YouTube is the second most visited website globally after Google, and brands have massive opportunities to reach out to the target audience through YouTube videos.
YouTube has over 30 million daily users and 2 billion monthly active users. 90% of digital consumers in the US use YouTube. Users watching at least 30 seconds of a YouTube ad are 23X more likely to visit or subscribe to the brand’s channel.
So are you planning to take the plunge into YouTube? It is a smart move, given 1 billion hours of YouTube videos are watched daily, making it an excellent way to grow and strengthen your brand. YouTube has you covered from tutorial videos to bite-sized commercials, from new product launch teasers to behind-the-scenes look at your company culture.
In this blog, we have encased all the steps to create a YouTube channel for businesses. Drill down the blog to understand the importance of a YouTube channel for your business, and strategize a plan to drive more traffic to your channel and grow your brand.
- Benefits Of Creating A YouTube Channel For Businesses
- How To Create A YouTube Channel: Steps
- Tips To Run An Effective YouTube Channel
You can directly jump to a section of your choice or keep scrolling.
Benefits Of Creating A YouTube Channel For Businesses
In terms of traffic, generating revenue and loyal user-based YouTube video content for any brand acts as a ‘growth-hub' for the business. Before checking out the steps to create a YouTube channel, let’s roll through the benefits of creating a YouTube channel for your business:
1. Popularity Of Video Content
Online video is exponentially growing, and over 4 billion online videos are being viewed daily. Using YouTube for your business can aid in reaching a wider audience. You can tap into your target market by creating videos and advertising your business on other users' videos.
And with the advancement of TikTok and Instagram reels, video content is the favored content format by the audience; with video streaming platforms like YouTube, you can find a group of prospects who will become your fans and customers. Just create content that can educate, entertain and provide solutions to your target audience's pain points.
2. YouTube Marketing Enrich Discoverability On Google
To enhance the user experience, Google search results are amalgamated with news, images, videos, local searches, books. While users search a keyword, videos appear more often as the Google algorithm considers video necessary as compared to text-only pages.
You can take this opportunity for your business by writing high-quality content for your site and simultaneously creating complementary videos on YouTube. It will aid in building backlinks to your site, and your business's discoverability on Google will increase.
Including YouTube as a part of your brand marketing strategy can enhance your domain authority as well. When your site has a high authority, Google ranks it high in the search results.
Stats denotes that more than 60% of searchers click on the initial three results, and 90% of searchers click on the first ten organic results on Google. To use YouTube to increase your domain authority:
- Collaborate with other site owners to embed your videos on their websites.
- Associate your brand's domain name with your YouTube channel.
- Share your YouTube videos on your social media handles.
- Offer your audience diverse ways to consume information such as text, video illustrations, and audio cues.
3. Evergreen Content
Utilizing YouTube for your business, you can repurpose content you’ve already created without the need to spend a lot of time or invest in expensive equipment. Repurposing content is an effective form of content marketing.
You can repurpose content such as Blog Posts, Podcasts, Infographics, Presentations into a YouTube video series. This approach enables you to create diverse video series with various angles from just one idea, boosting audience engagement as the content becomes easy to digest.
4. Worldwide Audience Growth
This is one of the primary benefits of creating a YouTube channel for your business. When you are consistent in creating video content on YouTube, it opens the door to new prospects who would never come across your business any other way. The videos act as a universal language, and you can reach a worldwide audience. Besides well-written closed captions and subtitles helps you to grab a wider audience's attention.
According to research, videos with closed captions receive 4% more views and subscribers than those without. You can also use CTA that links to other videos, content on your website, email autoresponder series, offers on products and services.
5. Ability To Build Your Email List
Using YouTube for business, you can develop your email list as you continue to provide valuable, engaging content. There are different tools available that allow you to embed your sign-up form directly into YouTube videos.
The videos act as gated content, a running video is stopped temporarily, and viewers have to enter email address and required to subscribe to your list before they continue. Adhering to such an approach, you can craft an email list and assess your audience's needs and requirements.
6. Helps In Conversions
YouTube videos also aid in increasing conversions. When you share behind-the-scenes videos that adhere to company culture, it humanizes your brand and makes your organization more credible.
Prospects can relate on an emotional level. When a person speaks about the product or service, it can visibly increase your list of leads and sales. Videos bring life to static content, make it engaging, and set your brand authority uniquely.
7. YouTube Ads To Increase Reach
Among the many benefits of YouTube is its massive advertising platform. YouTube's ad platform runs through Google Adwords, but it differs from the standard paid advertising. Gaining organic traffic on YouTube is already robust, and paid traffic can provide you with even higher ROI for your business.
With the competitive market scenarios, you need to pay to play for your brand's growth, and YouTube ads are a good opportunity for you. Just like the Facebook ads, YouTube ads are also savvy as it delivers your ad to the right set of audience. The videos gain attention as ads are on the topics that are in the fields of their interests.
