User-Generated Content On Instagram - Why It's So Powerful For Your Brand

Mar 1, 2021 3 min read

If you aren't using UGC (user-generated content) as a part of your Instagram marketing strategy, you're missing out on a gold mine.

In this article, we'll look at why UGC on Instagram is so influential and help you with some tips to run successful UGC campaigns.

What Is User Generated Content?

In simple words, UGC or User Generated Content is content created by other people about your brand, product, or service. It can be in the form of:

  • Photos
  • Videos
  • Product reviews
  • Testimonials

It's usually your patrons creating such content, but it can potentially be any of your followers in general.

Why UGC On Instagram Is So Powerful?

When UGC meets Instagram, the result is truly amazing.

UGC on Instagram can see up to 690% higher engagement compared to other forms of content. That is just insane!

Since user-generated content has a sense of authenticity & trust, users are highly likely to engage with it.

60% people say that they’re more likely to make a purchase from a user-generated image on the brand’s Instagram account.

User-generated content on Instagram containing product reviews, pictures, or videos can be a lot more convincing than branded posts from your account.

How To Run UGC Campaigns On Instagram?

Now that you know why UGC is imperative to your Instagram marketing, here's how you can leverage your followers to create & share it safely.

Motivating Your Instagram Users To Share UGC

A misconception that is often associated with UGC is that it is incredibly hard to generate such content. People generally believe that only big brands with their bug budgets can take advantage of UGC campaigns.

But that is not the case; using methods like hosting a social media contest or creating a branded hashtag can help you run a successful UGC campaign.

Once you decide on a branded hashtag, the next step is to motivate your Instagram audience to use your branded hashtags or mention you in their posts & stories.

Including your branded hashtag in your bio can help make it more visible to your audience. If you run an e-commerce business, you can include the hashtags on your packaging or receipts.

Birchbox Instagram

Beauty brand Birchbox use their branded hashtag #futureiscasual extensively to encourage users to create & share content around it.

Finding The Best UGC Content

The hard part is to actively for latest posts that contain your branded hashtags on Instagram.

Fortunately, if you are a Statusbrew user, you create multiple hashtags feeds to monitor activity around your desired hashtags.

Using Statusbrew's Instagram Hashtag Feeds, you can get live updates of all the activity happening around your target hashtags. All the latest Instagram posts for your target hashtag are segregated automatically into a separate feed for better navigation.

You also get instant notifications if you are tagged on mentioned by users.

If you'd like to try out Statusbrew for your business, you can sign up right now & start your free trial.

Try Statusbrew

Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.

Sharing UGC on Instagram

Once you decide on the UGC that you want to share, you have to get written permission from the creator before sharing it with your audience.

If you don't get written permission, you can get sued for any revenue generated by the post.

Reach out to the creator via the comment section on their post, or drop them a direct message.

Request for permission for sharing UGC on Instagram

Generally, people are okay with their content being shared, especially if they tag you, but we still recommend getting written permission.

Creating content for Instagram is extremely hard & time-consuming; UGC can be a great help for it. It reduces the burden of creating new content and helps you build a relationship with your audience.

Shivam Devgan

Shivam is a content and marketing strategist at Statusbrew and loves to write content that tells a story. When he's not on his laptop you can find him working out and jamming to pop music.

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