Social Media Image Sizes Guide 2021 + [Infographics & PDF]

Social Media Image Sizes Guide 2021 + [Infographics & PDF]

Feb 02, 2021 13 min read

Social media image sizes are ever-changing. That's why we are here with the latest social media image sizes, as of 2021.

The guide will include the most recent image sizes for popular social media networks such as Facebook, Instagram, Twitter, LinkedIn, Snapchat & more.

With all the competition for consumer attention on the web, it takes more than just creating content to rivet eyeballs. Visuals are one of the convincing ways to tell a rich story at a glance.

According to a study by SoftwarePundit,

Content with relevant images have 94% more views
When adequately designed, images are the key to making your social media posts stand out and get noticed. However, ensuring your visuals look perfect is no simple task since social media platforms are regularly changing their guidelines on optimal display sizes -- from cover photos to timeline images to profile pictures.

Let's go exploring the social media image sizes! Jump to the following categories to navigate to the specific social media image sizes and dimensions to create the best images for your social networks:

Facebook Image Sizes

A picture speaks a thousand words, and that stands true in the case of Facebook as well. In the very beginning, Facebook was all about text and links. But with time, photos have become an integral part of the site's appeal.

High-quality right-sized images on Facebook are capable of compelling people to view and engage with your Facebook posts. So whether you're using Facebook pages for marketing or simply trying to post photos for friends and family, here are dimensions to create the best, high quality engaging visual elements on your Facebook page.

Facebook Profile Photo Image Sizes: 170 x 170 Pixels (Desktop)

A Facebook profile picture is displayed at 170 x 170 pixels on a desktop. On smartphones, it displays as 128 x 128 pixels.

Facebook Cover Photo Image Sizes: 850 x 315 Pixels

Facebook Profile Photo Image Sizes

The recommended image size for Facebook cover photos is 820 x 312 pixels for desktop & 640 x 360 pixels on smartphones. The ideal file size should be less than 100 KB. To avoid any compression, you should upload a PNG file.

Facebook Stories Image Sizes: 1080 x 1920 Pixels

Facebook Stories Image Sizes

The recommended image size for Facebook stories is 1080 x 1920 pixels, with an aspect ratio of 9:16. Also, leave 14% of the top and bottom text-free since your brand's profile photo will cover it.

Facebook Ads Image Sizes: 1080 x 1920 Pixels

Facebook Ads Image Sizes

The recommended image size for Facebook ads is at least 1080 x 1080 pixels with an aspect ratio of 1.91:1 to 1:1.

Facebook Ads Image Sizes

Facebook Image Sizes Cheat Sheet

  • Facebook Cover image: 850 x 315 px | maximum 100 KB
  • Facebook Profile image: 170 x 170 px
  • Facebook Shared image: 1200 x 630 px
  • Facebook Highlighted image: 1200 x 717 px
  • Facebook Event image: 1920 x 1080 px
  • Facebook Stories: 1080 x 1920 px
  • Facebook Link image size: 1200 x 630
  • Facebook Video size: 1280 x 720
  • Maximum Facebook video length: 240 minutes
  • Facebook Ad size: 1200 x 628
  • Facebook Video ad size: 1280 x 720
  • Facebook Story ad size: 1080 x 1920
  • Facebook Group cover image size: 1640 x 922
  • Facebook Messenger image ad size: 1200 x 628
  • Supported image file types: JPG, GIF or PNG

Twitter Image Sizes

Since its inception, Twitter has been customer's most preferred platform to discuss the brands they like dislike. One wrong image choice in this turbulent world of Twitter, and it will decrease your brand's appeal among your customers -- will make or break your brand in an instant.

So it's not the place for mistakes when posting. Please make sure any image you put across Twitter is optimized, according to our image guidelines. However, before we jump on to the Twitter image dimensions, let us understand a few common forms in which Twitter images could be shared:

Profile picture - This will be the round photo representing you or your brand on Twitter. Your profile photo will not only appear on your timeline, but it will also appear when you send out the tweets, comment on posts, or retweet someone else's content.

Cover media - Your cover photo will only appear on your Twitter timeline. The image appears much larger than the profile picture, giving businesses a bit more space to represent their brand.

Tweet media - Your tweets can be built upon with up to four pictures.

If you're unsure which image dimensions and formats to use for the above images, stick to the following recommendations:

Twitter Profile Photo Image Sizes: 400 x 400 Pixels

A Twitter profile picture is displayed at 170 x 170 pixels. The maximum file size is 2MB.

