How To Create A Black Friday Social Media Marketing Strategy

Nov 8, 2022 10 min read

According to data from Adobe Analytics, spending on Black Friday this year increased by over 22% to set a new record as more consumers chose to purchase online instead of in cramped stores and malls due to the Covid epidemic.

The data places Black Friday 2022 as one of the most significant opportunities to put on a sale on social media. The spending on Black Friday to Cyber Monday this year is expected to reach between $10.8 billion and $12.7 billion, implying an increase of 15% to 35%, making it the most prominent digital sales day ever.

Black Friday is unquestionably a celebration that online shoppers and store owners should look forward to this year. Competitions are, nevertheless, more fierce than ever due to the holiday purchasing rush.

Read on to find out how to create a Black Friday social media marketing strategy for your brand in 2022.

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What Is Black Friday?

Black Friday is the Friday following Thanksgiving. Many brands almost always use the early bird discount and doorbuster sales to draw customers into their establishments.

People line up hours before the stores open to get the year's best deals. Over the past few years, there has been a trend toward starting the Black Friday sales online on Thursday.

According to Wikipedia, the closest explanation for why it is called Black Friday is that several retailers report making some of their most enormous earnings on Black Friday.

The "Black" part of the name refers to how corporations say their profits in black and losses in red. Modern accounting software continues this history. Therefore the moniker ". Online, and the phrase "Black Friday" gained popularity. Since 2003, "Black Friday sales" have been highlighted on deals websites, and merchants have followed suit.

Tips To Create The Best Black Friday Social Media Marketing Strategy

Today's consumers are more competent than in the past, and it takes at least ten brand interactions to convert them into qualified sales leads. In other words, if you want your target audience to remember you, understand you, and eventually buy from you, you must consistently provide them with value and opportunities to interact authentically through various social media platforms this Black Friday.

Before getting on to Black Friday's social media marketing strategies, here are the dates.
Black Friday - 25th of November
Cyber Monday - 28th of November

The year-end rush sale is one of the best chances, primarily if you sell products online. You'll need to use eye-catching CTAs, original content, and increased promotion to captivate your audience's attention on social media.

Black Friday social media strategy

Start Your Deals Early

As you begin to consider social media marketing for Black Friday for your brand, you'll undoubtedly learn that there are multiple considerations to make, out of which some are:

  • What social media campaigns should you run?
  • How to choose the best social media platform this Black Friday?
  • Which marketing strategy would be most effective for your company?
  • What would you charge for your sales items?
  • What percentage of discount are you willing to offer?
  • Are you providing free delivery?
  • What is the expected return on investment?
  • What are the shopping habits of your target market at this time of year?
  • How were your sales in the previous years?
  • What were the bestselling products?
  • What is the target buyer persona?

Considering the above questions, you will have a better idea. So much to think about and so little time!

Getting your Black Friday materials and content for social media ready is the best way to deal with Black Friday and Cyber Monday hustle. A well-planned social media campaign will undoubtedly put you ahead of your rivals.

Ensure that you are starting it before your competition starts. Planning in detail for Black Friday and the holidays will also spare you the hassle of making changes after the fact.

holiday season offers

Plan Your Content In Advance

Once you have decided to start your campaign early, considering the factors, the next thing to do is plan your content accordingly. Planning and scheduling your social media content earlier could help you concentrate more on Black Friday sales and shipping.

Undoubtedly, it is one of the most stressful and rush days of the year. Saving time and stress on social media content could benefit you a lot. You can also avoid rushing to find articles to distribute or searching for ideas for fresh content.

You won't need to babysit your social media networks if you are organized on a day of heavy sales and rush. Using the right content planner like Statusbrew, you may schedule posts days or weeks in advance. You won't need to stay up late to ensure your content is shared during the best time to post if you have scheduled it for specified hours.

