12 Social Media Services Agencies Should Provide To Get More Clients

Businesses will always need people to handle their social media.

The rise of digital marketing is quite evident when you see social media marketing agencies popping up everywhere.

But "social media" covers a lot, so if you want to offer high-ticket services, how do you know what to offer?

Here's a list of the top 12 social media services to get high-paying clients even if you and your team are not super experienced.

Table Of Contents:

1. Organic Social Media Management
2. Graphic Design
3. Outreach & Partnerships
4. Community Management
5. Influencer Marketing
6. Content Marketing
7. Platform Audits, Consulting & Strategy Sessions
8. Email Marketing
9. Social Media Training
10. Photography
11. Videography
12. Video Editing

You can directly jump to a section of your choice or keep scrolling.

Organic Social Media Management

For any brand to get noticed on social media, it must keep its pages active and updated. Posting just once or twice a week means they will be lost among other pages.

So, a simple service you can offer is daily organic posting.

When we say "organic," we don't include paid ads. (Paid ads are useful, but they need more learning. That's okay, and managing paid ads can be profitable)

Source: Ignite Visibility

Every social media platform benefits from at least one post a day, and some need more. For instance, tweets have a short lifespan, so tweeting often, maybe 5 to 10 times a day, is good. But you wouldn't post this frequently on Instagram.

To help you understand the exact posting frequency of content on different social platforms, we have a guide on

You can manage daily posts on Twitter, IG, Threads, Facebook, LinkedIn, Pinterest, TikTok, and other platforms your clients use.

There's a learning curve here, but it's manageable. You will need to learn:

• How to write for each platform (like structuring a tweet vs. a Facebook post vs. an IG caption).
• How to use hashtags. Check out our blog on Instagram hashtags, Twitter hashtags, and TikTok hashtags.
• Graphic design, which brings us to our next service.

Graphic Design

Social media often needs visuals, and you can offer this as a service specifically for your agency.

If you want to provide high-quality and branded visuals, you can try your hands on Photoshop. Photoshop is a super powerful tool, and what you can do with it is amazing. But it's harder to learn.

You can start by offering graphic design services for specific social platforms. You can also do extras like logos, cover photos, newsletters, ads, and banners.

Refer to our complete guide on social media image sizes to understand the specifications of each platform.

Source: Actualize Marketing

Outreach & Partnerships

Finding opportunities for a brand to partner with others is like a full-time job. But it's really important because social networking is all about connecting.

This can mean teaming up with influencers and related brands to create something amazing together.

If you offer this service, it involves finding the right people and brands to collaborate with. These should have dedicated followers who are similar to your target audience. This task is actually more complex than it seems at first. It requires researching, reaching out to people, and a lot of effort. Plus, you need to be really good at communicating.

Brands benefit a lot from this service, but they might not have the time to do it themselves. So they can hire your agency to handle it.

Community Management

Not every brand might need this, but many could benefit from it. Let me give you a couple of examples.

When brands have a small group, it can be managed internally by their team. But as the community grows, they need dedicated professionals to manage the community.

They will welcome new members, answer questions, and cheer on community members' achievements. This role is called a community manager.

Communities can be really valuable to brands because they usually consist of people who are really interested or even already buying from them. So, running and growing a community needs a good plan, and the rewards can be great.

Source: Open2Digital

Brands are starting to realize how important these communities are. They offer a chance to build true relationships in a social media world that's often very crowded.

This type of social media service could even include adding or removing members, keeping an eye on comments and messages, and posting interesting stuff to get people talking and participating. Think of these communities as small versions of platforms like Instagram or Facebook.

If you need help managing your own community or your client's community, refer to our list of the online community management software that come at an affordable price.

Influencer Marketing

Influencer marketing is becoming more and more popular, and brands are noticing! Businesses can grow their brand and sell more by teaming up with people who have a big presence on social media. But these businesses need help finding those partners and keeping up those partnerships... and that's where your agency can help.

• Identify influencers with a large and engaged following, relevant to their target audience, and a good fit for their brand's values.
• Negotiate deals with influencers on behalf of your clients.
• Ensure that the influencer's deliverables meet the client's expectations.
• Manage influencer campaigns and track the campaign's performance, report results, and resolve any issues that may arise on the way.

Refer to our complete guide on Instagram influence marketing to learn more about the top trends in this space.

Source: AJ Marketing

Content Marketing

Is your agency's core strength writing? The good news is that writing copy for brands is a highly valuable skill you can offer as a social media marketing agency. Each social media platform needs different types of writing (for example, Twitter is short and quick, while Facebook and Instagram allow for longer captions).

