TikTok has been a lucrative marketing tool since its inception. The TikTok algorithm states that hashtags are important for increasing the odds of your content reaching those who are interested in it. However, it is necessary to come up with well-defined TikTok hashtags for your videos to gain attention.
Not only do hashtags increase audience reach & visibility, but they also allow them to identify potential collaborators & competitors. By following different TikTok hashtags, you can learn about new content ideas and stay updated with what others are doing in the same industry.
This article will give you clarity about using TikTok hashtags so that you can deliver an effective promotional campaign on the platform. Let's start!
- How Do Hashtags Work On TikTok?
- The Importance Of TikTok Hashtags
- How Many Hashtags Should I Use On TikTok?
- How To Find The Best TikTok Hashtags?
- Top TikTok Hashtags
- Trending TikTok Hashtags
- 7 Ways To Use TikTok Hashtags To Go Viral 2022
- Choose The Right Hashtags To Kickstart Your TikTok Popularity
You can directly jump to a section of your choice or keep scrolling.
How Do Hashtags Work On TikTok?
TikTok hashtags spread user-generated content to more users, helping them easily find & share the content they are interested in.
TikTok hashtags build a social community of same-taste users. This helps you to connect and extend your social circle on the platform. And that's also how influencer marketing works.
The most outstanding feature about TikTok hashtags is that it's not overwhelming and pretty up to the minute, especially compared to other social platforms like Facebook, Instagram, Twitter, etc.
Using suitable TikTok hashtags in your videos will help you go further & rank higher on this platform.
Image Source: Metricool
It's pretty straightforward to add hashtags to your TikTok videos, as all you need to do is add text after the symbol #, which is also commonly known as the hashtag symbol.
You can start adding TikTok hashtags to your videos by writing them in the caption. You should know that there is no way to remove, edit, or add more hashtags once you have published a video.
You can only add hashtags to your current videos by deleting them & uploading a new one.
Unlike Instagram, which allows a character limit of 30 hashtags for each post, TikTok doesn't limit the number of hashtags you can use in a caption. Nevertheless, it allows up to 150 characters for each post. So make sure you fit in that range.
And for the same reason, it's crucial that you come up with the most efficient TikTok hashtags for your videos & wisely use the available space.
The Importance Of TikTok Hashtags
Several benefits are associated with using TikTok hashtags in your videos, and this section will shed light on them.
Increase Content Reach
Hashtags have become important for social media marketing campaigns, especially on TikTok. Likes, shares, & comments have always been the leading indicators of social media. Hashtags have now been added to the list and are also an important determinant of marketing success.
First of all, a popular TikTok hashtag boosts your content visibility. This makes it much easier for users to find the videos they are searching for. If a user is looking for videos on a particular topic or theme, they only have to type a relevant hashtag in the search bar, & everything related will show up.
When your videos include hashtags, they enable you to reach your audience based on their area of interest. Your videos are also likely to be exposed to your audience's news feed if they follow the same hashtags.
Image Source: Metricool
It is essential to catch up with what others are doing if you want to dominate your industry by following similar TikTok hashtags.
A popular TikTok hashtag allows you to get in contact with people you don't know before. Following industry hashtags is an incredible strategy for marketers to identify competitors. Keeping an eye on their hashtags provides you with an ideal source of ideas for new video content.
Attract New Followers
Hashtags help your videos reach more potential viewers other than your current followers. You can gain substantial attention in this way as your videos will be suggested on relevant audiences' news feeds who follow similar hashtags.
Thus, if you create engaging content, you are likely to convert the new viewers of your videos into subscribers voluntarily.
Image Source: SocialPros
How Many Hashtags Should I Use On TikTok?
It's essential to know how many hashtags to use on TikTok because if you use more TikTok hashtags, then TikTok algorithms will not understand what your content is exactly about & your video will not reach the right audience. Hence, the suggestion is to use 4 to 5 TikTok hashtags at most. Before using any hashtags, you should do some research about the hashtags that resonate the most with your content.
