Twitter is a powerful platform for businesses to build online communities and connect with their audience. However, creating high-quality content is not enough in such a crowded and competitive environment. In order to truly stand out and succeed on Twitter, brands must optimize their Twitter marketing strategy by implementing data-driven insights.
Fortunately, Twitter has its own set of analytics tools. However, Twitter's native analytics tool fails to provide cross-network analytics, and the majority of reports data span only until recent times, whereas businesses might need more robust data reporting.
That's where other Twitter analytics tool helps to analyze what's working, what's not, and how your audience is responding to your content apart from providing cross-network analyses. This data can be used to optimize your Twitter campaigns and get better results.
In this guide, we have put together a comprehensive list of the 8 best Twitter analytics tools of 2023 in this blog. Keep reading to discover how these analytics tools can help you boost your Twitter performance, gain a competitive edge, and achieve sustainable growth.
Table Of Contents:
- 8 Best Twitter Analytics Tools To Stay On Top Of Every Metric
- How To Choose The Right Twitter Analytics Tool?
- Level Up Your Twitter Game With These Analytics Tools!
- FAQs (Frequently Asked Questions)
You can directly jump to a section of your choice or keep scrolling.
8 Best Twitter Analytics Tools To Stay On Top Of Every Metric
- Statusbrew: Best Twitter Analytics Tool
- Tweet Binder: Best For Twitter Hashtag Analytics
- TweepsMap: Best To Analyze & Target Your Twitter Followers
- Twitter Analytics: Twitter’s Native Analytics Tool
- Foller.me: Best To Analyze Any Public Twitter Profile
- Social Bearing: Best For Tweet Insights
- Klear: Best For Twitter Influencer Marketing Insights
- Circleboom: Best To Find Fakes, Spammers & Inactive Accounts
Statusbrew: Best Twitter Analytics Tool
It offers in-depth insights and valuable metrics, allowing businesses to make informed decisions based on the data gathered. Statusbrew is the perfect tool for brands looking to streamline their social media efforts and measure their impact on their campaigns and brand performance.
As shown in the above image, knowing the Page fan's city, country, age, gender, and language can help Twitter marketers create targeted content that speaks to their target audience, leading to more engagement and conversions.
Using this data, they can create location-specific content and tailor it to the culture and language of that region. This can increase the chances of their content resonating with that audience.
- 180+ metrics to deep dive into Twitter engagement, post performance and follower demographics
- Manage and implement social media campaigns across multiple social channels from one web-based dashboard
- Collects and analyzes data from various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and Google My Business
- Allows creating reports using ready-made templates or customizing your own with endless widget options
- Enables sharing and exporting live reports with team members and clients
- Includes built-in AI sentiment analysis to understand audience sentiment at scale
- Offers real-time social listening to track conversations and monitor trends about your product, brand, or industry
- Includes features such as two-factor authentication, single sign-on, team activity logs, and GDPR compliance to help mitigate compliance issues
Book a free demo to get a walkthrough of the platform!
Tweet Binder: Best For Twitter Hashtag Analytics
Tweet Binder is a comprehensive suite designed to analyze and link conversations on Twitter using hashtags. It helps businesses and individuals enhance their marketing efforts and reach and grow their follower base. Tweet Binder allows users to track hashtags in real-time, export data in excel reports, and access historical data for complete stats on hashtag campaigns. Additionally, it offers the unique ability to curate content and gain valuable insights, such as which hashtags perform best and reach the most users.
- Real-time tracking and analysis of Twitter hashtags
- Export excel reports
- Access to historical data for complete stats on hashtag campaigns
- Ability to curate content and gain insights such as top hashtags and reach
- Enhances the social reach of marketing efforts and helps expand the follower base on Twitter
- Binds hashtags into similar groups based on set criteria
TweepsMap: Best To Analyze & Target Your Twitter Followers
TweepsMap is a Twitter analytics tool that allows users to analyze and visualize their follower network. It displays the distribution of followers on a map, showing percentages by location. Users can also view follower data at the province/state or city level. In addition to mapping features, TweepsMap provides analytics options, such as viewing inactive users who have not tweeted in a certain time.
- Maps followers globally and allow users to view distribution at the city level
- Offers an analysis of influencers and competitors, including the best time to tweet based on follower activity
- Shows growth or decline of followers by region and provides metrics to measure the impact and reach of campaigns
- Provides unique and in-depth analytics and engagement tools
- Helps users discover followers and influencers by location, allowing for targeted campaigns
- Provides intelligent publishing options, including the ability to schedule tweets for the optimal time to reach followers and maximize amplification potential
Twitter Analytics: Twitter’s Native Analytics Tool
Twitter Analytics is a set of tools built into the Twitter platform that allows users to understand and analyze the performance of their tweets and activity on the platform. With accurate Twitter analytics, you can gain insights into your audience demographics, location, and activity, as well as track and analyze the engagement of your tweets over time.
You can also use analytics tools to understand the characteristics and behaviors of your followers and make informed decisions based on data. Twitter analytics is available to all users, including personal accounts, and is a helpful resource for businesses looking to use the platform effectively.
- Tracking and analysis of tweet engagement over time
- Insights into your audience demographics, location, and activity
- Understanding your followers' characteristics and behaviors
- Insights about mentions and profile views
Foller.me: Best To Analyze Any Public Twitter Profile
Foller.me is a Twitter analytics tool that provides real-time data and insights into any public Twitter profile. It offers detailed reports on mentions, topics, hashtags, location, followers, and more, helping users better understand their profile's activity and engagement. Foller.me is a unique and informative application for analyzing Twitter activity.
