Engage With Your Facebook Audience

Learn how to respond to Facebook comments, ad comments, direct messages, and reviews to foster engagement, build relationships, and enhance brand loyalty

Engage With Your Facebook Audience

Reply To Facebook Comments

Reply to, hide, delete, like or privately message comments on your Facebook Page posts from Engage, across all your connected Pages.

Each Facebook comment appears in Engage as its own conversation. Your replies show in the same thread, so the whole exchange stays in one place.

Who Can Do This?

Team members who can see the conversation in Engage and have relevant Engage access to the Facebook Page.

Reply To A Comment

  • Go to Engage and open the Facebook comment conversation. Use Team Inboxes or Views to find it quickly

  • Type in the Enter your reply box (up to 5,000 characters)

  • Click Reply, or Reply & Close to reply and close the conversation

You can also use the tools under the reply box:

  • Select Emoji to add an emoji

  • Add media to attach an image

  • GIPHY Search to reply with a GIF

  • Open Macros to use a saved reply

  • AI Assistant to improve your reply (type your message first)

To leave an internal note for your team instead of replying, click Add note.

Reply To A Specific Comment

  • Hover over the comment and click Reply (arrow icon)

  • The Reply to dialog opens with that comment

  • Type your reply and click Reply or Reply & Close

Hide A Comment

  • Hover over the comment and click Hide (eye icon)

  • The comment turns faded with a Hidden label below it

  • Hover over Hidden to see who hid it and when

To hide the comment and close the conversation in one step, click More (three dots) → Hide and close.

Show A Hidden Comment

  • Hover over the hidden comment and click Show (eye icon)

  • The comment is visible again on Facebook and no longer faded in Engage

Delete A Comment

  • Hover over the comment and click More (three dots) → Delete

  • Confirm the delete

  • The comment stays in the conversation, marked as deleted

To delete the comment and close the conversation in one step, choose Delete and close instead.

Deleting removes the comment from Facebook. You cannot undo it.

Send A Private Reply

  • Hover over the comment and click More (three dots) → Private reply

  • The Send message dialog opens. The message goes to the commenter in Messenger, and only the two of you can see it

  • Type your message (up to 1,000 characters)

  • Click Send, or Send and close to also close the conversation

Like A Comment

  • Hover over the comment and click Like (thumbs up)

  • A highlighted like icon appears below the comment

  • Click it again to unlike

What Happens After

  • Replies, hides, deletes, likes and private replies happen on Facebook straight away

  • Reply & Close, Hide and close and Delete and close also move the conversation to Closed

  • A deleted comment cannot be restored

FAQs

Can I Reply Publicly and Privately?

Yes. Reply under the comment for everyone to see, or use Private reply to message the commenter in Messenger when Facebook allows it.

Why Is a Comment Visible in Engage but Not on Facebook?

The author may have deleted it, or Facebook deleted it or is holding it for review (common when one person posts many comments quickly). It shows as deleted in Engage once Meta confirms the change.

How Do I Stop Someone From Commenting?

Open their conversation in Engage and use Ban user in the contact panel on the right. This blocks them from commenting on your Facebook Page.

What's the Difference Between Hide and Delete?

Hide keeps the comment visible only to the commenter and their friends, and you can show it again. Delete removes it from Facebook for good.

Can I Hide Comments Automatically?

Yes. Use a Rule Engine rule to hide, delete or privately reply to comments that match your conditions.