Comment Moderation in Statusbrew

Manage spam, hide or delete inappropriate comments, block repeat offenders, and automate comment moderation across networks from a single inbox.

Who Can Do This?

All roles can hide, delete, and moderate comments in Engage, provided they have access to the relevant social profile.

Regular Users with profile access can moderate comments manually. Creating and editing automation rules requires Admin access or above. Available on all plans.

Which Networks Are Supported?

The table below shows what moderation actions are available per network.

A hidden comment is not deleted. It is removed from public view but remains visible to you in Engage. The original commenter and their friends can still see it on the native platform. Only delete a comment if you want it removed permanently. This cannot be undone.

How To Hide Or Delete A Comment Manually?

• Go to Engage.

• Open the conversation containing the comment you want to moderate.

• Hover over the comment and click (more) beside it.

• Select Hide or Delete from the menu.

After hiding, the comment appears blurred in your Engage inbox with a Hidden label. Hovering over it shows who hid it and when. After deleting, the comment appears with diagonal lines and a Deleted label with the same audit detail.

You can also use the combined actions Hide and close or Delete and close to moderate the comment and mark the conversation as resolved in one step.

How To Block A Repeat Commenter?

For Facebook, you can ban a user directly from Statusbrew to stop them from commenting on your Page again.

• Open any conversation from that user in Engage.

• In the Contact Sidebar on the right, locate their contact details.

• Click Ban user next to their name.

This sends the block action to Facebook and prevents the user from commenting on your Page going forward.

The Ban user option is only available for Facebook due to APIs available for Facebook only.

For networks that do not support banning users, you can use a tag-based rule as a workaround. Once the spammer is tagged, any future comments from that contact can be automatically hidden or deleted, depending on the network's settings. Refer to the table above for network-specific actions.

Check the example below:

• Go to Rule Engine and click Add new rule.

• Enter a name for the rule, for example, Delete Spam Commenter.

• Select the Data sources. These are the social profiles the rule should apply to.

• Click Filters and select Contact tag. Choose a tag like Spammer. Create an Engage tag if you have not already.

• Under Action, select Delete comment.

• Click Save.

To apply tags to past spammers, go to Contacts in Engage and search for them by name. Open the contact profile and apply the tag manually so future comments from that contact can be handled by the rule automatically. Use Delete comment only when you are fully sure the contact is a spammer.

How To Disable Comments On A Post?

If you want to stop new comments entirely on a specific post, you can turn off the comment section from Engage.

• Go to Engage and open any conversation on the post.

• At the top of the conversation view, click (More).

• Select Disable comments.

This turns off the comment section for that post on the platform. Available for owned media posts on LinkedIn, TikTok, and Instagram.

How To Auto-Hide Or Auto-Delete Comments Using Rules?

The Rule Engine lets you set up moderation rules that run automatically in real time.

Auto-Hide Or Delete Comments By Sentiment

This is the most common moderation setup. Use it to automatically hide or delete negative comments as they come in, without manual review.

Statusbrew has a ready-to-use template for this called Auto Hide Negative Comments. It comes pre-configured with the sentiment filter and hide action already set up.

• Go to Rule Engine and click Add new rule

• Select the Auto Hide Negative Comments template

• Select the Data sources

• Review the pre-selected filter Sentiment is Negative and adjust it if needed.

• Add a filter for Conversation type.

• Select the comment type(s) for the networks you want to moderate, such as Facebook Comment, Instagram Comment, YouTube Comment, or TikTok Comment.

• Optionally, add extra actions such as moving flagged comments to a Team Inbox or assigning them to a team member.

• Click Save.

Sentiment auto-detection is available on Premium plan and above. On Standard and below, you can still manually label sentiment on conversations but not use it as an automated rule filter.

If you are running this rule during off-working hours, consider adding a second action. Move hidden comments to a dedicated Team Inbox (for example, "Hidden for Review") or apply a tag like "Auto-hidden". Your team can then review that inbox at the start of each day and unhide any legitimate comments that were caught by mistake.

Auto-Hide Comments By Keyword

• Go to Rule Engine and click Add new rule

• Select Create Manually or choose a ready-to-use template

• Name the rule, for example, Hide spam comments

• Select the Data sources

• Set the Trigger type to Message received

• Under Keyword matching (optional), click Add keyword set

• Give the set a name, choose a highlight color, and add your keywords

• Add a filter for Conversation type

• Select the comment type(s) for the networks you want to moderate, such as Facebook Comment, Facebook Ad Comment, Instagram Comment, Instagram Ad Comment, YouTube Comment, or TikTok Comment

• Add an action: click Add a new action → Hide comment

• Click Save

Keyword matching highlights matching keywords in the conversation list so your team can visually spot flagged comments at a glance. The filter is what actually triggers the rule action.

