"About half of the daily activities carried out by social media marketers could be automated or augmented by social media automation tools."
These include content, social media publishing, responding to community members, self-sustaining customer service, spam moderation, and identifying trends and patterns in data.
The automation tools mentioned in this list are now able to carry out more & more of the tasks done by you, complement the work you do, and even perform some tasks that go beyond what you can do.
You can leverage these to free yourself from the repetitive work and focus on the small number of critical items that truly affect outcomes.
We have listed such social media automation tools that will help to improve your efficiency with minimal effort.
What is Social Media Automation?
Social media automation is a strategic approach to systematizing your social media presence and frees up your time to focus on the critical aspects of your marketing efforts. Contrary to popular belief, social media automation doesn't just involve scheduling posts. It consists of a broader range of tasks that can be automated to improve your overall social media campaign performance.
Benefits of Social Media Automation:
If you are contemplating whether or not to adopt social media automation, give a read below:
Building Multi-Platform Presence
With different content strategies for each platform, managing post schedules is overwhelming. Automation simplifies this entire process by allowing you to schedule posts on various platforms according to the correct format in order to ensure consistency and keep track of platform-specific content calendars.
Ensuring Consistency
Inconsistent social media presence erodes your brand's credibility and makes it difficult to maintain top-of-mind awareness. Social media automation allows you to schedule posts in advance, guaranteeing consistent engagement across all platforms.
Cultivating Genuine Relationships & Improving Brand Reputation
Social media marketing is not just about posting content; it's about building meaningful connections with your audience in order to improve your brand reputation. When you are bogged down with manual posting and report generation, nurturing these connections becomes challenging. Social media automation frees up your time to engage with your audience through direct messages, post comments, and other interactive methods to build brand reputation that drives brand loyalty.
Auto-Moderating Comments
Social media automation helps you moderate your comments section using its advanced algorithm by detecting and filtering out spam, inappropriate content, and irrelevant comments. This way, you can focus on engaging with customers and maintain a positive online environment for your audience.
Statusbrew
Statusbrew is packed with some unique automation capabilities (AI sentiment detection, Automated responses, Auto approvals, and more) that will save you time and money.
Supported Networks
Facebook, Instagram, TikTok, Linkedin, Twitter, Youtube, GMB, WhatsApp, Pinterest, App Store, Play Store.
Now, starting with the basics.
You can automate social media posting by uploading a CSV file that will allow you to bulk-schedule content within a couple of clicks. At once, you can easily send out posts from multiple profiles for different networks (up to a year).
An approval workflow process is integrated into the system. By using that, you can ensure error-free work. You can set up customized approvals on the basis of content and campaigns.
Engagement Automations
Once you connect the profiles, all your social engagements (comments, DMs, reviews, and more) will begin to sync in the social inbox. Our system can automatically detect the sentiment of the messages/conversations, which can be used to set up auto actions like deleting/hiding, responding, or assigning the conversation to a team member.
- Built-in Social CRM is available to keep contact information in one place.
- Competitor reporting is supported. You can analyze the performance and growth of your rivals.
- Social listening is present to find out each conversation happening around the topics you are interested in.
In Statusbrew, you have the ability to categorize your content, conversations, and contacts by adding tags. These tags facilitate navigation and also contribute to the generation of comprehensive analytics. You can leverage them to set up advanced automations.
List Of Solutions
Zapier
Zapier can help you automate social media tasks, such as scheduling posts, sending messages, and collecting data.
Zapier supports over 2,000 apps, including all the major social media platforms. With Zapier, you can even create custom workflows to automate your social media tasks. For instance, you could create a workflow that automatically sends a message to your followers when you publish a new blog post.
G2 Rating: 4.5/5
Sprout Social
Sprout Social is a social media marketing solution that allows for content scheduling, social listening, social analytics, workflow optimization, and more.
Sprout Social allows you to automate your social media workflows by creating and managing rules. For instance, you can set up rules to automatically reply to messages from new followers or share new blog posts on your socials.
With custom rules, you can even automate your social media conversations to automatically reply to messages, assign tasks to team members, and do more.
Want to explore similar tools? There are multiple Sprout Social competitors available.
G2 Rating: 4.4/5
CoSchedule
CoSchedule is a social media automation tool for managing teams and social accounts. It is designed for in-house marketing teams, solopreneurs, agencies, and small businesses.
It works with every popular social network, including Facebook, LinkedIn, Instagram, Pinterest, and Twitter. CoSchedule provides written and video presentations of its app. So you can go through it before purchasing it. Another positive is that it provides a 14-day free trial without credit card details and cancellation at will.
This tool might fit your needs if you need a helping hand in organizing your team.
G2 Rating: 4.4/5
Hopper HQ
Hopper HQ is a visual-first social media automation tool known for its ease of use and simplicity when it comes to planning, creating, and scheduling content.
