ROI

Total 4 Posts

Uncover what works and what doesn't by measuring the ROI of your business. Get access to best practices, methodology, resources, and tips to scale or optimize the ROI of your business.

Social Media Marketing: Tips to Maximize ROI + [Infographic]

Using social media for marketing your business does more than improve site traffic. It provides a valuable venue that can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. But be honest! Is your social media marketing getting you the desired return on your investment? Are you getting the expected returns from your social media campaigns? If not, here's a list of social media marketing best practices that you can implement to increase ROI from social. However, before jumping right to the tactics, let us have a better understanding of why is it essential to know the ROI of your social media campaigns? Click here to jump to downloadable infographic. Why social media ROI matters? If in case you're running a social media campaign without assessing the results you want to achieve, you really don't know where you're heading. Social ROI matters because...

22 Experts Reveal Their Biggest Social Media Marketing Challenges

Social Media is a simple yet extremely powerful tool supporting nearly every marketing objective from brand awareness to advocacy over the past few years. This value that social media offers, forces social media management teams to think more critically about their online marketing efforts as a whole. However, despite all the potential social media has, marketers still struggle to fully embrace its effectiveness. 47% of marketers say that developing social strategies to support overall business goals is their number one challenge. And 22% of marketing leaders worry about their brand's social media strategy. To understand what all challenges social media managers face and how do they deal with them, I reached out to my network of social media industry experts and asked them a simple question: What are the most significant pain points you face as a Social Media Expert in executing your day-to-day operations? And how do you overcome...

How To Use Statusbrew Reporting To Measure Your ROI From Social Media?

Are you curious to know what is the role of ROI (Return on Investment) in Social Media? And why it is important to measure the Social Media ROI for your business? Generally, If you ask this question to marketers, they all will give you different answers that increases your doubt instead of clearing it. However, they all agree on one thing that social media channels are capable of bringing enormous leads & traffic for websites that would eventually convert into customers. Why Social Media is Important For Your Business? According to a HubSpot report, around 92% of marketers claimed that Social Media Marketing has helped them gain enormous exposure for their brand or product. Thus, the above statistics prove that in today's time the power of Social Media can't be ignored or overlooked. It would be a grave mistake for a business to neglect the power of social media if...

The Complete Guide To Measuring Social Media ROI And Tracking Social Media Metrics

Since the inception of the social world, marketers have been strongly debating on Social Media metrics that matter. If all the metrics are available, then why do thousands of businesses and brands still struggle to generate brand awareness and revenue by calculating the right Social Media ROI? There’s a huge disconnect here because the Social Media metrics should always be measured after defining the business goals and audience behaviour. In this blog, we are going to see how you should be tracking your Social Media metrics and Social Media ROI by analyzing your business goals. At the end of this blog, I have illuminated an example of Crazyegg's sales funnel by breaking it down into 4 steps. Let's dive in... Mr. Luke Williams, Professor of innovation at NYU's Stern School of Business and a renowned Author states in an article in The Atlantic, Observations are raw data, the gradual...