How To Hide Likes On Instagram & Why Is It Important

May 16, 2022 11 min read

Knowing how to hide likes on Instagram in your timeline is essential if you want to take full control over your Instagram experience.

Instagram now allows its users to hide likes on their own posts as well as on the post in their timeline. This reduces the pressure to chase approval from others, thus offering mental health benefits amongst others. What's more, this feature can be applied to both the old images and new ones since its release.

This was an arguably long overdue action, with Instagram even having considered the possibility of removing like counts entirely from the platform at one stage. However, it hasn't gone that far, but the option to toggle the like counter on or off has undoubtedly been welcomed by many. Read on to find out how to hide likes on Instagram.

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Why Does Instagram Likes Matter After All?

For the current Instagram algorithms that rules the feed, Instagram likes are a part of complex social signals that determine the success of a post. To understand how your content is performing, you need to combine likes together with comments, saves, and shares in correlation with your follower count. This is also one of the reasons why many brands and marketers use paid services to regulate their performance.

Learn more about The Ultimate Guide To Instagram Ads

Why Does Instagram Likes Matter After All

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Instagram likes are one of the most visible and easy-to-understand actions that indicate the acceptance and endorsement of a post (if they are visible to the user). However, even if the user chooses to hide likes on Instagram, they would still impact the build-up of their feed; that is, posts from the creator you like the most will appear in your feed more often.

The main criteria that work for improving your overall engagement are how many active real users are interacting with your post. Thus, the likes that come from buying are not relevant to the actual state of content posted on your account. It can not be functional in any way.

Learn more about How To Get More Followers On Instagram

Many users prefer to hide likes on Instagram today. This way, they can focus only on their interests and avoid commonly popular trends they are not interested in. Hiding likes also helps preserve a healthy mental state and leave behind a competitive spirit. By hiding the count of likes, Instagram also fights fake engagement, which might cause pressure and unhealthy competition among brands and influencers.

If you want to know legit ways to earn Instagram likes, refer our blog on How To Get Free Instagram Likes

Why Is Instagram Hiding Likes?

Instagram states in their app notification to users who were a part of the initial testing phase that they wanted your followers to focus on what you share and not on how many likes your posts get, hence they want you to know how to hide likes on Instagram.

There has certainly not been a lack of research on the various ways social media has been bad for us. While these social platforms were meant to bring us together, what they have actually done has negatively impacted our mental health by sparking the feelings of low self-esteem, loneliness, anxiety, depression, and isolation in many.

Why Is Instagram Hiding Likes

Image Source: Instagram

Hide likes on Instagram is a step taken by both Instagram and its parent company, Facebook, to improve the quality and safety of its users. The Head of Instagram, Adam Mosseri, said that the idea is to depressurize Instagram, make it less of a competition, and give users more space to focus on connecting with people they like and the things that inspire them.

Instagram is hoping that with less pressure on the number of likes, there will come a higher number of posts from users, and fewer posts will be deleted due to low like counts.

There were several reasons behind this decision:

  • From the users' perspective: Instagram wishes to guarantee its users more freedom to engage with content, less social pressure, and less comparing themselves to other people.
  • From influencers' or creators' perspective: Instagram wants influencers and creators to be less focused on the number of likes in general but instead focus on creating valuable content and building relationships with followers.
  • From Instagram's perspective: Instagram is still in a fight against buying likes, as it wants to create a safer space for its users.

Why Should Brands Hide Likes On Instagram?

With Instagram likes carrying such enormous weight, it appears to the platform that many users have been pressured to post content that will make them popular online. Because of this, the platform has received several criticisms for creating a toxic, false, and intensified environment for its users.

In fact, in its early experiment, Instagram found that those who chose to hide likes on Instagram felt depressurized and had more autonomy over their activity.

By removing likes, the tech giant wants to reduce the pressure involved when posting online and lessen the need for social comparison. But is that the only reason to hide likes count? Here are some other reasons to hide likes on Instagram:

Results In More Qualitative Content

When Instagram users cannot see the number of likes on other people's posts, it could open up more creative thinking. The idea here is to shift users' focus from the number of likes to the quality of the content, like images and captions – rather than thinking about what works and not solely based on the number of likes.

You can still know how many likes your posts get as a user. Combined with other metrics, you can get to know what your followers like seeing from you and what they don't like. Instagram hopes that users dare to post more quality content without worrying about the post being perceived as not being impressive based on hearts – when it might indeed be the opposite.

Even if you choose to hide likes on Instagram, they still constitute a metric affecting the post's performance. It even affects collaborations between brands and influencers.

Learn more about Instagram Influencer Marketing: All You Need To Know

Decreases Need For Social Validation

It can be hard to deal with imposter syndrome when you don't get enough validation or appreciation for your efforts. By comparing the likes on your post with the likes on posts of big brands, you might have the idea that you are not good enough to compete with such big brands. Hiding the likes count on Instagram can help to alleviate those feelings.

Helps With Removing Social Bias

Sometimes, people can't help letting social bias influence their opinions. If they see a brand's account with fewer likes than others, they might even think it isn't worth their time. If you choose to hide likes on Instagram in such scenario, it will help to stop people from judging any account on the platform and encourages them to view your content more objectively.

Does Not Affect The Instagram Algorithm

The engagement ratios for all purposes calculated by Instagram algorithms remain the same. Only the "likes" counter disappears from its original space at the bottom of a post when the original publisher of the post chooses to keep the likes counter hidden.

Visitors can still click the heart emoticon, and the invisible counter still counts the likes in the same manner. The post creator can still see the total number of likes the post has received.

Learn more about Instagram Algorithm 2022: How To Conquer It

How To Hide Likes On Instagram?

