Social Media Image Sizes Guide 2022 + [Infographics]

Social Media Image Sizes Guide 2022 + [Infographics]

Mar 27, 2022 16 min read

Tired of trying to keep track of every social media image size? Get an image, cover photo, and video dimensions for Facebook, Instagram, TikTok, Snapchat, & many more networks in this guide.

If you have ever developed visual content for any of the social media channels, you indubitably might have had the experience of the visual seeming distorted on the network. You might as well just upload the "perfect" graphic to find out if it looks good once it is on the intended platform because every dimension doesn't match every platform's criteria.

We understand your pain. We have been there, done that; actually, too many times. This is a major reason why we created this guide to help you know about the perfect dimension on a plethora of social platforms, including Facebook, Instagram, Twitter, LinkedIn, Snapchat, Tumbler, and TikTok. Let's get started!

You can directly jump to a section of your choice or keep scrolling.

Facebook Image Sizes

Facebook presumably provides more different visual possibilities than any other social media channel. Hence, it can be tricky to make sure that you are designing your graphic elements properly.

In addition to timeline photos, you will likely need to develop cover images, profile images, and videos. You may even be required to create stories and reels.

Facebook is a unique social platform because it features different types of media for which you may need to design assets properly. Here are Facebook's current image and video size dimensions:

Facebook Profile Photo Image Size: 170 x 170 Pixels (Desktop)

A Facebook profile picture is displayed at 170 x 170 pixels on a desktop. On smartphones, it displays 128 x 128 pixels.

Facebook Cover Photo Image Size: 820 x 315 Pixels

Facebook Profile Photo Image Sizes

The recommended image size for Facebook cover photos is 820 x 315 pixels for desktop & 640 x 360 pixels on smartphones. The ideal file size should be less than 100 KB. To avoid any compression, you should upload a PNG file.

Facebook Stories Image Size: 1080 x 1920 Pixels

Facebook Stories Image Sizes

The recommended image size for Facebook stories is 1080 x 1920 pixels, with an aspect ratio of 9:16. Also, leave 14% (or 250 px) of the top and bottom text-free since your brand's profile photo will cover it.

Facebook Ads Image Size: 1080 x 1920 Pixels

Facebook Ads Image Sizes

The recommended image size for Facebook ads is at least 1080 x 1080 pixels with an aspect ratio of 1.91:1 to 1:1. It supports ratios from 1.91:1 to 4:5. If you include a link, use stock images, or launch an Offer ad, you will be limited to a ratio of 1.91:1.

Facebook Ads Image Sizes

Facebook Image Sizes Cheat Sheet

  • Facebook Cover image: 850 x 315 px | maximum 100 KB
  • Facebook Profile image: 170 x 170 px (desktop), 128 x 128 px (smartphones)
  • Facebook Shared image: 1200 x 630 px
  • Facebook Highlighted image: 1200 x 717 px
  • Facebook Event image: 1920 x 1080 px
  • Facebook Stories: 1080 x 1920 px
  • Facebook Link image: 1200 x 630 px
  • Facebook Video: 1280 x 720 px
  • Maximum Facebook video length: 240 minutes
  • Facebook Ad: 1200 x 628 px
  • Facebook Video ad: 1080 x 1350 px (ratio 4:5), 1080 x 1080 px (at least), supported ratios are from 16:9 to 9:16
  • Facebook Story ad: 1200 x 628 px
  • Facebook Group cover image: 1640 x 856 px (or 1.91:1 ratio)
  • Facebook Messenger image ad: 1200 x 628 px
  • Supported image file types: PNG, JPG, or GIF
  • Facebook Reels: 1080 × 1350 px (ratio 4:5)

Suggestion: The audience of social media has a very short attention span. Hence, it's recommended to keep your Facebook videos short. Despite having a maximum video length of 240 minutes, keeping your video lengths as short as 15 seconds is recommended.

Twitter Image Sizes

Striking images are the key to making your Tweets stand out in a fast-paced Twitter newsfeed.

