does not allow public replies.
View Conversations: read only. No replies, no actions.
Primary Owners, Owners, and Admins assign these. See Access Permissions.
Which Actions Does Each Network Support?
Conversation Type | Reply | Hide | Delete | Like or react | Media and GIF in reply |
|---|---|---|---|---|---|
Comment | Yes, public or private | Yes | Yes | Yes | Yes |
Ad Comment | Yes, public or private | Yes | Yes | Yes | Yes |
Message | Yes, within 7 days | No | No | No | Yes |
Mention | Yes | No | No | Yes | Yes |
Recommendation | Yes | No | No | Yes | Yes |
Conversation Type | Reply | Hide | Delete | Like or react | Media and GIF in reply |
|---|---|---|---|---|---|
Comment | Yes, public or private | Yes | Yes | No | No |
Ad Comment | Yes, public or private | Yes | Yes | No | No |
Message | Yes, within 7 days | No | No | Yes | Yes |
Mention | Yes | No | No | No | No |
Media Tagged | No | No | No | No | No |
Hashtag Post | No | No | No | No | No |
X
Conversation Type | Reply | Hide | Delete | Like or react | Media and GIF in reply |
|---|---|---|---|---|---|
Reply | Yes | Yes | No | Yes | Yes |
Mention | Yes | No | No | Yes | Yes |
Quoted Post | Yes | No | No | Yes | Yes |
Keyword | Yes | No | No | Yes | Yes |
DM | Yes | No | No | No | Yes |
Conversation Type | Reply | Hide | Delete | Like or react | Media and GIF in reply |
|---|---|---|---|---|---|
Comment | Yes | No | Yes | Yes | No |
Mention | Yes | No | No | Yes | No |
TikTok
Conversation Type | Reply | Hide | Delete | Like or react | Media and GIF in reply |
|---|---|---|---|---|---|
Comment | Yes | Yes | No | Yes | Yes |
Mention | Yes | No | No | Yes | Yes |
Direct Message | Yes | No | No | Yes | Yes |
YouTube And Threads
Conversation Type | Reply | Hide | Delete | Like or react | Media and GIF in reply |
|---|---|---|---|---|---|
YouTube Comment | Yes | Yes | Yes | No | No |
Threads Reply | Yes | Yes | No | No | No |
Reviews And Questions
Conversation Type | Reply | Hide | Delete | Like or react | Media and GIF in reply |
|---|---|---|---|---|---|
Google Business Review | Yes | No | Your reply only | No | No |
Google Business Question | Yes | No | No | No | No |
App Store Review | Yes | No | Your reply only | No | No |
Play Store Review | Yes | No | No | No | No |
WhatsApp, Line, And Reddit
Conversation Type | Reply | Hide | Delete | Like or react | Media and GIF in reply |
|---|---|---|---|---|---|
WhatsApp Message | Yes, within 24 hours | No | No | No | Yes |
Line Message | Yes | No | No | No | Yes |
Reddit Post | Yes | No | No | No | No |
Yes, public or private means you can answer in the comment thread or move the conversation to a direct message. Private replies work on Facebook and Instagram comments and ad comments only, once per comment, within 7 days.
Every network that supports hiding also supports unhiding. Open the hidden comment and click Show. For the steps, and for hiding or deleting automatically through rules, see Hiding/Deleting Comments.
Each network's reference article includes the same matrix with additional network details: Facebook, Instagram, and LinkedIn.
Which Posts Can I Repost From Engage?
Resharing works on the post, never on the comment or message underneath it. It is available on Facebook, Instagram, LinkedIn, and X, and nowhere else.
Where the button appears depends on the network, which is usually why people cannot find it.
On Facebook, Instagram, and LinkedIn, when you open a conversation, the post it belongs to appears above the thread. Hover over that post and click Repost. So you never repost a Facebook or Instagram comment. You open the comment and repost the post it was left on.
On X, there is no post above the thread. Hover over the tweet itself and click Retweet. For a later time, click More on the tweet and choose Schedule repost.
On X the button is labelled Retweet, not Repost, and it is on the tweet rather than on a post above it. Looking for a Repost button on X is the most common reason people think the option is missing.
There are two kinds of posts you can reshare. Owned media is your own published post, useful for resharing a high performer or bringing an evergreen one back around. Earned media is someone else's post that mentions or tags your brand, which is why Mention conversations carry the option to.
Network | Open this conversation type to reach the post | What you get |
|---|---|---|
Facebook Comment, for your own post. Facebook Mention, for someone else's | The post copied into Compose as a Quoted Post | |
Instagram Comment, for your own post. Instagram Mention, Media Tagged or Hashtag Post, for someone else's | Repost as Post or Repost as Story | |
LinkedIn Comment, for your own post. LinkedIn Mention, for someone else's | The post copied into Compose as a Quoted Post | |
X | X Mention, X Reply, X Quoted Post or X Keyword | Retweet now, or Schedule repost for later |
Resharing never appears in a direct message or in a review on any network. It also does not appear in conversations on TikTok, YouTube, Threads, Google Business, the App Store, the Play Store, Line, WhatsApp, or Reddit at all.
Instagram Media Tagged is the one conversation type you can repost from but cannot reply to. Instagram's API blocks replies on media tags, but the media itself is still yours to reshare.
Get the creator's permission before resharing their content, and credit them in the caption. On Instagram, a repost sent as a story carries the media only, so you cannot add credit from Statusbrew.
FAQs
Why Can't I See The Hide Or Delete Option On A Conversation?
Either the network does not support that action for that conversation type, or your permission level does not allow it. Check the matrix above first, then check whether you have Moderate Conversations, Engage Full Access, or All. On Facebook, individual comments that mention another user also cannot be hidden, regardless of your permission.
Can I Reply To Every Conversation That Syncs Into Engage?
Almost. Instagram Media Tagged and Instagram Hashtag Post conversations sync so you can see them, but Instagram's API does not allow replies to either. You can open the post natively by clicking the timestamp below the message and replying there. Everything else in the matrix above can be replied to from Engage.
Why Did The Reply Box Disappear On A Facebook Or Instagram Message?
Both networks close the reply window 7 days after the customer's last message. WhatsApp closes it after 24 hours. Once the window passes, the conversation stays in your inbox as a record, but you can no longer respond.
Can I Like An Instagram Comment From Statusbrew?
No. Instagram's API does not allow liking, unliking, blocking, unblocking, following, or unfollowing from third-party tools. You can like Instagram messages, but not comments or ad comments. To like a comment, open it natively by clicking the timestamp.
Can I Delete A Review On Google Business, App Store, Or Play Store?
No. You can only delete your own response. Click More beside your response and select Delete. The review itself belongs to the reviewer and has to be reported to the platform.
What Is The Difference Between Hiding And Deleting A Comment?
Hiding removes the comment from public view but keeps it. You and the person who wrote it can still see it, and you can unhide it later. Deleting permanently removes it from the social network and cannot be restored. Use hiding for anything you might want back.
Does Banning A User Delete Their Existing Comments?
No. Banning stops the user from commenting on your Facebook Page going forward. Comments they already left stay up until you hide or delete them.
Can I Take These Actions On Several Conversations At Once?
Yes, for the internal actions and for hiding and deleting. Select the conversations in the list and use the bulk action bar. See Bulk Actions On Conversations.