12 Smart Ways To Ask For A Review [+Templates]

Sep 20, 2022 11 min read

Having stellar customer reviews for your business is essential to getting new customers.

Today consumers don't trust brands as much as they did once. They want to ensure they make the right purchasing decision by learning about other people's experiences with the same brand.

Did you know 72% of customers trust online reviews as much as personal recommendations?

Customer reviews can convince other customers to take the plunge and purchase your products because they trust real people's honest opinions about businesses.

Consumer expectations have skyrocketed, and even the slightest of unpleasant experiences or one negative review can make your customers choose your competitors over you.

93% of consumers read reviews online before making a purchase decision. However, asking your customers for reviews is not a simple task. A review request that appears forceful or spammy can do more harm to your business than having no reviews.

So how to ask for a review from customers? Below we will discuss 12 proven strategies designed to get more customer responses when asking for reviews.

Table Of Contents:

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The Benefits Of Collecting Customer Reviews

Why do you want reviews in the first place? There are several benefits to having customer reviews on your website and other review listing sites. Here are the most essential ones to keep in mind.

Leads To More Purchases

Customer reviews are a highly trustworthy source of increasing sales conversion rates. Potential customers like to see user-generated content as proof that others have bought and are satisfied with your product and services, which nudges them to complete their purchase process.

Collect Customer Feedback For Actionable Insights

Some customers, while sharing reviews, signal opportunities for improvements in your products and even in your customer service. You will find a lot of such opportunities in the negative customer reviews. You can use such customer feedback to identify and improve the friction points in your customer experience.

Help With SEO And Search Results

Up-to-date customer reviews are essential for ranking on Google. And ranking highly on Google is essential for marketing, especially if you are a newer brand that depends on Google search results and ratings. Getting reviews and ratings front and center on search, and leveraging SEO, will help you stand out from the competition. High-quality and positive customer reviews increase the likelihood of a potential customer visiting your location.

How To Ask For A Review: 12 Proven Strategies To Get Your Customers To Write Reviews

Follow these 12 tactics to get your customers to leave a review.

  1. Begin By Asking For Reviews
  2. Then Create A System
  3. Ask From Your Happy Customers First
  4. Personalize Your Ask
  5. Describe Why Reviews Are Essential For You
  6. Use A Clear Call-to-Action (CTA)
  7. Simplify Review Writing Process For Your Customers
  8. Provide A Sample/Template To Write A Review
  9. Respond To Each And Every Review
  10. Offer Rewards In Exchange For Reviews
  11. Keep Timing In Mind Post-Purchase
  12. Follow Up On Your Ask

1. Begin By Asking For Reviews

The best way to encourage your customers to write reviews is just to ask them once. More often than you think, your customers will be happy to write about their experience with your brand, product, or service.

A Template To Ask For Review In Email

Here are the different ways to ask customers for a review:

  • Ask in the email you send, especially from the customer support team. Adding a link to a review website in your email signature can do the job for you.
  • Reach out to customers on Twitter and ask them to write a review.
  • Send your customers a QR code to your Google My Business page. Scanning the QR code will link directly to where they can write a review for your company and post it on Google.
  • Include a call to action (CTA) on the base of your invoice, or receipt.
  • After customers make a positive comment about your brand on social media, create a post on your social handle with its screenshot.

2. Then Create A System

One way to ensure that you are asking customers to write reviews is to have a proper process in place for making the ask.

Decide at which stage of the customer journey you will ask for a review. Also, decide how you are going to ask for a review. Keep a templated response prepared just to fill in the customer details while asking for a review.

Standardizing the review asking process will save you time. It will also be easier for any of your team members to take up the job, thus increasing the reviews you will receive.

3. Ask From Your Happy Customers First

You shouldn't just focus on getting customer reviews. Instead, you should focus on getting good reviews. You can do so by asking for reviews after a customer has expressed their willing satisfaction.

First, ask your customer to rate your business privately. If they give you a 5-star rating, then encourage them to write a review. But if they give you a bad rating, ask what you could do better, fix any problems they might have, and go the extra mile to make your customers happy. Then encourage a review.

4. Personalize Your Ask

You are likely to gather more reviews if you personalize the ask. Personalization is a key lever in relation-building and an excellent way to maximize reviews.