Twitter Header Photo Image Sizes: 1500 x 500 Pixels

The recommended image size for Twitter Header photos is 1500 x 500 pixels with an aspect ratio of 3:1.

Twitter In-Stream Image Size: 1024 x 512 Pixels

Twitter Image Sizes

The recommended image size for Twitter In-Stream images is 1024 x 512 pixels. The supported formats include GIF, JPG & PNG.

Twitter Fleets Image Size : 1080 x 1920 Pixels

Twitter Fleets Image Sizes

The recommended image size for Twitter Fleets is 1080 x 1080 pixels. Twitter fleets are mobile-only.

Twitter Ads Image Sizes: 800 x 800 Pixels

Twitter Ads Image Sizes

The recommended image size for Twitter ads:

  • Single and multi image tweets: 600 x 335 pixels
  • Website card image: 800 x 418 pixels
  • App card image: 800 x 800 pixels
  • Carousels: 800 x 800 pixels
  • Direct Message card: 800 x 418 pixels
  • Conversation card: 800 x 418 pixels

Twitter Image Sizes Cheat Sheet

  • Twitter Profile photo: 400 x 400 px | maximum 2 MB
  • Twitter Cover/Header photo: 1500 x 500 px | maximum 5 MB
  • Twitter Timeline/In-stream photo: 1024 x 512 px
  • Twitter Card image size: 1200 x 628
  • Twitter Video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
  • Twitter Video length: 140 seconds maximum
  • Twitter Ad size (image): 800 x 418
  • Twitter Ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
  • Supported image file types: JPG, WEBP, GIF or PNG

Instagram Image Sizes

Since visual content is the lifeblood of Instagram, you'll want your presence on this channel to match that foundation, particularly in terms of quality. What's more, with about 1 billion monthly active users, you'll want to put your best self forward.

But how to make your visual content stand out from the rest on Instagram?

The best thing you can do is utilize high-quality, optimized images. * Here's everything you need to know about optimizing your images for Instagram:*

Instagram Profile Photo Image Size: 320 x 320 Pixels (Desktop)

Instagram Profile Image Sizes

An Instagram profile picture is displayed at 320 x 320 pixels. We recommend keeping the elements that need focus in the center of the photo cropped out.

Instagram Feed Photos Image Sizes: 1080 x 1080 Pixels

Instagram Profile Image Sizes

The recommended image size for Instagram Feed photos is:

  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels

If you upload an image that is a different ratio, the platform automatically crops your image to fit a supported ratio.

Instagram Caraousel Photos Image Size: 1080 x 1080 Pixels

Instagram Caraousel Image Sizes

The recommended image size for Instagram Feed photos is:

  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels

Instagram Stories Image Size: 1080 x 1920 Pixels

Instagram Caraousel Image Sizes

The recommended image size for Instagram stories is 1080 x 1920 pixels, with an aspect ratio of 9:16. Instagram Reels use the same sizing as well.

Instagram Ads Image Sizes: 1080 x 1920 Pixels

Instagram Ads Image Sizes

The recommended image size for Instagram ads is:

  • Instagram Stories ads: 1080 x 1920 pixels
  • Landscape: 1080 x 566 pixels
  • Square: 1080 x 1080 pixels

IGTV Sizes: 1080 x 1920 Pixels

The recommended image size for Instagram stories is 1080 x 1920 pixels, with an aspect ratio of 9:16. For the cover photo, it's recommended to create an image with 420 x 654 pixels.

The recommended image size for Instagram ads is:

  • Instagram Stories ads: 1080 x 1920 pixels
  • Landscape: 1080 x 566 pixels
  • Square: 1080 x 1080 pixels

Instagram Image Sizes Cheat Sheet

  • Profile picture: 320 x 320 px
  • Shared photo: 1080 x 1080 px
  • Shared video: 1080 px wide
  • Instagram stories: 1080 x 1920 px | maximum 4 GB
  • Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)
  • Maximum Instagram video length: 60 seconds
  • Minimum Instagram image ad size: 500 pixels wide
  • Instagram Ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)
  • Instagram IGTV video size: 1080 x 1920
  • Supported image file types: PNG or JPG

Note: For profile picture, you will see 110 x 110 px size on the mobile app. However, on a web browser, the Instagram resolution is slightly larger. This is why it is best to have bigger image sizes, around 180 x 180 pixels.

