How Often To Post On Social Media In 2022

Dec 31, 2021 13 min read

Consistency and quality of content are much more essential to social media success. Knowing how often to post to social media is one of the ABCs of social media marketing.

But you might ask, is how often you post on social media important?

The answer is no, it's not important. In fact, it's vitally important!

If you post too infrequently on social media, your audience will forget that you even exist, and you will easily fade into the deep dark recesses of their minds. But, if you are posting too often, you will become a complete nuisance and appear quite spammy and promotional, and your audience will dread seeing your posts overcrowding their feed.

That's why it's important to know and find the exact posting frequency on social media. In this article, we have broken down the ideal frequency to post for the most popular social media outlets.

You can directly jump to a section of your choice or keep scrolling.

Social Media Is Not All For One And One For All

Most B2B businesses focus on two or three main social channels as a part of their marketing strategy. One of the most consistent mistakes businesses make is treating each social platform the same in terms of content and posting habits. But it's vital to see the platforms as individual strands that weave into a wider PR strategy in different ways and for various reasons.

Knowing what type of posts work on each platform, when they work best, and how often you should post plays a big role in understanding how these channels drive traffic to your website, meet your social media marketing goals, and influence people to engage with what you post.

Social Media Is Not All For One And One For All

Image Source: HubSpot

Here, we answer how often you should post on social media platform by platform. Let's get started!

How Often To Post On Facebook?

The most active social media users in the world are Facebook's users. With over 1 million daily active users, this platform offers a huge opportunity to gain new customers and explore new markets for brands and individuals alike.

Because of this reason, Facebook is often the first choice of brands to increase their social media presence.

Most studies have agreed that posting once per day is an ideal posting frequency for Facebook, with a maximum of 2 posts per day.

Hubspot had even found that Facebook pages under 10,000 fans experienced a drop of 50% in engagement per post when they posted more than once per day.

At a minimum, one should post to Facebook 3 times per week. Researchers have found that top brands on an average posts once per day on Facebook.

Posting once per week on Facebook is too low to lose connection with your audience, and posting more than twice per day is annoying.

The sweet spot to post on Facebook is 5 to 10 posts per week.

How Often To Post On Facebook

Image Source: HubSpot

How Often To Post On Instagram?

Instagram has become the favorite social platform of all users around the world. Instagram has over 1 billion active users today. As a result, Instagram has become one of the best places to advertise your business, products, and brand.

Being such a visual platform, you should be very careful to post attractive and dynamic content. In this sense, you should showcase the designs that no one has ever seen before to grab the attention of new users.

Regarding the posting frequency on Instagram, try to do it at least twice a day. Research shows that daily posts are also enough on Instagram.

Avoid posting no more than 3 times per day on Instagram. The bare minimum frequency is once every 3 days and 3 times per week.

Avoid sharing a bunch of posts in quick succession on the platform or disappearing for weeks at a time.

However, the timing of posts within this platform is also a vital aspect of improving your posts' engagement and interactions.

Don't forget to use hashtags mindfully and to perform an in-depth study of the platform's algorithms. Your brand's positioning and presence on the platform are based on the algorithms and rules that it handles.

Because of this, we recommend reviewing the guide to master Instagram's algorithms to boost your brand presence.

How Often To Post On Instagram

Image Source: Tailwindapp

How Often To Go Live On Instagram?

Going live on Instagram is one of the best ways to connect with your follower's face to face. However, it's not recommended to go live on Instagram haphazardly, without any theme or agenda.

Given the difficulty and the time it takes to prepare for one live session, the ideal frequency can be once a week or once every two weeks. But in any case, don't leave the track of having one live session per month; otherwise, it breaks the connection for too long of a period.

How Often To Post On Instagram Reels?

Posting 4 to 7 Reels a week is crucial for receiving Instagram's attention. In fact, even Instagram recommends you post 5-7 Reels per week.

Instagram's algorithm prioritizes video content. Hence, your account's visibility and engagement will increase by posting Reels consistently.

How Often To Post On Instagram Reels

Image Source: Logicserve

How Often To Post On Instagram Stories?

The optimal frequency to post Instagram stories is 10 per day. Some people prefer to post more, about 20 per day, but for most people, if you post more stories, your audience can often not catch up with all of them.

Those little dashes at the top of stories will turn into tiny little bullet points — and people hardly commit to watching an Instagram Story for that long.

That's why it's recommended to stick to 10 posts per day on your Instagram Story!