With its visual grid planner, you can organize your Instagram feed before it goes live, ensuring that you’re profile is on brand and beautifully presented. With the use of in-app editing features, bulk and cross-scheduling, AI assistance, and integrations with popular tools like Canva and Shutterstock, it provides all the necessary features to keep a consistent presence on channels like Facebook, Instagram, TikTok, LinkedIn, YouTube Shorts and more.
Hopper HQ offers low-budget, efficient, and user-friendly solutions that are best suited for the needs of agencies and small businesses.
G2 Rating: 4.4/5
Agorapulse
Agorapulse is a great social media automation tool for brands running their social media operations on a large scale. Agorapulse comes with some amazing features like shortcuts for the keyboard and saved replies to automate and fasten the management of social media campaigns efficiently.
Their social inbox works as an assistant and moderator, automating redirecting messages to the right team members. It is also capable of archiving spam messages and tweets.
This social media automation software also works as a social media monitoring tool, measuring the sentiment of your brand and keeping a record of what people are saying about your brand on social media. It can easily generate in-depth reports, helping social media managers to analyze their metrics and optimize their campaigns.
Bonus Content: 10 Agorapulse Alternatives For SMBs & Agencies
G2 Rating: 4.5/5
Buffer
Buffer is a handy social media automation tool for social platforms like Facebook, LinkedIn, Instagram, and Twitter. Users are able to customize each of their posts depending on the social platform where the user will schedule their posts.
This social media automation software also has browser extensions for Chrome, Firefox, and Safari. Furthermore, Buffer has its own mobile application for both Android and iOS.
Buffer simplifies the process of managing and publishing your content on different social networks and offers various products, from publishing tools to analytics tools and team collaboration software.
Bonus Content: 10 Buffer Alternatives For SMBs & Agencies
G2 Rating: 4.3/5
Onlypult
Onlypult is an all-in-one solution for social media management. It offers automated content publishing, managing multiple accounts simultaneously, advanced analytics, and teamwork tools. The platform is designed for marketing agencies, freelancers, and small businesses.
Onlypult works with Facebook, Instagram, X (Twitter), LinkedIn, Google Business, YouTube, TikTok, Tumblr, WordPress, Telegram, Pinterest, and Medium. The platform has a lot of features for creating posts - a built-in editor, a content library, text generation with artificial intelligence, a calendar, a visual post scheduler, sets of hashtags, bulk uploading of posts, drafts, posts previews, tagging, and categorization of content, and much more.
The platform provides several options for viewing content for your convenience - a general dashboard and list of posts, a grid for visual planning, and a calendar for viewing the entire content plan.
One of the important Onlypult features is the teamwork tool. It is not only about assigning rights to manage accounts for team members but also the ability to share links to posts and workspaces for clients, discuss posts with the team, and view the history of changes.
Using the Analytics tool, you can make a detailed analysis of accounts on social media and share reports with colleagues and clients. The tool also allows you to set up the dashboard and display only those graphs you need at the moment.
Onlypult has a 7-day free trial period; you can test the full functionality before purchasing.
G2 Rating: 4.5/5
https://statusbrew.com/insights/social-media-automation/#hootsuite
Hootsuite
Hootsuite is an excellent social media automation tool to have when it comes to running an effective social media campaign. Apart from scheduling posts to multiple social platforms, Hootsuite even allows you to automate conversations with its sentiment analysis features.
Hootsuite offers the ability to send bulk messages to your followers, create and manage automations and gather comprehensive social media analytics.
G2 Rating: 4.1/5
Recommended Read
Hootsuite pricing explained
ContentStudio
ContentStudio is a collaborative social media automation tool with several features, including social inbox, content planning, content scheduling, and analytics. ContentStudio is an AI-based content marketing automation platform.
It also has a social media content calendar feature allowing users to view, edit, accept, or reject posts easily, reducing the chances of erroneous content getting published.
This social media marketing automation software helps businesses easily discover, plan, compose and share helpful content on several social media platforms and blog channels.
ContentStudio offers a suite of products for content discovery, scheduling, planning, and analytics to streamline content and social media workflows, and allow teams to collaborate on their social media campaigns.
Businesses can create campaigns by combining articles, images, videos, GIFs, and other multimedia content to make their social accounts stand out and engage the audience.
G2 Rating: 4.6/7
SocialBee
SocialBee is a first-class social media automation tool that can help you enhance your social media presence and maximize your online efforts. This social media automation software is an ideal social media automation tool for businesses and entrepreneurs who want to be as efficient as possible when automating their online presence.
You can create your own posting schedule according to best practices. You can even personalize your posts depending on each social platform's particularities. You can import and edit content in various formats to suit your needs.
