How to Set Up Brand Keywords?

Set up Brand Keywords in Statusbrew Engage to track brand mentions, hashtags and keywords across X (Twitter), Instagram, Reddit, YouTube, Threads and Web (blogs and news), and follow RSS feeds in Engage.

You don't need to be tagged on social media for your brand to be talked about. People share feedback, complaints and praise about your brand across social platforms, often without mentioning you directly.

With Statusbrew's social listening feature, you can track brand mentions, hashtags, or keywords across X (Twitter), Instagram, Reddit, Threads, YouTube, and Web (blogs and news). All incoming conversations that mention your target mentions, hashtags, or keywords are automatically sorted into a dedicated inbox for review and action.

Who Can Set Up Brand Keywords?

• Plan: Social listening is available on Premium and higher plans.

• Brand Keyword limits: Brand Keywords is available on Premium (4 keyword searches) and Enterprise (as set in your plan, up to 1,000 per organization). It is not included in Lite or Standard.

• Role: Only Admins and Owners can create and manage Brand Keyword inboxes.

• Instagram: You must have an Instagram Business Profile connected to your Statusbrew account to track listening data from Instagram.

• Instagram connection: The Instagram profile must be connected through its linked Facebook Page. A profile connected with Instagram Direct Login doesn't appear in the Brand Keyword setup.

How Do I Add A Brand Keyword?

Every network uses the same Monitor a new Brand Keyword dialog. Open it from the Engage sidebar, then fill it in.

• Go to Engage.

• In the sidebar, hover over Brand Keywords and click + next to it, or click Create options (+) at the top of the sidebar and select Brand Keywords. A menu of options opens:

  • X: Add keyword

  • Instagram: Add hashtag

  • Reddit: Add keyword

  • YouTube: Add keyword

  • Web mentions (blogs & news), marked Experimental

  • RSS feed

  • Threads: Add keyword

• Pick the network. The Monitor a new Brand Keyword dialog opens.

• Give an appropriate Display name.

• Add Keywords to monitor, for example statusbrew. Enter comma-separated values for multiple keywords.

• Select the Folder to create the inbox in.

• Under Share access with, choose who can see the inbox: All team members, Specific users / user groups, or Only me. The first time you create a brand keyword, All team members is selected. After that, Statusbrew selects the option you chose the last time you created a brand keyword in this space. This is remembered for you only; your teammates' choices don't change it.

• Skip Inbox: Tick Do not include conversations from this keyword in the All inbox to keep these conversations out of the All inbox.

• Click Save.

For RSS feed, the dialog asks for a Feed or page URL instead of Keywords. See the RSS feed section below.

If you click Save without a display name or keyword, Statusbrew shows "A display name and a keyword is required".

The Share access with setting is editable only by the user who created the brand keyword.

How to Set Up Your Brand Keywords for X in Statusbrew?

• Go to Engage → + next to Brand Keywords (shows when you hover over it) → Add keyword.

• Add a Display name and the Keywords to monitor. Enter comma-separated values for multiple keywords.

• Select the Folder, set Share access with and Skip Inbox, then click Save.

Learn how to build advanced listening queries with How To Use Twitter Search Operators For Social Listening?

How to Set Up Hashtags for Instagram in Statusbrew?

• Go to Engage → + next to Brand Keywords (shows when you hover over it) → Add hashtag.

• Select an Instagram profile.

• Give an appropriate Display name.

• Add a hashtag to monitor under Keywords.

• Select the Folder, set Share access with and Skip Inbox, then click Save.

Paired With Team Inboxes

You can combine Instagram hashtag monitoring with Team Inboxes for content curation. Set up hashtag feeds for branded hashtags or User-Generated Content (UGC), review the posts collected, and move the ones you want to reshare to a "Permission Pending" Team Inbox.

The "Permission Pending" inbox tracks posts that need the original author's permission before your team reposts them. Once permission is granted, move the post to a "Permission Granted" Team Inbox shared with your content team, who can then share it across your brand's channels.

Additional Guidelines And Limitations

• Creating an Instagram hashtag feed displays posts and reels from the last 24 hours that use the hashtag you specified.

• Instagram limits each business profile to 30 unique hashtag searches in any rolling 7-day period.

• Creating multiple Instagram hashtag feeds in Statusbrew for the same hashtag doesn't affect your hashtag limit.

• No historical data can be collected from Instagram.

• Demographic data, including user name, age, gender, and location, is not available for Instagram posts in Social Listening.

