Have you ever felt like you have poured your heart and soul into a tweet, only for it to fall flat with little engagement?
Crafting compelling content, understanding audience preferences, measuring the impact of your tweets, and optimizing your strategy can be challenging without the right tools and insights.
The limitations of native Twitter analytics are quite evident. While they provide basic engagement metrics like retweets, likes, followers and impressions, they often fall short when it comes to detailed audience analysis, advanced reporting, comprehensive campaign tracking, and competitor analysis.
That's where these Twitter analytics tools come in. We have curated a list of 8 tools that will give you a competitive edge to transition from basic metrics to advanced analytics.
Table Of Contents:
- 8 Twitter Analytics Tools To Monitor Your Success In 2023
- How To Choose The Right Twitter Analytics Tool?
- Level Up Your Twitter Game With These Analytics Tools!
- FAQs (Frequently Asked Questions)
You can directly jump to a section of your choice or keep scrolling.
8 Twitter Analytics Tools To Monitor Your Success In 2023
Statusbrew: Best Twitter Analytics Tool
Statusbrew has the ability to examine how each of your tweets fared along with its automated reporting proficiency.
Statusbrew's Twitter comparison report creates a one-dimensional analysis of how your business compares to your competitors. So now, keeping a careful check on competitors is straightforward.
The platform helps you to work smarter, not harder, by scheduling reports in advance. It's a fantastic method to relieve stress on your social media staff while still staying on top of the data regularly.
One of Starusbrew's standout features is the ability to generate custom reports highlighting the data that matter most to you. With the touch of a mouse, you can know precisely how your brand is performing, whether it's a deep dive into post-performance or follower demographics.
Key Features
| What we offer | How does it benefit your brand |
|---|---|
| 200+ Twitter metric | Get a comprehensive understanding of your social media presence across multiple social platforms |
| Customized Reporting | Create insightful reports tailored to your needs & preferences |
| Sharable Reports | Share performance data with your team & clients to increase transparency & improve communication |
| Report Scheduling | Save time and stay up-to-date with scheduled reports for easy access to important data |
| Competitor Reporting | Keep a close eye on your competitors' performance to identify untapped opportunities |
| Sentiment Analysis | Understand how your audience feels about your brand and adjust your social media strategy accordingly |
| Export reports in PDF or CSV | Store and transfer data in different formats and systems |
| Reporting Templates | Create reports without having to spend time designing them from scratch |
| Data Backfill | Analyze trends and patterns over time with complete historical data of up to 1 year |
| Security & Compliance | Protect your social media accounts with secure features and ensure compliance with regulations like GDPR |
Our customers are our top priority, and their feedback speaks for itself:
I like the reporting feature of this tool that gives me an in-depth view of what working me best and what not.
If you are looking for a reliable and affordable way to measure your Twitter success, Statusbrew is a good choice. Check it out today!
Twitter Analytics
Twitter Analytics is a set of tools built into the Twitter platform that allows users to understand and analyze the performance of their tweets and activity on the platform.
With accurate Twitter analytics, you can gain insights into your audience demographics, location, and activity, as well as track and analyze the engagement of your tweets over time.
You can also use analytics tools to understand the characteristics and behaviors of your followers and make informed decisions based on data. Twitter analytics is available to all users, including personal accounts, and is a helpful resource for businesses looking to use the platform effectively.
Key Features
- Tracking and analysis of tweet engagement over time
- Insights into your audience demographics, location, and activity
- Understanding your followers' characteristics and behaviors
- Insights about mentions and profile views
Tweet Binder
Tweet Binder is a comprehensive suite designed to analyze and link conversations on Twitter using hashtags. It helps businesses and individuals enhance their marketing efforts and reach and grow their follower base.
Tweet Binder allows users to track hashtags in real-time, export data in excel reports, and access historical data for complete stats on hashtag campaigns. Additionally, it offers the unique ability to curate content and gain valuable insights, such as which hashtags perform best and reach the most users.
Key Features
- Real-time tracking and analysis of Twitter hashtags
- Export Excel reports
- Access to historical data for complete stats on hashtag campaigns
- Ability to curate content and gain insights such as top hashtags and reach
- Enhances the social reach of marketing efforts and helps expand the follower base on Twitter
- Binds hashtags into similar groups based on set criteria
TweepsMap
TweepsMap is a Twitter analytics tool that allows users to analyze and visualize their follower network. It displays the distribution of followers on a map, showing percentages by location.
Users can also view follower data at the province/state or city level. In addition to mapping features, TweepsMap provides analytics options, such as viewing inactive users who have not tweeted in a certain time.
Key Features
- Maps followers globally and allow users to view distribution at the city level
- Offers an analysis of influencers and competitors, including the best time to tweet based on follower activity
- Shows growth or decline of followers by region and provides metrics to measure the impact and reach of campaigns
- Provides unique and in-depth analytics and engagement tools
- Helps users discover followers and influencers by location, allowing for targeted campaigns
- Provides intelligent publishing options, including the ability to schedule tweets for the optimal time to reach followers and maximize amplification potential
Foller.me
Foller.me is a Twitter analytics tool that provides real-time data and insights into any public Twitter profile. It offers detailed reports on mentions, topics, hashtags, location, followers, and more, helping users better understand their profile's activity and engagement. Foller.me is a unique and informative application for analyzing Twitter activity.
