Understanding Listening

The Listen feature tracks conversations containing brand or industry-related keywords.

Statusbrew's Listen feature provides real-time social listening across Instagram, Twitter, and Reddit to track conversations around brand mentions, keywords, and industry trends in one inbox. It helps with monitoring brand mentions, tracking competitor activity and brand reputation, understanding audience sentiment, identifying trends and opportunities, and collecting feedback.

Monitoring Your Brand

Be the first to know what people are saying about your brand. Set up a Brand keyword inbox in Statusbrew for your brand name and find mentions of your brand across Twitter, Instagram and Reddit in a split of second!

With Statusbrew’s Listening Performance report, you can:

Tracks the volume of mentions of your specified keywords or hashtags over the selected time period.
Identifies key themes or topics that appear frequently in conversations about your brand or chosen keywords.
Breaks down the volume of each listening topic.
Identifies the most common keywords or hashtags.
Analyze the sentiment around your keyword or hashtags.
Illustrate the sentiment breakdown of your specified keywords or hashtags throughout the selected time frame.

Improve Your Customer Service

Collecting customer feedback provides insights into their desires, highlighting areas for improvement and opportunities to make your products irresistible. Addressing these insights will not only retain happy customers but also attract new ones.

Track brand or product-related hashtags to uncover conversations about your products or services. This will help you to identify trends and popular opinions among your target audience to understand their needs and preferences.

Competition Monitoring

With competitive analysis, you gain insights into your competitors' strategies, helping you identify opportunities to differentiate yourself and position your offerings as irresistible alternatives.

Set up Brand keyword inboxes of your competitor’s brand keywords. This gives you real-time insights into what customers are praising or criticizing about them so that you can refine your approach accordingly. Dive into sentiment analysis to understand the emotions behind user feedback, especially any negative sentiments, so you can adjust your strategy accordingly.

If your company is just starting out or you want to find new competitors, create Brand keyword inboxes that track industry-related keywords and find out which brands are being mentioned.

Track UGC Volume

Tracking user-generated content (UGC) tied to specific hashtags gives you a clear picture of how well your campaigns are performing. Using Instagram hashtag monitoring, you can monitor the volume of posts that include your campaign or competition hashtags.

This will help you measure the reach and impact of your UGC initiatives and see how many users are participating. You can analyze trends in content creation and fine-tune your future marketing strategies.

Getting Started With Listening

To start monitoring a keyword in Statusbrew, you start by setting up a Brand Keywords inbox.

These searches run continuously and collect information while active. Users with the necessary permissions can create, edit, and manage these Brand Keywords inboxes.

You can view, reply to, and engage with relevant conversations directly from Statusbrew Engage.

Available as an Add-on for Premium and higher plans, users with appropriate permissions can manage Listen topics and keywords to enhance social monitoring.

Check out the articles below for detailed guidance on getting started with social listening in Statusbrew.