Ever wondered how many brands are active on Instagram?
Over 200 million businesses are making the most out of Instagram; if your business isn't there yet, you are missing out on countless opportunities. For a long period, people thought that Instagram was only for B2C or for common people to post about their vacations, for celebrities to talk about their events and movies, and for influencers to talk about their collaborations.
But, if you are a B2B owner, then let me burst a bubble for you. Instagram is like a golden goose for B2Bs. Regardless of the niche, you can take your brand from zero to one, build mass awareness about your products and services, broaden your customer base, enhance brand visibility, and whatnot!
This blog will give you all the reasons to stick to Instagram for B2B Marketing and emerge as a direct winner in the B2B category. But before that, let's see the blog overview.
- Why Should B2B Brands Have An Instagram Presence?
- 8 Tips To Use Instagram For B2B Marketing
- Global Brands Using Instagram For B2B Marketing
- Putting It Together!
- FAQs (Frequently Asked Questions)
Why Should B2B Brands Have An Instagram Presence?
More than 200 million businesses are using Instagram to grow their business. It means your competitors are there on the platform and making the most of it.
Staying away from the platform will harm your business in many ways than one because there are over 1 billion people who use Instagram every month. It means you are losing the opportunity to attract your customers who are already there on the platform.
Irrespective of the niche, your business should be on Instagram because your customers are already present. If we talk about platform usage, more than 50% of consumers follow different brands on Instagram.
A strong business presence on Instagram can help you attract more businesses and build a worldwide network to work with. The figures above are a testament to the fact that Instagram is a powerful, wide-reaching, easy-to-operate, and fastest-growing platform for B2B marketing. So, you lose a lot if you do not have an appealing presence for your business on Instagram.
But do not worry; we are here to help you with the best ways to use Instagram for B2B marketing.
8 Tips To Use Instagram For B2B Marketing
Here are some excellent ways by which you can make the most of Instagram for B2B Marketing. The tips below will help you market your products and services better and will give your brand a wider reach.
Devise A Smart Content Strategy
Anything that goes without planning can lead to disaster. This holds even for B2B. You will only be shooting in the dark if you upload content randomly on Instagram without being thoughtful. Unplanned content on your business profile will distract your customers and negatively impact your brand’s reputation.
So, preparing a detailed content plan and deciding on a dedicated time for scheduling and publishing is suggested. When you create content, keep your customers' needs in mind, and publish it when your customers are most active on Instagram. These simple, effective B2B strategies will increase awareness and attract maximum leads.
As an agency, you may have to manage many social profiles simultaneously, which can often get on your nerves. So, to simplify the process of handling and managing various profiles on Instagram, we have brought you a simple, easy-to-use, and all-in-one social media management platform, Statusbrew.
With Statusbrew, you can effectively schedule on multiple networks and publish content with live previews. You can schedule posts by custom time and use an intuitive planner for carrying out marketing strategies.
Not just this, you can also seamlessly collaborate with your team members for hassle-free planning, strategizing, and publishing content. To know more about Statusbrew in detail, you will first have to try it out.
Write A Killer Insta Bio
Your Instagram bio is the mirror of the services your business provides. So, it should be written most compellingly and creatively. Your bio is the first thing Instagram users and customers will see. Believe it or not, your business bio can enhance your followers and even stop them from clicking on the following icon.
Let us understand by a few examples;
1st Scenario: You have a business page on Instagram, but no bio exists.
Result: A user lands on your page, looks at the bio with no information and leaves.
2nd Scenario: You have a business dealing in ready-to-wear clothes. Your bio simply says, “We deal in readymade clothes.” There is no contact, no other detail mentioned on the kinds of clothes your business deal in, or to which gender.
Result: A user visits your business page but fails to understand if you are a B2B or B2C, leaving incomplete information.
3rd Scenario: You have a business profile on Instagram. You wrote a bio saying, “A B2B ready-to-wear clothing brand. 24/7 services are available. Worldwide shipping. Contact details, address, and link to your website. Aim- Connecting, reaching, and serving!”
Result: Those who visit your profile will get to know all about your business, where you are located, what you deal in, and who you serve primarily.
The bio in the latter scenario can give your customers everything they might be looking for. So, make sure you are rational in your approach while you pen down your Instagram bio. It does make an impact!
Create Content That Moves The Audience
Content is omnipresent. It is everywhere in one form or the other. Also, content is king because it rules every possible platform. Whether traditional advertising or modern marketing on social channels, content plays a huge and important role in building and maintaining the brand's reputation.
To create content that moves, keep the following characteristics in mind.
- Be creative, not cluttered.
- Be simple, not boring.
To create something that catches maximum eyeballs, you, as a business, must be consistent in your approach. Also, use different mediums, such as posts, stories, reels, and videos to bring variety.
Just because businesses usually have to manage different social profiles, creating unique content daily can be challenging. So, you must use a content creation tool like Statusbrew to keep up with the pace without compromising on the content quality.
Statusbrew will help you create and publish content on different channels from a single platform. Before publishing, you can also preview the posts, get them approved by the team, and add notes. Reach out to our team of experts to know more about Statusbrew.
Write Catchy Captions!
Captions are descriptions that can make or break the deal. Yes, you read it right! Your captions should be crisp and represent your brand voice. Just like the visuals, your captions should also maintain showcasing consistency.
You can write captions in different forms like one-liners, details, and story-telling. Do not forget to use trending keywords and hashtags to support your captions.
