Doing social media for a client in itself is not an easy task, and if you have to manage multiple clients, it requires a great deal of organization and prioritization.
If you're a social media manager or own a digital marketing agency finding it hard to juggle between tens of clients at once, you've landed at the right place.
Tips To Manage Social Media For Multiple Clients
If you're finding it challenging to manage multiple clients, here are some tips and strategies that can help.
It's a given that if you're managing social media for multiple clients at any given time, things are bound to get tricky.
For instance, each of your clients can easily have 10, 15 social profiles. Now, multiply this with the number of clients you're handling, and things start to get overwhelming.
The goals & the target audience for each of your clients will be different, which further complicates things.
You need a way to group or segregate the business of all your clients.
What's the best way to do it?
If you're using Statusbrew, you can create a unique Organization (workspace) for each client to separate all their social media data & eliminate any confusion.
You can manage complex workflows and every aspect of social media for all your clients from a single, easy-to-use interface.
Try out Statusbrew for your business, sign up right now & start your free trial.
By scheduling posts in advance, you can save tons of time and effort while ensuring consistency.
It's a given that you'll have to hop in and post time-sensitive content often, but for generic things such as holidays & other events, you can schedule content in advance.
To help you plan your social media strategy for the holidays in 2021, we've created an extensive list of national, global & hashtag holidays. There's also a downloadable calendar that you can use to get automatic reminders.
How to schedule all these social media posts?
Connect all of your social accounts with Statusbrew & schedule your posts hours, days, and months in advance! Schedule posts by custom time, or use category queuing systems.
Collaboration & Approvals
One of the major hurdles in an agency-client relationship is the client approval bottleneck.
You don't have complete authority on what goes & what doesn't.
To eliminate this issue, you need to involve your clients in every step of your processes.
Make sure it's easy for your clients to see all the posts you've scheduled for them, and they can suggest edits, give feedback, all in real-time.
If you're a Statusbrew user, add a member from your client's team to their Stausbrew organization & easily collaborate for content management, asset creation, and approval for messages and posts.
Also, If you use Slack, you can connect your Statusbrew with one or more Slack channels or workplaces to receive the notifications. Learn more about Slack Integration.
Roles & Responsibilities
If you have a bunch of social media managers and employees working for you, you need to assign clear duties across your team.
Every team member may have their area of expertise & specialization and assign them work & roles accordingly.
Allocating the correct duties to the right team member will eliminate all the confusion among team members and ensure you're only putting out your best work.
Having no clearly defined goals is like shooting arrows in the dark
Before putting things into action, set clear and measurable goals for your clients so that you can plan a strategy to achieve these goals.
Running a social media agency and managing multiple clients is no piece of cake, but it doesn't have to be.
With proper organization & the right tools at your disposal, you can eliminate many of your pain points.
Do let us know what works the best for you in the comment section down below.