Twitter claims that its purpose is to “serve the public conversation.” Twitter is a channel that is primarily driven by text and opinions.

However, it has allowed the inclusion of visual elements. Now, if you want to make a significant splash on Twitter. It is essential to know how to make an impact visually and with the written word. Here are Twitter’s current image and video sizes:

Twitter Profile Photo Image Size: 400 x 400 Pixels

A Twitter profile picture is displayed at 170 x 170 pixels. The maximum file size is 2MB.

Twitter Header Photo Image Size: 1500 x 500 Pixels

The recommended image size for Twitter Header photos is 1500 x 500 pixels with an aspect ratio of 3:1.

Twitter In-Stream Image Size: 1600 x 900 Pixels

Twitter Image Sizes

The recommended image size for Twitter In-Stream images is 1600 x 900 pixels. The supported formats include GIF, JPG & PNG.

Twitter Fleets Image Size: 1080 x 1920 Pixels

Twitter Fleets Image Sizes

The recommended image size for Twitter Fleets is 1080 x 1080 pixels. Twitter fleets are mobile-only.

Twitter Ads Image Sizes: 800 x 800 Pixels

Twitter Ads Image Sizes

The recommended image size for Twitter ads:

  • Single and multi image tweets: 600 x 335 px
  • Website card image: 800 x 418 px (1.91:1 aspect ratio), 800 x 800 px (1:1 aspect ratio)
  • App card image: 800 x 800 px (1:1 aspect ratio), 800 x 418 px (1.91:1 aspect ratio)
  • Carousels: 800 x 800 px (1:1 aspect ratio), 800 x 418 px (1.91:1 aspect ratio)
  • Direct Message card: 800 x 418 px (1.91:1 aspect ratio)
  • Conversation card: 800 x 418 px (1.91:1 aspect ratio)

Twitter Image Sizes Cheat Sheet

  • Twitter Profile photo: 400 x 400 px | maximum 2 MB
  • Twitter Cover/Header photo: 1500 x 500 px | maximum 5 MB
  • Twitter Timeline/In-stream photo: 1600 x 900 px
  • Twitter Card image: 120 x 120 px
  • Twitter Video: 720 x 720 px (square), 1280 x 720 px (landscape), 720 x 1280 px (portrait)
  • Twitter Video length: 140 seconds maximum
  • Twitter Ad (image): 800 x 418 px (for website card), 800 x 800 px (for carousels), 800 x 800 px (for app card image), 800 x 418 px (for direct message card), 800 x 418 px (for conversation card)
  • Twitter Ad (video): 720 x 720 px (square), 1280 x 720 px (landscape), 720 x 1280 px (portrait)
  • Supported image file types: JPG, WEBP, GIF or PNG

Suggestion: Infographics that contain a lot of information and are easy to read can be a useful visual tactic for brands to increase engagement on Twitter.

Instagram Image Sizes

Instagram has rapidly become the social network of choice for people with a strong visual sense. The platform is particularly popular in niches like design, beauty, food, and fitness.

Probably, Instagram is the most popular platform for influencer marketing.

Instagram Reels and Stories may be getting the most attention these days, but still you can easily get likes, saves, and shares with static imagery by using available filters to your advantage.

Instagram provides you the option to post images in three different orientations, i.e., square, landscape, and portrait. You need to pick the right one based on your brand and get creative with it.

Although Instagram was started purely as a photo-sharing platform, the app has continued to evolve throughout its existence. Though images will likely continue to have a place on the platform, Instagram executives have made their desire to focus on enhancing the platform as a video-sharing app as well. So, your ability to create compelling videos will likely determine your success on the app.

Here are Instagram's current image and video sizes:

Instagram Profile Photo Image Size: 320 x 320 Pixels (Desktop)

Instagram Profile Image Sizes

An Instagram profile picture is displayed at 320 x 320 pixels. We recommend keeping the elements that need focus in the center of the photo cropped out.