How To Create A YouTube Channel: Steps
To leverage YouTube marketing for your brands successfully, let’s check out the steps to creating a YouTube channel. Following are the steps to guide you to understand how to create a new YouTube channel:
1. You Need Admin Access
Google owns YouTube, therefore you need Admin access for your business in order to create a new YouTube channel. To watch, create, comment, and share YouTube content, one must have a Google account.
In your browser, go to youtube.com and click on "Sign In" in the top right corner. Once you click on it, the Google Sign-In page will be loaded.
- If you already have a Google account, you'll be asked to sign in to your account.
- If you don't have a Google account, then you'll have to create one.
- To create a Google account, click on "Create Account" and follow the prompted steps.
- After signing in or creating your Google account, you can create your new YouTube channel.
2. Create A New YouTube Channel
Now that you have logged in to your YouTube account through your Google account, it is time to create your channel.
- Click on the user icon on the top right corner of your screen.
- A drop-down menu will open; on the menu, click on 'Settings.'
- You will be taken to your Account overview page. Click 'Create a new channel.'
- The next step is to create a Brand Account. You can provide any name you want. It doesn't have to be the same name you used while creating your account. Tip – Try to use a name that reflects your brand.
Once you have entered your brand account name, you might be asked to verify your account. Verification can either be done via voice call or text message. If you are asked to verify your account, enter the code that you receive.
After successfully completing the verification process, you will be directed to the dashboard of your channel.
3. Customize Channel Page
From your YouTube channel dashboard, click on 'Customize Channel.' You will be navigated to the channel customization page. You will see three tabs on the channel customization page – 'Layout,' 'Branding,' and 'Basic Info.' These three tabs help you to optimize your YouTube channel.
4. Adding Basic Info
Once you are under the Basic Info tab, you need to enter some information about your channel. You will be asked to enter information like the language your videos will be in; you will also need to enter a brief description of your channel that will help your viewers to discover your channel when they try to search terms that are related to the videos you are going to upload.
Here, you should include keywords that describe what your channel is about, featuring products and people, services provided, problems you are solving, industry, niche, and more.
You can also add links to other pages or websites of your brand that you want to share with your audience. Your viewers can see these links on the banner image of your channel. Now that you have completed adding basic information about your channel, it's time to move to the next tab on the channel customization page.
5. Adding Branding Elements
After adding the descriptive information about your channel, the next step is to add some visuals to your channel. Click on the 'Branding' tab. Under this tab, you can add your profile picture, banner image, and video watermark.
Profile Picture: It is a picture that you add to your channel so that your viewers can identify your channel once they see it when browsing videos on YouTube. This image will appear below your YouTube videos on the play page. YouTube recommends pictures with dimensions 98 x 98 px for a profile picture.
Banner Image: A banner image is a large image that will be displayed at the top of your YouTube channel page. The banner image provides a great opportunity to welcome your viewers to your channel with a message that you want to share. The recommended dimensions for a banner image are 2048 x 1152 px.
Video Watermark: Video watermark is a small image displayed at the bottom of the right corner of every video on your channel. Often brand logo is used to create the video watermark. The recommended dimensions are 150 x 150 px.
6. The Layout Tab
Under the Layout tab, you will add specific details about how your content should be presented on your channel's page. You can designate a video spotlight or create featured sections to showcase specific videos.
7. Adding Optimizing Videos
Now that you have done everything to set up your YouTube channel, it is time to add your video content to it. To upload your videos to your channel, click the 'Create' button at the top right corner of the page and follow the prompted instructions.
Optimizing the channels is just the initial step. After adding videos to your channel, it is essential to optimize your videos for search, which will make your videos discoverable on the web. Optimizing your video doesn't mean just providing clear, accurate, and concise titles. It is more than that. Following are some of the important things that you need to optimize for your videos:
Video Title: It is one of the first things people see when they search for videos on YouTube. Your YouTube video title plays a significant role in whether or not a viewer will watch your video. Try to write a title that is compelling, precise, and concise.
Description: You can also add a short description of your video. YouTube allows only 1000 characters to be entered in the description section. You should keep in mind that your viewer is here to watch your video, not to read about the video. Anyway, YouTube will display only the first few lines of the description on your video play page. So, it is recommended that to put on most of the important info at the starting of your description that you want your viewers to read.
Tags: Tags are one of the most effective ways of optimizing your videos on YouTube. Not only does it let your viewers know what the video is about, but it also let's know about YouTube as well.
Tags help YouTube understand the context and content of your video, which allows it to associate your video with similar videos, which helps to increase your video's reach. Do not try to use misleading tags, as YouTube might penalize your channel for doing so.
Category: Categories are another way of grouping your videos with other videos of a similar category. However, adding a category is not an easy task. According to YouTube's Creator Academy, you should think about what is working best for each category.
You can find out what is best working for each category by finding out who the top creators are in that category, why they are known, and what best they do? Try to find out any kind of pattern between the audiences of similar channels of the same category.
