Facebook Ads Trends For 2021: Get Better Returns On Ad Spend

Jan 20, 2021 2 min read

If you're a social media manager looking for the latest Facebook and Instagram Ad trends to maximize your ad results, you've landed at the right place.

Check out these latest trends to fine-tune your ad copy & creatives for better ad performance in 2021.

Experiment With Different Facebook Ad Copy Lengths

When it comes to Facebook ad copy, there's no "golden length" that will get you the desired results.

It's recommended that you test different ad copy length to find out what works the best with your audience.

We recommend creating multiple copies for a Facebook ad.

  • Short & Snappy (one-liner copy)
  • Medium & Sweet (three to four sententces)
  • Long & Detailed (one or two paragraphs)

Don't Stress Too Much On Grammar

Facebook is a casual platform, so an informal ad copy isn't a bad thing. Especially if your target demographic is younger (under 30s), try & write an ad copy that matches their communication style.

Although, we don't recommend keeping it too casual if it goes off-brand.

Create Your Facebook Ads Similar To The News Feed Posts

When you run Facebook ad campaigns, consider modeling your ad content to what people typically see in the news feed.

This helps your ad blend in with the other feed content, so the odds are that people will more likely stop scrolling & read them.

While you want your ads to blend in, the copy & the visuals should help them stand out.

Visualize a complete timeline of all your ads and promotional posts with Statusbrew's easy-to-use calendar and reimagine content planning.

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Don't Use Too Long Video Creatives

All marketing is moving towards video. It's an overused statement, but it holds.

Facebook ads with video creatives tend to get more audience attention. So when you're creating Facebook videos, keep these two things in mind.

Don't overthink about the production quality. Even videos taken with your smartphone can be super-effective.

Experiment With Emojis and Reels-Like Content

Try adding emojis to your ad copy and images (on occasion) to see if your audience likes it.

Starbucks Facebook

You can also try experimenting with Instagram Reels–style content, especially in your Instagram story ads.

This type of video content is more dynamic and will be the next big ad creation trend in 2021.

Shivam Devgan

Shivam is a content and marketing strategist at Statusbrew and loves to write content that tells a story. When he's not on his laptop you can find him working out and jamming to pop music.

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