Instagram Feed Photos Image Size: 1080 x 1080 Pixels

Instagram Profile Image Sizes

The recommended image size for Instagram Feed photos is:

  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels

If you upload an image that is a different ratio, the platform automatically crops your image to fit a supported ratio.

Instagram Carousel Photos Image Size: 1080 x 1080 Pixels

Instagram Carousel Image Sizes

The recommended image size for Instagram Feed photos is:

  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels

Instagram Stories Image Size: 1080 x 1920 Pixels

Instagram Carousel Image Sizes

The recommended image size for Instagram stories is 1080 x 1920 pixels, with an aspect ratio of 9:16. Instagram Reels use the same sizing as well.

Instagram Ads Image Sizes: 1080 x 1920 Pixels

Instagram Ads Image Sizes

The recommended image size for Instagram ads is:

  • Instagram Stories ads: 1080 x 1920 pixels
  • Landscape: 1080 x 566 pixels
  • Square: 1080 x 1080 pixels

IGTV Sizes: 1080 x 1920 Pixels

The recommended image size for Instagram stories is 1080 x 1920 pixels, with an aspect ratio of 9:16. For the cover photo, it's recommended to create an image with 420 x 654 pixels.

The recommended image size for Instagram ads is:

  • Instagram Stories ads: 1080 x 1920 pixels
  • Landscape: 1080 x 566 pixels
  • Square: 1080 x 1080 pixels

Instagram Image Sizes Cheat Sheet

  • Instagram Profile picture: 320 x 320 px
  • Instagram Shared photo: 1080 x 1080 px
  • Instagram Shared video: 1080 px wide
  • Instagram stories: 1080 x 1920 px | maximum 4 GB
  • Minimum Instagram video: 600 x 600 px (square), 600 x 315 px (landscape), 600 x 750 px (portrait), 600 x 700 px (Carousel video dimensions)
  • Maximum Instagram video length: 60 seconds
  • Minimum Instagram image ad: 500 px wide
  • Instagram Ads size: 1080 x 566 px (landscape), 1080 x 1080 px (square)
  • Instagram IGTV video: 1080 x 1920 px
  • Supported image file types: PNG or JPG

Note: For the profile picture, you will see 110 x 110 px size on the mobile app. However, on a web browser, the Instagram resolution is slightly larger. This is why it is best to have bigger image sizes, around 180 x 180 pixels.

Suggestion: It is recommended that when posting on Facebook and Instagram, you should use square and vertical formats for both organic and paid. Since most people browse these channels on their phones, it maximizes your post's space in the feeds.

LinkedIn Image Sizes

In addition to creating a meaningful network and building credibility, a professionally designed LinkedIn profile can be an invaluable asset for a brand and an individual alike.

LinkedIn is all about creating meaningful connections and furthering one’s career. Because of this, thought leadership is of prime importance on a channel like LinkedIn.

But, this does not mean that great thoughts cannot be accompanied by attractive and inviting visuals. Like other social media platforms, visual storytelling has become more critical in recent years on LinkedIn.

Here are LinkedIn’s current image and video sizes:

LinkedIn Profile Photo Image Size: 400 x 400 Pixels

Although the recommended image size for a LinkedIn profile photo is 400 x 400 pixels, the platform can accommodate pictures up to 7680 x 4320 pixels. The maximum file size is 8MB.

LinkedIn Profile Cover Photo Image Size: 1584 x 396 Pixels

LinkedIn Profile Image Sizes

LinkedIn Profile Cover Photos' recommended image size is 1584 x 396 pixels with an aspect ratio of 4:1. Since LinkedIn cover photos are cropped differently on desktop & mobile, view your profile on both devices before finalizing your cover photo.

LinkedIn Company Pages Image Sizes

LinkedIn Company Pages Image Sizes

  • Logo image size: 300 x 300 pixels
  • Page cover image size: 1128 x 191 pixels
  • Life tab main image size: 1128 x 376 pixels
  • Life tab custom modules image size: 502 x 282 pixels
  • Life tab company photos image size: 900 x 600 pixels
  • Square logo size: 60 x 60 pixels (atleast)

LinkedIn Stories Image Size: 1080 x 1920 Pixels

LinkedIn Stories Image Sizes

The recommended image size for LinkedIn stories is 1080 x 1920 pixels, with an aspect ratio of 9:16. The supported file types are JPG & PNG.

