Introducing User Groups & Profile Groups - Manage Social Media At Scale

Apr 22, 2020 6 min read

In our latest update to Statusbrew, we've added some new features that will change the way you manage your social media at scale.

Statusbrew has now integrated "User Groups and Profile Groups" into its core. These new features have only been developed after in-depth research on the user experience and workflows of our hundreds of enterprise clients and have proven to be highly effective in our rigorous testing.

If you are already used to previous versions of Statusbrew, the new feature set might come with a bit of a learning curve. Let us take you through some of the use cases in this article and show you how it is totally worth it.

In this article:

What Are User Groups In Statusbrew?

As the name suggests, User Groups are a better way to group together users based on any particular property suitable to your organization structure.

For example, you can create a User Group for marketing, one for customer success, and one for the administrators. You can create as many User Groups as you want based on your organization scale and structure. Once you have created a User Group, you can use it to provide access, assign & mention, and do so much more directly instead of managing each user.

Hence, User Groups are a great way to manage users with similar responsibilities, tasks, and workflows in Statusbrew.

How To Create & Manage User Groups?

Just like everything else in Statusbrew, the User Group feature is designed for ease of use. It is really easy to configure it if you are already familiar with the Statusbrew interface. Primary Owner, Owners, and Admins can create & manage User Groups.

To create a new User Group,

  • From Statusbrew Home, click on Settings

  • Now click on "User Groups" and click "Create Group" in the top right corner

  • Start by giving your new User Groups a name

  • Now under the users tab, you can search for any user that's a part of your Statusbrew organization and add them to your User Group

  • Once you're done adding new users, click on save

You can also easily add/remove users to an existing User Group or remove it at any time. To manage User Groups,

  • Go to Settings & click on User Groups

  • From the search bar on top, search for the User group and click on it

  • You can now change the name of the User Group and add/remove users

  • You can delete the User Group by clicking on the remove button

Note: You can also delete a User Group by clicking on the three-dot menu in front of a User Group and clicking on remove

Where Can You Use The New User Groups?

So you've decided to create User Groups in Statusbrew but still need an idea of how it will benefit your workflow? Here are some of the ways you can integrate user groups in your existing workflows:

1. Adding New Users

Onboarding a new user to Statusbrew is now easier than ever. Instead of setting up each individual access, permissions, and role, you can now simply add the new user to a group, and you are done. All you pre-defined settings for that group will automatically apply for the new users.

2. Approvers Selection

Now you can simply select the Approvers / Editors User Group while creating a social media post instead or marking each approver manually. All the members of the selected group will be notified automatically.

3. Assign Conversation

With the new User Group feature, you can simply assign a conversation to a User group, and each member of the group will be notified for the conversation. For example, a conversation related to customer issues can be directly assigned to the support group instead of picking individual executives.

4. Group Mentions

Now you can directly mention User Groups in the internal notes while collaborating with your organization. It is better than tagging individual members when required.

5. Moderation Rules

User Groups can also be used in task automation and Moderation Rules. Users in a group from a rule will automatically be acted on even if you modify a group and add new users. This removes the hassle of changing your rules every time you make changes to your users.

6. Visibility Control

If you manage Statusbrew for your organization, you can create custom boards for Engage, Planner, and more and toggle the visibility for certain User Groups. This makes workflows for the users in that group consistent and clean.

7. Reports

As with all the existing features in Statusbrew, reports such as team response and overview can be generated based on the User Group, providing you with a lot more functionality and flexibility.

These are some of the ways you can use the new User Groups in Statusbrew to enhance your workflows and manage social as a team.

What Are Profile Groups In Statusbrew?

Just like User Groups, Profile Groups can be defined as a collection of any number of social media profiles that you have added to Statusbrew.

You can group your profiles together based on any property such as social network, geographical region, purpose, etc. or based on the structure of your online presence.

These Profile Groups can be used to quickly perform complex tasks in Statusbrew. For instance, if you have a Profile Group for all the business profile from a specific country, you can export reports for that region by just selecting that profile group with a single click.

How To Create & Manage Profile Groups?

Profile Groups are designed very similarly to User Groups in Statusbrew and are easy to configure. Primary Owner, Owners, and Admins can create & manage Profile Groups in Statusbrew.

To create a new Profile Group,

  • From Statusbrew Home, click on Settings

  • Now click on "Profile Groups" and click on "Create Group" in the top right corner

  • Start by giving your new Profile Group a name

  • Now under the Profiles tab, you can search for any profile that's a part of your Statusbrew organization and add them to your new Profile Group

  • Now click on "Add Permissions" to configure the permissions for different Users & User Groups

You can also easily add/remove profiles & update permissions for an existing Profile Group or delete a Profile Group at any point. To manage Profile Groups,

  • Go to settings & click on Profile Groups

  • From the search bar on top, look for the Profile Group and click on it

  • You can now change the name of the Profile Group, add/remove profiles and update the permission set for different users and User Groups that have access to that Profile Group

  • You can delete the Profile Group by clicking on the remove button

Note: You can also delete a User group by clicking on the three-dot menu in front of a User Group and clicking on remove.

Where Can You Use The Profile Groups?

Here are some of the ways you can introduce the Profile Group into your organization workflows.

1. Adding New Profiles

When adding new profiles, instead of going into each feature set and configuring accesses and settings, you can simply add it to a pre-existing Profile Group, and you are done. The new profile will automatically pick up all the configuration of the group.

2. Scheduling Posts

You can simply select a Profile group and start creating social media posts in Compose instantly instead of selecting each profile one by one. You can easily combine your selection of differents Profile Groups and individual profiles while creating posts.

3. Filtering Planner

While looking into your social media and content strategies on the Statusbrew Planner, you can now change your view and filter your content according to your Profile Groups. You can also save these custom views and share them with other users and User Groups.

4. Customized Engage

Once you have configured your Profile Groups, you can create a custom inbox according to the Profile Groups instantly and save them. You can then choose to save your custom inbox and share it with other users & User Groups.

5. Easy Reporting

All the reports that you are used to generating with Statusbrew can now be customized and filtered by the Profile Groups. The reports can be generated for each of the Profile Group in Statusbrew with one simple filter.

6. Moderation Rules

With all the new changes, Moderation Rules can also be now configured using Profile Groups. One rule can be applied to as many profiles as you want if they are in a Profile Group. If you want to add a new profile to any rule, you can simply add it to the Profile Group, and you are good to go.

7. Access Control

We hope by now you've already got the hang of everything. To go over it again, you can configure the default access control setting for each Profile Group. Any Profile added to the Profile Group will automatically be configured based on those settings unless overwritten.

Hence, these are some of the ways you can use to incorporate Profile Groups in your workflow.


We hope that the new workflow features of User Groups and Profile Groups add value to your organization. Please share your feedback with us and help us provide you a better experience. We are committed to making your social media management better.

You can try out Statusbrew free for 7 days to see if it's a right fit for your business.

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Statusbrew is an all in one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.

Archit Ahuja

Archit is passionate about UX and accessibility. He is also a minimalist who enjoys indie music and loves road trips.

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