How To Repurpose Content For Social Media [& Save Time]

May 3, 2023 9 min read

In today's super competitive social media world, it can feel like you are just not making enough content to get noticed and rise above the rest.

And even if you are, you don't really know what content will or won't work. Many business owners feel the pressure to pump out as much new content as they can in hopes of getting greater visibility.

But rather than creating fresh content every time from scratch, it's time to "work smarter, not harder." Instead of stressing out over creating original content, you can take a look at the content that you have already posted and repurpose it for your different social media channels.

Let's get you to use your content to its full potential today. In this blog, we will talk about which types of content you can repurpose on social media and the different ways to repurpose content.

Table Of Contents

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How To Choose Which Content To Repurpose?

Is The Content Evergreen?

Before discussing anything else, what is evergreen content? It's content that remains relevant and fresh for readers over time. For instance, a blog post titled "How to make shortbread cookies" or a YouTube video on "How to register as an LLC" is evergreen content. Whether it's 3 months or 2 years from now, this content stays relevant.

Repurposing evergreen content is the best option to save time and is usually the best choice because it's not based on a trend. If you want to make the most out of your content and stretch it out, then it should definitely be content that's going to last long.

Is It Your Most Popular Content?

It's essential to focus on repurposing your most popular content instead of wasting time on content that isn't performing well.

To determine what content is top-performing, analyze your social media analytics and insights. Don't hesitate to look back at your older viral content, as there may be hidden gems worth repurposing.

Can You Expand On It?

The content you can expand on is content that may not be evergreen but still has the potential for repurposing. This type of content can be updated and improved to become evergreen content.

For instance, let's say you have a blog post about "Why soy candles are great." Although it's not evergreen, you can still repurpose it by updating the post and changing the title to "7 reasons why soy candles are better than wax candles." This way, you are expanding on the original content and making it more valuable to your audience.

9 Awesome Ways To Repurpose Content For Social Media

Revamp Your Testimonials Into Social-Worthy Posts

If you are a small business owner, you know how essential testimonials can be for building trust with potential customers. And while most businesses already display their testimonials on their website, you are missing out on a huge opportunity if you are not also showcasing them on social media.

Take inspiration from the brand Mala, a candle business, who cleverly turned their testimonials into social media content by posting them on their Instagram profile.

If you already have testimonials, don't let them gather dust on your website. Repurpose them into eye-catching posts for your social media profiles, and watch as they work their magic in building social proof and attracting new customers to your business.

And if you don't have testimonials yet, don't worry - check out our guide on how to ask for a review.

Transform Your Blog Posts Into Stunning Instagram Carousels

Don't let all your hard work go to waste!

Take your blog post, such as "8 ways to take care of your indoor plants," and turn it into an Instagram carousel with each tip as a slide. Or you can also pick out interesting facts or quotes from the blog post and turn them into visually stunning social media posts.

The Gottman Institute is an excellent example of how to repurpose blog posts into Instagram carousels that grab attention and boost engagement.

Don't Limit Your Tweets To Just Twitter - Spread The Word

Your tweets can have a second life on other social media platforms like Instagram, LinkedIn, and Facebook.

The beauty of tweets is their ability to convey messages and engage with audiences in a concise way. By repurposing tweets, you can expand your reach beyond just Twitter.

See how Starbucks cross-promotes its Twitter content on Instagram.

Don't settle for simple screenshots of your tweets on Instagram. Create professional-looking content for your followers to enjoy by creating a template using tools like Canva.

If you are only publishing on Twitter, you are limiting your reach. With Statusbrew's multi-network unified publishing, you can easily share your message across multiple social platforms without having to retype the same content over and over again.

Want to spread your message across multiple social platforms? Book a free demo today!


Turn Your Podcast Clips Into YouTube Shorts, TikTok, Or Reels

Don't let your podcasts collect dust in your digital archives. Instead, repurpose them into engaging short clips for your audience on different platforms like YouTube Shorts, Instagram Reels, or TikTok. After all, not everyone prefers listening to long podcasts.

Maximize your podcast's potential by turning it into a clip that captures the essence of your central message. Get creative with editing and add visual aids, such as infographics, animations, or slides, to those clips. And don't forget to optimize the clips for each platform according to their best practices to get the most out of your repurposed content.

Repurpose Your Content Into Eye-Catching Quotes

Don't let your content go to waste! If you have a few lines that stand out, turn them into quotes and share them on your social media channels.

Quotes can be a great way to grab your audience's attention and create engagement. Gary Vee frequently shares quotes from his speeches on social media to inspire his followers.

