How To Use Twitter Hashtags Effectively & Efficiently

May 25, 2022 13 min read

Having the ability to compose interesting tweets and being witty is not enough to keep people interested in what you tweet. However, when you add hashtags to your tweets, your chances of reaching people doubles.

Hashtags are important in getting your message across to your target audience. They streamline your tweets in such a way that it puts your tweet at the front line of search results and it reaches more people. Knowing how to effectively use Twitter hashtags increases your chances of getting your tweets noticed and making your brand more visible on the platform.

This guide will help you fully understand how to use Twitter hashtags for maximum visibility, what they are about, and why you should use them. Let's get started!

What Are Twitter Hashtags?
Why Are Twitter Hashtags Important?
How To Use Twitter Hashtags?

1. Attach It To Meaningful & Organized Tweets
2. Avoid Punctuations & Space
3. Spell The Words Correctly
4. Use Hashtags For Trending Topics
5. Use Twitter Hashtags For Realistic & Useful Posts
6. Don't Use Too Many Hashtags At A Time
7. Make Your Hashtag Easy To Remember
8. Add Hashtags To Giveaways
9. Use Location-Specific Hashtags
10. Jump Into Occasion & Time-Specific Hashtags
11. Find The Right Balance
12. Analyze Your Hashtags & Draw Conclusions

You can directly jump to a section of your choice or keep scrolling.

What Are Twitter Hashtags?

When the wave of Twitter picked up the pace, hashtags were one of the things users knew it for. There are two components to hashtags.

The first part has to do with the "#" symbol. It shouldn't be wrong to say that Twitter made this symbol famous. Its effect was so evident that even Instagram users started using this symbol.

The phrase that follows the symbol forms the second component that completes it.

And today, it forms an intrinsic feature of Twitter. Thus, one can define Twitter hashtags as any type of word or phrase with the symbol # in front of it.

Twitter hashtags are included in tweets that are relevant to a particular topic. You can assign a hashtag such as '#scifi' to your tweet, so all those users interested in science fiction and who are tracking and following that hashtag stream can see it. It's a great way to gain more exposure, build your following and build relationships.

Why Are Twitter Hashtags Important?

One of the major benefits of using Twitter hashtags is that they can help your Tweets gain maximum visibility and encourage engagement.

Ensure you choose a phrase or word relevant to your brand or the message you are trying to communicate as hashtags.

This is because when someone searches for a specific hashtag in the Twitter search bar, they will find all the public posts and profiles that use that hashtag.

For example, if you search for #workfromhome, you can see many posts with workspaces ideas, people working at their home desks, and a similar combination of working aspects and some homely design.

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The social media world of today is categorized by how many followers a person has. In such a follower-driven world of social media, the "Influencers" are actually the movers and shakers.

The Internet is actually a virtual world where the population runs into millions. On Twitter, people put out tweets virtually every second of the day. That means, in the few seconds you have taken to read this sentence, thousands of tweets have already gone live on the platform from different parts of the world.

The estimated lifespan of a tweet is about 18 minutes. Once this time elapses, your tweet will only be viewed by those who visit your Twitter profile specifically. But if a hashtag is attached to your tweet, it lives longer. It also stands a chance of reaching a larger Twitter audience and getting more views and likes.

Twitter hashtags offer a very efficient and simplistic way to categorize and group tweets. It's an excellent strategy to keep people engaged. This is because by using hashtags in your tweets, users are able to inspect topics that are relevant to them.

Twitter hashtags also serve the purpose of filtering out tweets that a particular user isn't interested in.

Besides, through Twitter hashtags, users are able to find relevant information efficiently and quickly. It helps Twitter users save a lot of time. They don't have to scroll past the entire feed to find tweets on relevant topics.

Not only that, it offers an opportunity for like-minded users to have a discussion on the platform.

It's useful for brands who wish to drive more engagement through their tweets. Using hashtags in tweets results in more click rates, retweets, replies, favorites, and likes. Needless to say, the benefits it provides are useful to increase a brand's exposure.

How To Use Twitter Hashtags?

1. Attach It To Meaningful & Organized Tweets

Ensure that you don't just tweet for the sake of it. Your tweets need to be organized and sorted in a way that those visiting your profile understand which industry you belong to.

Make sure you are sending out tweets frequently because tweets have a short lifespan. Attach a hashtag to it that is relevant. The words in your hashtag should be in line with the subject of your tweet.

