Shane Barker

Shane Barker

Total 2 Posts

Shane Barker is a digital marketing consultant, named the #1 social media consultant in the nation by PROskore Power Rankings. He consulted with Fortune 500 companies and government agencies.

How to Find Key Influencers in Your Niche Using Social Media

Influencer marketing has emerged as a powerful channel for driving high ROI. Businesses that understand the know-how of effective influencer collaborations are getting impressive returns. Some of them gained an earned media value of up to $18 for every dollar they spend on influencer marketing Though finding the right influencers remains a major challenge for 61% of marketers, a majority of them look for influencers on social media. Ways to find influencers in your niche on social media: Relevant Hashtag Searches Ad-Specific Hashtag Searches Social Media Monitoring Or Listening Influencer Marketing Tools And Databases Before we discuss the best ways to find influencers using social media, let’s learn how to determine if an influencer is right for your campaign. What Makes an Influencer a Good Fit for Your Campaign? When choosing influencers for your brand, you should evaluate them on both quantitative and qualitative parameters. While reach and engagement...

How to Plan a Successful Influencer Marketing Strategy in 2019

We’re almost at the end of 2018 and this is a good time reevaluate your marketing strategies to make sure that you’re all set for next year. Influencer marketing has evolved a lot in the last few years. And by 2020, the global spend on influencer marketing is expected to reach $5-$10 billion. This is a clear indication of the popularity of influencer marketing. You need to reconsider your marketing strategy for 2019 if you haven’t yet incorporated influencer marketing into it. However, it’s important to plan your strategy well before you kickstart your campaigns. This post will guide you through how to plan a successful influencer marketing strategy. 1. Identify your Target Audience It’s crucial for the success of your influencer marketing campaign that you identify your target audience. This might sound like a very basic thing to do. However, a clearly defined...