• Instagram no longer provides third-party apps like Statusbrew with the time a post was created. Statusbrew estimates the creation time from when the post is collected, so the timestamp in Statusbrew can differ from the one on Instagram.

• Due to API limitations, you cannot reply to Instagram hashtag posts directly from Statusbrew.

• Meta's Graph API does not return poster account details (usernames or profile links). This is a privacy restriction by Meta.

While you can't engage directly with these posts, monitoring hashtags helps you track how often your brand is mentioned and assess the overall sentiment around those mentions using Statusbrew's Reporting.

How to Set Up Brand Keywords for Reddit in Statusbrew?

• Go to Engage → + next to Brand Keywords (shows when you hover over it) → Add keyword.

• Add a Display name and Keywords.

• Select the Folder, set Share access with and Skip Inbox, then click Save.

The inbox appears in the sidebar under the Brand Keywords section.

Statusbrew automatically retrieves historical data of up to 1 month and 300 posts. Content is synced from the post's title, description, or embedded URL.

Reddit Search Operators

You can create a rule to get alerts for incoming Reddit posts that match your listening query. You can also track listening with listening analytics.

How to Set Up Brand Keywords for YouTube in Statusbrew?

• Go to Engage → + next to Brand Keywords (shows when you hover over it) → Add keyword.

• Add a Display name and Keywords.

• Select the Folder, set Share access with and Skip Inbox, then click Save.

How to Set Up Brand Keywords for Threads in Statusbrew?

• Go to Engage → + next to Brand Keywords (shows when you hover over it) → Add keyword.

• Give an appropriate Display name.

• Select a Threads profile.

• Add Keywords.

• Select the Folder, set Share access with and Skip Inbox, then click Save.

How to Set Up Brand Keywords for Web Mentions (Blogs & News) in Statusbrew?

• Go to Engage → + next to Brand Keywords (shows when you hover over it) → Web mentions (blogs & news).

• Add a Display name and Keywords.

• Select the Folder, set Share access with and Skip Inbox, then click Save.

Web mentions is experimental, so it carries an Experimental badge in the menu, and the Monitor a new Brand Keyword dialog opens with a "Web mentions is experimental" notice. Statusbrew currently covers about 250,000 news sites and blogs and is adding more. Some articles or sites aren't covered yet, and new mentions can take a while to show up in your inbox.

Listening Target: Media Sources

Statusbrew monitors about 250,000 news sites and blogs in multiple languages, from major global publications to niche industry blogs and local news sites, and is adding more. Examples include:

• International outlets like BBC, CNN, Reuters, Bloomberg, The New York Times, The Guardian, and Al Jazeera

• Business and tech media such as TechCrunch, Wired, Forbes, and Business Insider

• Online magazines, industry-specific blogs, and regional news websites

Statusbrew collects publicly available web content indexed by search engines like Google, including news articles and blog posts from recognized sources. User-generated content platforms (for example, Yahoo! Answers and note) are not included.

Web Search Operators

How to Set Up An RSS Feed In Statusbrew?

An RSS feed brand keyword brings the entries of a blog or news feed into Engage. Each entry arrives in Engage as a read-only conversation.

• Go to Engage → Create options (+) in the sidebar → Brand Keywords → RSS feed.

• Give an appropriate Display name.

• Paste a URL into Feed or page URL. It can be the feed itself (for example https://example.com/feed.xml) or a page on the site. Statusbrew finds the feed for you.

• Select the Folder, set Share access with and Skip Inbox, then click Save.

Entries arrive as read-only conversations, so you can read them in Engage but can't reply to them.

What Happens After I Save A Brand Keyword?

Statusbrew creates a separate inbox for each brand keyword. Any conversation that matches the search criteria is automatically routed to that inbox, inside the Folder you picked.

How Do I View Conversations For My Keywords?

To view the conversations for a saved Brand Keyword, select its inbox from the Engage sidebar.

You can reply to conversations, repost X posts, and perform internal actions like adding notes, translating, changing the sentiment, and adding tags.

How Do I Edit A Brand Keyword Inbox?

You can only edit the name of a Brand Keyword inbox and its share access.

Why Can't I Edit My Search?

Once a Brand Keyword is set up, it's tied to a backend process that collects data based on the original query. Allowing edits midway could disrupt data consistency and tracking accuracy.

To change the keyword or hashtag, delete the existing inbox and create a new one with the updated terms.

How Do I Delete A Brand Keyword Inbox?

• From the sidebar, hover over the Brand Keyword inbox you want to delete and click (Edit).

