When Should I Create A New Space?

Understanding the appropriate situations to establish new Spaces within Statusbrew can dramatically improve the organization and efficiency of your social media management. This decision is especially crucial in diverse organizational structures or when handling multiple clients.

Below, we discuss various scenarios to consider when determining the necessity of creating a new Space.

For Single Brands

If you are focused on a single brand, you typically won't need to create additional Spaces. It's more efficient to manage all social media activities across various networks from a single Space, keeping the process streamlined and centralized.

For Large Enterprises

Using Shared Features Across Sub-Brands

If your enterprise includes multiple sub-brands and you aim to manage them with shared team members and features, maintaining a single Space could be beneficial.

Using Profile Groups and User Groups within this Space helps achieve virtual separation, allowing for organized yet integrated management.

Independent Management of Sub-Brands

If sub-brands operate independently without the need for shared features or data, creating separate Spaces for each sub-brand is advisable. This allows each sub-brand to maintain its unique strategic direction and reporting, avoiding any cross-contamination of data.

Complex Hierarchies

For enterprises with complex organizational structures, such as different business units, regions, or product lines, implementing separate Spaces can significantly enhance management capabilities.

For instance, a multinational corporation might set up individual Spaces for each major region—North America, Europe, Asia—to tailor marketing strategies and customer engagement according to local demands and cultural nuances.

For Agencies - Client-Centric Spaces

Agencies managing social media for different clients should create individual Spaces for each client. This setup ensures that each client's social media strategy is handled independently, with customized content plans, performance tracking, and client-specific reporting.

For example, a digital marketing agency might set up a unique Space for each client, which prevents data mix-ups and enhances client service by providing tailored solutions and insights.

Key Considerations for Managing Spaces

While creating and utilizing Spaces within Statusbrew provides significant benefits, there are a few crucial aspects every organization should keep in mind:

Centralized Billing

Billing is centralized at the Organization level and is managed by the Primary Owner. This centralized approach applies regardless of the distribution or the specific characteristics of individual Spaces, such as the profiles managed within them or the geographical locations of team members.

Access and Control

Primary Owners, along with Owners, have access to all Spaces within the Organization. This universal access ensures that Primary Owners and Owners can oversee and manage activities across all Spaces, maintaining a comprehensive view of the organization’s social media efforts.