The big piece of the puzzle that most people miss is that you shouldn't:

  • Post 10 times at once
  • Repurpose a bunch of content
  • Download your Facebook or Snapchat Story and throw it up as your Instagram Story

You should be posting Stories throughout the day, focusing on documentation rather than creation. Spread your Instagram Stories evenly throughout the day - in the morning, middle of the day, early afternoon, late afternoon, evening, and nighttime.

How Often To Post On Instagram Stories

Image Source: Statusbrew Instagram

Every time you post a Story, the bubble of your profile pic is moved back to the front of the queue of your followers' homepage. And if any of your followers tap on the bubble to view your Stories, they will start viewing from where they had left in a 24-hour window frame.

This will obviously allow your overall Story views to increase. This will lead to more engagement and a higher response rate to your Stories from your audience.

How Often To Post On Twitter?

Twitter is the perfect social platform to stay at the forefront of trends. Thanks to Twitter, you can always be aware of what's happening around the world. It allows you to remain in constant touch with your followers and offer them different kinds of content.

The best way to increase your Twitter presence is by using hashtags correctly. This way, you can get more people interested in your content. If you talk about the posting frequency on Twitter, it depends on your business objectives.

If your objective is to be present on this platform, you should tweet at least 3 times a day. Instead, if you want to reside in the user's mind, you should tweet not less than 5 times a day.

Studies show that 3 tweets per day are the point where brands start seeing big engagement on Twitter. Here, the total engagement rate measures the total number of replies, retweets, and likes.

A more helpful number is to tweet between 3 to 30 times a day.

A point to remember here is that tweets have an incredibly short shelf life. Hence it's important to spread your tweets throughout the day.

The bare minimum time one should tweet is at least once per day. It's better to tweet between 3 to 6 times a day, and the optimal frequency is 15 to 23 tweets per day.

HubSpot's found that the most-followed Twitter accounts tweeted 23 times on an average per day, with no decline in followers as the tweet counts rose.

In any case, avoid getting disappeared from Twitter for weeks or months, or else you will lose followers.

How Often To Post On Twitter

Image Source: HubSpot

How Often To Post On LinkedIn?

LinkedIn is a social platform that focuses on professionals around the world. LinkedIn currently has over 770 million users, making it the perfect platform to find new clients and talents for your business.

LinkedIn works as your cover letter in the business world. If you want to do business in a B2C or B2B format, LinkedIn is the perfect place for you. On the other hand, you don't need to post as frequently as Twitter on this platform.

In fact, experts recommend posting once on LinkedIn every working day.

Studies from LinkedIn claim that 20 posts per month allow you to reach 60% of your audience.

And 20 posts per month equals one post per working day.

Do not post less than twice a week on LinkedIn.

Here's a pro-tip: Always post at the beginning of the week. These are the most powerful and attractive days to post content for your users.

How Often To Post On LinkedIn

Image Source: HubSpot

How Often To Post On YouTube?

As a social media platform with over 100+ million registered users and thousands of unregistered ones, YouTube is today the most essential social platform for video content.

Today, it's the most used search engine in the world after the giant Google. Here, you will find video content about anything you can imagine under the sun. What's great about YouTube is that it also allows you to place your ads on different videos of the platform.

How Often To Post On YouTube

Image Source: Pixelixe

Ideally, you should be posting 1 YouTube video per day. But creating a YouTube video takes time. And your frequency of posting YouTube videos will also depend on the average length of YouTube videos you create. For longer videos, the frequency would be much less.

In any case, it's recommended not to fall back by posting 1 video per week on YouTube.

Before posting, you should first know what your target audience likes best. For instance, if they want to watch your YouTube video per week or a video per day.

It's best to post about 2 or 3 videos per week, all in all.

You can grow your YouTube channel faster by creating a specific posting schedule and posting about your upload schedule on your YouTube account to inform your audience. However, don't overcommit to your audience because creating YouTube videos takes time and efforts. If you can, bunch create your YouTube videos, so you have them ready to upload on your schedule. And lastly, try to upload a new video weekly.

When you create a stack of videos as recommended above, you will get a clear idea of how long your YouTube video creation will take and if the schedule you set is a realistic one.

Avoid abandoning YouTube because you can't post weekly, and don't post junky videos just to get something uploaded.

How Often To Post YouTube Shorts?

YouTube shorts allows users to share short, vertical videos that can be viewed within the Shorts section of the YouTube mobile application. YouTube Shorts are video clips that are a maximum of 60-seconds long and usually go along with popular music.

How Often To Post YouTube Shorts

Image Source: Theverge

The shorter the content, the more each second counts in YouTube shorts. The optimal frequency to post YouTube shorts is entirely up to you. But you shouldn't post more than 4 to 5 shorts per day. The ideal frequency would be posting 1 or 2 shorts per day.