Foller.me offers a feature to create a tag cloud that allows users to see what topics their competitors are discussing and the common words used by their followers. This can be a valuable tool for those who are selective about who they follow on Twitter.
- Comprehensive data on any public Twitter profile, including join date, location, and statistics on followers
- Topics and hashtags report based on the profile owner's latest tweets
- Insights into the profile owner's tweets, retweets, replies, mentions, tags, links, and media
- Analysis of emoji usage in tweets, including happy and sad emojis
- Active time information, showing the profile owner's most active times on Twitter
- Tag clouds to see the common words used by the profile owner and their followers
Social Bearing: Best For Tweet Insights
Social Bearing helps to gain detailed insights into your tweets. It provides a wide range of analytical data, including impressions, reach, total retweets, and favorites, all in a single glance. Social Bearing is a free tool with options for tracking competitors' tweets, monitoring hashtags and keywords, analyzing followers, and getting geographic insights.
- Analyze up to 3,200 tweets and sort them by retweets, favorites, engagements, engagement rates, followers, reach, retweets per minute, and sentiment
- Divide tweets into categories based on their source, hashtag, term, and quality, making it easy to recall specific posts
- Discover short-term trends and opportunities by analyzing recent tweets
- Obtain geolocated tweets for hashtags and keywords to get geographic insights
- Determine the sentiment of tweets to gauge audience reaction
- Get a comprehensive analysis of the account including followers, tweets, mentions, and retweets
- Monitor hashtags, keywords, website, and public Twitter profile and obtain a comprehensive analysis
Klear: Best For Twitter Influencer Marketing Insights
Klear is a comprehensive influencer marketing solution that helps businesses find the most suitable social media influencers for promoting their brands or messages. With its user-friendly interface, Klear makes it easy to discover the right influencers on Twitter in any industry or niche. With Klear, businesses can gain valuable insights into their potential influencers on Twitter and make informed decisions about who to partner with for their next campaign.
- Analyze influencers' Twitter accounts, identify their social media profiles and determine their total reach
- Find a list of the most suitable influencers in any field by simply entering a category or keyword
- Offers a number of free tools for finding and listening to social media influencers
- Determine audience demographics for each influencer
- Measure the engagement level of each social media profile
- Identify the most used website links by an influencer
Circleboom: Best To Find Fakes, Spammers & Inactive Accounts
Circleboom allows users to take control of their Twitter accounts, optimize their following, and get valuable insights to make better content and engagement decisions. It even provides various features for managing and optimizing your Twitter account. One of the main features is the ability to unfollow accounts that do not follow you back, including fake accounts, spammers, and accounts without profile pictures.
- Delete tweets, retweets, Twitter history, and unlike your Twitter likes
- View the growth graph and in-depth data of your followers, including language and gender statistics, and the perfect time to tweet
- Use the visual interest cloud to view the interests of followers for better targeting
- Remove accounts that do not follow you back, including inactive and over-active accounts
How To Choose The Right Twitter Analytics Tool?
When choosing a Twitter analytics tool, consider the following key factors:
- Understand the costs and cost structure, including subscriptions, growth, and hidden fees.
- Ensure the user interface and visualization is easy to use and understandable for all types of users.
- Look for advanced analytics capabilities to recognize patterns and predict future trends.
- Evaluate mobile analytics capabilities for on-the-go decision-making.
- Ensure agile and scalable cloud-based analytics tools for growth and flexibility.
- Ability to handle multiple sources of data.
- Customization options to meet specific requirements and future needs.
- Consider integration options with social media platforms as well.
Level Up Your Twitter Game With These Analytics Tools!
Twitter analytics tools are designed to provide users with actual data and insights to help them develop effective strategies for their marketing efforts on the network. When you want to achieve specific social media goals, such as increasing sales or attracting followers, it is essential to have accurate and reliable information to guide your approach.
The performance metrics provided by these Twitter analytics tools can give you a clear understanding of what works and what doesn't, allowing you to make data-driven decisions about your Twitter marketing efforts. Selecting the right Twitter analytics tool can improve your followers and ROI on the platform, hence choosing the right tool for your needs is crucial. In some cases, using a combination of multiple tools is also the best solution.
However, it's best to opt for an overall Twitter management tool like Statusbrew that provides several other features such as report sharing, Twitter content management, engagement and team collaboration along with a wide range of metrics to help you manage all Twitter and other major social media related activities in one dashboard.
If you want to stay on top of every metric and achieve the best results possible on Twitter, give Statusbrew a try today!
Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, WhatsApp, Twitter, LinkedIn, YouTube, and even Google My Business.
FAQs (Frequently Asked Questions)
Here are some commonly asked questions about Twitter analytics tools:
Which are the free Twitter analytics tools?
The native Twitter analytics tool is free to use, and every Twitter account comes with free access to this native tool.
What are the top Twitter KPIs to track?
The top Twitter KPIs to track are the average number of link clicks, average impressions, average engagement rate, follower growth, number of likes, retweets, mentions, replies, and branded hashtag usage.
Which are the best Twitter analytics tools?
The top 3 best Twitter analytics tools are:
- Tweet Binder