What do stats say about Instagram Reels? Let’s find out!
- Over 140 billion Reels are played on Instagram and Facebook every day
- Over 2 billion people watch Reels every month
- Reels get 22% more engagement than other video content on Instagram
Instagram algorithm’s pivot towards Reels has made them mainstream in every brand’s and creator’s social media strategy. Fierce competition and the ever-increasing volume of Reels posted on the platform can be the biggest hurdle in keeping up with the reach and engagement and running out of Instagram reel ideas makes it worse.
To help you overcome the creative block and boost your growth, we’ve compiled 15+ evergreen reel ideas so you can get back to your publishing routine. Choose the best ones that resonate with your audience and start scheduling your Reels.
Table Of Contents:
- Introduce Yourself
- Demonstrate your products/services
- Customer testimonials
- Visual replies to user comments
- A Day in the life
- Staff highlights
- Tips, tricks, and hacks
- Behind the scenes
- User-generated content
- Post trending content
- Answer FAQs
You can directly jump to a section of your choice or keep scrolling.
1. Introduce Yourself
If you haven’t done it earlier, now is the best time to introduce yourself and your brand. An introductory reel can help a brand create a strong first impression, stand out from the competition, increase brand awareness, and encourage engagement from viewers. It is a valuable tool for any brand looking to establish a presence on Instagram and connect with potential customers.
In your introduction, briefly introduce yourself and the brand, showcase the personality, share the brand’s values, vision, and mission, showcase your products/services, add visuals and music to make the reel more engaging, and end it with a call-to-action to visit your website, follow on other social networks, and engage with the content.
- Keep it short
- Share brand values
- Showcase personality
- Showcase products/services
- Use visuals
- Add a CTA
- Be authentic
2. Demonstrate Your Products/Services
Demonstrating your products/services in Reels is a great way to grab more attention towards your brand and make people aware of your brand. A good product or service demo Reel on Instagram should be short, visually appealing, and informative.
By using high-quality visuals, showcasing the product or service in action, mentioning features and benefits, and including a clear call-to-action, you can effectively showcase its products or services and attract potential customers.
- Keep it short and simple
- Highlight your USP
- Use high-quality visuals
- Include a CTA
- Showcase your product/service in action
- Use text overlays
- Use music
3. Customer Testimonials
Customer testimonials are a powerful way to build trust and credibility with potential customers. When people are considering a product or service, they often look for social proof, which is evidence that others have used and benefited from the product or service.
By sharing customer testimonials in the form of an Instagram Reel, you can provide social proof in an engaging and shareable format. Your audience may reach out to you in DMs or take another action toward your product.
- Get permission from the customer
- Plan the questionnaire
- Decide on the format
- Be very picky about the testimonials
- Showcase the customer and their story
- Use high-quality visuals and music
- End with a CTA
- Post and promote
4. Visual Replies To User Comments
Reel replies or visual replies to Instagram comments are one of the best Instagram updates released recently. With this feature, you can reply to a comment on any of your reels with a new reel.
If you think a comment needs a dedicated post on it to clarify something or to answer a question about your brand, this feature can come in really handy. Scroll through the comments on your latest reels and look for opportunities to “reel-reply” to them.
- Be timely
- Be friendly
- Be authentic
- Be informative and helpful
- Be positive and professional
5. A Day In The Life
This is yet another popular way to engage with your followers through reels. When encountering an inspiration block, record clips from your daily activities and post them as “a day in the life of [your role]” reel.
Such reels give an authentic glimpse into what goes behind the scenes and humanize the brand or creator. You can better connect with your followers on a personal level, educate them on the resources that go into making a product or service a reality, and can also help you differentiate yourself from others in your niche with your unique personality and style.
- Define the purpose (educate, entertain, build authenticity, or showcase an aspect of brand personality?
- Plan your content
- Showcase your/brand personality
- Share real moments, even if they’re not glamorous
- Provide content with voiceovers or captions
6. Staff Highlights
Staff highlights reels showcase a company's employees and their work. These reels can be used to introduce the people behind the brand, promote company culture, and highlight the skills and expertise of individual team members.
