Ritika Sharma

Ritika Sharma

Total 44 Posts

Ritika is a digital marketing specialist and a writer who works on putting together creative and useful content for Statusbrew. Other than this she's an adventure seeker and a photography enthusiast.

22 Experts Reveal Their Biggest Social Media Marketing Challenges

Social Media is a simple yet extremely powerful tool supporting nearly every marketing objective from brand awareness to advocacy over the past few years. This value that social media offers, forces social media management teams to think more critically about their online marketing efforts as a whole. However, despite all the potential social media has, marketers still struggle to fully embrace its effectiveness. 47% of marketers say that developing social strategies to support overall business goals is their number one challenge. And 22% of marketing leaders worry about their brand's social media strategy. To understand what all challenges social media managers face and how do they deal with them, I reached out to my network of social media industry experts and asked them a simple question: What are the most significant pain points you face as a Social Media Expert in executing your day-to-day operations? And how do you overcome...

[Webinar] Importance of Online Reviews for Local Businesses

If you're serious about building your brand reputation online, we believe that a core component of your strategy needs to be 'gaining online customer reviews'. The feedback customers leave online for your product, service, or business can drastically influence your bottom line! In fact, 72 percent of shoppers trust online reviews as much as personal recommendations from loved ones! So, what people are saying about your business can help you make a meaningful impression on your customers. This week at Statusbrew, we stopped by to share some fresh perspectives and ideas on why online customer reviews are so crucial and significant, especially for your local business in 2019. If you missed this webinar, don't worry! You can now access the full webinar recording here. Let's dive in to discover all of the remarkable insights that were shared during the webinar! The changing landscape of online customer reviews Over the last...

The Complete Guide to Social Media for Bakeries and Restaurants + [Infographic]

In today's digital age, virtually everything is present online. From your most preferred bakeries and coffee shops, to their renowned recipes, you can discover just anything! This easy access to everything online makes it essential for food brands to be present on social media. According to a Cornell University study, 59 percent of chain restaurants and 79 percent of independent restaurants use social media. Although a massive chunk of bakeries are present on social, many of them struggle to figure out ways to successfully increase brand awareness. Every day we hear how significant is it to have a successful social media marketing strategy for the bakery business, restaurants and coffee shops; yet many business owners are worried about missing out on big deals and pushing customers away with their cold social media presence. If same is the case with you, I have some good news! This article is for you....

Social Media Marketing Guide for Nonprofits

Social media marketing for a nonprofit organization constitutes similar fundamentals that most of the businesses would implement. However, one key difference in their marketing strategy lies in the objectives of their marketing plan that they set out to achieve. Unlike the marketing plans for businesses that may focus on increasing sales and revenue, nonprofit social media marketing plans aim at raising inspiration, motivation, and awareness for social causes and charity events. If your nonprofit aims to fuel a movement of change, you need to reach a lot of people. Social media makes that possible for you – it allows your nonprofit to grow followers, engage them in discussions, and encourage them to take action, both online and offline. The challenge, however, is not that nonprofits don't understand the potential of social media. The biggest issue is the time they have to spend on social media is limited. According to a survey...

How to Curate Content to Achieve Brand Loyalty + [Infographic]

It’s a no brainer, in today’s widely fragmented and competitive market, the ability to feed your audience with engaging content is more important than ever. However, creating the original content that can get traffic, earn the trust of readers for brand loyalty and make sales could be challenging and time-consuming. Let’s take a look at the current reality for marketers The number one challenge that marketers face is not having enough time and bandwidth to create content. The next biggest challenge is producing enough content volume followed by producing genuinely engaging content. What do I feel about this? I believe, the pressure around content is going to keep piling on. But, the point is how do we save ourselves from this? The answer is Content Curation. But, before diving right into getting started with it, let us learn a little bit more about the topic. We should...

Managing and Sharing Visual Content Made Easier with Statusbrew's Content Pool

For anyone trying to build a strong presence on social media, compelling visuals are an absolute necessity. But how do you ensure efficient management of your brand's visual content and enable your team to organize, find and share your brand's approved content? The sheer quantities of images, infographics, videos, and other creative content bring into play the need for a cohesive strategy for keeping it all organized. So where’s the rescue? Well, we call it 'Content Pool'. The Content Pool is a simplified & collaborative in-app asset repository that helps your team store the high-quality, engaging content in text, image, link or video format to make your campaign management more efficient. Anyone subscribed to the Statusbrew Business Professional and Enterprise plan can find Content Pool on the left side navigation pane within the Publish feature. ? Or here's a video you can follow to get started with it. Set custom...

6 Steps To Run A Successful Digital Marketing Agency + [Infographics]

There's a new reality. Today anyone can be in business, control the type of clients and projects and handpick their team. Although everyone can start something, it takes much effort to execute it successfully. Running a digital marketing agency can be extremely challenging, even absolute hopeless sometimes. If you’re starting your agency, chances are you already have a general idea of how they run! The agencies are known for hiring compulsively, spending wildly and failing spectacularly. However, you don't have to be that type of agency. You can be small, frugal and still profitable. You must be energetic, dedicated and willing to work for the long haul. While there is no magic formula to ensure success, here are 6 things to keep in mind on how to create your marketing agency and get businesses of all sizes to hire you. You'll learn how to begin, how to get the...

Social Media Image Sizes Cheat Sheet 2020 + [Infographic & PDF]

With all the competition for consumer attention on web, it takes more than just creative content to rivet eyeballs. Visuals are one of the convincing ways to tell a rich story at a glance. Whether it’s a brand promotion update, a news update or simply any update representing your business, visual content rules the social media landscape. According to a study by Skyword, The total views of a piece of written content increase by 94% when visual content like images or videos is embedded. Images when adequately designed are the key to making your social media posts stand out and get noticed. However ensuring your visuals look perfect is no simple task since social media platforms are regularly changing their guidelines on optimal display sizes -- from cover photos, to timeline images, to profile pictures. That’s why we've put together this updated guide on social media image sizes...

7 Key Ways To Optimize Google My Business Listing For Business

Google has transformed the way search work. People can easily find what they're looking for without even having to visit the website. To begin getting your business found better in Google Maps and regular Google Search, a secure place to start is Google My Business. So, create and claim your Google My Business listing asap! But your job does not have to stop here! Do not commit the mistake of claiming a Google My Business listing, adding the bare minimum details, and then abandoning it. You need to optimize it! Take a few minutes every day for Google My Business optimization and help your business appear in search even more frequently. Businesses with a complete and accurate (optimized) Google My Business listing get 7x more clicks and are 2.7x more likely to be considered reputable. Thus, when used correctly, GMB is a powerful tool that can increase your revenue...