LinkedIn Image Sizes

LinkedIn is not a social network focused on sharing photos. It's still important to use the correct image sizes to not display pixelated or distorted to your professional contacts.

Learning about the correct image sizes on LinkedIn won't just assist you with protecting your profile's image and transmit professionalism; it will likewise enable you to improve the engagement.

Let's start with sizes and dimensions for visual elements on your LinkedIn page:

LinkedIn Profile Photo Image Size: 400 x 400 Pixels

Although the recommended image size for a LinkedIn profile photo is 400 x 400 pixels, the platform can accommodate pictures up to 7680 x 4320 pixels. The maximum file size is 8MB.

LinkedIn Profile Cover Photo Image Size: 1584 x 396 Pixels

LinkedIn Profile Image Sizes

LinkedIn Profile Cover Photos' recommended image size is 1584 x 396 pixels with an aspect ratio of 4:1. Since LinkedIn cover photos are cropped differently on desktop & mobile, view your profile on both devices before finalizing your cover photo.

LinkedIn Company Pages Image Sizes

LinkedIn Company Pages Image Sizes

  • Logo image size: 300 x 300 pixels
  • Page cover image size: 1128 x 191 pixels
  • Life tab main image size: 1128 x 376 pixels
  • Life tab custom modules image size: 502 x 282 pixels
  • Life tab company photos image size: 900 x 600 pixels
  • Square logo: 60 x 60 pixels

LinkedIn Stories Image Size: 1080 x 1920 Pixels

LinkedIn Stories Image Sizes

The recommended image size for Instagram stories is 1080 x 1920 pixels, with an aspect ratio of 9:16. The supported file types are JPEG & PNG.

LinkedIn Ads Image Sizes: 1080 x 1920 Pixels

LinkedIn Ads Image Sizes 1

LinkedIn Ads Image Sizes 2

The recommended image sizes for LinkedIn ads:

  • Company logo size for ads: 100 x 100 pixels
  • Spotlight ads logo size: 100 x 100 pixels
  • Sponsored content images: 1200 x 627 pixels
  • Sponsored content carousel images: 1080 x 1080 pixels

LinkedIn Image Sizes Cheat Sheet

LinkedIn Company pages:

  • Company logo size: 300 x 300
  • Company cover photo size: 1536 x 768
  • Dynamic Ads size: 100 x 100 (company logo)
  • Sponsored Content image size: 1200 x 627
  • Hero Image size: 1128 x 376
  • Company Banner image: 646 x 220
  • Supported image file types: PNG, JPG or GIF
  • Slideshare file size limit: 300 MB

LinkedIn Personal pages:

  • LinkedIn Profile picture size: 400 x 400
  • LinkedIn Background photo size: 1584 x 396
  • LinkedIn Post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
  • LinkedIn Link post size: 1200 x 628
  • LinkedIn Video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
  • Maximum LinkedIn video length: 10 minutes

Tip:- You can use templates by Venngage for creating awesome banners and designs for all your LinkedIn posts!

Pinterest Image Sizes

Just like images rule the world of other social media platforms, they're the supreme rulers of the Pinterest landscape as well.

Thus, it has become essential to optimize your Pinterest photos. However, ensuring your Pinterest pictures look flawless isn't as simple as it seems to be. I can understand how frustrating it could be when you design something, and it looks so perfect on your computer, but when you put that image on your Pinterest account, it's just a mess!

Here, we've put together the image sizes to help you create pins that are out of this world:

Pinterest Profile Photo Image Size: 165 x 165 Pixels

The recommended image size for a Pinterest profile photo is 165 x 165 pixels.

Pinterest Profile Cover Photos Image Size : 800 x 450 Pixels

Pinterest Profile Image Sizes

The recommended image size for Pinterest Profile Cover Photos is 800 x 450.

Pinterest Pins Image Sizes: 1000 x 1500 Pixels

Pinterest Pins Image Sizes

  • Aspect ratio: 2:3
  • Square pins: 1000 x 1000 pixels
  • Max file size: 20MB
  • Supported file types: PNG & JPEG

Pinterest Story Pins Image Size: 1080 x 1920 Pixelss

The recommended image size for Pinterest Story Pins is 1080 x 1920 pixels, which is an aspect ratio of 9:16. The maximum file size allowed is 20MB.