That means, if you are tweeting about a new product from a brand you represent, then the accompanying Twitter hashtag should be something that relates to the brand and product. You can't talk about how to track competitors in your tweets and add the hashtags "#WorldCup" or "#Wimbledon." Instead, you should use hashtags like "#SocialMedia" or "#TrackingYourCompetitors" for such tweets.

Note that using hashtags in your tweets that do not correlate with their subject is regarded as spam. This can even lead to your account getting blocked on Twitter.

2. Avoid Punctuations & Space

This is one of the most popular mistakes people make when writing Twitter hashtags. Once a punctuation mark is inserted in a hashtag, it's automatically void from the beginning. This means that the hashtag becomes nonexistent. If this happens, your tweet won't go further than your timeline and your followers.

Using space in hashtags has a similar effect. Writing "#Tuesday Motivation" or "#TuesdayMotivation," is not the same hashtag. The words in a hashtag must follow each other, concurrently like "#TuesdayMotivation."

If you write it with a space, you might only reach the people searching for Tuesday, and you won't reach any audience of the Motivation hashtag. However, if you write "#TuesdayMotivation," your tweet will reach a significant number of those looking for Tuesday motivation tweets, hence increasing your visibility.

3. Spell The Words Correctly

You must make sure that you spell the words in your hashtag correctly in knowing how to use Twitter hashtags. Wrong spelling will automatically defeat the purpose of using hashtags in your tweets. If your tweet is about fair use of laws and copyrights, and your hashtag is "#Copyrights," you must make sure that you spell it correctly.

Wrong spelling in hashtags means your tweet will disappear and not go further than your immediate contact. So don't be in a hurry to write and post tweets. Always proofread your words before sharing them with the rest of the world.

You should use hashtags of hot and trending topics in your tweets for heavy engagements. Sometimes, not every tweet you post has to be about your brand or product. You can mix things up by talking about trending topics. Such trending topics can also be about a subject matter in your industry of expertise.

You should be able to find the thin line between tweeting too much about trending topics and posting what's just enough and acceptable.

Attaching a Twitter hashtag to a trending topic means that your tweet will appear in search results when someone searches for that trending topic on Twitter. This especially happens often if what you tweeted is catchy and exciting, and it has the ability to stay on top until a new hot topic comes up.

Know more about A Marketing Team's Guide On How To Excel At Newsjacking

Social media marketers should master how to leverage trending Twitter hashtags for their brand and use them effectively. By doing so, they will be able to introduce their brands to those who picked interest in them after viewing their tweets. Also, some trending Twitter hashtags are tailored to a particular location. So make sure to find out what's trending where you are and use the Twitter hashtag that's popular with those in your industry.

5. Use Twitter Hashtags For Realistic & Useful Posts

Social media has become the first source of information these days. If it's trending, it means that everyone is talking about it. To a large extent, it's also something people care about. It's essential to use hashtags for a tweet that means something to people.

Creating a new hashtag to promote your product is also possible, such as when Nike created "#Breaking2." However, you have to make sure that it's something that people in your industry and outside will appreciate. Thus the Twitter hashtags you use in your tweets must be catchy. It should not be a mouthful, too long, or even difficult to understand. Make sure that while creating a new hashtag, it should be unique.

6. Don't Use Too Many Hashtags At A Time

Some people share tweets with nothing but hashtags about different topics. This leaves their tweets to become focusless and not directed towards a particular audience.

When you share a tweet with different Twitter hashtags such as "#SocialMedia," "#MeToo," "#WorldCup," and "#Nike," your content becomes gibberish. Even if the main text is catchy, such tweets won't get to anyone.

Hence, using one Twitter hashtag for a subject matter at one time is more effective. For instance, if a trending topic in your industry is social media certifications and classes that come with hashtags like "#Certification" or "#SocialMedia," use only these hashtags in your tweets. This will help to streamline your tweet. It will also ensure that those looking up the topic get to see your Twitter profile and your tweets do not get lost in a sea of other Twitter hashtags.

7. Make Your Hashtag Easy To Remember

Another way to ensure your Twitter hashtags increase your visibility is by making sure that you are using a hashtag that is easy to remember. This especially implies if you are creating a new one. You can research which hashtags are popular in your industry and use them in your tweets. You should also observe how your competitors make use of Twitter hashtags in your tweets and take cues from them.

You should know that some of the brightest minds in the world are on Twitter. And this can include experts from your industry as well. So you have to make sure that your hashtag attracts the right set of people to your page.