Foller.me offers a feature to create a tag cloud that allows users to see what topics their competitors are discussing and the common words used by their followers. This can be a valuable tool for those who are selective about who they follow on Twitter.
Key Features
- Comprehensive data on any public Twitter profile, including join date, location, and statistics on followers
- Topics and hashtags report based on the profile owner's latest tweets
- Insights into the profile owner's tweets, retweets, replies, mentions, tags, links, and media
- Analysis of emoji usage in tweets, including happy and sad emojis
- Active time information, showing the profile owner's most active times on Twitter
- Tag clouds to see the common words used by the profile owner and their followers
Social Bearing
Social Bearing helps to gain detailed insights into your tweets. It provides a wide range of analytical data, including impressions, reach, total retweets, and favorites, all in a single glance. Social Bearing is a free tool with options for tracking competitors' tweets, monitoring hashtags and keywords, analyzing followers, and getting geographic insights.
Key Features
- Analyze up to 3,200 tweets and sort them by retweets, favorites, engagements, engagement rates, followers, reach, retweets per minute, and sentiment
- Divide tweets into categories based on their source, hashtag, term, and quality, making it easy to recall specific posts
- Discover short-term trends and opportunities by analyzing recent tweets
- Obtain geolocated tweets for hashtags and keywords to get geographic insights
- Determine the sentiment of tweets to gauge audience reaction
- Get a comprehensive analysis of the account, including followers, tweets, mentions, and retweets
- Monitor hashtags, keywords, website, and public Twitter profiles and obtain a comprehensive analysis
Klear
Klear is a comprehensive influencer marketing solution that helps businesses find the most suitable social media influencers for promoting their brands or messages.
With its user-friendly interface, Klear makes it easy to discover the right influencers on Twitter in any industry or niche. With Klear, businesses can gain valuable insights into their potential influencers on Twitter and make informed decisions about who to partner with for their next campaign.
Key Features
- Analyze influencers' Twitter accounts, identify their social media profiles and determine their total reach
- Find a list of the most suitable influencers in any field by simply entering a category or keyword
- Offers a number of free tools for finding and listening to social media influencers
- Determine audience demographics for each influencer
- Measure the engagement level of each social media profile
- Identify the most used website links by an influencer
Circleboom
Circleboom allows users to take control of their Twitter accounts, optimize their following, and get valuable insights to make better content and engagement decisions.
It even provides various features for managing and optimizing your Twitter account. One of the main features is the ability to unfollow accounts that do not follow you back, including fake accounts, spammers, and accounts without profile pictures.
Key Features
- Delete tweets, retweets, Twitter history, and unlike your Twitter likes
- View the growth graph and in-depth data of your followers, including language and gender statistics, and the perfect time to tweet
- Use the visual interest cloud to view the interests of followers for better targeting
- Remove accounts that do not follow you back, including inactive and over-active accounts
How To Choose The Right Twitter Analytics Tool?
When choosing a Twitter analytics tool, consider the following key factors:
- Understand the costs and cost structure, including subscriptions, growth, and hidden fees.
- Ensure the user interface and visualization are easy to use and understandable for all types of users.
- Look for advanced analytics capabilities to recognize patterns and predict future trends.
- Evaluate mobile analytics capabilities for on-the-go decision-making.
- Ensure agile and scalable cloud-based analytics tools for growth and flexibility.
- Ability to handle multiple sources of data.
- Customization options to meet specific requirements and future needs.
- Consider integration options with social media platforms as well.
- Find gaps in the market and understand your competitors' weaknesses and strengths in comparison to your own with competitor reporting.
Level Up Your Twitter Game With These Analytics Tools!
Twitter analytics tools are designed to provide users with actual data and insights to help them develop effective strategies for their marketing efforts on the network.
When you want to achieve specific social media goals, such as increasing sales or attracting followers, it is essential to have accurate and reliable information to guide your approach.
The performance metrics provided by these Twitter analytics tools can give you a clear understanding of what works and what doesn't, allowing you to make data-driven decisions about your Twitter marketing efforts.
Selecting the right Twitter analytics tool can improve your followers and ROI on the platform, hence choosing the right tool for your needs is crucial. In some cases, using a combination of multiple tools is also the best solution.
However, it's best to opt for an overall Twitter management tool like Statusbrew that provides several other features such as report sharing, Twitter content management, engagement and team collaboration along with a wide range of metrics to help you manage all Twitter and other major social media related activities in one dashboard.
If you want to stay on top of every metric and achieve the best results possible on Twitter, give Statusbrew a try today!
Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, WhatsApp, Twitter, LinkedIn, YouTube, and even Google My Business.
FAQs (Frequently Asked Questions)
Here are some commonly asked questions about Twitter analytics tools:
Which are the free Twitter analytics tools?
The native Twitter analytics tool is free to use, and every Twitter account comes with free access to this native tool.
What are the top Twitter KPIs to track?
The top Twitter KPIs to track are the average number of link clicks, average impressions, average engagement rate, follower growth, number of likes, retweets, mentions, replies, and branded hashtag usage.
Which are the best Twitter analytics tools?
The top 3 best Twitter analytics tools are:
- Statusbrew
- Tweet Binder
- TweepsMap
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