Relevant captions will benefit your business profile in several ways, like boosting awareness and providing a quick description of your products, helping your customers make quick buying decisions. On this note, you can learn about the best Instagram captions for 2023.
Do Not Forget Hashtags
Keywords and hashtags are a lifeline to content marketing. These are a support system for your captions and must be taken care of. Without relevant hashtags, your content will not get a boost; it will not reach the right audience.
It is advised to use hashtags wisely. Adding too little or too much can harm the potential for your content’s reach. Even though you can add as many as 30 hashtags, we would not recommend it.
Just a handful of them would also solve the purpose. The story does not end here; you would also have to monitor the reach of our content through keywords and hashtags.
To know about the performance of your tags, use hashtag analytics tool, Statusbrew. It will help you decide which hashtag to use. Statusbrew’s hashtag performance report will assist in monitoring the clicks, comments, counts, likes, and engagement on the posts.
To understand more about Statusbrew’s hashtag analytics, book a demo.
Be Spot-On With Comments On Posts
Engagement is the key to excellent marketing results. Creating a business profile and staying dormant would not help. To grow your B2B, you must be proactive in reaching out to customers through continuous engagement.
For instance, if the users drop a comment on your posts, you will have to get back to them for what they seek. If you don’t, you leave your potential customers disappointed.
Customers like it when they are made to feel special and involved. To do so, send direct messages to those who leave a comment and tag those who are reaching out to you.
Up your game for instant customer support, as it will multiply the results and upscale your marketing efforts on Instagram. Staying updated with comments, notifications, and mentions from different social profiles can get overwhelming. So, to help you streamline your comments on Instagram, we have got you a comment management tool, Statusbrew.
Statusbrew allows you to make real-time connections with brands and customers. You can respond to queries and comments faster. You can bring conversations from different Instagram profiles into a single inbox.
You can automate, hide, and delete comments at your discretion. There’s a lot more that you can do with such an all-inclusive tool. You can also hide likes on Instagram. To know more about hiding and deleting spam comments automatically, try Statusbrew.
Invest In Instagram Ads
Instagram allows you to create compelling ads for your B2B marketing. Invest in Instagram paid ads, as they can give your brand a quick boost. You can also use sponsored ad features to highlight the most attractive Instagram campaigns.
Your ads should be compelling enough to make a lasting impression on the viewers. For this, you must write click-worthy CTAs, use high-definition images, and, last but not least, monitor the ad performance.
If you are looking for a tool that helps you keep track of the performance of your Instagram ads, use Statusbrew. It allows you to schedule ads, manage campaigns at a glance, collect insights into your paid promotions, define your Instagram campaign objectives, find the right target audience and set the right budget.
Allow Influencers To Jump In
There is an adage that says, “The Journey Of An Entrepreneur is Lonely,” but let me refute this and tell you a secret. You are no longer alone if you use Instagram for B2B Marketing. There are a lot of influencers, collaborators, and bloggers to whom you can reach out and create a world of difference for your brand.
If, up until today, you were going alone in marketing your business, then now is the time to let influencers jump in. Partnering with influencers is one of the most valuable marketing strategies.
Influencers often have a great customer base and fan following. You can earn trust and even direct people to your Instagram business profile by uniting. It will add to your credibility and bring authenticity.
Global Brands Using Instagram For B2B Marketing
Some brands are religiously resorting to Instagram to carry out their B2B marketing. Let’s see!
The brand uses Instagram to show its quirky side by posting playful content and representing an intelligent corporate culture. The content that shows a different angle will always have the edge over the other content type. This is exactly what MailChimp does. It attracts customers by putting forth unique content on its Instagram business profile.
The brand uses Instagram to add value to its audience's presence by posting educational and informational content. They try to add value to the users and make the most of the platform. Hubspot uses its company values, talks about its culture, and builds customer trust.
The brand uses reactive story-telling techniques by using strong marketing messages. For instance, IBM talks about the events that use their technology. Also, at times, it uses its history to connect with the audience who have no idea about the company.
Putting It Together!
Variety is the spice of life, and Instagram allows you the freedom to do so.
Whether for discovery or delight, Instagram is an ideal platform. It allows you to explore, experiment, and reach a broader audience.
If you are a B2B, then managing Instagram’s posts, stories, reels, comments, ads, and so forth can get difficult. So, to make the Instagram Business Account management process easy, it is suggested to use a social media management tool like Statusbrew.
With Statusbrew, you can fully control Instagram for your B2B Marketing. From content creation to publishing, managing, running ads, generating Instagram followers growth, performance reports, and engaging, you can do it all from a single stream of the platform.
So, what are you waiting for? Allow Statusbrew to boost your brand profile on Instagram for B2B Marketing.
Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, WhatsApp, Twitter, LinkedIn, YouTube, and Google My Business.
FAQs (Frequently Asked Questions)
Here are some commonly asked questions about Instagram for B2B Marketing:
How important is Instagram for B2B marketing?
The visual presence of your business is of utmost importance for growth and marketing. Instagram allows you to present your products and services through ads and shop features and to create engaging and unique content for posts, reels, videos, and so on.
What type of content to use for Instagram B2B marketing?
You can use educational, informational, and entertaining content for marketing your product and services. You can promote by telling stories or by giving tips and asking queries.
What is the right time to post on Instagram?
Timing is vital in the content creation and publishing process. You must know when your customers are active on the platform. So, you must schedule and post the content accordingly. You can know the right time to post using Instagram Marketing tools like Statusbrew.