How To Schedule Posts Using Statusbrew

  1. Login to your Statusbrew desktop
  2. You can choose all your social media profiles across platforms in just one click
  3. Add your image(s)/video(s).
  4. Add a caption. You can customize captions according to the social media platform in just a click.
  5. You can include your first comment - the best place for your hashtags.
  6. You can also tag people or select a user or a group of users as approver(s).
  7. You can choose to publish your content instantly or schedule it for later.
  8. View it on your content planner.


One of the most promising practices to deal with the pressure around handling social media is using social media software like Statusbrew. Statusbrew offers a pocket-friendly Lite plan with all the essential tools to start with social media management.

There are many advantages to utilizing the Statusbrew Lite plan, including managing all of your social networks from a single platform, comprehensive analytics to learn how your brand is performing on social media, and a simple way to work with coworkers or clients.

Sounds interesting? Book a FREE demo today 👇

Try Statusbrew

Run Ad Campaigns

Your Black Friday promotional sales success depends heavily on your social media marketing campaigns. The first and foremost step is to ensure you have a business profile for your brand on the most well-liked social media sites, like Twitter, Facebook, Instagram, and Pinterest.

Start creating content that provides value to your followers and viewers. Decide on the type of CTAs you provide. The most recommended CTA in Instagram and Facebook ads is the "Shop Now" option.

You should publish relevant, helpful information that your Black Friday promotional target audience will probably find interesting. Running Ad Campaigns is one of the most efficient ways of doing it.

Three audience types are available when you target your Meta ads for your Black Friday social media marketing strategy to them:

Saved audiences: You can target a particular audience based on their interests, behaviors, location, and income using saved audiences.

Custom audiences: You can focus on those already aware of your company. It can include those who visit your website, are already on your customer list, or have interacted with your material.

Lookalike audiences: When building a lookalike crowd, you should consider using a bespoke audience as your source audience, the target audience who hasn't engaged with your brand yet.

Concentrate On Video Campaigns

To reach your potential target audience who would purchase this Black Friday, video campaigns can be used as a component of a more critical social media marketing strategy or as a stand-alone marketing activity.

The outcome will be more effective when you thoroughly include video in your overall Black Friday social media marketing and advertising strategy. But in either case, you'll need a plan. Video campaigns work wonders across social media platforms like Instagram (Reels), TikTok, Facebook, and Twitter.

Create Curiosity: Peak Hour Deals

The key to Black Friday social media marketing success is

  • Attracting followers so they can view and purchase your product.
  • Engaging your audience so they're more likely to share your content with their followers. So that they act as your brand advocates.

Your Black Friday social media marketing should start at least a week before. Before the deal begins, social media marketing involves creating a sense of urgency, FOMO, and hype while emphasizing brand awareness and ticket sales promotion. It would help if you always conveyed urgency. For instance, try something like "only ten products left" for your products.

The time-sensitive deal is one Black Friday marketing strategy that works well. Customers are aware that they have a limited window of time before the sale expires or they risk missing out if enough people buy the product before that time. A perfect example of a time-restricted deal is one of Amazon's Flash Deals.

As a result, there is an increased sense of urgency, which motivates people to move quickly. Brands can promote their limited-time offers on social media by counting down to the sale itself and urging followers to act soon.

black friday coupon

Provide Coupons And Referral Codes

A referral code makes it simple for your current customers and referrals to receive their reward this Black Friday if your referral programs provide a reward incentive for each successful referral. For instance, you can give free products, cash, or gift cards. The referral will automatically receive the prize if they enter the code while placing their first order.

You can also provide Black Friday deals based on the platforms. For instance, you can ask your followers to post a picture and tag you or ask them to share your profile on their stories. You could choose a few for your giveaway contest.

Use Social Media Shop Options

Your social media account visually reflects your brand and the values it promotes. Your social media feed shouldn't consist of a randomly published collection of posts. If you can, save those more sporadic postings for your highlights, provided that they are pertinent to your audience. Your brand's feed should ideally represent a style and a uniform color scheme.

