Competitor Channels
Tracking your competitors is no longer optional—it’s a key part of staying relevant on social. Statusbrew’s Competitor Channels feature gives you a way to monitor how other brands in your space are showing up across social platforms.
Competitor Channels bring external social activity into your workspace—making it easier to compare, analyze, and adapt. This saves you time by eliminating the need to manually log in to different social channels and search for your competitors' profiles.
What You Can Track
Competitor Channels in Statusbrew give you access to a wide range of performance data from public profiles you don’t manage. Here’s a quick look at some of the key insights you can track:
Follower Growth
See how a competitor’s followers are increasing or decreasing over time.
Track percentage changes and compare follower trends across multiple profiles.
Audience Breakdown by Network
Understand how a competitor’s total audience is spread across platforms like Instagram and Facebook.
Useful when evaluating platform focus and audience reach.
Engagement Overview
Monitor total engagement (likes, comments, shares, views) on competitor content.
Compare network-wise and channel-wise engagement shifts.
Publishing Patterns
See how often competitors post on different networks.
Understand content type distribution—photos, videos, statuses—and how it changes over time.
This is just a part of what’s available. You can explore deeper insights inside Statusbrew, including top-performing posts, timing trends, and content formats that drive results for your competitors.
Add Competitor Channel
Open your Statusbrew dashboard.
Go to Settings → Competitor Channels.
Click Add Competitor Channel.
Choose the network: Facebook, Instagram, or X.
Start typing your competitor’s name and select the right profile.
Pick a color to help you recognize it later.
Click Save.
Once added, the competitor profile will appear in your Competitor Channels list under Settings. You’ll see:
The network it's from
The profile name, display picture and handle/username
A shortcut icon to open the profile directly
Manage Competitor Channels
Change Name
You can add a custom name to any competitor channel to make it easier to identify internally.
Go to Settings → Competitor Channels.
Find the profile you want to rename.
Click the three-dot menu next to it.
Click Edit name.
Enter the new internal name.
Click Save.
Delete Channel
You can remove any competitor profile if it’s no longer relevant.
Go to Settings → Competitor Channels.
Find the channel you want to remove.
Click the three-dot menu next to it.
Click Delete.
Where to Find Competitor Channel Data
After adding competitor profiles, you can find all related data inside Reports → Data Sources.
Use Report Templates for Competitor Analysis
You can also use pre-built templates to instantly analyze competitor performance:
Go to Reports.
Click the icon to create a new report.
Click Use Template.
In the sidebar, go to Competitor Analysis.
Choose from available templates like Competitor Analysis or Brand Overview.
We have a dedicated article on Reports in Statusbrew—a must-read if you want to impress clients with clear, actionable numbers.
Frequently Asked Questions
How often is the data updated?
Competitor data is refreshed daily. Metrics like followers, engagement, and post types are updated automatically.
Will competitors know I’m tracking them?
No. Tracking is passive and based on publicly available data. Competitors are not notified.
Can I include competitor data in reports I share with clients?
Yes. You can add Competitor Analysis widgets to any custom report and export or share them just like your own brand data.
Learn how Statusbrew helps you share reports with clients!
Can I compare my profiles side-by-side with competitors?
Yes. The Brand Overview report template is designed for side-by-side comparisons across engagement, follower growth, and post volume.