Another way to personalize your ask is to create a specific review funnel for each product or service.

For instance, if someone is buying a product directly from your mobile app, they should see an option to review it from the mobile app itself. But if someone is buying a service from your website using a desktop, they should be able to review the service via a follow-up email.

5. Describe Why Reviews Are Essential For You

To increase positive reviews for your brand, inform and educate your customers on how reviews are essential to your business. The customers who wish to support you will come forward with their support in the form of positive reviews.

Push the idea that leaving a review will benefit other customers. Some people are much more willing to help others to find the best business, product, or service - as opposed to helping the company collect more reviews.

A Template To Ask For Review In Email And Explain Why Reviews Are Important

6. Use A Clear Call-to-Action (CTA)

Review emails are all about asking your customers to perform certain tasks. That's where your call to action strategy becomes essential. You should ensure your CTA is clear and instructive.

The email body asking for review should be devoid of cluttered or moving pieces. Use bold texts and big and interactive buttons for a call to action. Usually, it's a good idea to stick to one CTA so that you can finish your email strongly.

Use action verbs and phrases while customizing your CTA button. A few great CTAs would be Review [product name] today, Spread the word, Click to rate, etc.

A Template To Ask For Review In Email With CTA

7. Simplify Review Writing Process For Your Customers

It's essential to remove any friction from writing the review. You should make the process as easy as possible for your customers so that it will take the least time for them to review your business.

Provide your customers with several review site options to choose. Use review services that have their own platform to encourage reviews from non-tech-savvy customers without asking them to sign up for a Google or Facebook account in order to write the review.

8. Provide A Sample/Template To Write A Review

Another way to make it simple for your customers to leave reviews is to write some part of it for them.

Provide a template in terms of the response you are looking for. As a bonus, your customers will appreciate that they don't have to think too hard about sharing reviews, which increases the likelihood of them providing a testimonial.

9. Respond To Each And Every Review

One of the best ways to encourage customers to write reviews is to engage with those who have already written reviews.

Customers who wouldn't generally leave testimonials (regardless of whether they are satisfied) will feel encouraged to leave a review if they find the brand responding to reviews from other customers.

Using a review management tool like Statusbrew will ensure that you don't miss out on replying to reviews from your customers, be it positive or negative. Statusbrew helps you manage reviews on Google My Business, Play Store, App Store, Trip Advisor, TrustRadius, Yelp, and more all in one stream.

Not just review sites, but Statusbrew helps you manage communications on several social and messaging channels as well, such as Facebook, Instagram, YouTube, LinkedIn, Twitter, Whatsapp, Line, and more, from the same dashboard.

Statusbrew: Reputation Management Tool

Here's how Statusbrew can help you manage reviews:

  • Turn on notification for reviews
  • Understand audience emotions using AI-powered sentiment analysis
  • Automatically route reviews to a particular inbox/team member based on their specialty
  • Handle customer queries along with your team
  • Mitigates compliance issues using controlled team member access and no password sharing
  • Auto-hide spam and trolls across your social real estate
  • Keep track of customer journey across platforms using the inbuilt CRM
  • Identify new customers with listening solutions
  • Get in-depth brand reputation insights

Try Statusbrew

10. Offer Rewards In Exchange For Reviews

In most cases, your customers would be happy to help you with a product review. You can make the deal sweeter by offering a reward. For customers who think it takes too much effort to rate or review a product, you can strengthen your case with a coupon, code, or product perks.

You can distribute coupons to upsell products by offering discounts on your next purchases in exchange for reviews. By offering rewards to your loyal customers, you can cultivate a sense of community while encouraging them to leave honest and authentic reviews.

11. Keep Timing In Mind Post-Purchase

When it comes to getting your customers to write reviews, timing is everything.

When asking customers to write a review, it is essential to get the timing right, but it varies greatly from business to business.

If you are seeking product reviews, time the email to ask for reviews in such a way so the purchase is fresh in your customer's mind and they have had time to use the product.

When you ask for reviews at the right time, i.e., when customers feel positive about your product, they are more likely to leave a review.