By repurposing your content into quotes, you can achieve the following:

  • First, you can communicate your message in a concise and powerful way.
  • Second, you can build your brand by showcasing your unique perspective and voice.
  • Third, you can create shareable content that your audience will love.

To create eye-catching quotes, try using graphic design tools like Canva or Adobe Spark. With a little creativity, you can turn your content into visually appealing quotes that will help you stand out on social media.

Bring Your Blog Posts To Life With Stunning Video Formats

Transforming your content into videos can be easier and more time-efficient than you might think. By creating a video, you can broaden your reach and attract new customers to your business.

Create a video on TikTok and then convert it into an Instagram Reel, which can also be used to make Facebook Reels or YouTube Shorts. This way, you can use a single video across multiple platforms, thus saving you time and effort.

You can use still images from your video to create image posts on Instagram or Facebook. You can even repurpose videos you have already created for other platforms like YouTube Shorts can be posted as TikToks or Reels.

Convert Social Media Campaigns Into Compelling Case Studies

Turn your successful social media campaigns into compelling case studies showcasing your niche expertise. These case studies can be helpful for businesses seeking to learn from your success. Case studies are an excellent form of direct lead-generating social media content. You can repurpose your case studies into Instagram carousels, LinkedIn posts, YouTube videos, Facebook posts, and more.

Transform FAQs Into Engaging Q&A Content

Don't let common customer inquiries go to waste. Use them to create engaging Q&A content on your social media channels. By doing so, not only are you providing answers to your customers, but you're also showcasing your expertise in the industry.

You might already have an FAQ section on your website. You can even repurpose that on your social channels. Either conduct a QNA on your Instagram Stories or create carousel posts from your website FAQs. You can also create carousels out of the customer questions you received on your Stories during QNA. Save the QNA as highlights so that anyone visiting your website can look into it. You can even pin the post that you created out of FAQs and QNAs.

Condense Your How-To Guides Into Bite-Sized Tips For Social Media

Do you have an arsenal of how-to guides and lists that are packed with valuable insights? Why not repurpose them into a social media series that's sure to engage your audience?

Let's say you have a blog post that provides 10 tips for advertising during the holidays. You can take each of these tips, create an eye-catching graphic, and make a post about it on social media. With 10 tips, you can make 10 new posts, each with its unique graphic and message.

To further enhance your social media presence, you can add more value to your tips by updating your old how-to blogs with more recent information. This not only makes your content more informative and relevant but also tells Google that you are actively updating your website. Then create new posts on social media based on your updated blog content.

By posting about your updated blog on social media, you are showing your audience that you are always there to provide them with helpful insights.

Transform Your Stats Into Eye-Catching Visuals

Have you ever considered turning your statistics into infographics or images for your social media? It's a great way to make your content more visually appealing and easily consumable for your audience.

Instead of overwhelming your followers with a lengthy report, why not condense your data into an attention-grabbing image or infographic? With tools like Canva or Piktochart, you can create stunning visuals that showcase your stats in a way that your audience will love to share.

By doing this, you not only increase the chances of your content being shared, but you also provide valuable information to your audience. Plus, visual content tends to generate higher engagement rates than written content, so you can expect your audience to interact with your content for longer periods of time.

So the next time you have a piece of content with a lot of statistics, consider transforming it into an image or infographic that your audience will love!

Breathe New Life Into Your Social Media Strategy!

Don't let your social media content strategy become a burden. With the right approach, repurposing old content can help you work more efficiently and effectively. You can maintain a consistent brand identity and attract new followers by finding new ways to showcase your message.

If you are getting out of content ideas right now, don't worry. Your next great idea is just a reimagining away.

Book a free demo today to discover how we can help you effortlessly post the repurposed content on your social media and increase your productivity by creating a stress-free content creation process. Start maximizing your social media presence now with Statusbrew!

Try Statusbrew

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FAQs (Frequently Asked Questions)

Here are some commonly asked questions about content repurposing:

Is it OK to repurpose content?

Yes, it is absolutely OK to repurpose content. Repurposing content allows you to maximize the engagement and reach of your posts and is a smart move for anyone who is falling short of content ideas but still wants to keep up with the consistency of creating content.

How do you repurpose other people's content?

When repurposing other people's content, it's best to ask them and take prior permission for repurposing. It's also recommended to give them credit and provide a link to their content in your repurposed content.

What is the goal of repurposing content?

The goal of repurposing content is to give your existing content a new life by presenting it in different formats or on different platforms to reach a wider audience and increase engagement while also saving your time and effort in creating new content from scratch.

Rushali Das

Rushali is a B2B SaaS content writer who specializes in writing research-driven blog posts around marketing for B2B SaaS brands.

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