Auto-Hide Comments Containing Links

To catch spam link drops without relying on keywords.

If you want to keep the things simple and fast, you can try our template named “Auto Hide Comments with Links”.

Or you can take more steps to specify the outcome.

• Add a filter: Add condition → Message Links Count → Is not null.

• Combine with a Conversation type filter (e.g., Facebook Ad Comment, Instagram Ad Comment) to limit scope.

• Add the Hide comment or Delete comment action.

How To Moderate Post Comments In Bulk?

• Go to Engage and open a post's conversation view.

• Click All beside the post to see all comments.

• Hover over a comment and click the checkbox to select it. Click Select all to select all visible comments.

• Choose the action: Hide, Unhide, Delete, Add tags, Assign, or Close.

Bulk hide and delete are available for Facebook, Instagram, TikTok, and YouTube comments.

How Team Moderation Works?

Assign Conversations To The Right Person

Any flagged or escalated comment can be manually assigned to a specific team member or user group. You can also automate assignment by rule. For example, automatically route all negative-sentiment comments to a senior agent.

Collision Detection

Collision detection prevents duplicate responses. If two agents open the same conversation at the same time, a typing indicator appears to prevent them from stepping on each other. Available on Premium plan and above.

Internal Notes

Internal notes let your team coordinate without leaving the platform. Add a note on any conversation and @mention a teammate. They get an in-app notification immediately.

Macros

Macros speed up moderation at scale. Create a macro that hides a comment, tags it as "Spam," and closes the conversation in one click. All users in the space can apply macros once an Admin creates them.

Audit Trail

Every action is logged. Statusbrew keeps an audit trail on every hide, delete, assign, and close. It is visible inline on the comment and in the full Conversation History log.

Moderation On Mobile

The Statusbrew mobile app (iOS and Android) includes the full Engage inbox. Available on all plans.

FAQs

Does Statusbrew Work On Paid Ads As Well As Organic Posts?

Yes. Statusbrew supports comment moderation on both organic posts and paid ads for Facebook and Instagram. For TikTok, only organic comments are accessible via API. TikTok ad comments cannot be moderated through Statusbrew.

How Does Hiding Behave Differently Across Networks?

• Facebook: Parent and child comments are hidden independently. Hiding a parent does not automatically hide its replies.

• Instagram and TikTok: Hiding a parent comment automatically hides all its child replies.

• Threads: Child comments cannot be hidden directly. Hiding a parent automatically hides its children.

• X: Solo replies can be hidden and unhidden independently. Hiding a parent also hides its child's replies.

• YouTube: Hiding works for comments.

On LinkedIn, hiding is not supported. You can only delete comments.

Can I See Comments In Context, With Reply Threads Nested Under The Original Comment?

Yes. When you open a post's conversation in Engage, the original post appears at the top with all comments below it. Replies to a comment appear in a threaded view under it, so you can see what others are responding to before taking action.

Can I See DMs And Mentions In The Same Place As Comments?

Yes. Engage is a unified inbox. Comments, DMs, mentions, ad comments, and reviews from all connected profiles all appear in one place. You can filter by conversation type to focus on specific message types.

Does Auto-Hide Use AI Or Just Keyword Matching?

Both. You can set up keyword-based rules that hide comments containing specific words. The AI Keyword Assistant can generate keyword sets for you. On Premium plan and above, sentiment-based auto-moderation is also available.

What Happens To A Hidden Comment? Is It Gone For Good?

No. Hidden comments are removed from public view on the platform but remain visible to you in Statusbrew, blurred and labeled as Hidden. You can unhide them at any time. Deletion is permanent and cannot be reversed.

Can Statusbrew Block A User So They Can't Comment Again?

For Facebook Pages, yes. Use the Ban user button in the Contact Sidebar to block a commenter directly from Statusbrew. For other networks, blocking is not available via the API and must be done natively on each platform.

Can Multiple Team Members Moderate At The Same Time Without Duplicating Actions?

Yes. On Premium and above, collision detection shows a real-time typing indicator when a teammate is already working on a conversation. On all plans, the audit trail shows who took each action, ensuring a clear record.

Can I Moderate Comments From My Phone?

Yes. The Statusbrew mobile app for iOS and Android includes the full Engage inbox. You can hide, delete, assign, and reply to comments from your phone. Available on all plans.

How Many Comments Can Statusbrew Handle Per Day?

There is no Statusbrew-imposed daily limit. Volume limits are determined by each social network's API. For high-volume use cases, automated rules are the recommended approach. They run in real time and automatically process every incoming comment.

Does Snapchat Moderation Work In Statusbrew?

No. Snapchat is not a supported network in Statusbrew.