Twitter Report
Twitter Report gives you an aggregated analytics of all the Twitter profiles in a Statusbrew Organization over the chosen date range.
Any Statusbrew user can access Twitter Report using the following steps:
Click on the Home button in the top left of your screen to open Statusbrew Home and click on Reports
Under the Reports section, click on Twitter
You can filter the report for a particular Twitter Profile / Profile Group. Learn More
Compare the change in performance by using the Compare to feature in the date selector.
The Change and % Change parameter for each metric gives you a better idea about the current traction around your brand.
Here are the widgets available in the Twitter Report:
Activity
This widget summarizes your key statistics across all Twitter profiles in the current organization.
Total Followers Gained: The total number of followers gained in the reporting period across Twitter profiles.
Engagements: The total number of engagements for Twitter profiles. See the Engagements section below for more details.
Posts: The total number of Tweets (excluding replies), your profiles sent on Twitter.
Engagements
This widget helps you visualize trends in how your audience engages with your content across Twitter profiles, along with change as compared to the corresponding previous period and % change.
Engagement is an aggregate number of Likes, Comments, Retweets, and Clicks you received on your Tweets during the reporting period.
Impressions
This widget helps you visualize trends in your content viewed by your audience across Twitter, along with change as compared to the corresponding previous period and % change.
Impressions are the number of times your posts were displayed to a user. It only includes impressions achieved organically.
Audience Growth
This widget breaks down your followers gained, lost, and net growth for Twitter across all days along with change as compared to the corresponding previous period and % change.
New Followers: The total number of new followers gained across all days in the reporting period.
New Unfollowers: The total number of existing followers lost during the reporting period.
Total Audience Growth: Total number of followers gained or lost as compared to the previous period.
Posts
This widget provides the number of outbound Tweets, excluding replies, during the reporting period, along with change as compared to the corresponding previous period and % change.
Top Engaged Posts
This widget provides you with Tweets with maximum engagement published during the selected date range along with their likes, retweets, comments, and clicks.
Click on any metric to rearrange your list in an ascending or descending order respectively.
Click on any post to get detailed metrics along with the name of the user who created the post.
This can be exported in the form of a CSV (excel) file from the three-dot menu on the right.
Sentiment Analysis
Track the sentiment on incoming DMs and mentions grouped by positive, neutral, or negative emotions and analyze your customer's opinion towards your marketing campaigns on Twitter.
Stats By Channel
This widget allows you to compare key metrics across all your Twitter profiles against each other.
All the graphs can be customized as per choice to Bar, Line, Area, or Tabular form. Twitter Report can be exported in the form of a PDF.