Influencer Marketing

Influencer marketing has emerged as a powerful channel for driving high ROI. Businesses that understand the know-how of effective influencer collaborations are getting impressive returns. Some of them gained an earned media value of up to $18 for every dollar they spend on influencer marketing Though finding the right influencers remains a major challenge for 61% of marketers, a majority of them look for influencers on social media. Ways to find influencers in your niche on social media: Relevant Hashtag Searches Ad-Specific Hashtag Searches Social Media Monitoring Or Listening Influencer Marketing Tools And Databases Before we discuss the best ways to find influencers using social media, let’s learn how to determine if an influencer is right for your campaign. What Makes an Influencer a Good Fit for Your Campaign? When choosing influencers for your brand, you should evaluate them on both quantitative and qualitative parameters. While reach and engagement...

We’re almost at the end of 2018 and this is a good time reevaluate your marketing strategies to make sure that you’re all set for next year. Influencer marketing has evolved a lot in the last few years. And by 2020, the global spend on influencer marketing is expected to reach $5-$10 billion. This is a clear indication of the popularity of influencer marketing. You need to reconsider your marketing strategy for 2019 if you haven’t yet incorporated influencer marketing into it. However, it’s important to plan your strategy well before you kickstart your campaigns. This post will guide you through how to plan a successful influencer marketing strategy. 1. Identify your Target Audience It’s crucial for the success of your influencer marketing campaign that you identify your target audience. This might sound like a very basic thing to do. However, a clearly defined...

Employee Advocacy has been a standout amongst the most stylish favorite buzzwords in marketing in recent years. We can define Employee Advocacy merely as a sustainable program to encourage employees to share brand values and messages organically. It helps to increase the reach of the brand organically. According to Pew Research Center, the average U.S. internet user has 200 Facebook friends and 61 Twitter followers. A staff of 20 means a potential reach of 5,000. Take a look at these statistics showcasing just how powerful and vital employee advocacy can be for your brand (The numbers never lie): Brand messages are re-shared 24 times more frequently when distributed by employees vs. the brand Leads from employee advocacy are seven times more likely to close than other forms of leads Interest in employee advocacy has grown 191% since 2013 Word-of-mouth marketing by employees isn’t a new thing – friends,...

Social Media Marketing is the lifeblood of any online business or brand. It is immensely difficult for a business to imagine their online success without having an effective social media marketing strategy in hand....

This post is directed towards people who are looking find new ways to reach new customers, be it small business owners, solo entrepreneurs, a big enterprise or if you’re someone like me, the marketing manager of a SaaS platform with a user base of 16 million users. I’ve been doing a lot of reading and research lately about Influencer Marketing. Yes they are two different things, reading and researching. We’ve already mentioned about Influencer Marketing being a prominent Marketing Trend in 2018 in the blog link mentioned below; which I obviously want you to click and read through. 5 Marketing Trends of 2018 Coming back. I didn’t restrict myself to just theory though. I decided to move into the wilderness and started interacting with people that other people said are influencers. Why did I exactly do all this? I wanted to experiment if Influencer Marketing actually...

Influencer marketing is a psychological arcade to encourage people to use a product or service by including influencers in your marketing strategy. This has been adopted as a mandatory tactic by almost every brand and company in recent years. The reason why I included psychology here is to convey the fact that humans trust humans. People love to follow and trust people who are popular and successful. To market to the right people, businesses need these influencers. This made businesses to adopt influencer marketing techniques into their well-written business strategy. Zach King with his vine videos emerged as an internet sensation. With his personal brand, he has acquired millions of followers around the world. If you look at his Instagram, Twitter and Facebook, you will come to know. Later, Amazon, McDonald's, Coca-Cola and many other brands used his skills and audience reach to promote their products and brand. Thanks for...

Becoming an Influencer always first starts with becoming a professional. And when it comes to portraying yourself as a professional, a LinkedIn profile always works as a highlighter. LinkedIn is the world's biggest professional network with 500 million users from 200 countries. People are working hard to become a LinkedIn Influencer nowadays and I say, it’s really worth it. The fact is, the virtual professional network has morphed from an online job finder and resume into a huge personal branding tool on the Internet. LinkedIn has been constantly redefining professionalism ever since it's inception. What makes LinkedIn powerful is because it attracts the highly professional and business-oriented audience. Professionals are building connections with other people in their field of work. HRs and Recruiters are hanging out to find best profiles for their company. Everyone is constantly running and emphasizing on their LinkedIn presence. LinkedIn is encouraging people to become...

Today, almost every individual is looking to have better visibility online. Many people are focusing on Personal Branding but still many others aren’t aware of it. If you want to move ahead and grasp the best opportunities out there, you have no option but to hold a blue umbrella while others are busy holding the white ones. Building your personal brand is the whole of what you do, how you do and why you do. It’s your responsibility to craft your work experience and deliver value in a way that makes you unique. It's important to stay patient as it’s not a one-week process. Personal Branding needs complete dedication, hard work and time to get the right kind of results. In order to help you grow, I have compiled all the aspects of personal branding in this complete guide. Pursue it and improve your personal branding techniques....

Today, every business and individual is striving to become an influencer. It’s a necessity. Researchers and Surveys are already proving the power of Influencers. Becoming a social media influencer doesn’t only mean having a million followers on a Social Network but to have a connection with every one of them. You absolutely have to network with EVERYONE. Because when you connect with everyone, they will talk to others about you. Influencers are what they are because they are unique. It’s not easy to achieve this until and unless you become organized, committed and responsible. Many individuals and businesses have tried but not all of them have achieved their goal of becoming an influencer. There are some things that they did right and somethings that they did not. After considerable research, I’ve compiled this set of 8 steps that you should follow to set you on the...