12. Follow Up On Your Ask

While asking for reviews from your customers is one of the best ways to get more reviews, it's helpful to ask more than once.

While your customers might agree to give reviews, they may forget it sometimes. Because let's face the fact: your customers are busy. They will fill out reviews only when they find the time.

That's why you should follow up with your customers regularly to fill up reviews. But don't bombard your customers with follow-up requests. Otherwise, it might fed them up and make them upset with your brand.

A Template To Follow-Up With Customers When Asking For Review In Email

The Don'ts Of Asking A Review

Now that we have covered the right way to ask for reviews let's also look at some strategies to avoid when trying to bolster your online reviews.

Don't Buy Reviews

You should not buy fake reviews! Review sites like Google are pretty advanced and have numerous ways of detecting fraudulent behavior when it comes to online reviews. Be aware that you can be penalized, or your business listing could get canceled from the site for such behavior!

Don't Spam Customers for Reviews

Nothing will annoy your loyal customers more than spamming them with too many requests to get reviews. Repeatedly asking for reviews will make your customers prone to leaving your business with negative or inappropriate reviews. It can even take a happy customer and turn them into a sour one.

Don't Ask For A Specific Kind Of Review

While it's always good to make it easy for your customers to leave reviews and provide them with some samples and templates for inspiration, asking for a specific positive review or 5-star rating is not recommended. You shouldn't even ask your buyers to remove a negative review (although there are steps to outsmart fake negative feedback).

Ready To Use Review Request Templates

Here are two samples on how to ask for a review from new customers and repeat customers:

1. Review Request Template For New Customers

Subject: [Customer First Name], You Matter To Us!

Dear [Customer First Name],

We are happy to hear you were satisfied with your recent [Product Name].

If you're happy with the purchase, please provide a brief review on our Google Business Page (add direct URL).

Should you have any immediate feedback or concerns about your [Product Name], feel free to get back to us.

Thank you for your time!

[Email Signature]

2. Review Request Template For Repeat Customers

Subject: Will You Write Us A Business Review?

Hi [Customer First Name],

Thanks for being a loyal customer.

Will you be willing to write us a review? It should only take a couple of minutes and would make an immense difference to our company.

If you are willing, you can follow [Insert a link to add review] to submit your review.

Thank you again for your business and time!

[Email Signature]

Ask Your Customers To Leave A Review Now!

Customer reviews are powerful tools to build trust and support your marketing efforts. They can greatly impact a prospective customer's purchase decision and your business goals.

Now that you have a clear vision of how to ask for a review from customers effectively, it's time to start putting thoughts into action.

Take what you learn and put your efforts behind the best performers. That way, you will have positive customer reviews rolling in while your competitors are still trying to figure out how to ask for a review in the first place.

Need help tracking your online reviews on Google My Business, Google Play Store, App Store, Trip Advisor, TrustRadius, Yelp, and more? Sign up for a free demo with Statusbrew today to know how we can help! 👇

Try Statusbrew

Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.

FAQs (Frequently Asked Questions)

Here are some commonly asked questions on how to ask for an online review:

How do you politely ask for a review?

Request your customers to drop a review. Do not follow up on short intervals with your customers. Respect their time and make them understand why their reviews and feedback matter to your brand and other customers as well.

How do I ask for a review without sounding desperate?

Provide your customers with several options to drop in their feedback. Make writing a review simple for them. If possible, provide them with samples and templates of reviews that can help them write a review easily.

How to ask for a Google review?

Here's how to ask for a review on Google:

  • Send an email to your customers
  • Include a link to review or to your business page in the email itself
  • Ask your customers at the right time
  • Use a review management tool like Statusbrew to organize all reviews and respond to them quickly

How do you turn customers into brand advocates?

Use these tips to turn your customers into brand advocates:

  • Improve customer service
  • Ask for feedback
  • Introduce a loyalty and referral program
  • Keep them informed
  • Build a community

How do you encourage customer feedback?

You can encourage customer feedback on your product/service through:

  • Website feedback forms
  • Email
  • SMS surveys
  • Telephone
  • On your social media
  • Asking them to review you on review sites


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Rushali is a content writer at Statusbrew. She is fond of writing content that compels people to slow down and look more closely to discover the unknown stories.