These reels can be a great way to promote employee engagement and show potential customers the human side of running a business. Additionally, they can attract the talent pool by showcasing a positive work environment and growth opportunities within the company.
- Identify the objectives (share team’s expertise and skills, promote company culture, attract potential employees)
- Note down the team members to feature in the reel
- Plan the content
- Create a storyboard
- Shoot the clips
- Edit the video
- Include a CTA
- Post and promote
7. Tips, Tricks, And Hacks
Sharing your trade secrets or little-known facts about your niche as reels is the easiest way to get you back to your posting routine. Your audience always looks forward to the tips, tricks, and hacks you use to get your work done more efficiently and smoothly. Got any tips around that? Use them for your next reel.
Tips and tricks reels can help you establish yourself as an expert in your niche and educate your audience with valuable hacks. They also help you differentiate from others and spark discussion in the comments. The benefits are endless, get your camera out and start recording your life hacks.
- Identify the tips you want to share (lesser-known but not revealing your “trade secrets”)
- Showcase each tip in action
- Check if the tip helps solve a problem or achieve a goal more efficiently
- Encourage engagement in the comments
- Adjust your social media content strategy based on its performance
8. Behind The Scenes
Behind-the-scenes reels do exceptionally well in terms of engaging the audience as they give a human touch and realism to a brand or creator’s IG profile. A lot goes behind the scenes in building a brand or doing what a creator does. A little sneak peek into it for the audience does no one any harm.
Try recording bloopers, moments when you reached milestones, unboxing a new device that’d help you create content, video production process, events and charity work, and product making. In an essence, the content for a behind-the-scenes reel will depend on your unique operations and what your audience might find interesting or educational. The goal is to offer a transparent and authentic view of your operations to build a deeper connection with your audience.
- Plan the content (what you want to show in your BTS reel, purpose, target audience)
- Arrange the necessary equipment
- Choose the right location
- Schedule the shoot
- Capture the footage
- Edit the footage
- Add text overlays (captions, titles)
- Review and revise
- Post and promote
9. Share User-generated Content
When running out of content for Instagram reels, your followers’ content can be of great help. This could mean product reviews, unboxing videos, lifestyle content, fan art, and customer experiences. Sharing user-generated content shows that your audience is using and enjoying your product/service which builds trust with potential customers or newer audiences.
Furthermore, creating content from scratch can be time-consuming and expensive. By using UGC in reels, brands and creators can save time and resources while still creating engaging content for their audiences.
The checklist for reels from user-generated content remains the same as the customer testimonials as both are quite related.
10. Post Trending Content
Take on current trends and challenges that are popular and grabbing eyeballs. The trends can be from any niche or related to any topic. Identify the elements that make a trend viral; whether it is the audio, the template, or the challenge itself.
Instagram's algorithm tends to prioritize content that is trending or popular, so incorporating trending topics into your reels can help increase your visibility and engagement on the platform.
To create trend-based reels, you'll need to stay up-to-date on what's popular on the platform by regularly browsing the explore page, following popular creators in your niche, and monitoring hashtags related to your industry or interests.
Once you've identified a trend that you want to incorporate into your reel, you can put your own creative spin on it to make it unique and interesting. Remember to keep your reels short, eye-catching, and engaging to capture your audience's attention and increase your chances of going viral.
11. Answer FAQs
FAQ reels allow creators to answer frequently asked questions in a short video format. With these reels, you can address a question or topic from your followers, and then provide a brief answer or explanation in an engaging way.
The purpose of FAQ reels is to provide quick and concise answers to common questions that you may receive from your followers or audience. This can help to increase engagement and build a stronger connection with your followers, as well as provide valuable information or insights on a particular topic.
You now have enough ideas to start posting reels again. Get inspired by any of the above Instagram reel ideas and roll, camera, and action! Bookmark this post so the next time you are short of IG reel ideas, you have a reliable source to look up to.
Lastly, whatever you plan to post, make sure you provide value to your followers and engage with them after posting the reel. Give Statusbrew a shot to schedule your reels and other content and engage with your followers at scale. You can create and schedule posts on multiple social networks, including Instagram, up to a year in advance.
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