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Image Source: KitKat Twitter

8. Add Hashtags To Giveaways

A study conducted by Twitter showed that using hashtags in your Twitter ads can affect how many clicks you get, that is, likes, replies, and retweets. On the brighter side, it does apply to giveaways you conduct on Twitter. If your tweet is catchy enough and your Twitter hashtag hints at a giveaway, you are sure to get a lot of clicks on your tweets.

When you find a tweet with the hashtag "#GiveawayFriday," you will also notice a lot of reactions and thousands of views on it. Thus, adding a hashtag with incentives to your tweets is more likely to make it more visible than using it for ads.

9. Use Location-Specific Hashtags

Like any other social media platform, Twitter users will be interested to see what different locations bring to them. That is why Twitter accounts that want to get a higher reach never underestimate the power of using location-specific hashtags in their tweets. Treat such hashtags as a tool for your local business.

You can make your post positively impact the users by encouraging the exposure of different areas of your business. Local audiences will get the feeling that their area is getting the attention that it requires.

Also, other area users and international users will get to know the specialist of the specific location.

Additionally, using location-specific Twitter hashtags will allow other local users to find your account quickly, which will eventually increase your visibility and also open the doors for collaboration. Collabs can also drive a lot of engagement. With collabs, you have the possibility to receive twice the amount of reach and interactions.

Now, you might be wondering how to use the location-specific hashtags in your tweets? Well, it is pretty simple. For instance, if you are living or operating your business in Essex, the hashtag would be #Essex, #UKblogger, or something along that line.

10. Jump Into Occasion & Time-Specific Hashtags

One of the easiest ways to get more reach on your tweets is by inserting the time and occasion-specific Twitter hashtags. Take, for example, #throwbackthursday. Each week has a Thursday, and in each month, there are at least four Thursdays. This means that you will have four opportunities to use this time-specific hashtag in your tweets.

A good strategy to use such types of time-specific hashtags is to find four blog posts or tweets of yours that did not get enough views and engagements. Repost them by inserting this hashtag "#throwbackthursday." By doing so, you will be promoting four older tweets in each of the four weeks.

However, #TBT or #throwbackthursday is not the only time-specific hashtag. There are a lot of others as well. And not all of them are about making old tweets resurface again. If you can create a schedule for your tweets and use the relevant Twitter hashtags in them accordingly, you can see your content getting a lot of reach by using time-specific hashtags on them.

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Image Source: WordStream

11. Find The Right Balance

Twitter hashtags can be defined into two categories. One is a broad one, and the other is a niche one. And it is pretty essential to find the correct balance between the two. For instance, if you search for cake, you will find many results. Now, you would not want to browse through the entire content if you were looking for something specific, like chocolate cake.

The hashtag you should opt for in your tweet should be relevant to your content, but it should also widen your tweet's reach. #cake is a broad hashtag in our example, but #chocolatecake is probably the right balance if you are searching for content about chocolate cake.

Now consider the #marketing hashtag. Hashtags like #twittermarketing are too into the niche. Such niche-driven hashtags will surely help users looking for something specific. In such a case, your tweet will not show up on the search results that are not too specific such as in the search for #marketing. Instead, #socialmarketing can be a great choice in that regard.

Finding out the right balance between niche and broad hashtags is not that easy. You will need to obtain this skill by trial and error. You can start by using broad hashtags and work your way into finding the correct balance for your content.

12. Analyze Your Hashtags & Draw Conclusions

Once you start using Twitter hashtags on a regular basis, it's time to start analyzing the performance of your tweets. With Statusbrew, you can easily create a report to see which hashtags were the most successful. It will only take you a few minutes to understand which Twitter hashtags have actually worked using Statusbrew.

Statusbrew also provides you the possibility to analyze and prepare reports for multiple Twitter profiles.

You can also prepare other reports in Statusbrew to analyze your Twitter performance, such as profile overview, the number of followers, followers growth over time, brand activities, activity index, and heat maps for activity index per day of the week.

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If these metrics don't ring a bell, check out our blog post on Twitter analytics.

These insights will encourage you to rethink and improve your Twitter hashtag strategy.

Want to squeeze even more out of social media marketing? Request a demo and see how Statusbrew helps you push your business's social boundaries.

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Rushali is a content writer at Statusbrew. She is fond of writing content that compels people to slow down and look more closely to discover the unknown stories.