Track & Analyze Competitor Channels in Statusbrew
Track public Facebook, Instagram and X profiles of your competitors in Statusbrew. Give each one a name and a color, then compare their followers, engagement and posting with your own profiles in Reports.
Statusbrew starts collecting a competitor's data the day after you add it. Some metrics, such as clicks and visits, aren't available for profiles you don't manage, because the networks only share them with the profile owner.
Who Can Do This?
Admins: only space Admins can add, edit or delete competitor channels. The Competitor channels page in Settings isn't visible to other roles.
Plans: competitor channels are available on Premium and above plans. Premium includes 15 competitor profiles, and you can add 15 more for $30/month. On Enterprise, the limit is set in your contract.
What Can I Track With Competitor Channels?
A competitor channel is a public social profile you don't manage, added to Statusbrew so you can track it. Statusbrew collects its public data every day and makes it available in Reports next to your own profiles.
Follower growth: how a competitor's followers change over time, with percentage changes you can compare across profiles.
Audience by network: how their audience splits across Facebook, Instagram and X.
Engagement: likes, comments, shares and views on their posts.
Publishing patterns: how often they post and which content types they use, such as photos, videos and text posts.
How Do I Add A Competitor Channel?
Go to Settings and click Competitor channels.
Click Add competitor channel.
Under Select Network, choose Facebook, Instagram or X.
Under Select competitor, start typing the competitor's name and pick their profile.
Under Select a color, pick a color to help you recognize the competitor later.
Click Save.
The top of the page shows how many competitors you've connected out of your plan's limit.
What Does The Competitor Channels List Show?
Each competitor you add gets its own row:
Network: Facebook, Instagram or X.
Channel: the competitor's color swatch (a small colored square), profile picture, name and handle.
Open: opens the profile on the network.
The color swatch sits before the profile picture, so you can see which color each competitor uses in reports without opening it. A competitor with no saved color shows no swatch.
Use the search box above the list to find a competitor by name.
How Do I Change A Competitor's Name Or Color?
You can rename a competitor for internal use, change its color, or both. Its data and report history stay the same.
Go to Settings and click Competitor channels.
Click More options (three dots) at the start of the competitor's row.
Click Edit.
In the Edit competitor dialog, change the Competitor name, pick a new Color, or both. The current color has a check mark.
Click Save.
The new color shows in the list right away.
You don't need to delete and re-add a competitor to change its color. Deleting a competitor removes its history from your reports, and a re-added competitor starts collecting data from scratch.
How Do I Delete A Competitor Channel?
Go to Settings and click Competitor channels.
Click More options (three dots) on the competitor's row.
Click Delete.
Deleting a competitor removes it from every report that uses it. If you add the same profile again later, it counts as a new competitor and its earlier data isn't restored.
Where Do I See Competitor Data?
Competitor channels appear as data sources in Reports. Add them to any report widget the same way you add your own profiles.
To start from a ready-made report:
Go to Reports.
Click to create a new report.
Click Use Template.
In the sidebar, open Competitor Analysis.
Pick a template, such as Competitor Analysis, Competitor Analysis V2 or Brand Overview.
Brand Overview compares your profiles side by side with competitors on engagement, follower growth and post volume. Learn more in Understanding Reports.
FAQs
How Often Is Competitor Data Updated?
Once a day. Followers, engagement and post data refresh automatically.
Will Competitors Know I'm Tracking Them?
No. Statusbrew only reads public data, and competitors aren't notified.
Can I Change A Competitor's Color After Adding It?
Yes. In Settings > Competitor channels, click More options (three dots) on its row, then Edit, and pick a new Color. Only space Admins can do this.
Why Doesn't My Competitor Show A Color In The List?
No color is saved for it. Click More options > Edit on its row, pick a Color and click Save. The swatch then shows before its profile picture.
Does Changing A Competitor's Name Or Color Affect My Reports?
Only how it looks. Reports show the new name and color, and all past data stays.
Why Can't I See Competitor Channels In Settings?
The page is for space Admins only. Ask an Admin to add or edit competitors for you.
Can I Include Competitor Data In Reports I Share With Clients?
Yes. Competitor widgets work like any other widget, so you can export or share those reports as usual.
How Many Competitors Can I Track?
Premium includes 15 competitor profiles. To track more, buy the Competitor Add-on for $30/month. Each unit adds 15 profiles, and you can buy several: for example, 30 extra profiles is 2 units ($60/month). On Enterprise, the limit depends on your contract, so check your agreement or ask your account manager. The Competitor channels page shows how many you've used.
Why Don't I See Data For A Competitor I Added?
Competitor data can take up to 24 hours to appear after you add or update a competitor. After 24 hours, check that the competitor is selected as a data source in your report.
For Instagram competitors, your own Instagram profile must be connected with Login via Facebook, because Statusbrew needs Facebook API access to pull Instagram competitor data. Data stops if you connected with Login via Instagram, or reconnected that way after a token expired. Reconnect your Instagram profile with Login via Facebook, then allow up to 24 hours for the data to sync.