As a social media automation platform, SocialBee allows you to get more leads with less effort. SocialBee can assist you with Concierge Services (access to a dedicated social media specialist that can create tailored social media posts daily and automatically post to all your social accounts) if you are not very familiar with social practices that will help you stay on top of your social media game.
G2 Rating: 4.8/5
Oktopost
As a B2B social media automation tool, Oktopost is designed to meet the needs of any enterprise.
While Oktopost has all the standard features, such as marketing reports and engagement metrics, its main benefit lies in helping businesses generate better leads. Most businesses build their presence on social media with one goal: to attract more leads.
Oktopost integrates with several social networks, including LinkedIn, Facebook, Instagram, and Twitter. This social media marketing automation software mainly offers three types of solutions:
- Social Employee Advocacy
- Social Media Management
- Social Media Promotions
Oktopost goes one step further in the automation process – it offers BI (business intelligence), CRM (customer relationship management) platform, and MA (marketing automation), which your team can connect with their social media data. All of this comes with an extensive knowledge base.
Oktopost will be the right social media automation tool if you are a B2B agency wanting to schedule content on multiple social networks.
G2 Rating: 4.4/5
MeetEdgar
MeetEdgar is a scheduling-focused social media automation tool that allows users to schedule and recycle social media content across multiple social networks. The tool integrates with TikTok, Instagram, Facebook, LinkedIn, Pinterest, Twitter, and Google Business Profile.
The top two features of MeetEdgar are Refresh and Schedule. With Refresh, you'll never run out of content on your socials as Edgar automatically repurposes your evergreen social media content. A schedule helps users automatically post updates without manual intervention or scheduling.
G2 Rating: 4.2/5
Later
Later is a social media management tool with automation features that specilaizes in visual scheduling. It lets users post content on Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn with robust editing tools.
Later's visual content scheduling and auto-publishing are clearly the most distinctive automation features that let users post visual content on Instagram in advance. Additionally, it also provides Instagram Stories scheduling feature, including the ability to add links and hashtags.
Later is also one of the top tools for collecting, organizing, and reposting user-generated content across social channels by navigating the tagged photos and videos.
G2 Rating: 4.5/5
How To Choose The Right Tool
Choosing the right social media automation tool for a brand can be tricky if the following factors are not carefully considered. Here are some tips to help you make the right choice:
Identify Your Needs
Start by identifying your social media marketing needs and goals. Determine what tasks you want to automate, such as scheduling posts, monitoring mentions, moderating comments, or tracking analytics.
Consider The Features
Look for a tool that offers the features you need to automate your social media tasks effectively. Consider these automation capabilities: bulk scheduling, content creation and curation tools, analytics and reporting, automated comment management, and collaboration features.
Evaluate The User Interface
A user-friendly interface is essential for a social media automation tool. Choose a tool that is easy to use and navigate, and that provides a clear and intuitive workflow like Statusbrew.
Check For Compatibility
Make sure the tool is compatible with the social media platforms you use. If you have a multi-channel social media presence, look for a tool that supports all your channels. Also, check if the tool integrates with the apps in your current toolkit.
Consider Pricing
Look for a tool that fits your budget and provides good value for your money. Consider the pricing plans and the features included in each plan. Remember, there are many tools that offer most automation features at much more affordable prices than their expensive counterparts.
Read Reviews and Ratings
Check online reviews and ratings from other users to get an idea of the tool’s strengths and weaknesses. This can help you make an informed decision and choose a tool that meets your needs.
Pick Your Social Media Automation Tool
There you have it! These are our hand-picked list of the best social media automation tools for businesses. Social media marketing automation solutions can help you save time, allowing you to focus better on other aspects of your business.
No matter your business requirement, there is a social media automation tool out there that can help you better manage your social media presence and save time. If you want to up your social media game in 2022, any of these ten tools is a great place to start.
Stausbrew offers you control over managing different social profiles from a single place.
Want to know more about Statusbrew? Start a free trial today!
Statusbrew is a unified Social Media Management tool that supports Facebook, Instagram, TikTok, Twitter, YouTube, LinkedIn, Google Business Profile, and Pinterest!
Frequently Asked Questions
What is social media automation?
Usage of an automation tool to optimize the social media publishing, engagement, and reporting process that will reduce the manual efforts defined as social media automation.
How do I automate my social?
There are multiple powerful tools available to automate social media activities. Statsubrew is one of them that will help you automate your publishing, engagement, and reporting at much better pricing.
Which are the free social media automation tools?
The following social media automation tools offer a free plan
- CrowdFire
- Buffer
- Agorapulse
- CoSchedule
Can social media automation tools post on multiple platforms simultaneously?
Yes, most social media automation tools support posting on multiple platforms simultaneously. They provide the functionality to connect and manage accounts across various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and more.
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