• From the dropdown menu, select Delete.

• Confirm that you want to delete the inbox.

When you delete a brand keyword inbox, no conversations are lost. You can still find them in your Inbox.

FAQs

Why Does A New Brand Keyword Start With Only Me Selected?

Statusbrew remembers the Share access with option you chose the last time you created a brand keyword in this space and selects it for the next one. If you last picked Only me, your next brand keyword starts with Only me. Change it in the dialog before you click Save. The very first brand keyword starts with All team members.

Does Editing A Brand Keyword Change The Remembered Share Setting?

No. Only creating a brand keyword updates the remembered Share access with option. Changing share access on an existing brand keyword doesn't change what the next new brand keyword starts with.

Can I Track Posts That Include Both A Hashtag And A Profile Mention?

It depends on the network and what you're tracking.

On Instagram, each Brand Keyword inbox monitors exactly one hashtag. You cannot combine a hashtag with a profile mention in the same query.

On X (Twitter), Reddit, YouTube, Threads, and Web, you can combine conditions in a single query using the AND operator. For example, #YourCampaignHashtag AND @YourHandle surfaces only posts that contain both.

To track posts that mention your profile and contain a specific keyword, you can use the Rule Engine instead:

• In the Rule Engine, create a new rule.

• Under Filter, set Conversation Type to the relevant mention type (for example, Instagram Mention).

• Add a Keyword Matching condition with your campaign keyword (comma-separated for multiple keywords).

• Set the action to send matching conversations to an inbox, then save the rule.

Keyword Matching in rules uses only plain-text keywords. Hashtag syntax (for example, #campaign) is not supported in this field. Rules only apply to conversations that come in after the rule is created.

Why Is My Brand Keyword Matching Only Part Of A Phrase?

To search for an exact phrase, enter the keyword in quotation marks, for example "UCSD Health". Without quotation marks, results can contain only part of the phrase, such as UCSD. Brand Keywords are set up separately for each network, so check the phrase on every network you track. If an existing search was created without quotation marks, create a new one with the correct format and delete the old one.

Why Can't I See My Instagram Profile When Adding A Brand Keyword?

Brand Keywords need the Instagram profile to be connected through its linked Facebook Page. A profile connected with Instagram Direct Login doesn't support listening, so it doesn't appear in the Monitor a new Brand Keyword dialog. You can add only one hashtag per Instagram brand keyword.

Why Does My Brand Keywords Inbox Show No Results?

The inbox only shows conversations inside the selected date range, so a recent range can look empty even when the keyword has matches. Change the date range to All time and the results appear.

Why Doesn't Every Article Mentioning My Brand Show Up?

Web mentions (blogs & news) is experimental. Statusbrew currently covers about 250,000 news sites and blogs and is adding more, so some articles and sites aren't covered yet. New mentions can also take a while to show up in your inbox. User-generated content platforms, such as Yahoo! Answers, aren't included.

Can I Reply To RSS Feed Entries?

No. RSS feed entries arrive in Engage as read-only conversations, so there's no reply option. You can still read and keep track of new entries in Engage.

Do I Need The Exact Feed URL To Add An RSS Feed?

No. Paste either the feed URL (for example https://example.com/feed.xml) or a page URL from the site into Feed or page URL. Statusbrew finds the feed for you.

Why Can't I Like Instagram Posts From The Hashtag Feed?

Due to updates to Instagram's API, liking public content retrieved through hashtag searches is no longer supported in Statusbrew. To like a post, click the timestamp next to its caption. This opens the post on Instagram, where you can interact with it as usual.

Why Do I See "You Don't Have Sufficient Permission To Make This Request" When Adding A Brand Keyword?

This error appears when you try to add a Brand Keyword or Listening search, but your workspace doesn't have access to Listening. Brand Keywords are part of Statusbrew Listening, which is available on Premium and higher plans.

Even a Primary Owner or Owner sees this error if the current plan doesn't include Listening. The issue isn't your role. To add Brand Keywords, make sure your workspace is on a plan that includes Listening.

How Many Brand Keywords Can I Add?

Premium includes 4 Brand Keyword searches. On Enterprise, the number is set in your plan, up to a maximum of 1,000 per organization. When you reach your plan's limit, you'll see a prompt to upgrade your plan. At 1,000, you'll see a message asking you to contact support. Anything you already have above a limit is kept, but you can't add more until you are under it. Instagram's own limit of 30 unique hashtag searches per profile every 7 days still applies.