LinkedIn Blog Post Link Images Size: 1200 x 627 Pixels (recommended)

LinkedIn Custom Image Size While Sharing A Link In An Update: 1200 x 627 Pixels (Recommended)

When you paste a URL into an update, a thumbnail image may appear in the preview which is auto-generated along with the article or website title if one is available.

But, it is customizable by clicking the Image icon below the text box. You can then select an image from your computer.

LinkedIn Ads Image Sizes: 1080 x 1920 Pixels

LinkedIn Ads Image Sizes 1

LinkedIn Ads Image Sizes 2

The recommended image sizes for LinkedIn ads:

  • Company logo size for ads: 100 x 100 px
  • Spotlight ads logo size: 100 x 100 px
  • Sponsored content images size: 1200 x 627 px (1.91:1 aspect ratio)
  • Sponsored content carousel images size: 1080 x 1080 px (1:1 aspect ratio)

LinkedIn Image Sizes Cheat Sheet

LinkedIn Company pages

  • Company logo: 300 x 300 px
  • Company cover photo: 1128 x 191 px
  • Dynamic Ads: 100 x 100 px (company logo)
  • Sponsored Content image: 1200 x 627 px
  • Hero Image: 1128 x 376 px
  • Company Banner image: 646 x 220 px
  • Supported image file types: PNG, JPG or GIF
  • Slideshare file size limit: 100 MB

LinkedIn Personal pages

  • LinkedIn Profile picture: 400 x 400 px
  • LinkedIn Background photo: 1584 x 396 px
  • LinkedIn Post image: 1200 x 1200 px (square) 1080 x 1350 px (portrait)
  • LinkedIn Link post: 1200 x 628 px
  • LinkedIn Video: 256 x 144 px (minimum) to 4096 x 2304 px (maximum)
  • Maximum LinkedIn video length: 10 minutes

Suggestion: Aim for sharp and high-resolution images on LinkedIn. Use your images and videos real estate to showcase your company’s best qualities if recruitment is one of your goals.

Pinterest Image Sizes

Pinterest is all about visuals.

It describes itself as a "visual discovery engine" where its users can easily find home decor ideas, how-tos, recipes, and other kinds of tips that provide them with a spark of inspiration.

Pinterest users who discover pins can like them and save them onto dedicated and personalized boards. This allows them to organize their inspiration and thoughts visually. How pins are designed and displayed on the platform is of prime importance to a brand that's trying to reach audiences. Here are Pinterest's visual sizes:

Pinterest Profile Photo Image Size: 165 x 165 Pixels

The recommended image size for a Pinterest profile photo is 165 x 165 pixels.

Pinterest Profile Cover Photos Image Size : 800 x 450 Pixels

Pinterest Profile Image Sizes

The recommended image size for Pinterest Profile Cover Photos is 800 x 450.

Pinterest Pins Image Sizes: 1000 x 1500 Pixels

Pinterest Pins Image Sizes

  • Aspect ratio: 2:3
  • Square pins: 1000 x 1000 pixels
  • Max file size: 20 MB
  • Supported file types: PNG & JPEG

Pinterest Story Pins Image Size: 1080 x 1920 Pixels

The recommended image size for Pinterest Story Pins is 1080 x 1920 pixels, which is an aspect ratio of 9:16. The maximum file size allowed is 20MB.

Pinterest Ads Image Sizes

Pinterest Ads Image Sizes

The recommended image sizes for Pinterest ads:

  • App install ads: 1000 x 1500 pixels, 2:3 aspect ratio
  • Carousel ads & pins: 1000 x 1500 pixels or 1000 x 1000 pixels, 1:1 or 2:3 aspect ratio
  • Shopping ads: 1000 x 1500 pixels, recommended 2:3 aspect ratio

You can add up to 5 images in a carousel.

