With nearly 3.5 million apps in the Google Play Store, competition for user downloads has become intense. Your app may be incredibly unique with great design, works perfectly well, solves a burning problem, and still not achieve the success you dream about.
The truth is, success in the Google Play Store and Apple App Store, requires more than just a great product. You must also take care of your app listings and optimize your solution correctly with the appropriate app title and description.
Keep reading to learn how to choose the perfect title and description for your app on the Play Store. By the end of this article, you will have the knowledge you need to lift your app out of obscurity in the Play Store and reach an endless stream of users ready to download your app.
Let's get started!
Table Of Contents:
- Understand Your Target Audience
- Do Keyword Research
- State Your USP
- Optimize Your App Title And Description
- Localize Your App Title
- Final Thoughts
- FAQ (Frequently Asked Questions)
You can directly jump to a section of your choice or keep scrolling.
Understand Your Target Audience
You can't choose the perfect title and description for your app if you don't have a deep knowledge of the folks you hope will download it. Answer these questions (and ones similar to them) before trying to write the title and descriptions for your app in the Play Store:
- Who are your target users?
- Which countries do they live in?
- What problem will your app help them to solve?
- How do these people discover new apps on the Google Play Store?
The target market research you do at the start will enable you to reach the top of the app charts and have lasting benefits.
Do Keyword Research
After you understand your target audience, you should start researching keywords.
Look at the words or phrases users type in the Play Store search bar to find solutions to their problems. Try to include those keywords naturally in your app title and description.
For instance, US users of the Play Store may type the keyword "gourmet cooking" when searching for an app that teaches them how to cook food.
While your target audience may be searching for many queries, ensure you prioritize those keywords with high search volume and relevance.
State Your USP
People are not going to use your app to grant you a favor. They face a problem or have a desire. They will only download your app if they think it can solve their problem or fulfill their desire.
The short description on the Play Store is an excellent tool to provide your potential users with this information. Let them know how your app will help them solve their problems and improve their lives.
State your unique selling proposition (USPs) here. Usually, your keywords should reflect these USPs. But there can be more facts that are worth mentioning.
Ask yourself the following questions. Use the answers or some part of them as keywords in your short description:
- Which are the most useful features of your app?
- Which features does your app have that competitor apps do not have?
- Do you offer better services like 24/7 support, multi-language content, free delivery, or a money-back guarantee?
- Does your app have an extraordinary UI?
- Can people use it in flight mode?
Optimize Your App Title And Description
Google Play Store works differently from the Apple App Store. Google allows developers to use up to 50 characters in the app title. Hence, you should start your app title with your brand name and then include 2 to 4 keywords. Ensure your Google Play Store title is clear and profit-oriented.
The Google Play Store gives application developers access to two different description types: a short description of 80 characters and a long description of up to 4,000. Ensure both these descriptions are well organized and structured.
Try to use the entire space if possible. Remember to include keywords in both descriptions. Don't succumb to keyword stuffing, as this can hurt your search ranking in the Play Store.
Localize Your App Title
If you wish to provide apps in different storefronts, ensure to spend some time localizing the app title and metadata. Your users are more likely to visit your app page if they see the app title in their native language in the Play Store search results.
Localization does not mean translating written words. You need to pay extra attention to the cultural background and the local keywords your local audience uses to communicate.
As the mobile industry continues to expand rapidly, you should be equipped with the right knowledge to position your app for discovery in the Play Store. A great app title and description can make or break the deal with your customers.
Use these tips to write an excellent app title and description featured in the Google Play Store to generate maximum customer traffic.
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FAQ (Frequently Asked Questions)
Here are some commonly asked questions about app titles and app descriptions on the Google Play Store:
How to change the app description on the Play Store?
Log in to your Google Developer Account. Select the App. Go to 'Store Presence.' Select 'Store Listing.' Make your changes, and save them
What information is needed for a Google Play Store listing?
Here's a list of the required information for a Google Play Store listing:
- App name
- Short description
- Full description
- App icon
- Featured graphic
- Promotional video
- Contact details (an email address)
How to write an app description that compels users to download the app?
Here's how you can write an app description that compels users to download your app:
- Use proper punctuation and grammar.
- Describe your app's USP clearly and succinctly.
- Use conversational language.
- Turn features into benefits and explain them to your users.