Facebook Adds New Monetization Option For Short Videos

Facebook Adds New Monetization Option For Short Videos

Mar 13, 2021 2 min read

Facebook recently announced that the creators can now earn money with a minimally interruptive ad running at 30 seconds in a one minute long video. Previously only three-minute or longer videos could monetize with in-stream ads, with an ad shown no earlier than 1 minute.

In-stream ads help the creators to earn money by including short video or image ads in their videos. Creators get a share of the revenue from the video ads shown.

Monetizing short videos would lure the creators to engage on Facebook.

Viewers must view the entire ad to continue watching a video. Viewers will probably see different ads as per their intrests.

The social networking giant is also making it easier for the content creators to grow fan base by giving free stars giveaway to the viewers.

Facebook-stars

One-minute Facebook videos are double the length of Instagram Reels (30 seconds), it's likely not all that difficult to extend your video content to a minute to monetize.

For videos three minutes or longer, an ad can be shown after 45 seconds.

Eligibility

You are eligible to use in-stream ads in your video if you are 18 years or older and meet the following criteria:

  • You must publish videos from a Facebook Page, not a profile
  • You must meet Facebook's Partner Monetisation Policies, be eligible for in-stream ads, and stay eligible.
  • You need to have met the following requirements in the last 60 days:
  1. 600,000 total minutes for on-demand, live or previously live videos
  2. Facebook page has at least five active videos (on-demand, live, or previously live videos)
  3. At least 60,000 minutes of the 600,000 total minutes viewed must include minutes viewed from live videos
  • Page with at least 10,000 followers will be eligible to publish videos
  • Your videos must be at least one minute long.

It is recommended that if your video is longer than 3 minutes then you should program your video in way that it takes a natural break at the one minute mark.”

Types Of In-Stream Ads

Three types of in-stream ads that you can place in your videos are Pre-roll, Mid-roll and Image ads.

  • Ads that play before a video starts are Pre-roll ads
  • Ads that start during a video is played are Mid-roll ads. These ads are helpful for natural break points
  • Ads that are static images and are displayed under the content are image ads

According to Facebook App Monetization Director Yoav Arnstein From 2019 to 2020, the number of content creators earning the equivalent of $10,000 USD per month grew 88% and content creators earning $1,000 per month grew 94%.

Benefit

With the in-stream ads, you can maximize your earnings while focusing on what you do best – making great video content!

Will that work in favor of Facebook? Will this new feature provide significant opportunities for video creators? There are many questions to consider, but it's good to see Facebook adding more means for creators to generate income from their efforts.

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Anjali Kandey

Anjali is a marketing manager at Statusbrew. She likes to write content that addresses a solution. She can be found in her garden when not on her computer.