Skilled agencies who have good writers on their team can also create blog articles for clients to boost their SEO - that's adding Content Marketing as a service they offer.

Source: Grow & Convert

Platform Audits, Consulting & Strategy Sessions

Want some quick money? Offering to check platforms, give advice, and hold strategy sessions (one-on-one or with a brand) is a great way to make money as a social media marketing agency without the usual management tasks like writing or posting content.

Instead, you are charging for your knowledge, experience, and strategies. You can charge a fixed price for a session and follow the same structure for each client, or you can charge by the hour for a more open discussion session like brainstorming, planning, and solving problems.

Learn more: How To Conduct A Social Media Audit For Your Business

Source: Brafton

Email Marketing

Email marketing goes hand in hand with social media marketing. Since social media channels are mainly for catching attention, your clients need a place to send all that traffic. They need a place to keep their list of loyal customers and the ability to contact them without worrying about algorithms.

• Help your clients build a strong email list of engaged subscribers. This can be done through various methods, such as offering lead magnets, running contests, and promoting their email list on social media.
• Create email campaigns that are targeted to their specific audience. You can offer to create email copy, design eye-catching email templates, and optimize email campaigns for deliverability.
• Automate their email marketing campaigns so that they can save time and money. Set up automated welcome emails, abandoned cart emails, and birthday emails.
• Track the results of email marketing campaigns so that they can see what's working and what's not. Help them improve their open rates, click-through rates, and conversion rates.

Source: Flowiuml

Social Media Training

Social media is constantly changing with new social media platforms coming (just like Instagram Threads) and old platforms updating all the time. This can make it difficult for businesses to keep up with the latest trends and best practices. But your social media agencies can help businesses stay up-to-date on the latest social media trends and best practices.

You can help clients develop a social media strategy that aligns with their overall business goals. This includes identifying their target audience, setting goals, and creating a content calendar.

You can also help your clients manage their social media accounts on a day-to-day basis. This includes posting content, responding to comments, and tracking analytics.

Understand their social media analytics so they can track their progress and make necessary adjustments to their strategy.

You can even create and run social media ads that reach their target audience and drive results.

In addition to these basic services, your agency can also provide other training services, such as:

• Social media for beginners: For businesses that are new to social media and need a basic understanding of how to use it.
• Social media for advanced users: For businesses that are already using social media but want to learn more advanced techniques.
• Social media for specific industries: For businesses in specific industries, such as healthcare, retail, or finance.

Photography

Social media agencies can help clients create high-quality product photos that will make their products look their best. You can use a variety of techniques to create stunning product photos, such as using studio lighting, props, and backdrops.

Help your clients capture the memories of their events in a beautiful and professional way by using different cameras and lenses to capture all the details of the event, from the speeches to the food to the guests.

Create custom photo shoots that are tailored to their brand and marketing goals. For example, create a photo shoot that features their employees, their products, or their customers.

Source: JSR Agency

Videography

Create high-quality videos that will capture the attention of their target audience.

Help your clients create product demos that will show their potential customers how their products work. These videos can be used on social media, on the company website, or even in sales presentations.

You can create videos for your clients that they can feature in their organic posts and ads. Your services can vary depending on the type of video formats also, such as short-form videos and long-form videos.

Refer to our guide on video marketing to learn more about how brands use videos on social media.

Source: VeracityColab

Video Editing

Edit your client's videos to perfection. Add music, titles, and graphics to make their videos more engaging and shareable.

Color grade their videos to give them a consistent look and feel. This can be especially important for branding purposes.

Edit the sound in videos to make sure it is clear and audible. Add sound effects or music to create a more engaging experience.

Source: Tasty Edits

Wrapping Up!

By offering these services, you can position your agency as an authority in your field and stand out from the competitors.

Finally, social media agencies need to provide their services with high integrity and the desire to earn an absolute trust. One way to do this is to use a social media management platform like Statusbrew. Statusbrew helps social media agencies save time, improve their results, and get more out of their social media marketing campaigns.

Statusbrew's features that are perfect for social media agencies include:

• A centralized dashboard for managing multiple social media accounts
• Robust analytics to track and measure your performance
• A suite of collaboration tools to work with your team
• Advanced ad comment moderation to protect your client's reputation
• Integrations with other popular marketing tools

If you are looking for a social media management platform that can help you increase your team's productivity, you should click below & sign up for a FREE 14-day trial today or choose a free demo of the platform!

Try Statusbrew

Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, TikTok, Twitter, Linkedin, YouTube, and even Google My Business.