For example, if you are creating comedy videos, #comedy will be the main hashtag that you should use. Follow the below steps to find TikTok hashtags related to your content that you should use in your videos.
Step 1: Open the TikTok app
Step 2: Tap on the Discover icon next to the home icon
Step 3: Tap on the search bar at the top of the screen
Step 4: Type "comedy" & select search
Step 5: Tap on HASHTAGS. You will see a list of videos with comedy hashtags.
Step 6: Open any video & have a look over the views. If they have a good number of views & likes, note down the hashtags of that video. You can use these hashtags in your video. You can also look for the number of searches a particular hashtag has before deciding to insert it in your video.
Image Source: Influencer Marketing Hub
Remember that it is not necessary that you only have to add TikTok hashtags that others are using. You can even use your customized hashtags to categorize your videos, which can be anything others are not using.
How To Find The Best TikTok Hashtags?
Choosing suitable hashtags for your videos is difficult if you don't know the right strategy to use them effectively. Here are five tips you should focus on while finding the perfect TikTok hashtags.
1. Balance Broad & Niche Hashtags
Several creators admit that defining the hashtag to use – niche or general – is the most difficult step. Even though it's suggested that hashtags need to be detailed & specific, using too many niche hashtags in your videos is not a smart choice either.
Because hashtags represent the kind of content users are looking for, it's important that you ask yourself, "What would my audience want when they type a search query in the search bar?"
The ideal approach is to start with general hashtags if you don't know what hashtags to use on TikTok. Gradually work to identify and add more niche hashtags.
For instance, a broad hashtag can be #socialmedia. Later, you can add some niche hashtags for future videos such as #facebook, #instagram, #twitter, #tiktok, etc. These hashtags will allow you to tackle every single corner of the campaign.
The underlying fact of this tip is finding the right balance between the two kinds of hashtags. It is inevitable that you try different hashtags & fail as it allows you to eliminate ineffective hashtags & continue to work on the best ones.
Image Source: Whimsy Soul
2. Finding Popular TikTok Hashtags
If you have no idea how to find trending TikTok hashtags, start with the "Discover" page. This tab helps you to discover trending hashtags without putting much effort.
When you scroll through your news feed, you can identify the trends that are dominating. TikTok trends last for a short time, so it's essential that you keep an eye on them to avoid becoming outdated.
Take a look at the trending hashtag section. It will give you a hint of what videos other users are interested in. Such ideas can help you come up with better videos next time.
3. Analyze Competitors & Industry Leaders
When creators run out of inspiration, one of the best sources of ideas to consider is from industry leaders and analyze what they are doing to dominate the market.
Watch as many videos of them as possible & take notes of the hashtags they use. After that, conduct an analysis of what's suitable for your content.
The same logic applies while analyzing your competitors' hashtag strategy. Some questions you should answer in this analysis are:
- Are their hashtags related to your content?
- Are their videos viral?
- To what extent does their audience engage with the videos?
- What hashtags could be of use to me?
The idea here is to learn from their success & avoid possible failures.
4. Search For Relevant Hashtags
Using relevant hashtags on TikTok helps you to grow your audience community effortlessly.
Type the target hashtag into the search bar. Tap the "Hashtag" button on the search page. TikTok will then sum up the number of views under that particular hashtag.
Doing so is helpful since it enables you to define which hashtags are trending & put them to use.
Image Source: Louisem
5. Test & Fail
It is important that you put your TikTok hashtags to the test. It is also normal if they don't generate good results as you expect. Record every single hashtag that you write in the caption & monitor its performance over time.
This step is necessary as every hashtag has a different effect on a different video. While you are testing your hashtags, you will surely figure out the best choices for your content.
Ensure that your hashtags are clear, searchable, & relevant to your videos, and you will find your videos going viral.
Top TikTok Hashtags
The top 10 TikTok hashtags with the total number of views & posts on TikTok are listed below. These top TikTok hashtags will give your next video a boost.