How Often To Post On Pinterest?

Most people reign on this platform because of its ability to easily showcase and promote products. Pinterest works like an online catalog that lets you create boards specific to certain topics, interests, and themes.

Experts agree that it's best to post at least one pin a day. Don't forget to do it evenly to ensure all your Pinterest boards stay up to date.

The recommended minimum frequency is 3 to 5 Pins per day. In any case, do not post more than a maximum of 30 Pins per day. The optimal length will be 10 to 25 pins per day.

The optimal posting frequency for your Pinterest account will also depend on the time you dedicate to making fresh and quality Pins. For instance, posting 3 fresh and creative Pins for your account will perform better than posting 25 repeated Pins in a day.

It is also recommended to use new updates and features of Pinterest, such as stories and tags, to your advantage. These features are the ones that control the movement of all users on the platform. Hence, you must try to use them as much as possible to become better known among active users of the platform.

How Often To Post On Pinterest

Image Source: Fanbooster

How Often To Post On TikTok?

TikTok allows its users to create short 15-second short videos and add background music on top. The app has become the birthplace of viral content, memes, influencer trends, and much more with this simple premise.

While other social apps launching their own similar features and trying to capture a share of Tiktok's audience, no app has achieved as much success with its short videos as TikTok. One demographic in particular has adopted TikTok at a much higher rate.

How Often To Post On TikTok

Image Source: Quora

TikTok is one of the best options for brands wanting to connect with a younger audience. Since Gen Z audiences tend to prioritize authentic and relatable content, you should aim to be transparent in your brand messaging.

You should really try to post at least one quality video per day on TikTok. Most TikTok users have found that 3 videos per day are optimal! However, posting more than 4 to 5 videos on TikTok would be too much.

How Often Should You Blog?

A chief reason every brand needs a blog is to increase its visibility on search engines. Put simply, the more blogs you create, the more opportunities you will have to show up higher on search engines and drive organic traffic to your website. Blogs provide the perfect platform to strengthen your SEO strategy.

The ideal frequency of your blogging will depend on how much time it takes for you to create quality blog content. In any case, the bare minimum frequency is once every month. The ideal frequency should be once every week, and if you can post two to three times a week, it's perfect.

When you are new to blogging, creating more content will move you up in the search rankings. Usually, established blogs with plenty of content focus less on how much new content they create and more on optimizing and updating their current content.

However, avoid posting low-quality blog content just to meet a "quota," such as publishing several blog posts when you have enough time to write and none when you are busy.

How Often Should You Blog

Image Source: Marketing Insider Group

How To Know The Best Posting Frequency For Social Media?

Every brand will have its own ideal posting frequency tailored for each social platform. If you wish to figure out your ideal frequency, you will have to adopt a mix of trial and error and best posting time.

Performing a trial and error for finding out your ideal posting frequency and best time goes hand in hand as you need to perform trial and error to find your best time to post also. To begin with, you should figure out your best time and post during those durations. This way, you will not be losing out on engagements and reach while you carry out the trial and error process.

Best Time To Post Heat Map

Analyze the data for a week and notice the level of engagement you are getting for each posting time slot. For example, if you have three best posting times for Monday and by posting at all those three times, you get almost the same level of engagement, it means that your ideal posting frequency is thrice per day.

If you observe that it is only during one time of the day that you are getting a significant level of engagement than the two, that means your ideal posting frequency is once per day. In this manner, compare the data of all days of a week, take out the average, and that will be your ideal posting frequency for that platform.

How To Keep Up With Posting Frequency?

Once you have figured out your ideal posting frequency, keeping up with it is important to notice growth in your social presence. You might miss out on a few slots if you keep posting manually. The chances of being missed out are even more when your posting frequency is more in a single day and when you manage multiple social accounts.

How To Keep Up With Posting Frequency

In such a scenario, it's best to schedule your post using a social media publishing and scheduling tool such as Statusbrew. Using Statusbrew, you can:

  • Schedule and publish social media content to different networks from a single dashboard
  • Customize each post for different social networks with live previews
  • Schedule posts by custom time, or use category queuing systems
  • Visualize a calendar view of all your scheduled post to identify gaps and keep with the posting frequency
  • Implement hassle-free approval workflows to post error-free content on your social profiles always

Want to discuss more? Snag a free trial today!

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Rushali Das

Rushali is a B2B SaaS content writer who specializes in writing research-driven blog posts around marketing for B2B SaaS brands.

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