Best Practices For Setting Up Competitor Keywords

Set up targeted keyword lists and leverage advanced filtering options with Statusbrew’s Social Listening to precisely monitor your competitor's activity.

While there are many use cases for Statusbrew’s Social Listening, one of the most common among Listening customers is competitor benchmarking. You can define your individual competitors and create a keyword query to stay updated in real time with what is happening out there with your competitors.

To accurately monitor competitor activity using Statusbrew Social Listening, follow these steps:

Create Separate Keyword Lists For Each Competitor

Start by setting up distinct keyword lists for each competitor for targeted tracking and analysis. Include relevant keywords for various brands as described below.

Use Exact Match And Broad Match Keywords

Set up queries for both exact match and broad match keywords. Exact match keywords will help you track specific mentions, while broad match keywords will capture a wider range of relevant discussions that do not use the exact terms but are still relevant to your competitors.

Regularly Update And Refine Keyword Lists

Periodically update your keyword lists according to changes in competitor activities, such as new product launches, marketing campaigns, or branding changes. This will ensure that your monitoring remains relevant and up-to-date.

Set Up Alerts For High-Priority Keywords

This way, you will receive immediate notifications for critical mentions to respond quickly and capitalize on opportunities or mitigate risks.

Use Advanced Filtering Options

Use advanced filtering options in Statusbrew to narrow down the results to specific languages and target the most relevant data. Set the 'Language' option to target specific languages relevant to your market. This is particularly useful for international brands that need to monitor conversations in different languages.

Include Competitor Brands, Product Names, And Handles

For each competitor, add their brand names, the names of products you're interested in monitoring, and all associated social media handles. This comprehensive list will help you keep track of all your competitor’s mentions and activities.

Include Competitor Brand's Slogans & Hashtags

Competitor slogans and popular hashtags are key elements of brand identity, especially on social media. Adding these to your keyword list provides insights into audience sentiment and engagement.

Include Names & Handles of Competitors' CEO, Executives, And Spokespersons

Add the names and social media handles of key personnel, such as the CEO, executives, and PR spokespersons. Monitoring them will provide insights into company direction and potential announcements to help you stay informed and anticipate strategic moves.

These are suggested ways of setting up competitor listening in Statusbrew. You can use it as per your requirements. Social listening in Statusbrew is quite versatile and can be customized it to fit your specific workflow and marketing needs.