Pinterest Image Sizes Cheat Sheet

  • Pinterest Profile image: 165 x 165 px | maximum 10 MB
  • Pinterest Cover image: 800 x 450 px
  • Board display image: 222 x 150 px
  • Pinterest Standard Pin: Vertical images 1000 x 1500 px
  • Pinned image preview: 236 px
  • Supported image file type: PNG, JPG or GIF
  • Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Minimum 4 seconds, maximum 15 minutes
  • Pinterest Promoted Video: square (1:1) or widescreen (16:9) Length: Minimum 4 seconds, maximum 15 minutes
  • Pinterest Promoted carousels: 2-5 images per carousel, aspect ratio: 1:1 or 2:3

Suggestion: You should think vertically with Pinterest images since this format is designed to fit tall images rather than wide ones.

YouTube Image Sizes

Video is big business, and there’s more likely that you publish video content today without leveraging YouTube.

The platform sees an average of 151 and 185 million monthly users search monthly. It encompasses a broad collection of content which is an excellent opportunity to get your videos in front of a large & growing global audience.

YouTube says that its mission is to “give everyone a voice and show them the world.” It has been the leading platform that allows content creators and brands to create and share videos. While other social platforms distribute a variety of image and video options, YouTube is exclusively focused on video content. Just because YouTube is focused on video content does not mean there isn’t a variety of formats and sizes in which these videos can be developed.

To perform well on YouTube and stand out in the crowd, marketers need to meet the video requirements. Here are YouTube’s current image and video sizes:

YouTube Profile Photo Image Size: 800 x 800 Pixels

The recommended image size for a YouTube profile photo is 165 x 165 pixels. For best results, make sure the focus of your photo is centered.

YouTube Banner Image Size: 2048 x 1152 Pixels

YouTube Profile Image Sizes

The recommended image size for the YouTube banner is 2048 x 1152 with an aspect ratio of 16:9. The maximum file size allowed is 6MB.

YouTube Video Thumbnail Image Size: 1280 x 720 Pixels

YouTube Thumbnail Image Sizes

The recommended image size for the YouTube video thumbnail is 1280 x 720 pixels with an aspect ratio of 16:9.

YouTube Image Sizes Cheat Sheet

  • Channel header image: 2560 x 1440 px (for desktop), 1855 x 423 px (for tablets), 1546 x 423 px (for smartphones), and 2560 x 1440 px (for TV)
  • YouTube Display ads: 300 x 50 px
  • YouTube Overlay ads: 480 x 70 px
  • YouTube Companion banner ads: 300 x 250 px
  • YouTube Skippable video ads length: 6 – 20 seconds
  • YouTube Non-skippable video ads length: 12 seconds to 3 minutes (30 seconds is recommended)
  • YouTube Channel profile photo: 800 x 800 px
  • YouTube Video Thumbnail: 1280 x 720 px
  • YouTube Supported image file types: PNG, JPG, GIF, or BMP

Suggestion: Posting videos on YouTube isn’t just about uploading content. You need to make your videos look attractive to be competitive and get much-needed clicks. For that, you will have to create catchy headlines and killer thumbnails.

Snapchat Image Sizes

Snapchat initially popularized “stories” in the social media landscape. It still continues to be an in-demand messaging app.

Snapchat refers to itself as a “camera” company. But this hasn’t stopped content creators and advertisers from using the app to reach audiences and communicate with them.

As Snapchat does consider itself as a camera company, it also means that content creators have endless ways to develop visual content on this platform to reach their potential audiences. Here are Snapchat’s image and video sizes:

Snapchat Geofilter Image Size: 1080 x 1920 Pixels

  • Aspect ratio: 9:16
  • Supported file type: JPEG or PNG
  • Maximum file size: 5MB

Snapchat Ads Image Size: 1080 x 1920 Pixels

Snapchat Ads Image Sizes

  • Aspect ratio: 9:16
  • Supported file type: JPEG or PNG
  • Maximum file size: 5 MB

Tumblr Image Sizes

Before WordPress, Medium, or any other blogging platform, Tumblr was the way to go for micro-blogging your ideas. Tumblr lets you express yourself, upload photos and videos, and engage with other users who share similar interests.