Pinterest Ads Image Sizes

Pinterest Ads Image Sizes

The recommended image sizes for Pinterest ads:

  • App install ads: 1000 x 1500 pixels
  • Carousel ads & pins: 1000 x 1500 pixels or 1000 x 1000 pixels.
  • Shopping ads: 1000 x 1500 pixels recommended.

You can add up to 5 images in a carousel.

Pinterest Image Sizes Cheat Sheet

  • Pinterest Profile image: 165 x 165 px | maximum 10 MB
  • Pinterest Cover image: 800 x 450 px
  • Board Board display image: 222 x 150 px
  • Pinterest Standard Pin size: Vertical images 1000 x 1500
  • Pinned image preview: 236 px
  • Supported image file type: PNG, JPG or GIF
  • Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Minimum 4 seconds, maximum 15 minutes
  • Pinterest Promoted Video: square (1:1) or widescreen (16:9) Length: Minimum 4 seconds, maximum 15 minutes
  • Pinterest Promoted carousels: 2-5 images per carousel, aspect ratio: 1:1 or 2:3

YouTube Image Sizes

Videos are trending right now, and since they'll remain as such for years to come, YouTube is an incredible platform that more businesses should be using.

While many businesses have strongly optimized their Facebook, LinkedIn, and Instagram profiles, many companies fail to optimize their YouTube profiles. Luckily, making your YouTube channel look incredible isn't too tricky.

If you want to make your YouTube channel look great, there's one tactic you can use to make that possible: use better images. Here, we're going to discuss everything you need to know about YouTube ideal image sizes and dimensions:

YouTube Profile Photo Image Size: 800 x 800 Pixels

The recommended image size for a YouTube profile photo is 165 x 165 pixels. For best results, make sure the focus of your photo is centered.

YouTube Banner Image Size : 2048 x 1152 Pixels

YouTube Profile Image Sizes

The recommended image size for the YouTube banner is 2048 x 1152 with an aspect ratio of 16:9. The maximum file size allowed is 6MB.

YouTube Video Thumbnail Image Size: 1280 x 720 Pixels

YouTube Thumbnail Image Sizes

The recommended image size for the YouTube video thumbnail is 1280 x 720 pixels with an aspect ratio of 16:9.

YouTube Image Sizes Cheat Sheet

  • Channel header image: 2560 x 1440 px (for desktop), 1855 x 423 px (for tablets), 1546 x 423 px (for smartphones), and 2560 x 1440 px (for TV)
  • YouTube Display ads: 300 x 250
  • YouTube Overlay ads: 480 x 60
  • YouTube Companion banner ads: 300 x 250 pixels
  • YouTube Skippable video ads length: 6 – 20 seconds
  • YouTube Non-skippable video ads length: 12 seconds to 3 minutes (30 secondsis recommended)
  • YouTube Channel profile photo: 800 x 800 px
  • YouTube Video Thumbnail: 1280 x 720 px
  • YouTube Supported image file types: PNG, JPG, GIF, or BMP

Snapchat Image Sizes

Snapchat's a social platform that lets you easily talk with friends & view Live Stories from around the world. The platform is known for its famous AR filters & disappearing messages. You can post text, photos, videos, GIFs, audio, and more.

Snapchat Geofilter Image Size: 1080 x 1920 Pixels

  • Aspect ratio: 9:16
  • Supported file type: JPEG or PNG
  • Maximum file size: 5MB

Snapchat Ads Image Size: 1080 x 1920 Pixels

Snapchat Ads Image Sizes

  • Aspect ratio: 9:16
  • Supported file type: JPEG or PNG
  • Maximum file size: 5MB

Tumblr Image Sizes

Tumblr's a social media platform that lets you connect & share content with people having similar interests. You can post text, photos, videos, GIFs, live videos, audio, and more.

Tumblr Profile Photo Image Size: 128 x 128 Pixels

The recommended Tumblr profile photo image size is 128 x 128 pixels.

Tumblr Profile Banner Image Size: 3000 x 1055 Pixels

The recommended Tumblr profile photo image size is 3000 x 1055 pixels.

Tumblr Profile Image Sizes

Tumblr-1

Tumblr Ads Image Size: 1280 x 1920 Pixels

The recommended Tumblr ads photo image size is 1280 x 1920 pixels.

Tumblr Profile Image Sizes

Download Social Media Image Sizes Cheat Sheet For 2021 PDF

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Shivam Devgan

Shivam is a content and marketing strategist at Statusbrew and loves to write content that tells a story. When he's not on his laptop you can find him working out and jamming to pop music.