While testing this feature, Instagram considered removing public like counts from the app entirely. The company then made it optional for users who want to focus on the photos and videos being shared instead of the number of likes posts get while leaving the functionality in place.

Removing public like counts permanently from the platform wouldn't make much sense as Instagram likes are an essential audience engagement metric for brands. That being said, likes can even be a distraction for some users. Not everyone who uses Instagram is looking to build a huge following. Having the option to hide likes on Instagram is excellent for those who would instead simply focus on sharing and browsing posts without being hit in the face with popularity and analytics.

Instagram users can omit likes and views count from displaying on their own image and video posts. Additionally, if you want a full "likes-free" experience, the app now allows you to hide the likes and view counters on all posts in your timeline.

Currently, there is no way to hide likes on Instagram for all of your posts. However, you can easily turn the likes counter off for any new or existing post one by one. This will prevent other users from seeing how many likes your post gets, but you will still receive notifications whenever your post is liked. You also have the option to turn off the likes counter on all the pst in your timeline.

How To Hide Likes On Instagram From Other Instagram Account's Posts?

Follow the below steps if you want to hide the like count on the post from other Instagram users when you browse them on your feed:

Step 1: Go to your profile & click on the hamburger menu in the top right corner.
Step 2: Tap "Settings" -> "Privacy."
Step 3: Under "Interactions," tap "Posts." You'll find an option to Hide Like and View Counts, which you can toggle on to hide likes on Instagram.

You will no longer see likes and views counts on any posts in your timeline. But this does not affect if others can see the likes and views counts on your own posts.

How To Hide Likes On Instagram From Other Instagram Account's Posts

How To Hide Likes On Instagram On Your Own Post When Creating It?

Instagram provides you the option to hide the like count on your post from other users when they browse it. To hide likes on Instagram on your own post when creating it, you need to follow the below steps for each new post as you create it:

Step 1: Open the Instagram app on your device & start creating an Instagram post.
Step 2: On the New Post page, tap Advanced Settings at the bottom of the page.
Step 3: In the Like and view counts section, toggle the button to the right to turn on Hide like and view counts on this post.

How To Hide Likes On Instagram On Your Own Post When Creating It

How To Hide Likes On Instagram On A Post You Already Published?

If you want to disable the like count display on your post even after it has been published, here are the steps:

Step 1: Go to your profile & open the post for which you wish to hide likes.
Step 2: Tap the three-dot icon at the top right corner of the post.
Step 3: From the pop-up menu, tap Hide Like Count to hide likes on Instagram after you have published a post.

How To Hide Likes On Instagram On A Post You Already Published

How To Find Hidden Likes On Instagram?

If you enjoy the like-free experience on the platform or if you want to see what all the fuss is about, switching on the hide likes on Instagram feature is pretty easy.

When likes are hidden, you will still be able to show your appreciation with a double-tap. But, rather than seeing the total number of likes under the post, you will just see "Liked by [Instagram_user] and others."

How To Find Hidden Likes On Instagram

Image Source: Instagram

If you click "others," you will see a list of everyone who liked that post. You could scroll through the list and count them (if you wanted to). Or, you can even go back to your settings and turn on the likes count.

This simply means that brands and influencers won't be in the dark about their like count (only their followers will be).

However, unlike posting on Instagram from PC, Instagram hasn't yet made hiding like a possibility on the desktop.

How To Measure Instagram Likes?

The Instagram algorithm remains unaffected even if you choose to hide likes on Instagram. Instagram still collects all data, including likes. A user will still be able to see the number of likes on his or her own posts; it's just that their followers won't be able to see it. This way, the number of likes on your post still affects the posts metrics, such as engagement and how they are prioritized in your follower's feeds.

Because of this, it has become more important than ever to have a platform that can evaluate and show you the metrics that affect your post-performance on the platform.

How To Measure Instagram Likes

Well, Statusbrew can help you here. Statusbrew offers several metrics that give you complete oversight over your Instagram account. Statusbrew brings social media analytics into one single dashboard by pulling in data from different social platforms and displaying them precisely how you need them to be.

With Statusbrew, you can refine the data sets of your reports up to any granular level. You can build custom reports that can be shared either with your whole team or with just a single user. You can even redesign your reports according to your brand by adding your logo.

Stausbrew's reporting feature provides a data-backed answer for every question a social media manager can have under the sun.

How To Measure Instagram Likes

Alternative Metrics To Instagram Likes

The hide likes on Instagram feature has forced some users to change their habits when it comes to analyzing their Instagram performance.

After all, likes are not the only measurement of an account's success because of how easy it is to manipulate them, especially when it comes to the common practice of buying Instagram likes. Then which engagement metrics should one monitor and analyze to measure its success? Here's a list of some Instagram metrices you can consider to evaluate your account's growth. Remember that these metrics are also significant from the Instagram algorithm's perspective.

  • Number of replies to Instagram Stories
  • Number of comments under posts
  • Number of link clicks on the profile
  • Number of content views
  • Number of saved posts (this will directly represent how exciting and valuable the posts are for your audience)
  • Number of link clicks on Instagram Stories

Statusbrew helps you discover these and many more meaningful insights of your Instagram account so that you can take better decisions.

Alternative Metrics To Instagram Likes


You can get likes on Instagram through consistent and constant efforts. But you don't have to concentrate on this metric itself for your Instagram growth. Instagram likes are the component of the system that is responsible for the growth of the engagement rate on this platform.

Valuable content posted regularly for the right audience would generate many more likes. Content is king on Instagram, so you should work on improving the quality of your content all the time and keep checking your analytics regularly as an indication of your progress.

Want to squeeze out the results of your social media marketing? Request a demo and see how Statusbrew helps you push your business's social boundaries.

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Rushali is a content writer at Statusbrew. She is fond of writing content that compels people to slow down and look more closely to discover the unknown stories.