Tumblr is a blogging social media platform. You can create new blog posts add post images and infographics, videos, and audio files to your profile. Tumblr is an interesting social network for businesses, entrepreneurs, and bloggers to showcase their content, services, products, and provide content. Here are Tumblr’s image and video sizes:

Tumblr Profile Photo Image Size: 128 x 128 Pixels

The recommended Tumblr profile photo image size is 128 x 128 pixels.

Tumblr Profile Banner Image Size: 3000 x 1055 Pixels

The recommended Tumblr profile photo image size is 3000 x 1055 pixels.

Tumblr Profile Image Sizes

Tumblr Ads Image Size: 1280 x 1920 Pixels

The recommended Tumblr ads photo image size is 1280 x 1920 pixels.

Tumblr Profile Image Sizes

TikTok Image Sizes

TikTok is a social media platform rapidly growing in popularity among millennials.

The app accommodates vertical videos, which is suitable for those with mobile-first content strategies. If you are looking to reach this audience, it’s important to know the correct image sizes for TikTok.

For people who want to make a TikTok video, the biggest challenge is how to show their videos the best? They often ask what should be the best size of their TikTok video so that the video can be seen clearly to their users and loads very quickly. This means that their size should be known, and with it, they should also know how many maximum or minimum MB of videos can be uploaded on TikTok.

TikTok Video Maximum Size

If you upload the video from an Android device on TikTok, then you can upload videos up to 72 MB. If you upload videos from iOS devices, then you can upload videos up to 287.6 MB.

Length Of TikTok Videos: 10 minutes

TikTok expanded the maximum video length to 10 minutes from 3 minutes. You can also use captions in TikTok videos.

TikTok Video Dimensions: 1080 x 1920 Pixels

Mostly, vertical videos are preferred on TikTok. You can also upload horizontal videos if you want. TikTok video dimensions should be 1080 x 1920 pixels, and the video must use the entire canvas.

Your TikTok video should have a margin of 150 pixels from top and bottom and 64 pixels from left and right sides. TikTok supports an aspect ratio of 9:16. The file has to be in a .mp4 or a .mov file format.

TikTok Image Sizes

TikTok Image Sizes Cheat Sheet

  • TikTok Profile photo size: 20 x 20 px (minimum), JPG, PNG
  • TikTok Video size: 1080 x 1920, maximum 10 minutes
  • TikTok In-feed Ad Video aspect ratio: 9:16, 1:1, or 16:9
  • TikTok Video Ads size: 720 x 1280 px, 640 x 640 px, 1280 x 720 px

Suggestion: TikTok Influencers offer brands a way to reach younger audiences without having their own presence on the platform. Such Influencers have a deep understanding of TikTok’s functionality. They can help you create content composed of the latest trends.

Wrapping Up

One of the best ways to grab someone’s attention on social media is through an eye-catching visual.

Adhering to the image size guidelines on social media may seem tedious, but nothing else will matter if you fail to do so. You can create an incredibly compelling image, but people will scroll right past it if it shows up in feeds as blurry or distorted.

You work hard to create that image, so don’t mess it with the wrong dimensions or aspect ratio. Learn the exact image size guidelines for different social networks from this guide and adhere to them. It is an absolute necessity if you want to get results with social media marketing.

Grab the free trial today and start optimizing your marketing strategy and effectively managing your social with Statusbrew!

Try Statusbrew

Statusbrew is an all in one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.

Citation Policy: Please feel free to use these infographics in any commercial or non-commercial capacity. If you use the infographics, we require a reference back to Statusbrew Blog.

Tags

Explore the Statusbrew range of social media tools

Cancel anytime!



Shivam Devgan

Shivam is a content and marketing strategist at Statusbrew and loves to write content that tells a story. When he's not on his laptop you can find him working out and jamming to pop music.