Tips To Run An Effective YouTube Channel
Once you are done with YouTube account creation and fill your channel with optimized content, the final task is to make the channel effective. Following are a few tips that work for brands in running an effective YouTube channel! You can consider these tips to get new viewers and subscribers and drive more traffic to your channel. Let's have a look:
Keywords In Video Title And Description
Video titles are one of the significant parameters for enriching your discoverability in Google searches. Google cares about the keywords; you should include relevant keywords to your brand's product or services in your video titles. It will help you to make your channel discoverable.
Your high-quality content may not get views if your title doesn't include a keyword. Optimize your video titles for keywords that fit naturally into a title and express to the viewers what they're precisely about to see.
Along with the video titles, your video description is also critical; ensure to include keywords here. Also, write your description within at least 250 words. These activities are crucial for YouTube SEO because people search on YouTube, just like they search on Google.
Besides, optimized description aids your video appears in the suggested videos sidebar. It is a significant source of views for YouTube channels. Similarly, it is a wise step to add links to your website or other channels.
Include A Transcript
Add your video transcript to the description field as well. Transcripts are a great way of creating captions. Ensure that your transcript is naturally keyword-optimized for your video topic, as it acts as the fuel for YouTube SEO. Also, while creating a video, say the target keyword in the video as well. To search keywords, you can use software such as SEMrush.
YouTube analytics are a vital parameter to consider to grow your channel. Analytics is a data-driven approach that aids you in understanding the effectiveness of your video content. Accordingly, you can gain insights if there's a disconnection between content & your goal.
Besides, the analytics helps you to assess the type of content audience favors. And by tracking the data, what titles are getting more clicks, or what topic is getting more engagement, you can plan your content strategy.
You can leverage tools such as Statusbrew to track your YouTube analytics. Statusbrew's Reports Lab offers data to help you analyze viewers, track your ROI, discover potential influencers, track trending topics, audience behavior, monitor your competitors, and many more.
Statusbrew's YouTube analytics offers 12+ in-depth and precise YouTube analytics, including YouTube views, YouTube red views, YouTube likes, dislikes, shares and comments, average view duration, estimated minutes watched.
Depending on the likes, shares, and comments you have received on your videos, you can have the minute breakdown of YouTube engagement analytics. Besides, Statusbrew allows you to drill down detailed data over a specific date range for audience analytics. Every report in the Reports Lab is draggable, and arrangement is easy; you have complete control over design, and every widget is exportable.
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Impactful Thumbnails And Replies
Creating impactful thumbnails is a great way to get potential viewers. You can create custom thumbnails; usually, YouTube provides you with a few suggestions, but making a custom thumbnail is a good way to be unique. Try to develop a thumbnail aligning with the titles to share a compelling story.
Also, it is a good idea to engage with an audience in the comment section, also monitor the comments that can hamper the brand reputation.
You can leverage Statusbrew in supervising YouTube communities for your brand by mitigating the noise in the comment section.
It allows you to sync comments on your videos to multiple YouTube channels and equips you to manage them from one unified inbox. With Statusbrew comment moderation features, reply, hide, delete or mark spam or negative comments on your YouTube videos, maintaining your brand image.
Plan hashtag strategy and include it in your descriptions. Hashtags are an excellent way to build viewership on your channel. YouTube Hashtags also work like other social media platforms, and when users click on a hashtag, it takes them to other posts that also use that same hashtag. While planning the hashtags go for keyword variations with less competition to stand out from the crowd.
Utilize Cards to Cross-Promote And End Screens CTAs
Cards are an excellent way to cross-promote. Youtube allows you to utilize five cards in each of your videos, and each helps to promote your videos or your playlists. The process attracts the audience to check out more of your content while they watch your videos. Besides, use the end screen or end card infusing CTAs to promote videos, playlists, merchandise, and external websites. End card feature in YouTube appears in the last 5-20 seconds of a video.
Add Hyperlinks For Key Moments
It is very much advisable to add hyperlinks within your videos to crucial moments in the video. For instance, you have divided your video into chapters or topics. You should then add hyperlinks to the beginning of these chapters.
Playlists And Closed Captions
You should include closed captions in your videos. It will increase the spectrum of your content reach by making the video accessible to deaf and hard-of-hearing viewers.
Further, search engines are more likely to suggest a video that includes closed captions. You can upload your own caption file or get a professional to do it for you.
Playlists are a good way to organize your channel contents well, organizing similar videos to be available at one single playlist, making it easier for your viewers to enjoy your content without much hassle.
YouTube is becoming an essential part of a brand's social media marketingwith the increasing popularity of video. You require to be consistent and precise with promotion strategies and techniques to get more traffic and YouTube subscribers for your channel.
Along with optimization, focus on your YouTube analytics, as your channel's insights are the nucleus. Tracking the metrics provides you with the current status of the YouTube channel, content performance & many more. Be proactive in responding to comments to increase brand growth & conversion rate.
Measure YouTube data with Statusbrew, streamline your YouTube content strategy with informed decisions. Automate workflow management with Statusbrew's advanced moderation rules, set the conversation as a priority, assign to a team member, apply a tag to the conversation, notify Slack, & more.
Try Statusbrew today to supervise YouTube for communities and uplift your YouTube strategy.
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