You could use social media shop options on social media as a part of your Black Friday marketing strategy. You can use the following options:

  • Facebook Shop
  • Instagram Shop

Facebook Shop

Facebook has a thorough understanding of social commerce's possibilities. But Facebook's marketplace's potential was severely constrained from the start. The only thing you can do is add a few images and a brief product description. Owners of online stores require more.

Your customers can:

  • View every product that is updated
  • People's favorite
  • Without leaving Facebook, place an order and even pay for it (currently, this feature is available only in the US)

You may communicate with your consumers via Messenger, WhatsApp, and Instagram Direct because Shops is a part of a much bigger ecosystem. There is still more. Facebook guarantees complete integration with e-commerce and reward systems.

Instagram Shop

Everything begins with your Instagram store, where you may sell products, communicate brand history, and let customers browse your collections. By categorizing your products according to particular themes and situations, such as new arrivals, presents, seasonal trends, etc., collections let you tailor the store's selection.

The following are product information pages, where you can post all pertinent details about the items in your catalog (prices and product descriptions). Additionally, there is a checkout feature similar to that on Facebook, so you may complete the entire transaction without leaving the application (available only for US-based users).

holiday season offers

Focus On Hashtags

One of the most useful Black Friday social media marketing strategies is making the best use of Hashtags. Using hashtags to expand your reach on social media platforms like Instagram, Facebook, Tiktok, and Twitter is well known.

Knowing how to utilize hashtags is insufficient. Make sure your hashtags are appropriate for Black Friday. Using popular Instagram hashtags as the foundation for your post is also fantastic.

Use hashtags in your brand's Black Friday social media efforts for various reasons. Some of the best hashtags you could use to increase your brand's online visibility across social media platforms are the following:

#blackfriday #shopping #blackfridaydeals #cybermonday #blackfridaysale #blackfridaysales #onlineshopping #instashop #christmas #shoppingonline #onlinestore #christmasshopping #igshop #instashopping #shopsmall #blackfridayspecial #blackfridayshopping #supportsmallbusiness #etsyseller #cybermondayspecial #cybermondaydeals #supersale #weloveshopping #shophandmade

Extend Your Offers

Let's continue to sell and extend your Black Friday promotional offers! As it is year-end, it will be easy to extend your offers. You can open it conveniently till Cyber Monday or Christmas. However, business reigns, and a low seasonal time is now upon us, impacting practically everyone to varying degrees.

The first step we take to increase sales is more about communicating than running your promos because the customers are still there and in a waiting mindset. Give them visibility in any way you can because you will pay less and stand out during a downturn, breaking the seasonal rut. You can plan your offers and discounts accordingly. Have a list of products with discounts during Black Friday promotions and another list for the extended period.

Plan Your Black Friday Social Media Marketing Strategy

One of the best ways to deal with the year-end rush sale is to get help from technology. Using social media software that supports all your social media platforms is one of the best ways. Statusbrew interacts with your preferred social media platforms and business applications to enable smooth collaboration and increase productivity.

You can use Statusbrew as a social media marketing tool this Black Friday. We have a solution for everyone, whether you're a small or medium-sized firm, a rapidly expanding digital marketing agency, a solopreneur, or an enterprise.

We offer comprehensive solutions for

  • Social Media Scheduling and Publishing
  • Building Communities
  • Social Reporting
  • Social Listening
  • Engagement and Insights
  • Integrated messaging tool


Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, LinkedIn, YouTube, and even Google My Business.

Statusbrew Lite Features: Two users, five social profiles, centralized social inbox, tools for unlimited scheduling, drafting, and queuing posts, social content calendar, tools for monitoring profiles, best time posting queue, hide comments on Facebook & Instagram, and high priority email support.

Sounds interesting? Book a FREE demo today 👇

Try Statusbrew

Abi Ramamoorthy

Abi Ramamoorthy is a Content and Growth Marketer. She writes about social media platforms, marketing trends, and how to use social media effectively.

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