Employee Advocacy has been a standout amongst the most stylish favorite buzzwords in marketing in recent years.
We can define Employee Advocacy merely as a sustainable program to encourage employees to share brand values and messages organically.
It helps to increase the reach of the brand organically. According to Pew Research Center, the average U.S. internet user has 200 Facebook friends and 61 Twitter followers. A staff of 20 means a potential reach of 5,000.
Take a look at these statistics showcasing just how powerful and vital employee advocacy can be for your brand (The numbers never lie):
- Brand messages are re-shared 24 times more frequently when distributed by employees vs. the brand
- Leads from employee advocacy are more likely to close than other forms of leads
- Interest in employee advocacy has grown 191% since 2013
Word-of-mouth marketing by employees isn’t a new thing – friends, family, and peers have for quite a while helped us make an impression of the business they work in by what they say to us. By this, it can be assessed that their business is innovative, for instance, or has strong values or looks after its employees well.
What has changed is the impact of digital on this dynamic. Below we look at the current landscape and how businesses can take advantage of technology like Slack to successfully run a brand advocacy programme!
Slack is an increasingly popular messaging app within organizations these days. However, how can it make the employee advocacy programme a hit?
Let's dive in to know!
Slack for Brand Advocacy
To understand the advantage of Slack in brand advocacy, it is crucial for us to know the most common reasons because of which the employee advocacy programs fail. Employee advocacy fails due to two main reasons:
- Due to lack of internal communication
- Due to lack of ways to update employees about important content
It’s important to realize that internal communication doesn’t mean forcing employees to participate. You want to facilitate things and make it easy for people to get involved.
The combination of Slack and its integrations/Apps helps to resolve these problems and facilitate Employee Advocacy Programme by:
Eliminating the communication gap amongst the Advocates and the managers. To push the Employee Advocacy Programme managers no more have to depend on the emails to ask their employees to share the content. Instead, they can directly drop a message in Slack and facilitate the process from the most liked internal communication platform - Slack.
Updating your organization with important content related to your company through the channels where they communicate on a regular basis. The more you keep your employees updated, the more they engage with your content online. For instance, Slack integrations could help:
Keep your team updated about 'Content' and reduces the time to share the post by instantly notifying the respective team member on Slack.
Employee advocacy made easy with Statusbrew's Slack Integration
Statusbrew is a Unified Social Media Management solution for teams and agencies of all sizes which makes scheduling, managing, and reporting a lot easier than having to do it through each social platform individually.
With Statusbrew's Slack Integration you can:
Empower employees to share your posts across their social networks: It helps to drive employee advocacy and content amplification with a secure, easy-to-use platform. Not only this but integrating your Statusbrew with Slack could enable on-the-go sharing by giving employees mobile access at their fingertips.
Increase awareness by promoting Social Monitoring: It saves time in increasing awareness amongst employees by pushing essential notifications related to all social mentions and messaging directly to Slack channels.
Measure your team’s participation—and your content’s performance
Let's find out how Statusbrew's Slack integration helped our team to run a successful employee advocacy programme.
The best part was when we connected Statusbrew with one or more Slack channels or workplaces; we were able to receive instant Slack notifications for all the activities that we considered to be important for our Business. Getting these instant notifications helped us in the following ways:
Helped team to share content quickly
With our brand's Published Posts being instantly shared on Slack, our team was able to run 'Employee Advocacy Programme' within their Slack. As soon as an important post is published, the teammates are the first ones to share or retweet the brand posts to promote it. Once retweeted, they marked the alerts with a '✅'.
Helped to find new brand advocates through social monitoring
Social monitoring, also known as social listening is a way to track content on sites and blogs to find out what people are saying about your brand. If people are saying positive things about you, you can follow them up to convert them into leads and brand advocates. Moreover, if they are saying negative words about you, you can indeed step forward to solve their problems.
With all of the brand DMs, Comments and Mentions being pushed to respective Slack channels it became easier for employees to follow up people who talked positive about our brand and convert them into brand advocates.
Anyone who picks up a conversation, marks '?' on the Slack alert for the team to know who's working on it and the ones solved were marked with a '✅'.
Most of them enjoyed this true Transparency, which encouraged the 'Team Knows It All' key value.
Helped to analyze the content to keep track of your Brand Advocacy Programme's progress
With Daily and Weekly reports of your social and content performance being pushed to Slack, both your team and the clients will be quickly able to analyze their campaigns and track their brand advocacy progress. ?
Once we were able to receive instant Slack notifications for all the activities, our team was surprised to see over 60% faster response time. With all of these Alerts and Notifications for your whole team to take immediate actions, delayed workflows and broken communication are a thing of past.⚡️
Slack integrations are bound to make your life simpler by making your Brand Advocacy efforts a big hit!
I am eager to know how does your company bolster your brand advocacy :)