Analytics

With the high volume of information flowing through your social feeds, it becomes difficult for organizations to provide context around that content. Categorizing and organizing the content using Tags can be helpful to put it all together when it comes to attributing your team efforts, aligning your marketing strategies, and meeting your overall business objectives. Statusbrew provides its Business users - Professional and Enterprise plan users - with a robust set of custom content tagging tools for categorizing the outbound and inbound content from Statusbrew’s Engage Inbox or Compose. How To Use The Tags? We designed this content tagging system to fit numerous use cases ranging from measuring campaigns to understanding the sentiment around a brand, product, or service. How the Tags can complement your social strategy is dependent upon how your team is currently using content tagging. Your team can use Statusbrew’s content tagging feature to: Ensure...

Social media is a powerful medium to express whatever we like. Be it for netizens and millennials that use it for fun, or for corporate houses that use them for marketing. Social media is something that can be used freely and is available for all. Social media has also brought in the trend of online marketing, and every organization and business houses are investing in it. The Internet has paved the way for so many organizations to flourish and fly high, and it has also given rise to numerous different professions as well. There are a lot of tools available for use when it comes to marketing on social media. It helps you track your efforts on a daily, weekly, and monthly basis. We would be discussing one such medium that has gained a lot of importance and traction owing to its popularity and advantageous factors. It is called Google...

Social Media is a simple yet extremely powerful tool supporting nearly every marketing objective from brand awareness to advocacy over the past few years. This value that social media offers, forces social media management teams to think more critically about their online marketing efforts as a whole. However, despite all the potential social media has, marketers still struggle to fully embrace its effectiveness. 47% of marketers say that developing social strategies to support overall business goals is their number one challenge. And 22% of marketing leaders worry about their brand's social media strategy. To understand what all challenges social media managers face and how do they deal with them, I reached out to my network of social media industry experts and asked them a simple question: What are the most significant pain points you face as a Social Media Expert in executing your day-to-day operations? And how do you overcome...

If you're familiar with the term Google my Business, you may be aware that GMB is the most effective one-stop solution for businesses to manage their online presence across Google Search and Maps. Google My Business has made it easier for businesses to interact with old and new customers and convey how their business is one-of-a-kind. It is one of the most powerful ways to improve a business' local search engine ranking and online visibility. If you're a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company's online presence. Once you have your page live, Google lets you add several details like photos, videos, business hours, a description of your company, frequently asked questions and answers, customer reviews, appointment bookings, response to online reviews and more! Let's discuss a few ways to grab your potential customer's attention using...

Towards the end of every year, we like to read all sorts of interesting stats about social media. It's astounding how fast things can change in only a single year, and 2019 has a range of surprising social media statistics to reflect on. This year we've seen how social media use continued to grow around the world, so we’ve collated the best of social media marketing statistics in this article. And it comes as a fantastic resource to help you enhance your social media marketing strategies and plan the engagement of your business. Hop on to the following categories to see social media marketing statistics that will help you answer the critical questions like - How should we utilize social media in 2019? Which social media platforms should my business invest in? Ready? Let's go exploring the social media stats! We also have an amazing social media statistics infographic...

2019 is around the corner. And as a social media manager you are probably planning everything you want to do in the coming year. While working with teams, creating new campaigns and handling the traffic on social networks, we often think about how the processes we follow can be made more efficient. Here are 9 tools we use as a team to make our social media management that much more efficient. Grammarly Unsplash Canva Easil TypeIt4Me Cloudapp Clocker GifKeyboard Analytics Click here to jump to downloadable infographic. 1. Grammarly If you're someone who creates content or writes blogs, there are chances that you've already stumbled upon this handy plugin. Grammarly is an online grammar checking, spell checking, and plagiarism detection platform that can be installed on your system as an application or even as an extension on your browser. Grammarly makes sure that every sentence you write is not spelled...

Marketing your business, services or products on social media doesn’t necessarily have to be hard or expensive. In fact, with a little creativity, you can gain people's interest, which can lead to higher brand recognition and sales. While a lot of business owners incorporate social media marketing efforts almost successfully, there are some rookie social media marketing mistakes they often commit - marketing mistakes that are easily avoidable! Let me share with you 9 common social media marketing mistakes you need to avoid at all costs to avoid falling into the same traps. 9 most common social media marketing mistakes to avoid: Our newly-launched 60-minutes Webinar on the topic - 9 Social Media Marketing Mistakes To Avoid And What To Do Instead, is available on YouTube now! This blog is focused on highlighting the points that we discussed during the webinar. Read on to find out. Here are some...

Social media publishing is an integral part of inbound marketing. It helps to spread awareness about your brand on social media. Hence, if you are looking for the best social media publishing strategies then check this post out....

The brands and the consumers have got exceptional access to each other with the rapid growth of social media. While this growth fuels terrific experiences, it likewise puts an extra obligation on the brands. The brands have to pay special attention to their social media presence! They need to be more smart and careful when it comes to: Streamlining their social publishing, Engaging withtheir target audience, and Discover new connections and opportunities It’s not a surprise that sometimes, the pressure to maintain each aspect of social media management results in neglecting one or more tasks associated with strengthening your brand’s social media presence. Thus, to make sure your time is evenly distributed while managing your social media, last week we came up with a webinar on - How to Build Social Media Presence In 30 Minutes a Day!! In the webinar, we talked about why is social media...