- #foryou (1.898 T)
- #foryoupage (1.097 T)
- #fyp (1.025 T)
- #duet (880.1 B)
- #tiktok (558.7 B)
- #viral (450.6 B)
- #tiktokindia (369.6 B)
- #trending (346.7 B)
- #comedy (299.7 B)
- #funny (213.4 B)
Trending TikTok Hashtags
6 Ways To Use TikTok Hashtags To Go Viral 2022
Using TikTok hashtags could boost your video's reachability & appeal to more first-time viewers to watch your videos. Here are some popular strategies that you can utilize to make your videos go viral using hashtags.
1. Stop Using #FYP & It’s Analogues
It's widely believed amongst TikTok creators that using hashtags that indicate the For You Page in some manner is a way to hit the FYP. However, TikTok has stated the contrary. Actual trending videos have fewer #FYP tag occurrences than those which are filled by FYP tag.
#FYP, #4U, and #ForYou do not actually work & could potentially hurt your outreach.
2. Use Current Trending TikTok Hashtags
TikTok hashtags trends also have their ups and downs. So you need to check whether the hashtags you want to use are still currently popular or not.
3. Minimize Popular But Diluted Hashtags & Focus On Niche-specific Ones
The drawback with trending TikTok hashtags is that there is too much competition on the ground after a while. That's why you will likely get more attention in a smaller niche by using less competitive hashtags.
But how do you know which TikTok hashtag is popular or less competitive? Think of what your audience would type in the search bar on TikTok.
Start with broad hashtags, and then get down to more specific ones. Some ways to combine different types of TikTok hashtags you may want to try:
- Use two broad hashtags & two trending hashtags at once
- Use two niche hashtags & two trending hashtags at once
- Use two niche hashtags & two broad hashtags at once
You can use them in turns to get the best result and see which ones work best for you.
Image Source: Brand24
4. Number & Frequency Of Hashtag Use
There are a limitless number of TikTok hashtags you can use. But, TikTok limits users' captions to only 150 characters, which may result in another problem.
So the longer the caption you write, the less space you have for hashtags. Hence you should keep your description as short as possible to fit in as many different hashtags as possible.
A minimum of three characters are required for a hashtag. This includes a space, a hashtag symbol, & a letter or number. So, you can fill up a maximum of 33 hashtags of a single letter or number in a caption.
But not all single-character hashtags are helpful. If you are running short of space for TikTok hashtags in captions, you can add additional hashtags in the comments.
Do not use excessive TikTok hashtags on your every video as it might appear spammy and could cause discomfort to most users. The ideal number of TikTok hashtags for each video is around 4 to 5.
Image Source: Net Influencer
5. Use Hashtags At The End Of The Description
Several users prefer placing their TikTok hashtags right at the beginning of their video description with the hope of catching more attention from the audience. But it also means that the audience tends to ignore your captions, assuming it's simply spam.
Well, it depends on your priority & preference on where you decide to place your TikTok hashtags. But research shows that TikTok hashtags placed at the end of the video description are likely to gain more popularity.
Image Source: Whimsy Soul
6. Use Hashtag Challenges Or Branded Hashtags
Using branded hashtags when working for a brand helps potential followers find you and your popular content.
A branded hashtag on TikTok goes further than on any social platform. You don't need to sponsor branded hashtags or run TikTok ads to make it viral.
You can even start a TikTok hashtag challenge, an online competition on TikTok where you challenge users to create content, a song, or dance and use your hashtag in it.
In such challenges, users tend to get inspired by others to create content on TikTok. Brands can create multiple hashtag challenges to enhance brand awareness.
Image Source: Brand24
Choose The Right Hashtags To Kickstart Your TikTok Popularity
TikTok is a vital plank in any social marketing campaign, & hashtags are crucial within it. TikTok hashtags can help you build communities, connect with potential customers, establish thought leadership, raise visibility for your brand, & drive awareness beyond TikTok itself.
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