Videos are a highly effective form of content, and its popularity has gone hand-in-hand with the rise of social media. Videos can create excitement over a product or service being offered. They can demonstrate the advantages that a company wants to promote to its audiences.
Video can pass on large amounts of information in a short amount of time to create an engaging experience.
Statistics below show that the average person will spend 100 minutes every day watching online videos in 2021.
Source: Marketing Charts
There is no doubt that videos have high advantages when it comes to social media marketing. But making videos is time-consuming. Creating a video as short as 30 seconds can take up to 4 hours!
This is why it is essential to increase the life and value of your video content. Mentioned below are some tips for doing so.
Tip 1. Teasers To Build Excitement And Pique Your Audience's Interest
Social media has put a new life into teaser campaigns. Social media sites such as Instagram and Facebook and online video sites like YouTube provide places for teaser videos to be shared. Sharing is a powerful tool that allows videos to grow in popularity exponentially.
When sharing occurs, the anticipation surrounding a product or service is no longer limited to the original teaser video. People can share their opinions online, creating more tension about what is being promoted. When users share products or services of their interest, it costs nothing to the companies being advertised.
Tip 2. Short Clips To Tell A Mighty Portion Of Your Story
Short video clips can go viral and reach a massive audience around the world, luckily. You don't need words to tell your story. What you need are engaging visuals that emphasize the context of your message.
The viewers need to be able to understand what is happening in the video with the sound off.
Apple understands this well and makes the most out of this trick. An excellent example is the iPad Pro announcement video by Apple.
The video didn't come with voiceover narration, but the brand managed to demonstrate its new creation's functionality.
Tip 3. GIFs To Engage With Your Community
Graphics Interchange Format (GIF) is easy to consume, making it quite an attractive option for brands to tell stories more effectively. You can showcase your product or convey the emotion and message you want to get across in less than a minute.
Starbucks plays around a lot with GIFs to show new products.
A shake-up of sunshine. Iced Chocolate Almondmilk Shaken Espresso.☀️ pic.twitter.com/z1I7wTl9xh
— Starbucks Coffee (@Starbucks) March 19, 2021
Tip 4. Behind-The-Scenes And Bloopers
Behind-the-scenes content feel more genuine making a long way of establishing trust with your followers. When your followers feel like they know who you are and that you are transparent.
This makes them believe more of what you have to say and show them that you have nothing to hide and have no ulterior motives for your post's content. Thus increasing the value of your video.
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